ashapura minchem pvt. ltd..doc

8/11/2019 Ashapura minchem pvt. ltd..doc

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INDEX

SR.

NO.

CONTENTS PAGE

NO.

1. INTRODUCTION 1-2

2. GENERAL INFORMATION 3

HISTORY AND DEVELOPMENT 4-6

GENERAL ORGANIZATION STRUCTURE 7

SIZE OF THE UNIT AND FORM OF THE

ORGANISATION

8

TIME KEEPING SYSTEM 9

MISSION & VISION 10

LOCATION OF THE UNIT 11

RAW MATIRIALS USED IN THE PROCESS 12-13

TYPES OF PRODUCT (BAUXITE) 14

EXPLANATION OF THE CHART 15-17

PROCESS FLOW CHART OF LAW GRADE BAUXITE 18

PROCESS FLOW CHART OF HIGH GRADE BAUXITE 19

3. PERSONNEL MANAGEMENT 20

ORGANISATION STRUCTURE OF HR 21

RECRUITEMENT 22

SELECTION 23

INDUCTION PROGRAMME 24

TRAINING AND MANAGEMENT DEVELOPMENT 25


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PROMOTION & TRANSFER POLICY 26

PERFORMANCE APPRAISAL 27

TRADE UNION 28

GRIEVANCE HANDLING PROCEDURE 29

PERSONAL RECORD 30

4. MARKETING MANAGEMENT 31

INTRODUCTION 32

ORGANASATION STRUCTURE 33PRODUCT PLANNING 34-35

MARKET SEGMENTATION 36

TARGET MARKET 37

SWOT ANALYSIS 38-39

PRICING POLICY 40

CHANNLES OF DISTRICUTION 41

SALES PROMOTION 42-43

ADVERTISING 44

MARKETING RESEARCH 45

5. FINANCE MANAGEMENT 46

WORKING OF FINANCE AND ACCOUNT

DEPARTMENTS

47

STRUCTURE OF FINANCE MANAGEMENT 48

FINANCIAL PLANNING 49

BALANCE SHEET 50

PROFIT AND LOSS ACCOUNT 51


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MANAGEMENT OF FIXED ASSETS 52

INVESTMENT 53

CAPATIAL BUDGETING 54

MANAGEMENT OF WORKING CAPITAL 55

INVENTORIES 56

PROFITABILITY AND DIVIDEND DISTRIBUTION

A TREND ANALYSIS OF SEVERAL PASS YEARS

57

CAPITALISATION 586. CONCLUSION 59

7. APPENDIX 60

8. IILIOGRAP!" 61

INTRODUCTION

The re!r" re#e$"e% $ "he '!!$* +*e# rere#e$"# "he ,ASHAPURA GROUP- +$% "he

!r.$* !' ,ASHAPURA MINE CHEM/ LTD- +" 0+1.h+12h++ #"e/

The ASHAPURA GROUP OF INDUSTRIES # e$*+*e% $ 1$er+ 1$$* +$% "# e3!r"/

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4/63

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H R %e+r"1e$" # +#! e''e6"8e !r*+$


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!ISTOR" AND DEELOPMENT

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C+6$e% B+43"e/

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GENERA

LORGANI1AT

ION

ST

RUCTURE

C/&%, N*.-1


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SIE OF T!E UNIT AND FORM OF T!E ORGANISATION

=/ N+1e ; A#h+4r+ M$e6he1 L"%/

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TIME KEEPING S"STEM

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MISSION

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LOCATION OF T!E UNIT

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RA MATIRIALS USED IN A PROCESS

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15/63

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18/63

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19/63

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PROCESS FLO C!ART OF LO GRADE AUXITE

MINING 5 SORTING

& SIZING UALITY

CONTROL TRUCK LOADING

INTERNAL

SHIFTING AT PORT

UNLOADING AT

PORT & HIGH

PILLING

CARTING TO PORT

BARGE LOADING

VESSEL LOADING

C/&%, N*.-3


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PROCESS FLO C!ART OF !IG! GRADE AUXTE

RAWMATERIAL

STORGE

BELTCONVIEAR

COOLER

SAMPLECHECK

HOPPERKILN

HOPPER BELTCONVIER

ELEVATOR

BELTCONVIEAR

ROLLCRUSER

FEEDER

ELEVATORSAILO

C/&%, N*.-4


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PERSONNEL

MANAGEMENT


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ORGANISATION STRUCTURE OF !R

M+$+*er

HR & A

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24/63

RECRUITMENT

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+6+"!$ '!r 9!2#5 'r!1 +1!$* h!1 "he r*h" e!e 6+$ 2e #ee6"e%/

OECTIE;

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The r4e# re6r4"1e$" !' AML;

The %e+r"1e$" he+% #h+ re+re h# 1+$!er +$ '!r "he #"+''5 +" "he 2e*$$$* !' "he7e+r +# +r" !' "he 24%*e" e3er6#e/

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$"+"e $e6e##+r7 +6"!$/

The re6r4"1e$" 2e %!$e "hr!4*h "he '!!$* 1e"h!%;

RECRUITMENT

EXTERNAL INTERNALADVERTISE

MENT IN

NEWS PAPER

PLACEMENT

AGENCY

CAMPUS

INTERVIEWTRANSFER PROMOTION

C/&%, N*.-6


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SELECTION

See6"!$ # "he r!6e## !' *+"her$* $'!r1+"!$ +2!4" +6+"!$ '!r + !#"!$ +$% "he$

4#$* "h+" $'!r1+"!$ "! 6h!!#e "he 1!#" +r!r+"e +6+$"/

SELECTION PROCESS FOLLOED " T!E AML.

