Career Summary:

Over 18 years of total experience in the field of Human Resources Management working with owners, board members, CEOs, COOs, and General Managers. I have expertise across a variety of sectors like manufacturing sector, trading sector, Hotels & Restaurants, Food industry, retail and automotive sector. Worked in profit organizations, family owned operated businesses and multi-national companies.

Lead a variety of HR programs, ranging from manpower planning and talent acquisition, on boarding, compensation and benefits re-structuring, training and development, performance management, organizational development , HR policies & procedures, talent management, succession planning, and HRIS. Particular expertise in setting up state of the art human resources and development functions, balanced score card, strategic planning. Country work experience includes GCC countries (UAE, Qatar, Kuwait) and Egypt. I’ve worked closely with consulting firms on HR projects on compensation study, competency modeling, assessment centers, and evaluation of HR central services.

Specialties: HR Strategic plan, Organizational development, Manpower Planning, Talent acquisition, Training and Development, Compensation and Benefits, Employee Relations, Performance Management, Employee’s engagement, succession planning, Personnel Administration, Competency Modeling, Talent Management, Assessment Centers, etc.

Experience: More Than 18 years in HR field Group HR Director – Sept. 2013 till present Mayez Holding Company – UAE - Dubai

Mayez Holding Overview:

Mayez Holding” is the parent company for a group comprising of several leading companies specialized in different industries, including air-conditioning, electrical home appliances and services, contracting and real estate investment, oil-related products and services,  and information technology equipment and services.

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Ashraf Ahmed Mohamed - MBA Human Resources Management & Development

Group Director of HR - Mayez Holding Co. Email Address : hrd-ash_1172@hotmail.com Mobile Phone: +971529122077Country : Dubai - UAE

Duties & Responsibilities:

Strategic Participating in the formulation of strategies, policies, and goals for the Group, as well as the HR and

Admin Division

Suggesting, deriving and developing medium and short-term plans and executive programs to manage and achieve the Division’s goals

Advising top management on strategic business developments, key corporate planning issues, and recommending on various business decisions

Monitoring the Division’s performance against pre-set performance goals to ensure that progress is being made in the desirable direction and preventive/ corrective actions are taken accordingly

Setting the estimated budget, and monitoring the Division’s expenditures and financial performance in coordination with the Director of Finance

Disseminating instructions, circulars and information in addition to issuing administrative and technical decisions necessary to fulfill endorsed plans and executive programs

Technical & Executive Managing and planning the overall performance of the HR and admin function through setting work

plans for implementation and providing support as needed

Developing the HR and admin function’s operating procedures, defining policies, and regularly updating and modifying them in-line with the HR strategic direction

Directing and managing all developmental efforts within the Group and subsidiaries, and supervising their implementation, while managing and influencing change.

Overseeing the implementation of various HR and Admin systems, policies, and procedures across the subsidiaries; ensuring compliance, timeliness, effectiveness, and effectively managing and influencing change.

Defining and managing the Group’s manpower plan, and supporting those of subsidiaries aiming to maintain the highest caliber of employees, while regularly evaluating the effectiveness of the set plan and updating and amending accordingly

Evaluating and updating Organizational Structures of the Group and subsidiaries to achieve corporate and organizational goals and objectives

Managing the compensation and benefits and performance appraisal processes as well as directing the development and implementation of related systems, while ensuring fairness and competitiveness with the industry

Managing the Training and Development processes, ensuring the proper implementation of the Training and Development system through monitoring the application of relevant procedures, as well as recommending on the development of the system as needed

Managing the Recruitment and Selection processes in the Group and subsidiaries through monitoring the implementation of the Recruitment and Selection system, reviewing the recruitment process and providing suggestions to develop and improve relevant procedures all in-line with the Group strategy

Reviewing and approving Job Descriptions, providing recommendations throughout their development and ensuring they are being updated as needed in-line with the respective Organizational Structure

