ASIA Research Partners Accurate Solutions & Insightful Analysis

Consumer Research

Healthcare Research

IT Research Automotive

ResearchKey Opinion

Leaders ResearchBanking &

Retail Research

Accurate Solutions & Insightful Analysis makes us the most Preferred, Reliable & Competitive partner for Market Research Activities

Overview & Set upOverview & Set up

Asia Research Partners provides a full range of market Asia Research Partners provides a full range of market research solutions to global clients. We're your research solutions to global clients. We're your single-stop resource for marketing research, single-stop resource for marketing research, nationally and internationallynationally and internationally

Our custom-tailored approach is hands-on, cost-Our custom-tailored approach is hands-on, cost-efficient, and results-focusedefficient, and results-focused

AAccurate ccurate SSolutions & olutions & IInsightful nsightful AAnalysis makes us the nalysis makes us the most Preferred, Reliable & Competitive partner for most Preferred, Reliable & Competitive partner for Market Research ActivitiesMarket Research Activities

Quick FactsFull Service Research in Asia MarketFull Service Research in Asia Market

India Research ExpertsIndia Research Experts

Online Panels in IndiaOnline Panels in India

100,000 + CATI Interviews executed100,000 + CATI Interviews executed

1500 + MR Projects in Asia Market1500 + MR Projects in Asia Market

Expertise in Healthcare, Information Expertise in Healthcare, Information Technology, Automotive, Consumer, -Senior Technology, Automotive, Consumer, -Senior level Opinion leaders and C-Level level Opinion leaders and C-Level respondents. respondents.

Qualitative Research ExpertsQualitative Research Experts

24/7 Coverage24/7 Coverage

We're wizards at managing multi-phased, We're wizards at managing multi-phased, multi-location, large-scale research projectsmulti-location, large-scale research projects

CANADA

INDIA

NEW ZEALAND

OFFICE LOCATIONS

Market Research SolutionsMarket Research Solutions

Brand ManagementBrand Management

Familiarity/Awareness of brand across various market segments Brand perception vis-à-vis competitor brands Performance on what parameters drive your brand’s perceptions? Current positioning of your brand in the target segment’s mind

Customer SatisfactionCustomer Satisfaction

Prioritize areas of product/service improvement Segment customers on basis of their satisfaction and loyalty Incorporate customer satisfaction results into marketing/communications strategy Influence customer behavior in-line with your strategic objectives

New Product/ Concept New Product/ Concept TestingTesting

Determine the perceived attractiveness of the product for the target segment Determine the ideal price and optimal design for the product/servicePredict off-take rates of alternative price-feature configurations Identify possible matches/mismatches between unmet needs and new features

Usage & Attitude Usage & Attitude MeasurementMeasurement

Are users aware of the full-functionality of your product? What is the usage pattern of different features of your product? Which product features are the most difficult to use? Are customers using your product over multiple locations?

Market Research SolutionsMarket Research Solutions

Advertising Advertising EffectivenessEffectiveness

Employee MotivationEmployee Motivation

Event EffectivenessEvent Effectiveness

Evaluate overall effectiveness of your ad campaigns Measure positive influences of the campaign on awareness, perception, intention to use Evaluate effectiveness of your ad campaign in communicating intended message Identify the best medium for advertising

Measure satisfaction and derive action-points to improve employee retention Identify factors that employees consider when evaluating their experience with your firm Determine satisfaction on each of these factors Segment your employees to deliver focused training and implement retention programs

Measure impact of event association on the customer’s image of your brand Assess impact of your association on industry analysts and competitors Evaluate the success of the event in communicating your intended message Measure impact on likelihood of purchase or recommendation

Public Opinion PollPublic Opinion Poll

The aggregate of individual attitudes or beliefs held by the adult population An opinion poll is a survey of public opinion from a particular sample Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals

Major Industry CoverageMajor Industry Coverage

Automotive Tele-Communication

Media

Banking

Real EstateEnergySocial & RuralElectronics

Steel Retail Aviation

Healthcare

6

RFQ Received

Feasibility Analysis

Done

Identification of Study

Parameters

Proposal Submission

After Project commission, Goes to Project Director and Kick off

Project Kick Off call/Meeting with Client

Quality Plan and Field Plan

Field Preparation and Start of

Project

Client given login Id to view project

update on real time basis

Project Completion

Cross Quality Check

Quality Report- If Request

Research Design in Detail

Project Stockholder :Project Process & ProcedureProject Stockholder :Project Process & Procedure

Data File Submission

Geographical Coverage : India (Capability in Both Geographical Coverage : India (Capability in Both Qual & Quant)Qual & Quant)

Delhi

Kolkata

Chennai

Bengaluru

Mumbai

Hyderabad

Jaipur

Pune

INDIA

S No. Cities City TypeTeam Size (no.