INITIAL

SCREENING INTERIE

P!"SICAL

EXAMINATION

PERFORMANCE

REATING

REFERENCEC!ECK

INDUCTION

FINAL

SELECTION

C/&%,. N*.-7


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INDUCTION PROGRAMME

C*+'#,# *($($? F*%+&'(,(#

%(#)($? &@*, ($# G%*C*+&$: O@#,(#

E'&($ C*+&$: S,&$;&%;

E'&($ *%B($? C*$;(,(*$

I$,%*;,(*$ ,* S,&))

O))#% A(,&$# )*% A*++*;&,(*$ #,.

R#'# E+'*:## ,* /( D#&%,+#$,


27/63

INDENTYFYTRAINNGNEEDS

SETTRAININGOB0ECTIVE

CHOOSETRAININGMETHOD

CONDUCTTRAINING

EVALUATEDPERFORM;

ANCE

TRAINING MANAGEMENT DEELOPMENT

,Tr+$$* # + e+r$$* r!6e## "h+" $8!8e# "he +6:4#"!$ ' .$!e%*e5 #h+re$$* ' #.#5

6!$6e"#5 r4e#5 !r 6h+$*$* !' A"""4%e# & Beh+8!4r# "! e$h+$6e "he er'!r1+$6e !'

e1!7ee#/-

A66!r%$* "! AML5 "r+$$* # e##e$"+ 2e6+4#e "e6h$!!*7 # 6!$"$4!4#7 1r!8$*5

S7#"e1 & r+6"6e *e" !4"%+"e% #!!$ %4e "! $e $8e$"!$ +$% 1e1e$"+"!$ $ "e6h$!!*7/

Th# e+%# "! $e +7# !' %!$* "h$*#/

AML '!!# "he "r+$$* r!6e## +# 4$%er;

AML r!8%e# "r+$$* 27 "! 1e"h!%#;

=/ O$ "he 9!2

/ O'' "he 9!2

C/&%,. N*.-8


28/63

PROMOTION AND TRANSFER POLIC"

PROMOTION-

E1!7ee# +re r!1!"e% +" A#h+4r+ +66!r%$* "! "her er'!r1+$6e/ I' "he er'!r1+$6e !'

+$ e1!7ee # 8er7 *!!% "he$ he#he 1+7 2e r!1!"e% "! + h*her !#"/

TRANSFER-

Tr+$#'er re'er# "! + h!r

A#h+4r+ +#! "r+$#'er# "he e1!7ee# ' $e6e##+r7 +$% ' +$7 e1!7ee re:4e#"# "! "r+$#'er

h1her "he$ 6!1+$7 "r+$#'er# h1her !$7 ' +$7 *e$4$e re+#!$ # "here/


29/63

PERFORMANCE APPRAISAL

I$ AML "he er'!r1+$6e +r+#+ #7#"e1 +1# "! r!8%e + #"r46"4re '!r + er!%6 re8e !'

$%8%4+ er'!r1+$6e +*+$#" r$6+ +66!4$"+2"7 +$% +$ !!r"4$"7 "! %#64## '!r

1r!8e1e$" +6"8"e# !8er "he $e3" +r+#+ er!%/

AML# !29e6"8e 2eh$% "he %!$* PA;

T! 1+.e "he e1!7ee# ++re !' "her 1+9!r +re+# !' re#!$#2"e#/

T! #h+re "h "he e1!7ee# "her #"re$*"h#5 +re+# '!r 1r!8e1e$" +$% "her !"e$"+/

T! +###" "he e1!7ee# "! %e8e! h# er#!$$e & r!'e##!$+ *r!"h "hr!4*h #e' +$+7##

& 6!4$#e$*/

He $ %e6%$* $6re1e$" !r r!1!"!$/

AML 6!$#%er '!!$* '+6"!r# '!r "he PA;

0!2 .$!e%*e5 6!114$6+"!$5 $"erer#!$+ #.5 "e+1 !r.5 !4"4" !' 9!25 $"+"8e &%r8e5 6re+"8"75 +"""4%e5 $"e*e$6e5 +$$$* & !r*+$


30/63

TRADE UNION

I$ re#e$" %+7 "! %+7 !r% "r+%e 4$!$ # $e6e##+r7/ Fr#" !' + "r+%e 4$!$ +# e#"+2#he%

$ "e3"e $%4#"r7 +66!r%$* "! "r+%e 4$!$ ACT;=>?/ + "r+%e 4$!$ 6!12$+"!$ !' er#!$#

e"her "e1!r+r7 !r er1+$e$"# '!r "he 4r!#e !' + *!!% re+"!$ 2e"ee$ !r.er +$%

e1!7ee/ Tr+%e 4$!$ # + +##!6+"!$ !' !r.er#/

A#h+4r+ M$e6he1 L"% h+# $!" "r+%e 4$!$/ There # *!!% re+"!$#h 2e"ee$ e1!7ee

+$% !r.er !' "he 6!1+$7/ I" # 're$% +$% '+17 1e12er#/ I" # !r.er h+8e + +$7 r!2e1re*+r%$* "her r!2e1 # #!8e% 27 +%1$#"r+"8e/ S! + "he !r.er# +re #+"#'e% "h "he

1+$+*e1e$" +$% $! $ee% 6re+"e + "r+%e 4$!$/


31/63

GRIEANCE !ANDLING PROCEDURE

A 6!1+$7 he$ re!r"e% "! "he 1+$+*e1e$" # "4r$e% +# + *re8+$6e/ A *re8+$6e # $!"

