C O R P O R A T E P R O F I L E

INFORMATION

M E M O R A N D U M

A S H I A N A H O M E S P V T LT DL A N D C R A F T D E V E L O P E R S P V T LT D

Ashiana Group has been in the housing development sector over last 25 years and

has established its reputation as a real estate developer that provides

Ashiana Group has built over 33 lacs sq.ft of Residential & commercial space and put

a smile on the faces of more than 3000 families who resides in various projects.

Ashiana Group is one of the pioneer developers who provide 24 x 7 Facility Manage-

ment of their completed projects with a proven track record of managing residential

facilities over 15 years. In keeping with our motto “Homes for every dream”, we have

set for ourselves very high standards in providing and managing the facilities at our

properties which in turn brings value addition to our customer’s assets and life.

ASHIANA HOMES PVT LTD

Quality of construction

Safety of investment

Integrity of commitment

Mr. R.K.Modi, Chairman Cum Managing Director Founder Director of Ashiana

Group. Graduated in B.E (Hons) Civil Engineering from Birla Institute of Technology &

Science (BITS), Pilani in 1972. Has been actively involved in planning and construction

of numerous housing projects since 1987.

Mr. Rohit Raj Modi, Director Graduate in B.Com (Hons) from Sydenham College of

Commerce and Economics, Bombay and Master Business Administration from Inter-

national Management Institute (IMI), New Delhi. Has been actively involved in Busi-

ness Development, Marketing Strategy, Planning and Execution of housing projects

since 1997.

Mr. Mayank Raj Modi, Director Graduate in B.Sc (Hons) in Business Management from

Institute for Integrated Learning in Management (IILM), Delhi in 2001. Worked in the

Software Sector at Bangalore and a short training stint at Llyod Marine, London. He is re-

sponsible for marketing, sales and corporate communications.

MEN BEHIND THE DREAMcalled Ashiana

ASHIANA ADVANTAGES

• All projects are completed in time and with estimated cost.

• Large pool of satisfied customers with high percentage of referral booking.

• Associated with high caliber Architect professionals i.e. RSP Design Consultants

(India) Pvt Ltd., Design Forum International, Jaiswal & Associates and Structural

Consultant i.e. Civtech Consultants Pvt Ltd., & MN Consultants Pvt Ltd.

• Large in-house team of engineers with vast experience of Project Management.

• Supported by all leading mortgage providers i.e. HDFC, ICICI, IDBI, Axis & SBI.

• Successful track record of Construction Finance by HDFC Ltd., ICICI Bank Ltd. &

Kotak Bank Ltd.

DETAILS OF COMPLETED PROJECTS IN NCR DELHI

Name of The Project

Ashiana Le-residency Apr-09 Mar-12Golf Links, Mehrauli, NH-24Ghaziabad

Ashiana Palm Court Jan-08 Mar-11Raj Nagar Extension, Ghaziabad

Ashiana Upvan Oct-05 Jun-09Indirapuram, Ghaziabad

Ashiana Greens Sep-03 Jun-06Indirapuram, Ghaziabad

Ashiana Orchid Sep-02 Dec-04Greater Noida

Silver Crest Oct-03 Jan-05Gurgaon

Ashiana Heritage Dec-97 Jan-02Vaishali, Ghaziabad

Classic Personal Floors - -Gurgaon

Total =

369,000

561,000

745,755

425,000

228,245

75,000

147,275

300,000

2851275

300

440

441

390

168

31

100

205

2075

Location StartDate

EndDate

Area(sq. ft)

No. ofFlats

SNAPSHOTS OF COMPLETED PROJECTS

Apart from NCR, Ashiana is now also actively present in Bhubaneswar (Orissa), Jaipur

(Rajasthan) and Mumbai (Maharashtra).

Ashiana enjoys very high goodwill with home buyers for maintaining high standards

of quality of construction, transparency & fairness in dealing, after sales service &

support & timely completion of projects. Ashiana also enjoys a very solid relationship

with leading public and private sector banks and financial institutions.

