Ash Bricks Pvt. Ltd.

“To be the largest player in the field of fly-ash brick production.“

Presented By:- College Name:-Abhishek Kumar Sinhgad Institute OfAkhilesh Asare Management, Prashant Kumar Vadgaon, Pune.Mukesh Maurya

PROMOTORS

NAME QUALIFICATION

Abhishek Kumar B.Tech, PGDM- Marketing

Akhilesh Asare BE, PGDM- Finance

Prashant Kumar B. Tech, PGDM- Marketing

Mukesh Maurya B.Tech, PGDM- Marketing

Contents• Introduction• Executive Summary– Vision– Mission

• Plant Location– Layout

• Overview• Scope of the project• Product Description

Content• Operation Plant & HR Plans– Plant Parameters

• Resources• Strategic Plan– Demand & Supply– Competitive Strategy– Pricing Strategy– Promotional Strategy

• Marketing Plan– Existing Market Scenario – Existing User– Sales Target

Content• STP (Segmentation, Targeting, Positioning)

Strategy• Financial Plan

– Sources of fund– Uses of fund

• Summary of Income & Expenditure• Financial Ratio– ROI– Profit Margin– BEP

• Conclusion

EXECUTIVE SUMMARY

INTRODUCTION• We are introducing the business of manufacturing

Fly Ash Bricks with a view point of eliminating Fly Ash as an Environment Pollutant which provides huge benefit to organization as well as to environment

• Fly-Ash Bricks are an environment friendly

• These bricks are three times stronger than conventional bricks with consistent strength.

• The major advantage of Fly ash bricks over conventional handmade clay bricks is, these are made from thermal waste and it is eco friendly.

• It's very economical / cost effective, low wastage while transporting and handling.

MISSION:“To provide and promote business and

services that strengthen the brick manufacturing sector for the ultimate benefit of its customers and society."

VISION:To be in the forefront of creating

awareness about environment, & to be the largest player in the field of fly-ash brick production.

Plant location

JharkhandBokaro Thermal (INDIA)

Proposed Plant layoutOffice

Production

Drying

Raw material storage

OVERVIEW

• The bricks which currently most of us are aware is made up of the soil of specific quality, but due to which earth erosion takes place and we waste natural resources.

• This job is too laborious and involves cost.• Natural seasons affect the quality and cost.• This bricks creates environmental pollution.

Scope of Project

• Annual demand of Brick by 2012 studied under different scenario is expected to vary from 1275 million to 1495 million.

• Out of which 318 million to 373 million will be of fly ash.

PRODUCT DESCRIPTION: FLY ASH BLOCKS

Features: • Size of blocks is 290x185x125mm • Faster construction • Less mortar consumption • Most suitable for boundary walls • Plastering not required • Decorative, like stone masonry• Ash content 26%

Operational Plan

& HR Plan

Operational Plan & HR Plan

PLANT PARAMETERS • Capacity, Bricks /Yr. 18,00,000• Bricks / day 5000• No. of Shifts / day 1 • Working days / Yr. 300• Land Area, 2 Acre  

Production Plan

• First operation-80% of Capacity ( 15,00,000 units)• Production in batches– One batch of 5000 bricks.– Total 300 batches yearly.

• Second year operation- 60% of capacity (with respect to first year operation)

RESOURCESMANPOWER

• Managerial 10• Skilled 20• Unskilled 40

RAW MATERIAL(Tone per 1000 bricks)

• Fly ash 2.5 • Sand 0.4• Lime 0.35• Chemical accelerator 0.01

RESOURCESUTILITIES

(Per 1000 bricks)• Power, KWH 10.33 • Water, KL 4 • Coal , T 0.18

PLANT & MACHINERY • Hydraulic Press Hoists • Pulveriser Boilers• Autoclave Curing chambers 

TECHNOLOGY

• Technology for the project will be obtained from the equipment suppliers.

• Technology agreements would preferably be entered into that guarantee the performance of the equipment, with equipment suppliers.

STRATEGIC PLAN

STRATEGIC PLAN

DEMAND AND SUPPLY :• Currently demand for bricks is very high

than the supply

• D & S gap is 1250 million bricks per annum.

� Strategic step

• Introducing Fly Ash Bricks to reduce demand and supply gap.

• Subsidies and orders from Government.

COMPETITIVE STRATEGIES

• Coloring the bricks red, Uniform in size, Shape

• High strength • Light in weight • Good resistance to salinity and termite • Water absorption is less

PRICING STRATEGIES

• Penetration Initially Rs. 4000 per 1000 bricks.

• Later concession for large quantity buying

PROMOTIONAL STRATEGIES

• Discounts on large buying • Aggressive Selling • Trade promotion • Publicity • Large volume of institutional sales

EXISTING MARKET SCENARIO

�

• Market is dominated by red bricks. �• Current estimates show the gap between

demand and supply of bricks to be of the order of 1250 million bricks per annum.

• It is new product to the market.• This project helps to reduce environment

pollution.

EXISTING MARKET SCENARIO

• Use of this bricks results in savings in construction cost by 25%. �

• These bricks are already getting popular with reputed Govt. agencies and builders.

• This unit too requires a No Objection �certificate from the Jharkhand Pollution Control Board.

SALES TARGET

• We are going to sale 15,00,000 units of bricks first year

• In second year the sales target will be 22,00,000 units of bricks

EXISTING USERS

• Jharkhand Electricity Board Ranchi�

• Urban Development Authority �

• Ranchi Municipal Corporation etc

STP STRATEGY

Segmentation– Based on the geographic As our plant will be located in Jharkhand area,

firstly going to capture this area

– Based on the Demographic Name of Company: Ash Bricks Pvt. Ltd. Product Brand Name: AB

STP STRATEGY

• Targeting:- Builders

Consultants Architects Govt.• Positioning:-

Positioned as Environmental Clearance

Financial Plan

Sources of FundsPARTICULARS AMT

Promoter's contribution

Rs. 20 Lacks

Borrowed fund Rs. 30 Lacks

Total fund Rs.50 Lacks

Uses of fund (INVESTMENT)

Land & Building 10,00,000

Plant & Machinery 20,00,000

License and Deposit 2,00,000

Furniture and Fixtures 5,00,000

Miscellaneous 3,00,000

Cash/ Bank 10,00,000

TOTAL 50,00,000

SUMMARY:INCOME AND EXPENDITURE

Annual Sales 60,00,000

Less : Cost of goods sold 51,37,600

GROSS PROFIT 8,62,400Less : Expenses and

Overheads2,50,000

NET PROFIT 6,12,400

Net Profit (After I.T.) 4,28,680

Financial Ratios

• ROI :- 8.57 %

• Profit Margin :- 7.15%

• B.E.P. (Expected):- 4 year.

CONCLUSION• ASH BRICKS Pvt. Ltd with its dedicated

efforts is trying to emerge as an organization, which can empower its fellowmen to eliminate environmental pollutants.

• ASH BRICKS Pvt. Ltd in the long run will try its best to generate an environment a pollution free environment.

Thank You