#!8e% +$% "1e 6+$ e+% "! 6h!re# +$% %##+"#'7 $ "he !r*+$


32/63

PERSONAL RECORD

Per#!$+ re6!r%# +re "he e$"re er#!$+ h! # !r.$* $ "he 4$"/ Per#!$+ re6!r% .e" $

A#h+4r+ M$e6he1 L"%/ A$% "he !29e6"8e #! 1!r"+$" %e6#!$ #46h +# r!1!"!$

6!$#%er !' "he 4$"/

Per#!$+ re6!r% # 1+$"+$e% 27 re#e6"8e %e+r"1e$" "h "he he/ The re6!r% 6!1+$7

.$!# +2"7 er'!r1+$6e !' e1!7ee/ Th# re6!r% # 1!r"+$" !' "he 1+$+*e1e$" he/

The "1e.ee$* #7#"e1 # 1!r"+$" !' e1!7ee +$% !r.er "h 2e#" +2"7/ AML # +#!

.ee e1!7ee #er86e# $'!r1+"!$ !' "he re6!r% .e +2#e$6e !r e+8e %4r$* "he 7e+r

%e6#!$5 :4+'6+"!$5 +*e5 %+"e !' 9!$ 6!1+$75 #++r7 +$% 6!$%"!$ re*+r%$* e1!7ee

re6!r% "! 1+$"+$e% "he '4"4re +$/


33/63

MARKETING

MANAGEMENT


34/63

INTRODUCTION

M+r.e"$* !664e# !$ 1!"e$" !#"!$ $ "he !r*+$


35/63

ORGANIATION STRUCTURE

MARKETING DEPARTMENT

Fe% '!r6e

#"+''

He+% !''6e

D8#!$ 24#$e## 1+$+*er

Pre#%e$"

Sr/ 86e

Are+ 24#$e## 1+$+*er

Pre#%e$"

V6e

Sr/ #+e# !''6er#

Ge$/ 1+$+*er

D7/

Fe% !''6er

Tr+$ee "e6h$6+ #+e# !''6er

C/&%,. N*.-9


36/63

PRODUCT PLANNING

Pr!%46" +$$$* 1e+$# +$$$* '!r "he r!%46" "h+" # "! %e6%e h+" "7e !' r!%46" # "!

2e r!%46e% !r h+" $ee%# !r re:4re1e$"# "he r!%46" # "! #+"#'7 +$% '!r h!1 "he r!%46"

# 1e+$"/ I' "he e3#"$* r!%46" +6.# $ #+"#'7$* "he $ee%# !' 6!$#41er# h+" "7e !'

1!%'6+"!$ # re:4re !r ' "he r!%46" '+# "! %r+ "he +""e$"!$ !' 6!$#41er# !r 2e6!1e

4$r!'"+2e %e#"e 2e#" e''!r"# " #h!4% 2e e1$+"e% !r ' "here 6h+$6e " #h!4% 2e 1r!8e

$ "er1# !' 6h+$*$* $ee%# +$% re'ere$6e# !' "he 6!$#41er#/ Th4# Pr!%46" +$$$* $64%e#

,/%## ,:# *) ;#((*$.

=) De8e!1e$" +$% $"r!%46"!$ !' $e r!%46"/

) M!%'6+"!$ !' e3#"$* $e# +# 1+7 2e $ee%e% $ "er1# ' 6h+$*$* $ee% +$%

re'ere$6e/

) E1$+"!$ !r %#6!$"$4!4# !' 1+r*$+ 4$r!'"+2e !r !2#!e"e r!%46"#/

The +2!8e %e6#!$# +re $'4e$6e 27 1+$7 $"er$+ +$% e3"er$+ '+6"!r# / e/ !#"!$ !' "he

1+r.e" C!1e""!$5 C!1+$7 !675 *!!% !' "he C!1+$75 r!%46" 1+*e e"6/

Pr!%46" +$$$* $ e36e # %!$e $ #46h + +7 "h+" "he r!%46" 2e6!1e# e+#7 +8++2e "!

"# 4#er/

T/#%# &%# ,/%## ,:# *) %*;, '&$$($? ;*$# ($ A/&%&.

1= '*$? %&$?# '&$$($?

I" $64%e# +$$$* !8er + er!% !' "hree "! '8e 7e+r#/ S46h +$$$* # %!$e +"

6!r!r+"e e8e/ I" # '!r "he !8er+ %e+r"1e$" !' !r*+$


37/63

; 1+r.e" 6!1e""!$5 %re6" +$% $%re6"

; %#"r24"!r#

3= M*$,/': P'&$

M!$"h7 +$# +re '!r14+"e% +# "he e$% !' e+6h 1!$"h '!r 6!1e"$* 1!$"h#/ A# "he

+$$$* # 1+%e "e# " 2e6!1e# 1!re e''e6"8e +!$* '!r 6!rre6"!$ +$% 6h+$*e# /

e/ " r!8%e# '!r + Be""er re8e/

The 1!$"h7 +$$$* # *e$er+7 $ OPG (!er+"!$ +$$$* *r!4) 1ee"$* he+% +"

"he 6!r!r+"e !''6e/

B7 *!!% +$$$* #"r+"e*7 " h+# '!!$* 6++2"7

; T1e7 +8++2e !' "he r!%46" !' "he 6!$#41er#5

; M+$"e$+$6e !' "he :4+"7

; Be""er re%46$* !' "he 6!#" !' "he r!%46"

; Be""er 4"


38/63

MAREKT SEGMENTATION

M+r.e" #e*1e$"+"!$ # +$ +6" !' %8%$* "he 1+r.e" $"! %#"$6" *r!4 !' 247er# +66!r%$*

"! "her $ee%# +$% +$"#/ M+r.e" #e*1e$" 6+$ 2e !$ "he 2+## !' "he *e!*r+h6 8+r+2e#5

%e1!*r+h6 8+r+2e#5 #76h!*r+h6 8+r+2e# +$% 2eh+8!r#" 8+r+2e#/

A#h+4r+ M$e6he1 L"%/ Ae# *e!*r+h6+ #e*1e$"+"!$ 27 %8%$* "he 1+r.e" $"!