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Technical & Executive …(Cont’d)

Establishing programs to ensure the satisfaction of the Group’s employees, and overseeing their development within subsidiaries; promoting positive employer-employee relations and maintaining high levels of morale

Managing and monitoring the performance of the personnel affairs, and ensuring its effectiveness and efficiency within own area of responsibility

Reviewing and tracking the HR & Admin functions budgets and expenditure in coordination with the Finance Division

Performing other duties related to the job as assigned by the CEO/President

Administrative Preparing periodic reports regarding the HR and admin function’s activities and achievements to be

submitted to the direct supervisor Training subordinates and the HR employees within subsidiary companies on HR and admin best

practices, and seeking to qualify them to handle managerial and leading roles in the HR function of the Group or subsidiary companies.

Ensuring that instructions, circulars and organizational and technical decisions are followed and applied

Specifying manpower requirements according to the applied recruitment and selection and manpower planning practices

Recommending appropriate training courses as per the pre-determined training needs, evaluating their effectiveness, and monitoring their results on employees’ performance

Carrying out performance appraisals for subordinates according to planned schedules and recommending necessary actions as per the applied practices

Conducting periodic meetings with subordinates to ensure that priorities are clear and workflow is running smoothly

Following-up on employees' administrative affairs such as: vacations, leaves…etc.

Nominating a deputy to carry out the responsibilities of the position whenever the need arises.

Major achievements & projects up-to-date at Mayez Holding:

- Established and developed HR policies and procedures for all group companies and subsidiaries.

- Restructured the organization charts of all companies to be linked with the group business strategies and goals of Hommer general Trading co. Dubai branch.

- Compensation and benefits project: Restructured the incentive/commission scheme to be directed for increasing the sales volume and exceeding the target for Al-Ta’adhod Co. Qatar branch. And Mersine Co. Libya branch.

- Performance Management Project: Developed performance management system for all companies based on KPIs and competencies matrix. “Developing KPIs, identifying functional and behavioral competencies for each job, training all evaluators on the PMS

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cycle, following the implementation and coaching the evaluators, developing the IDP based on PMS results”.

- HRMS Project: Launched HRMS “MenaITech software” to convert all paper work of HR and administration functions to online system and to manage the employees’ data.

- Talent Acquisition: Recruited CFO and Group IT director for the corporate office of the group.

- Talent Management project : Designed leadership training program for managers and potential leaders in coordination with Mierc Training consultant to be launched on 3 phases for a period 2 years including on the job training and demonstrations through assignments and projects.

- HR Strategic plan: Participated in setting group business strategy for long and short term in terms of Human capital and HR strategies.

CHRO – June 2008 till August 2013 (5 Years) Al- Babtain Group - Automotive Nissan/Infiniti/Renault/Citroen -

Dunlop/Lubricants/Parts/ Industrial Division/ Real Estate. – Kuwait

Al-Babtain Co. Profile:

In 1948, the founder of Al-Babtain Group envisioned a corporation that will model passion integrity and commitment throughout Kuwait and the greeter Middle Eastern Region. More than 60 Years later, Al Babtain Group continues to achieve astounding results due to versatile strategic formula focusing on grown amongst its sphere of activities, including Automotive, Information Technology, Investment, Industrial and Finance.

Key responsibilities:

1. Responsible for establishing and leading Al-Babtain Group Human Resources function,

on both strategic and operational levels; translate business strategy and priorities into

strategic HR objectives, Develop and monitor the HR policies and procedures, ensure the

right execution of HR functions such as recruitment & training and development

programs, employee’s relation programs, effectiveness of organization performance

through implementing BSC.

2. Restructure the organization charts for all companies, departments; develop Job

description for all potions accordingly including KPIs, competency matrix.

3. Develop performance management system, design the performance appraisal form,

monitor implementation, provide coach and support for all managers to keep system on

track, ensure that each employee has individual development plan “IDP”.