ASHIANA PALM COURT, NH-58, GHAZIABAD

ACTUAL SITE PICTURE

ASHIANA UPVAN, INDIRAPURAM

ACTUAL SITE PICTURE

ASHIANA GREENS, INDIRAPURAM

ACTUAL SITE PICTURE

ASHIANA LE RESIDENCY, NH-24, GHAZIABAD

ACTUAL SITE PICTURE

DETAILS OF CURRENT PROJECTS

Name of The Project Location StartDate

ExpectedCompletion

Area(sq. ft)

Villa Anandam Ghaziabad, Uttar Pradesh Apr-11 Sep-13 3,40,000 175

Royal Lagoon Raghunathpur, Bhubaneswar Oct-11 Dec-15 14,00,000 725

Ashiana Greens Sikar Road, Jaipur Mar-13 Jun-16 12,00,000 800

Total 29,40,000 1700

No. ofFlats

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ACTUAL SITE PICTURE

MAINTENANCE

Ashiana has been a pioneer in the field of developer initiated facility management

field. Through it’s subsidiary, Green City Management Pvt. Ltd. (GCMPL) all projects

developed by Ashiana are professionally managed & maintained including resale &

rental services.

VILLA ANANDAM (Under Construction) ACTUAL SITE PICTURES

ROYAL LAGOON (Under Construction) ACTUAL SITE PICTURES

ACTUAL SITE PICTURESASHIANA GREENS (Under Construction)

C O R P O R A T E P R O F I L E

L A N D C R A F T D E V E L O P E R S P V T LT D

Garg Group is an India based multifaceted business group that has diverse interests

in sectors including Real Estate, Education, Steel & Publication and commands impec-

cable reputation and track record for more than five decades.

Landcraft is real estate vertical of the group known for reliability and trust for all its

stakeholders. The company hires best of contractors, architects and management

team to ensure timely delivery, safety and quality of projects undertaken.

The company has availed construction finance from PNB, HDFC, Kotak Mahindra

Bank, Syndicate Bank & OBC and all were repaid on time. Almost all the major home

loan provider like HDFC, LIC Housing Finance, PNB, Axis etc. have business relations

with Landcraft. In addition to above, Landcraft generates good bookings though the

referrals of satisfied pool of customers.

LANDCRAFT DEVELOPERS PVT LTD

In last 4 years, Landcraft has delivered more than 2 million sq.ft. area to more than

2100 customers by developing the first phase in three projects by the name of River

Heights, Golf Links & Dinesh Nagar . Now, it is implementing its second phase of all

the three projects where another 3 million sq.ft. would be ready in next 3-4 years

PROJECTS

• Golf Links, 92 acre Integrated Township, NH-24, Ghaziabad

• River Heights, 20 acre Group Housing Project, Raj Nagar Ext., Ghaziabad

• Dinesh Nagar, 17 acre Affordable Group Housing Project, Pilkhuwa, Ghaziabad

PRESENCE IN OTHERSECTORS Group runs several colleges under the aegis of Krishna Group of Institutions in NCR.

Three group colleges are ranked among the top ten colleges in UP with a base of

more than 10,000 students.

EDUCATION

Krishna Institute of Engineering and Technology, Murad Nagar: Spread over

17.60 acres, It has consistently topped the list of 400+institutions within the UPTU

and is accredited Grade ‘A’ by the NAAC. KIET was ranked at par with IIT by Data-

quest magazine. (www.kiet.edu)

Indraprastha Engineering College, Sahibabad, Ghaziabad - With approximately

2,200 students and 150 faculty members, IPEC ranks amongst the top 10 institutes

in UPTU every year. The institute boasts of a 10.05-acre campus located at a mere 3

kms from the national capital. (www.ipec.edu)

The Krishna Engineering College (KEC) - An 11-acre campus one of the youngest

members of the Krishna Group of Institutions KEC has quickly moved up to feature

among the top 10 colleges of UPTU. (www.krishnacollege.ac.in)

Krishna Girls Engineering College: established in 2007 to promote girls education

the Krishna Girls Engineering College is the first exclusive girls engineering col-

lege in Kanpur. The institute has secured a 3rd rank in Kanpur and a 27th rank in

Uttar Pradesh. (www.krishna-kgec.org)

KIET School of Management (KSM): The KIET School of Management is one of

the finest institutes for business studies in the state, it has been ranked grade 'A' by

Business India (Oct 2010 reports). Approved by the AICTE and the ministry of HRD

and was ranked 3rd among the 144 colleges. (www.kiet-ksm.com)

In addition the groups also runs Krishna Institute of Technology, Kanpur;

Krishna Dental College and KIET school of pharmacy.