#e8er+ *e!*r+h6+ +r"# .e $+"!$5 re*!$5 6"e# e"6/

There +re *e$er+7 "! "7e# !' 2+43"e h*h *r+%e +$% ! *r+%e/ M!#"7 ! *r+%e +re

e3!r"# +$% h*h *r+%e +re '!r !6+ #e#/

@ J *!!%# +re e3!r"# "! $"er$+"!$+ 1+r.e" .e Ch$+5 R4##+ +$% 0++$ e"6/ 24" "he

1+r.e"$* !' "he#e *!!%# +re %!$e 'r!1 "he he+% !''6e M412+/ I" 1e+$# !r. !r%er# +re

"+.e$ $ "he he+% !''6e +$% "he$ " #e$% "! +$"/ Re1+$$* @ J +re '!r "he !6+ #+e#/

MARKET S!ARE SEGMENTATION

@J ASHAPURA GROUP

@ J LOCAL SALES


39/63


40/63

SOT ANAL"SIS

STRENGT! EAKNESS

OPPORTUNITIES T!REATS

SOT

C/&%,. N*.-10


41/63

STRENT!S

=/ The 2**e#" #"re$*"h # "here # $! 6!1e""!$ !$ h*h e8e/

/ A "he e1!7ee# +" !''6e +re e "r+$e% +$% h*h e3ere$6e%/

/ A "he e1!7ee# +re %!$* "her !r. "!*e"her +# + '+17/

EAKNESS

=/ C!!$* #7#"e1 '+4re5 "he 2+43"e # %re6"7 re6e8e% 'r!1 "he Ke$ +$% "he$

+"er # #r+7e% !8er " 6!! "! "/

/ S!1e 1e6h+$6+ r!2e1#/

/ Ee6"r6+ e:41e$" '+4re/

OPPORTUNITIES

=/ C!$8er" 2+43"e $"! +41$+ h6h #*$'6+$"7 1r!8e "he r!'"+2"7 !'

"he 6!1+$7/

/ M+r.e" '!r 1$er+# # e3e6"e% "! e3+$%

/ We h+8e 8+r!4# !!r"4$"e# $ 1$$* +$% r!6e##$* "! e$e"r+"e $ "he

$"er$+"!$+ 1+r.e"# #! +# "! e3+$% !4r 1+r.e" #h+re/

T!REATS

=/ The r6e# !' "he ! +re $6re+#$* %+7 27 %+7 #! "he 6!#" !' "he r!%46" $6re+#e

24" "he r6e !' "he r!%46" e 6+$$!" $6re+#e e8er7 "1e #! r!'" 1+r*$

%e6re+#e/

/ We h+8e + 1"e% #!4r6e !' 1$er+#/

/ The 2**e#" "hre+"# $! %+7# +re "h+" GIDC 4$%er"+.e + "he e3!r" !' "he 2+43"e

$ "her h+$%/ S! $! r8+"e 6!1+$7 6+$$!" e3!r"/ S! " 6+$ 1+.e + :4e#"!$

1+r. !$ "he #4r88+ !' "he 6!1+$7/


42/63

PRICING POLIC"

Pr6$* # 6!$6er$e% "! 2e "he 1+$ ee1e$" !' 1+r.e"$*/ F3$* + r*h" r6e '!r + r!%46" #

+ 6r46+ "+#./ R*h" r6e 6+$ r!1!"e "he #+e# !' "he 6!1+$7 he r!$* r6e +''e6"# "he

#+e !' + 6!1+$7 +" + *re+" e3"e$"5 #! r6$* !67 # 146h 1!r"+$"/

The AML h+# +%!"e% 'e32e +$% re+#!$+2e r6$* !67/ A" "he e$% !' e8er7 1!$"h

%re6"!r# !' e+6h

!67 !' 6!1e""!r#/


43/63

C!ANNEL OF DISTRIUTION

Fr!1 "he $+1e !' "#e' " 6e+r# "he 1e+$$* "h+" h! "he r!%46" re+6he# 'r!1 1+$4'+6"4re#

"! "he 4"1+"e e$% 4#er#/ I" 1+7 h+8e %e+er#5 h!e#+er#5 re"+er#5 +$% 1+$7 1!re

I$ AML "here # ZERO LEVEL %#"r24"!$ 6h+$$e/ " 1e+$#

MANUFACTURES

CUSTOMER


44/63

SALES PROMOTION

S+e# r!1!"!$ # + 8"+ $*re%e$" !' r!1!"!$ 13/ I" # #+e# e''!r" 4$%er"+.e$ 27 +

24#$e## U$" "! 2!!#" #+e#/ I" he# $ 1+$"+$$* !' $6re+#$* "he #+e# e8e !' !er+"!$/

The 4r!#e !' #+e# r!1!"!$ # "! +""r+6" $e 64#"!1er# $ !r%er "! re+r% !7+ 64#"!1er#