4. Revise group compensation system across all functions and territories; specifically in

relation to salaries, bonuses, other benefits, car policies, and other terms and conditions;

conduct salary and benefit surveys.

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5. Manage the leadership development and talent management; creating and deploying

development programs across the firm, to support and meet current and future business

objectives.

6. Propose, along with senior management, programs to attract, retain, and develop superior

leaders and talent at all levels of the organization; identify candidates with high potential

and support them with individual training and development plans, to enable them to move

to senior management roles.

7. Maintain a positive working environment and maximize moral index through developing

employee’s relation programs like ESS, R&R, communication programs, etc.

8. Lead and develop the HR team, in line with department goals& objectives, ensure that

corporate programs are relevant in all countries and locations.

9. Accountable for the preparation and submission of HR annual budget, monitoring and

controlling expenses of the approved budget.

Major achievements & projects at Al- Babtain Group:1- Established and built Group HR department from scratch.

2- Developed & wrote HR policies & procedures.

3- Developed and implemented the recruitment & selection procedures, activated and

designed assessments for all job levels, recruitment cycle and flow chart.

4- Improve CVs data bank through creating & activating Al-Babtain recruitment website

page, increased the recruitment sources local and overseas

5- Group Orientation programs, Induction plan has been developed for new comers,

probation evaluation forms and process as well.

6- Decrease employee’s turnover from 17% to 10% through designed & activated exit

interviews for all leavers and responds to all team voice through designing and

implementing employee satisfaction survey (ESS).

7- Performance Management System (PMS), has been established and developed policies

and implementation the process as well.

8- Designed Key performance indicators (KPIs) for all managerial level and linkage it with

the bonus and commission system.

9- Revised the group compensation system, establish job grading and salary scale for all

group companies according to the natural of business of each.

10-Revised and re-designed the bonus / commission scheme that related to organization

business goals.

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11-Organization chart of all companies has been re-structured based on the business volume

and required functions that related to group business directions.

12-Designed & launched job descriptions for all job roles/ titles as per revised organization

charts. Identify competencies and required skills for each job.

13-Conducted Leadership Training course “Situational Leadership” for 25 of group top

managerial level & “Get Ready To Lead” for the second line and supervisory level.

Human Resources Manager - March 2007 - June 2008 IKEA - KuwaitKey responsibilities:

*Staffing:

- Re-thinking number of people in each department as per business needs.

- Develop manpower plan using 4N model.

- Maintain the manpower strength 100% through fulfilling the vacancies with the right calibers on

right time.

- Establish Human Resources Information System (HRIS) to track the results and identify the

opportunities.

*Building People Capabilities:

- Maintain Co-Worker training certification 100% through following the training monthly

calendar for each department.

- Improve competency of the management team by offering them a learning program focused on

polishing managerial skills.

- Re-visit the performance appraisal forms for Co-Workers and managerial positions to be related

to Attitude treats, Performance, KPI and ended by IDP.

- Increase the efficiency of the Performance Management processes through implements it twice

a year along with calibration meeting quarterly.

- Encourage the internal promotion through implement the bench planning system for all

departments.

- Review the succession planning to prepare second line for all Department Heads.

- To make sure the efficiency of field HRD activities by implementing the HRD toolkit quarterly

* Building Right Culture:

- To raise the Co-Worker’s moral through re-enforce the R&R programs:

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* Co-Worker/supervisor of the month.

* Birthday cards, Annual staff party.

- Develop communication channels between employees and management through implementing

the following:

* Round table meeting.

* Voice of Team (VOT).

- Maintain labor turnover percentage according to IKEA history.

- Develop Exit Interview cycle “ Exploring - analyzing - respond “

- Re-structure our salary scale & benefit for Co-Workers and Supervisors.

* Organization Effectiveness:

- Re-structure the job description and job profile using Hey methods.

- Re-structure the HRD organization chart to suit HRD long term challenge.