The groups has a distinction of running one of the largest steel trading house of

north India with over 40 years by the name Ravi Iron Limited.

STEEL

Law and Management House: We regularly print books and reference materials

that cater to the Legal and Management vocations. We have also printed a book

penned by the Chief Justice of India.

Remadhav Publication: Prompted by a dearth of quality publishers for regional

language literature, Garg Group established Remadhav. It has published works of Kul-

deep Nayyar, Satyajeet Ray, biography of nawaaz sharif among others.

PUBLICATION

Mr. Manu Garg : Commerce graduate from Shaheed Bhagat Singh College, Delhi University and Masters in Business Administration from Institute of Management & Technology (IMT), Ghaziabad. He is promoter cum director of the company and has experience of more than 20 years in the field of finance and management. He has been instrumental in shaping the Landcraft since its inception.

Mr. Lalit Jaiswal : Commerce graduate from Lucknow University, he is a promoter cum director of the company and has experience of more than 25 years in general administration, finance & corporate relations.

Mr. Gaurav Garg : Masters in International Business from UK, he has a corporate experience of 5 years. He has experience in marketing, construction and project man-agement.

Mr Raghav Garg : Masters in Management from London Business School (LBS), he looks after Finance and business development. He has worked with NGO's for 10 years including a London based charity run by Professor Michael Hay of London Busi-ness School. He focuses on affordable housing division of company.

THE MEN BEHIND

DIA Initiative is a non-profit organization that aims to empower youth in India and outside by involving them in activities of education, training, skill development, em-ployment, policy research, social welfare projects, and other relevant programs by actively participating with different NGO’s, local communities and students from dif-ferent part of world.

Mission• To have a positive impact on thousands of lives by making people employable.

• To spread awareness in youth and motivate them to actively take part in policy initiatives directly or indirectly affecting the people at bottom of social pyramid.

• To propose to government various policy initiatives.

DIA INITIATIVEOUR CSRINITIATIVES

DETAILS OF COMPLETED PROJECTS IN NCR DELHI

Name of The Project

Golf Links: Flats, PH-1

River Heights: Flat, PH-1

River Heights: Com.

Dinesh Nagar: Flats

Golf Links: Villas, PH-1

Golf Links: Plots, PH-1

River Heights: Plots

Dinesh Nagar: Plots

Jun-08

Mar-07

Mar-10

Jun-09

Mar-09

Mar-09

Jun-10

Jun-11

NH-24, Ghaziabad

Raj Nagar Ext, Ghaziabad

Raj Nagar Ext, Ghaziabad

Pilkhuwa, Ghaziabad

NH-24, Ghaziabad

NH-24, Ghaziabad

Raj Nagar Ext, Ghaziabad

Pilkhuwa, Ghaziabad

Dec-12

Dec-12

Dec-11

Dec-12

Total

13,081.77

20,442.77

8,321.00

5,019.44

46,864.98

68

138

72

67

345

Location StartDate

EndDate

Area(sq. ft)

No. ofFlats

Name of The Project Location StartDate

EndDate

Area(sq.yrd)