+$% "! $6re+#e "here re4r6h+#e# r+"e# !' !66+#!$+ 4#er# r!1!"!$ +6"8"7 h+# #e6'6

4r!#e5 h6h +re +# 4$%er/

=) T! +""r+6" $e 64#"!1er/

) T! .$! 64#"!1er +2!4" "he $"r!%46"!$ $e !67/

) T! e$6!4r+*e re#e$" 64#"!1er "! 247 1!re/

I" # +$ 1!r"+$" +6"8"7 2e$* er'!r1e% 27 "he 1+r.e"$* %e+r"1e$" !' "he e36e

$%4#"re# "% "! $6re+#e "he #+e# 8!41e#/ I" 4#e# #!1e *!!% 6r"er+ '!r #+e# r!1!"!$/

C!1+$7 +!# @ D+7# 6re%" '+6"e# +$% +#! "h# 1" # $6re+#e% ' $e6e##+r7/ I" +#!

*8e# "he 6!11##!$ +$% %#6!4$" "! "he 6!$#41er/ The C!1+$7 "! 1+$"+$ 6!$"+6" !' "he

6!$#41er 4$%er "he Pr!1!"!$+ +6"8"7 4#e# r6$* !67/ The7 +rr+$*e 1+$7

r!*r+11e% '!r "he 2e$e'"# !' '+r1er#/ The7 +#! #h! 6"4re# $ r!9e6"#/ S%e# !$ 2*

#6ree$# +$% +#! +rr+$*e "he %e1!$#"r+"!$ r!*r+11e%/ The7 +#! *8e "he "er+"4re "! "he

6!$#41er# +$% 1+.e e r$"$*/ I$6e$"8e# .e re+r%5 ++r% +$% #e6+ %#6!4$" e"6 +re

*8e$ 27 "he C!1+$7 '!r "he 4r!#e !' #+e# r!1!"!$/

F!r "he 4r!#e !' #+e# r!1!"!$ " r!8%e# +'"er #+e# #er86e# 426"7 +$% 2er+

+71e$" Ter1/

=) D(*$, I$ !r%er "! r!1!"e "he #+e# C!1+$7 r!8%e# J "! J "r+%e %#6!4$"/

) A),#% &'# #%(# T! 1+$"+$ "he 64#"!1er !' "he '+r1# !''er# "he 8+r!4#

$6e$"8e#/ I' "he *!!%# +re %+1+*e% %4r$* "he "r+$#!r"+"!$ "he C!1+$7

re+6e "he *!!%# 2e+r# "he "r+$#!r"+"!$ 6h+r*e#/ I' "he 64#"!1er# +re $!" #+"#'e%

"h r!%46" he 6+$ 1+.e %re6" 6!$"+6" "! "he C!1+$7 +$% +#. '!r " +$% C!1+$7

"+.e +6"!$ +*+$#" "her 6!1+$"/


45/63

) P@'((,:I$ !r%er "! *e" 426"7 "he C!1+$7 h+# "# !$ #er86e# 6e$"er $ 8+*e

h6h r!8%e# "he #er86e# "! "he 64#"!1er/

) L(@#%&' &:+#$, ,#%+I" h+# + %''ere$" "er1 +# 4$%er

- A%8+$6e +71e$"/

- I11e%+"e +71e$" 27 6he:4e/

- P+71e$" "h$ %+7#/

S+e# +re "he 'e;2!!% !' + 24#$e##/ The 4"1+"e !29e6" !' + r!%46"!$ # #e$*5 +$%

"h!4" #+e# $! 24#$e## !4% #4r88e/ S+e# +re +#! "he 1+9!r #!4r6e !' re8e$4e "! +

24#$e## +$% e8er7"h$* e#e # e3e$#e/


46/63

ADERTISING

A%8er"#$* # !$e !' "he 1!r"+$" ee1e$"# !' r!1!"!$ 13/ I" +% 'r!1 1+##

6!114$6+"!$ 6+$ 2e "r+6. "! %e$"'e% #!$#!r/ I" # $ "he e$6e "h+" +%8er"#$* %e'er

'r!1 426"7/ Wh6h # +#! 1+## 6!114$6+"!$ "! +%8er"#$* # 1!r"+$" "! he 1+.e "!

2r+% e+%er $ 1+r.e"/

I$ +$ AML "here #h!4% $!" 2e #e6'6 +%8er"#e1e$" 2e6+4#e "here + r!%46"# +re #e$*/

The r!%46" +%8er"#$* "h# 1e+$# #re+%$* !' $'!r1+"!$ "h# 1e##+*e h6h # re#e$"e%

# 6+e% +%8er"#$*/


47/63

MARKETING RESEARC!

M+r.e"$* re#e+r6h # + #7#"e1+"6 !29e6"8e +$% $"e$#8e #e+r6h '!r +$ +$+7## !' %+"+

ree8+$" "! "he %e$"'6+"!$ !$ + #!4"!$ +$7 r!2e1 !' "he 'e% !' 1+r.e"$*/ M+r.e"$*

re#e+r6h $64%e# #


48/63

FINANCE

MANAGEMENT


49/63


50/63

STRUCTURE OF FINANCE MANAGEMENT.

