HOW COLORS AFFECT COMMUNICATION ?

ASHISH CHOUDHARY

12115027

CONTENT

• Introduction

• Objectives

• Where colours communicates ?

• Power of colours

• What do colours communicate?

INTRODUCTION

“ Colour is the element of art that is produced when light,

striking an object is reflected back to the eye”.

“Colours represents true emotions of nature.”

Have you ever tried to imagine what it would be like

living in a world with no colour???

Objectives of colour communication

• Get attention• Show direction• Illustrate structure, relationships and patterns• Speed the sorting of information• Help learners recall key information• Make information in job aids easier to find• Create or change a mood • Give yourself a jolt of energy

Where colour communicates?

• Brochures and announcements• Maps and diagrams• Hand-outs, job aids and instructional materials • Visuals aids• Physical environment• Evaluation and feedback instruments• Name tags and name tents

Power of colours

• Colour can sway thinking, change actions, and cause reactions.

• Colour is tied to religious, cultural, political and social influences.

• We learn to communicate through colour before our language skills are developed.

What do colours communicates ?

Red

• Most eye-catching.

• Perfect for high-pitched,

calls to action.

• Overuse causes a negative emotional response like aggression,

strain.

Orange

• Colour associated with fun and youthfulness.

• Focuses mind on issues

of physical comfort and

sensuality.

• Too much causes lack of serious intellectual values.

Yellow

• It produces “happy” chemicals!

• It lifts our spirits and self esteem.

• Too much yellow can be overpowering, fear, irrationality.

Black

• Absorbs all colours and enshrouds the personality.

• Communicates absolute clarity, with no fine nuances.

• seriousness.

Green

• Easiest colour for the

human eye to process.

• It communicates growth.

• Negatively, it indicates

stagnation, boredom.

Blue

• Colour of clear communication

• It affects us mentally, not physically like red.

• Perceived as cold, unemotional and unfriendly.

White

• The lightest colour both visually and in psychological weight.

• Communicates perception of space.

• Adversely causes sterility, coldness.

Say the colour and not the word…