No. ofUnits

Dec-12

Mar-10

Mar-12

Dec-12

Total

7,21,704

8,42,836

8,296

4,53,015

20,25,851

442

765

24

896

2127

GOLF LINKS, NH-24, GHAZIABAD

ACTUAL SITE PICTURE

VILLAS @ GOLF LINKSACTUAL SITE PICTURE

ACTUAL SITE PICTURE ACTUAL SITE PICTURE

INTERIOR AT GOLF LINKS INTERIOR AT GOLF LINKS

VILLAS @ GOLF LINKS

RIVER HEIGHTS, RAJ NAGAR EXT, GHAZIABAD

ACTUAL SITE PICTURE

RIVER HEIGHTS, RAJ NAGAR EXT, GHAZIABAD

ACTUAL SITE PICTURE INTERIOR AT RIVER HEIGHTS

SWIMMING AT RIVER HEIGHTS CLUB AT RIVER HEIGHTS

ACTUAL SITE PICTURE ACTUAL SITE PICTURE

INTERIOR AT DINESH NAGAR

DINESH NAGAR

INTERIOR INTERIOR

LANDSCAPING GYM

LIFESTYLE AT LANDCRAFT

MASTER PLAN OF GOLF LINKS

92 - ACRES INTEGRATED TOWNSHIP

SMILE OF RESIDENTS AT RIVER HEIGHTS

DETAILS OF CURRENT / UPCOMING PROJECTS

Name of The Project Location StartDate

ExpectedCompletion

Date

Area(sq. ft)

No. ofFlats

Sep-16Golf Links: PH-2 (Flats) Mar-13NH-24, Ghaziabad 16,32,105 1060

Sep-17Golf Links: PH-3 (Flats) Mar-14NH-24, Ghaziabad 12,32,544 800

Sep-17Hotel Mar-14NH-24, Ghaziabad 1,47,627 -

Sep-17Service Apartments Mar-14NH-24, Ghaziabad 2,04,395 -

Sep-17Shopping Mall Mar-15NH-24, Ghaziabad 3,47,978 -

Mar-16River Heights: PH-2, (Flats) Mar-13Raj Nagar Ext, Ghaziabad 6,10,506 531

Dec-15River Heights: Comm. Jun-13Raj Nagar Ext, Ghaziabad 51,344 65

Dinesh Nagar: Ph-2, (Flats) Apr-13Pilkhuwa, Ghaziabad Dec-14 88,985 176

Total 43,15,484 2632

DETAILS OF CURRENT / UPCOMING PROJECTS

Name of The Project Location StartDate

ExpectedCompletion

Date

Area(sq.yrd)

No. ofFlats

Sep-15Golf Links: Villas, PH-2 Mar-14 25,525.42 135

Mar-14Golf Links: Plots, PH-2 Mar-13 28,797.82 166

Sep-14River Heights: Plots, PH-2 Mar-13 4,494.61 37

Mar-14Dinesh Nagar: Plots, PH-2 Apr-13

NH-24, Ghaziabad

NH-24, Ghaziabad

Raj Nagar Ext, Ghaziabad

Pilkhuwa, Ghaziabad 4,120.00 57

Total 62,937.85 395

Sector 88A

PROPOSED GROUP HOUSING PROJECT AT GURGAON

PROJECT SITE AT SECTOR 88-A, GURGAON

Sector 88A

GURGAON MASTER PLAN - 2031

APPROVED GROUP HOUSING PROJECTS

SECTOR 88A, 88B & 89A (GMUC-2031)

PROPOSED GROUP HOUSING SITE PLAN

SECTOR 88A, VILL-HARSARU, GURGAON (14.025 ACRE)

PROPOSED GROUP HOUSING SITE PLAN

SECTOR 88A, VILL-HARSARU, GURGAON (14.025 ACRE)

ROUTE MAP FROM IFFCO CHOWK, GURGAON

FROM IFFCO CHOWK (A) TO PROPOSED PROJECT PLOT(B) DISTANCE IS APPROXIMATELY 16 KM (VIA PATAUDI ROAD)

PROJECT DETAILS

• Project Site Size : 14.025 Acre

• Sanctioned FSI : 10,67,000 Sqft (Approx)

• Approval Stage : LOI Received

: License Received

• Launch of Project : September-2013

• Expected Start of Construction : December-2013

ASHIANA HOMES PVT LTD

3H, PLAZA M6, DISTRICT CENTRE JASOLANEW DELHI 110025TEL: +91 11 4056 4056FAX: +91 11 4056 4040Email: contact@ashianahomes.comwww.ashianahomes.com

LANDCRAFT DEVELOPERS PVT LTD

C-22, 3RD FLOOR, RDC, RAJ NAGARGHAZIABAD 201001 UPTEL: +91 120 4185000FAX: +91 120 4185005Email: info@landcraft.inwww.landcraft.in