MANAGER

ACCOUNTS

ASST/

MANAGER

ASST/

MANAGER

ASST/ OFFICER ASST/ CASHIEROFFICER

ACCOUNT

OFFICER

ACCOUNT

ASSISTANTASSISTANT

C&/%,. N*.-11


51/63

FINANCIAL PLANNING

I$ +$7 6!1+$75 '$+$6+ 1+$+*e1e$" h6h # 6!$6er$e% 1+$7 "h r+#$* '4$%# $ "he

1!#" e6!$!16 +$% #4"+2e 1+$$er/ U#$* "h# '4$% +# r!'"+2"7/

I$ AML5 '$+$6+ +$$$* # %!$e 27 '$+$6e 1+$+*er/ F$+$6e 1+$+*e1e$" %e$"'7 he$5

here +$% h! "he '4$%# 6+$ 2e +6:4re% "! 1ee" "he 'r1 $8e#"1e$" $ee%#/ I$ #!4r6$* !'

'$+$6e "he '$+$6e 1+$+*er # #"r8e "! r!64re '$+$6e 'r!1 %''ere$" #!4r6e# $ h6h #46h

+ +7 "h+" 6+"+ #"r46"4re # !"141/ C+"+ #"r46"4re # !"141 he$ 1+r.e" 8+4e !'

#h+re# # 1+3141/


52/63

AS!APURA MINEC!EM LTD

ALANCE S!EET AS AT 31ST MARC!-2010

31, MARC!-2010 31, MARC!-2009

R#/ R#/

SOURCES OF FUNDS

S/&%#/*';#% F$;

Sh+re C+"+ =5>5=>? =5>5=>?

E1!7ee S"!6. O"!$ O4"#"+$%$* 5=@5>= 5=@5>=

Re#er8e# +$% S4r4# 5>?55=@ 5?=5>5 5=>>5=@5=>? 5?5>=5=@

L*&$ F$;

Se64re% L!+$# 55=5= 555>>

U$#e64re% L!+$# @5@5= ;TOTAL 55=5= 555>>

?55?5 5=5?5?@>

APPLICATION FUNDS

F(#; A#,

Gr!## B!6. =5>@5=@5?@ =5@5@5?

A66414+"e% De+r"1e$" ;?5>5=@ ;@5@>5=

Ne" B!6. =5?=5==5@? =5=5=

C+"+ W!r. $ Pr!*re## +$% =55 =5??5?>>5 =55@= =5??5@5=@

Pre Oer+"8e E3e$#e#

I$#,+#$, >5>>5 ?5>@5>

D#)#%%#; T& A#, >=@5@@@5@@@ =55@@@5@@@

C%%#$, A#,H L&$ &$; A;&$#

I$8e$"!re# =55@5>= =5>=5@?5

S4$%r7 De2"!r# =5=??5>5? =5@5@>?5@

C+#h & B+$. B++$6e >=5?5> =55?5==

L!+$# +$% A%8+$6e# =555= 5?5??5@>55=5=@ ?5>?>5=5=

L# C%%#$, L(&@('(,(# P%*((*$

C4rre$" L+2"e# =5@5=?5@ 5=?>5>?5

Pr!8#!$# =5>5? ==5=@@5=

=555? 5=@5>5=>

Ne" C4rre$" A##e"# 5@@5>>5@ 5>55@

TOTAL ?55?5 5=5?5?@>

PROFIT LOSS ACCOUT FOR T!E "EAR ENDED 31, MARC!H 2010


53/63

@@>;@=@ @@;@@>

R#/ R#/

INCOMES+e# +$% Oer+"!$+ I$6!1e 5@@5?>5@ 5@@@5>5?=@

O"her I$6!1e >5?>5@? =55=

TOTAL 5@>@5=5@ 5=5=@5>

EXPENDITURECh+$*e $ I$8e$"!r7 >5=@5>> ;5?5?@

M+"er+#5 M$$* & M+$4'+6"4r$* e3e$#e# =55?5@? 5@5=5=

Se$* & D#"r24"!$ E3e$#e# 55@>>5> 5?=5@?5

A%1$#"r+"8e & O"her E3e$#e# @5>5>? ?55=

F!re*$ C4rre$6"7 F46"4+"!$ L!## =5>=5>? 5>5@?5??

I$"ere#" 5>5?? 5>>5=

De#re6+"!$ >5@5>> ?5>5?

TOTAL 5??5?5 ==5@5??5

P%*)(,?

($e" !' %''ere% "+3 Re'er $!"e $!/)

E3"r+ Or%$+r7 I"e1# ;5@5=

Ne" Pr!'"(L!##) A'"er E36e"!$+ & E3"r+Or%$+r7 I"e1#

>55= ;55>5?

B++$6e Br!4*h" '!r+r% Fr!1 Pre8!4# Ye+r ;>>5@>5= =555

A1!4$" A8++2e '!r Ar!r+"!$ ;>>5>?5>> ;>>5@>5=

APPROPRAIATIONS

Ge$er+ Re#er8e

Pr!!#e% D8%e$"

C!r!r+"e D8%e$% T+3

B++$6e C+rre% "! B++$6e Shee" ;>>5>?5>> ;>>5@>5=

E+r$$* Per Sh+re

Be'!re E36e"!$+ +$% E3"r+ Or%$+r7 I"e1#

B+#6D4"e% ;/@ ;/

A'"er E36e"!$+ +$% E3"r+ Or%$+r7 I"e1#

B+#6D4"e% =/ ;/

F+6e V+4e Per Sh+re /@@ /@@


54/63

MANAGEMENT OF FIXED ASSETS

GROSS LOCK DEPRECIATION NET LOCK

ASSETSA *$

01-04-2009R.

A;;(,(*$D%($? ,/#

"#&%R

D#;,(*$D%($? ,/#

"#&%R.

