TNMX 50TH ANNIVERSARY RACE

& WASHOUGAL NATIONALS PRESENTS…

Case StudySAMPLING STRATEGY

What? Develop an effective sampling plan around TNMX 50th anniversary race & Washougal Nationals

Why? Help drive trial & awareness of our product & brand

Impact? Positive and memorable moments by engaging with as many consumers as possible.• finding new & infrequent users, educate consumers &

overcome barriers, and introduce consumers to new consumption occasions

Goals

TNMX 50th Anniversary RaceThursday July 21,

2016Doors open @ 1pm

Can Goal: 2,000

Can Goal: 2,000 (84 cases) SKU: RBED, SF, Orange, Yellow 3 teams (6 girls)

(Kelsey + Emily H.) 12:00pm – 8:30pm Zone 1

(Dylan + Kallysta) 1:00pm – 9:30pm Zone 2

(Emily T. + Cydney S.) 1:00 pm – 9:30pm Zone 3

Thursday July 21, 2016

Each team will have 7 RBED, 5 SF, 8 Orange, 8 Yellow

Overcome barriers for taste & introduction to new consumption occasion, but also a great way to introduce new and infrequent users to our new editions!

RBED SF Orange Yellow Total

Zone 1 7 5 8 8 = 28

Zone 2 7 5 8 8 = 28

Zone 3 7 5 8 8 = 28

Total 21 15 24 24

= 84 (2,016 cans) Cases total

SKU

(Kelsey + Emily H.) 12:00pm – 8:30pm Zone 1

(Dylan + Kallysta) 1:00pm – 9:30pm Zone 2

(Em

ily T

. + C

ydne

y S.

) 1

:00

pm –

9:3

0pm

Zo

ne 3

(Kels

ey +

Emily H

.)

12:00

pm –

8:30p

m

Zone 1

(Dylan + Kallysta) 1:00pm – 9:30pm Zone 2

(Em

ily T

. + C

ydne

y S.

) 1

:00

pm –

9:3

0pm

Zo

ne 3

(Kelsey + Emily H.) 12:00pm – 8:30pm Zone 1

(Kel

sey

+ Em

ily H

.)

12:0

0pm

– 8:

30pm

Zone

1

(Dylan + Kallysta) 1:00pm –9:30pm Zone 2

(Em

ily T

. + C

ydne

y S.

) 1

:00

pm –

9:

30pm

Zo

ne 3

(Dylan + Kallysta) 1:00pm – 9:30pm Zone 2

(Emily T.

+ Cydney

S.) 1:00 pm – 9

:30pm

Zone 3

Washougal NationalsWednesday July 20th 2016

Friday July 22nd 2016Saturday July 23rd 2016

Can Goal: 2,800

Can Goal: 960 cans (40 cases) *starting big*

SKU: RBED, SF, Orange, Yellow, Red, Blue 2 teams

(Ashley + Kallysta) 10:00am – 6:30pm Zone 1

(Cydney + Kelsey) 12:00pm – 8:30pm Zone 2

Wednesday July 20th 2016

Zone 1 = (Ashley + Kallysta) 10:00am – 6:30pm

Zone 2 = (Cydney + Kelsey) 12:00pm – 8:30pm Zone 2

Ashley/Kallysta RBED SF Orange YellowZone 1 6 6 4 4

Total 6 6 4 4

= 20 (480 cans) Cases

total

SKU

Cydney & Kelsey RBED SF Red BlueZone 2 6 6 4 4

Total 6 6 4 4= 20

(480 cans)

Cases total

Can Goal: 960 cans (40 cases) *starting big*

Can Goal: 912 cans (38 cases) SKU: RBED, SF, Orange, Yellow, Red, Blue 2 teams Things to note:

• Amateur Race dayGates open 24 hoursPractice starts at 7 am, racing immediately followsWill call will be open from 9 am – 5 pm

(Emily H. + Cydney) 9:00am – 5:30pm Zone 1

(Emily T. + Roh) 11:00pm – 7:30pm Zone 2

Friday July 20th 2016

SKU RBED SF Red Blue Orange Yellow

Zone 1(Emily H + Cydney)

4 5 3 3 2 2 = 19

Zone 2 (Emily T. + Roh)

4 5 3 3 2 2 = 19

Total 8 10 6 6 4 4

= 38 (912 cans)

Cases

total (Emily H. + Cydney) 9:00am – 5:30pm Zone 1

(Emily T. + Roh) 11:00pm – 7:30pm Zone 2

Can Goal: 912 cans (38 cases)

Can Goal: 1,008 cans (42 cases or the remainder) SKU: SF, Orange, Yellow, Red, Blue 3 teams Things to note: Will call is open 7 am – 2pm (spectators could still be entering at this time)Practice & track maintenance 8:30 am – 12:25 pm (races start immediately after)

(Kelsey + Emily H) 6:00am – 2:30pm Zone 1

(Cydney + Kallysta) 7:00am – 3:30pm Zone 2

(Roh + Emily T.) 8:00am – 4:30pm Zone 3

Saturday July 23rd 2016

SKU RBED SF Red Blue Orange Yellow

Zone 1(Kelsey + Emily H.)

0 6 3 2 0 4 = 15

Zone 2 (Cydney + Kallysta)

0 6 2 3 4 0 = 15

Zone 3 (Roh + Emily T.)

0 4 5 5 0 0 = 14

Total 0 16 10 10 4 4= 44 (1,056 cans)

Cases total

Can Goal: 1,008 cans (42 cases or the remainder)

Washougal Nationals:Sampling: Wed, Fri,

SatRBED (2 days), SF,

Orange, Yellow, Red, Blue

120 cases (2,880 cans)

TNMX 50th Anniversary:

3 teams 3 zonesRBED,SF, Orange,

Yellow84 cases (2,016

cans)

Final Results

Thank you!