Deputy of Group HRD Director - November 1998 - March 2007 Americana - Kuwait Food Company – Kuwait branch - KFC/Hardee's/TGI Fridays/Tikka/Crespy Cream/

Key responsibilities & Achievements:

* Managed a team of 9 HR Officers /coordinators that established overseas & local recruitment

system in order to hire almost 1000 employees during last 8 years to work for fast food

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restaurants.

* Decrease Co. labor turnover percentage by 3% through the new labor turnover reasons analysis

system and conducting Exit Interview.

* Participated in the creation of Field HR Toolkit that has played an important part to get HR roll

effectiveness in field.

* Successfully developed Co. annual Manpower plan for almost 118 restaurants in Kuwait to

determine the annual staff needs.

* Participated in the creation a new system of management performance appraisal for all

employee levels.

* Participated in launching voice of team program in order to enhance the work environment and

retain employees.

* Designed and launched Bench Planning system to prepare successors for each position.

* Plan, design, and conduct managerial and operational training programs based on the learning

map and needs analysis.

* Conduct training restaurants audits to ensure providing quality field training.

Senior HR Coordinator - May 1995 - November 1998

Semiramis Inter-Continental Hotel – Cairo, EgyptCompany Industry: Hospitality/Tourism/Travel

Key responsibilities & Achievements:

* Prepares, arranges, and types all necessary documentation with regard to

employment, performance evaluations, salary changes, leave separations and travel

tickets.

* Performs related duties and special projects as assigned.

* Maintain a good control & follow up annual increases forms/computer updating,

contracts renewal, annual vacation registration, staff evaluation forms.

* Contribute in the preparation of the staff social activities annual staff party, birthday

party, staff newsletter, outings etc.

* Prepare and type reports, statistics and other correspondence under the direction of

personnel manager or delegate.

* Assist in dealing with labor office and social insurance office whenever requested.

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* Assist secretary in organizing and ensuring that filing system is up to date.

* Provide clerical and typing services to the personnel department.

Education qualification:

- MBA – Human resources Management & development – Brooklyn Park University BPU – USA - 2011

- HR College HR Professional Diploma – YUM international in Dubai January 2003

- Bachelor's degree / higher diploma, Hotel Management (Operation, Marketing, Human Resources) Faculty of Tourism & Hotel management – Cairo, Egypt – June 1994

Successfully completed the following training courses: * Leaders Academy - Situational Leadership ( From 3 April 2012 To 5 April 2012 )* HR Conference Human Assists – Dubai May 2011* Leadership skills Training Course – IKEA – Kuwait – Dec. 2007 * Yum Area Coach Development Program- ……….. Kuwait March 2007 * Dale Carnegie Leadership Training for Managers…. Kuwait June 2006. * Yum Speed Of Service Workshop…. Kuwait April 2006. * Master Train-The-Trainer in Delivery Customer Mania Plus… Dubai 2005. * Dale Carnegie Seminar in effective communication and Human Relations.. Mar.2004 * Situation Leadership course … Kuwait December 2003. * High Impact Coaching Course… Kuwait December 2003. * HR & Training planning skills development course … September 2003. * HR College - HR Professional Diploma in Dubai January 2003. * HR Conference in Dubai February 2002. * Train The Trainer in Kuwait February 2001. * Facilitation skills workshop in Dubai November 2000. * Guest courtesy in Cairo March 1998. * Service leadership in Cairo November 1995. * My guest my customer in Cairo August 1995. * Communication skills in Cairo June 1995. * Summer trainee in Food service, front office and kitchen in 5 stars hotels in Egypt during the education period.

Personal / Contact Information

Name : Ashraf Ahmed Mohamed Ahmed Birth Date : 14 November 1972Gender : MaleNationality : EgyptEmail Address : hrd-ash_1172@hotmail.com Mobile Phone : +971529122077 (Dubai) / +201000743685 (Cairo)

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