A &,31-03-2010

R.

U ,*31-03-2009

R.

O$D#;,(*$

R.

T*,&'R.

A &,31-03-2010

R.

A &,31-03-2010

R.

A &,31-03-2009

R.

LAND & LAND

DEVELOPMENT =@@5=>5= 5>5> >5@@? =5=@5= =5=@5= =@@5=>5=

COMPENSATION FORPREMISES RIGHTS =5?@5?> =5?@5?> =5?@5?> =5?@5?>

BUILDINGS ?55@ 5?5= 5> =55== =5@5>= =5=5= =5@ 5?5=? ?>5==5@ =>5@5@==

PLANT & MACHINERY 5>5== 5>?5?>? 5=@5@ =5==55@ =?5>5? 5?=5=?@ 5=5=@ =>=55 >5@5@ =55>

BARGES 5>5= 5>5= ?5?>5? >5= 5=5> >5>=? =5>5@@

VEHICLES 5>@5@ @5@@@ 5?@5= 5>5 =5>5= =@5?@5> 55@> 55@ >5=5? =55>?

FURNITURE &

FIXTURES ?=55? =>5@@5 ?5>@ @5@>5@ 5@5>> >55? =5= 5?@5 5?5> 5@@5

OFFICE EUPMENT 5?=?5?@ 5@5>= =5= 55@ =55 5>=5? 5@@ 5>5>@ =5@5 5@>5

TOTAL =5@5@5? >@>5=5?= =5=@5? =5>@5=@5?@ @5@>5= >5@5>> 55= ?5>5=@ =5?=5==5@? =5=5=

CAPITAL WORK INPROGRESS =55@= 55>> >?5>5= =55 =55 =55@=

GRAND TOTAL =5>?5==5= >=5?@5?= @>55= =5>>>5@5 @5@>5= >5@5>> 55= ?5>5=@ =5??5?>>5 =5??5@5=@

PREVIOUS YEAR 1,632,742,084 359,749,433 96,350,066 1,896,141,451 221,846,019 66,432,735 18,189,473 270,089,281 1,626,052,170 1,410,896,065


55/63

INVESTMENT

31st March-2010

Rs.31st March-2009

Rs.

LOGN TERM INVESTMENTS(Unquot!" atcost#

Investment in Subsii!"ies

3,000,000 E#uit$ S%!"es &' As%!(u"!Inte"n!ti&n!) *t+ &' Rs+ 10- E!.% 32,727,000 32,727,000

34,10,111 E#uit$ S%!"es &' As%!(u"!/)!$te.% *t+ &' Rs+ 10- E!.% 34,100,000 34,100,000

10,000 E#uit$ S%!"es &' As%!(u"!/&nsu)t!n.$Se"vi.es Pvt+ *t+ &' Rs+ 10- E!.% 100,000 100,000

10,000 E#uit$ S%!"es S%!"! /&nsu)t!n.$Pvt+ *t+ &' Rs+ 10- E!.% 100,000 100,000

10,000 E#uit$ S%!"es &' Penisu)! P"&(e"t$

eve)&(e"s Pvt+ *t+ &' Rs+ 10- E!.% 100,000 100,000700,000 E#uit$ S%!"es &' P"!s%!ns%!/e"!mi.s *t+ &' Rs+ 10- E!.% 14,700,000 14,700,000

218,080 E#uit$ S%!"es &' &mb!$ine"!)s *t+ &' Rs+ 10- E!.% 96,154,325 96,154,325

50,000 E#uit$ S%!"es &' As%!(u"!A)uminum *imite &' Rs+ 10- E!.% 500,000 500,000

68 E#uit$ S%!"es &' As%!(u"! ine.%emUAE E &' AE 150,000 112,312,634 112,312,634

-10,000 E#uit$ S%!"es &' As%!(u"!In'"!st"u.tu"e !n *&isti.s Pvt+ *t+ - 100,000

OA* 290,793,959 290,893,959In$st%nt &n 'o&n Vnturs an!ssoc&ats

1,700,000 E#uit$ S%!"es &' us&n-!)!$sis&' Rinit 1+00 E!.% An Ass&.i!te/&m(!n$ 48,012,010 48,012,010

8,966,590 E#uit$ S%!"es &' As%!(u"!V&).)!$ *t+ &' Rs+ 10- E!.% A :&in Ventu"e/&m(!n$ 89,665,900 89,665,900

30,750 E#uit$ S%!"es &' As%!(u"! A/O*;V- Ant


56/63

CAPITAL UDGETING

The e''6e$" +!6+"!$ !' 6+"+ # "he 1!#" 1!r"+$" '$+$6e '4$6"!$ $ "he 1!%er$ "1e#/

I" $8!8e# %e6#!$ "! 6!11" "he 'r1# '4$%# "! "he !$* "er1 +##e"#/ S46h %e6#!$ +re !'

6!$#%er+2e 1!r"+$" "! "he 'r1 #$6e "her "e$% "! %e"er1$e% "# 8+4e #


57/63

MANAGEMENT OF ORKING CAPITAL

Ge$er+7 "he "er1 !r.$* 6+"+ re'er# "! "h+" +r" !' 6+"+ h6h # $!" "%e !' $ '3e%

+##e"# 24" # 4#e% "! 1ee" "he %+7 "! %+7 re:4re1e$"# !' 24#$e##/

I" # $8e#"e% $ 64rre$" +##e"# .e 6+#h5 #"!6.5 2# re6e8+2e5 %e2"!r# e"6/ "h# "7e !' 6+"+

# 4#e% "! 1+.e +71e$"# '!r 4r6h+#e !' r+ 1+"er+#5 +*e# +$% "! 1ee" "he !"her

e3e$#e# " *!!%# +re #!% +$% 1!$e7 # 6!e6"e% +*+$#" "/

I$ !"her !r%# !r.$* 6+"+ # "h+" h6h # he% "! 1ee" %+7 "! %+7 re:4re1e$"# !'

24#$e##5 h6h 6h+$*e# 'r!1 %+7 "! %+7 +$% h6h # 6!$8er"e% $ "! 6+#h 6!$"$4!4#7/ The

r#. ee1e$" # ! $ "/

W!r.$* 6+"+ # +#! .$!$ +# 64rre$" 6+"+5 6r64+"$* 6+"+ +$% '!+"$* 6+"+/ I" #

+#! 6+e% +# 8+r+2e 6+"+/

AML +#! $8e#"e% $ 64rre$" +##e"#5 !+$# +$% +%8+$6e# .e $8e$"!re#5 #4$%r7 %e2"!r#/

O"her 64rre$" +##e"# .e '3e% %e!#" +66!4$"#/ L!+$# +$% +%8+$6e# .e !+$# "! #42#%+re#

6!1+$e#5 !+$ "! +##!6+"e 6!1+$7/


58/63

(I# INVENTORIES

31st !".%-2010

Rs+

31st !".%-2009

Rs+As t!>en, v!)ue !n .e"ti'ie b$ t%e!n!ement, v!)ues !s st!te in n&ten&+1

! inis%e !n semi-'inis%e &&s 1,245,705,354 1,834,856,303

b R!< m!te"i!)s 82,036,556 60,233,430

. P!.>in !te"i!)s 11,293,650 9,776,579

St&"es ? S(!"es 19,039,352 12,839,962

1,358,074,912 1,917,706,274


59/63

PROFITAILIT" AND DIIDEND DISTRIUTION-

A TREND ANAL"SIS OF PASS SEERAL "EARS

D8%e$% P+71e$" F*% 2005-2006D8%e$% +# +% Q J er #h+re !' '+6e 8+4e !' R#/ ; e+6h (R#/=/@; er e:4"7 #h+re '47 +% 4)

F*% 2006-2007D8%e$% +# +% Q =@ J er #h+re !' '+6e 8+4e !' R#/ ; e+6h

(R#/ ; er e:4"7 #h+re '47 +% 4)

F*% 2007-2008D8%e$% +# +% Q @ J er #h+re !' '+6e 8+4e !' R#/ ; e+6h (R#/

=/?@; er e:4"7 #h+re '47 +% 4)

F*% 2008-2009N! D8%e$% +# re6!11e$%e% '!r "he F/ Y/ @@;@@>

F*% 2009-2010N! D8%e$% +# re6!11e$%e% '!r "he F/ Y/ @@>;@=@


60/63

CAPITALISATION

The !r% 6+"+#+"!$ 6+$ 2e %e'$e% +# #!1e "!"+ !' + .$%# !' !$* "er1# #e64r"e# +#

"her +r 8+4e#/ Th4# " 6+$ 2e $"erre"e% +# "he #!1e !' "he !$er#h 6+"+5 2!$%#5

%e2e$"4re +$% !"her !$* "er1 %e2"# +$% #4r4#/ I" 6!$##"# !'

=/ O$er#h C+"+

The 8+4e !' #h+re# !' %''ere$" 6+##e#/

/ B!rr!e% C+"+

The 8+4e !' 2!$%# +$% %e2e$"4re#/

/ S4r4#

The 8+4e !' #4r4#5 / e/ +66414+"e% r!'"/


61/63

CONCLUSION

M7 re*+r%# "! "he5 I here27 6!$64%e 17 r!9e6" "h "he $6e +$% *re+" e3ere$6e +$%

1e1!re# '!r 1e "! "+.e "r+$$* +" A#h+4r+ M$e Che1/ L"%/5 0+1.h12h+7+ 'r!1 17

#$6ere e''!r"# +$% "he he$* $+"4re !' "he #"+'' !' A#h+4r+ Gr!45 I e+r$e% "he r+6"6+

1e1e$"# !' "he "he!re"6+ r$6+# $ "her !r*+$


62/63

APPENDIX

SR. NO. PARTICULARS PAGE

NO.CHART;=/ GENERAL ORGANISATION STRUCTURE 7

CHART;/ TYPES OF BAUXITE 14

CHART; PROCESS FLOW CHART OF LAW GRADE BAUXITE 18

CHART; PROCESS FLOW CHART OF HIGH GRADE BAUXITE 19

CHART; ORGANIZATION STRUCTURE OF HR 21

CHART;? RECRUTMENT 22

CHART; SELECTION PROCESS 23

CHART; TRAINING & MANAGEMENT DEVELOPMENT 25

CHART;> ORGANISATION STRUCTURE OF MARKETING 33

CHART;=@ SWOT ANALYSIS 38

CHART;== STRUCTURE OF FINANCE MANAGEMENT 48


63/63

IILIOGRAP!"

**B-

=) K!"er Ph M+r.e"$* 1+$+*e1e$" re$"6e he+% !' I$%+ =="h e%"!$ @@

H1++7+ P42#h$* H!4#e/

) K+4r S!4%er"!$ Kr/ M+r.e"$* 1+$+*e1e$" =#"e%"!$ 04$e =>> S K 42#her/

#@ (,#-

=) /+#h+4r+/6!1

) /*!!*e/6!/$
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