of Interviewers)Regions

1 Delhi (NCR) Tier 1 30 North

2 Mumbai Tier 1 20 West

3 Bengaluru Tier 1 18 South

4 Chennai Tier 1 10 South

5 Kolkata Tier 1 10 East

6 Hyderabad Tier 1 8 South

7 Patna Tier 1 8 North

8 Chandigarh Tier 1 8 North

9 Ahmedabad Tier 1 10 West

10 Rajkot Tier 2 6 North

11 Pune Tier 2 6 West

12 Kanpur Tier 2 4 North

13 Bhopal Tier 2 4 North

14 Jaipur Tier 2 4 North

15 Indore Tier 2 8 North

16 Nagpur Tier 2 4 West

17 Amritsar Tier 2 4 North

18 Nashik Tier 2 6 West

PatnaKanpur

Ahmedabad

Chandigarh Amritsar

Nashik Nagpur

Indore Bhopal

Rajkot

Qualitative Research - Helps to obtain broad qualitative understanding of factors of interest

Quantitative Research - Helps to quantify the data and generalize the result

How We Do It – Primary Research

Qualitative Research

In Depth Interviews

Web Surveys

Triads, Dyads

TDI

Mini FGD / FGD

Online/Offline Diaries

Quantitative Research

CATI

CAPI

CAWI

Mystery Audit

Face to Face / PAPI

Online surveys

How We Do It – Primary ResearchHow We Do It – Primary Research

Global Data CollectionGlobal Data Collection

Asia Research Partners is your one stop Market Research company set up and designed with the clients needs being the forefront of our business.

With extensive partnerships around the world and first class project management, we are able to meet the needs of all clients with their flexible and professional approach to each study.

Asia Research Partners prides themselves on treating each project and client individually and your Project Manager will ensure that throughout all projects the level of communication will be first class.

Our Geographical Coverage

North America

Canada USA Mexico

Asia

South America

Brazil

Australia & Newzealand

Australia Newzealand

Geographical Coverage : GlobalGeographical Coverage : Global

Geographical Coverage : GlobalGeographical Coverage : Global

Countries Online CAWI/CAPI/CATI / Central Locations

Door to Door recruitment

  Own panel available Using partner panels    Australia Y Y Bangladesh Y YChina  Y Y YHong Kong Y YIndia Y Y YIndonesia Y Y YJapan Y Y Malaysia Y Y YNew Zealand Y YPhilippines Y Y YPakistan Y Y YSingapore Y Y South Korea Y Y Sri Lanka Y YTaiwan Y Y Thailand Y Y YVietnam Y Y YUSA Y Y Y YCanada Y Y Y YBrazil   Y Y YMexico   Y Y YUAE     Y YKSA     Y YEgypt     Y YKuwait     Y YTurkey     Y Y

Quantitative ResearchQuantitative Research

Geographical Coverage : GlobalGeographical Coverage : Global

Qualitative ResearchQualitative Research

Countries

In Depth Interviews (IDIs) 

in central location

Telephone Interviews (TDIs)

In Field In Depth 

Interviews (IDIs)

Focus Group Interviews in central location 

(FGs)

Web Assisted Telephone Interviews (WATI)

Online Bulletin boards

Australia   Y        

Bangladesh   Y Y   Y YChina    Y     Y Y

Hong Kong   Y     Y  India Y Y Y Y Y YIndonesia Y Y Y Y Y Y

New Zealand Y Y Y Y Y Y

Philippines Y Y Y Y Y YPakistan   Y     Y  Singapore   Y     Y  Vietnam Y Y Y Y Y YUSA Y Y Y Y Y  Canada   Y Y   Y  Brazil         Y  Mexico         Y  UAE Y Y Y   Y YKSA Y Y Y   Y YEgypt Y Y Y     YKuwait Y Y Y     Y

Right Candidates,Right Candidates,Right TrainingRight Training

Quality ControlQuality ControlQuality AssuranceQuality Assurance

Operational ExcellenceOperational Excellence

Operations structure ensures Operations structure ensures constant monitoring on constant monitoring on deliverablesdeliverables

Sign off from Team LeadsSign off from Team Leads Managing Training issuesManaging Training issues Constant SkillingConstant Skilling Process documentation and Process documentation and adherenceadherence

Scalable and repeatable Scalable and repeatable processesprocesses

Documented QC process for all Documented QC process for all projectsprojects

Focus on doing it right the first Focus on doing it right the first timetime

Management reporting for all Management reporting for all QC initiativesQC initiatives

Daily, Monthly and Quarterly Daily, Monthly and Quarterly reporting and client reviewsreporting and client reviews

Monetary benefits linked to Monetary benefits linked to Customer satisfaction Customer satisfaction 

SLA monitoring & reportingSLA monitoring & reporting

Identify the right Identify the right candidates – skill sets, candidates – skill sets, aptitude and learn aptitude and learn abilityability

Mix of classroom and Mix of classroom and on-the job trainingon-the job training

Rigorous certification Rigorous certification processprocess

Ensure Training and Certification

Managing Delivery / Programming

Quality Audits

Quality @ ARPQuality @ ARP

Clients SnapshotClients Snapshot

Differentiating Factors

AuthenticityJoin us on Primary Research

Industry KnowledgeSkilled PersonnelUnderstanding of Databases

Research CapabilityFGD, CATI Center, CAPI, Web IDI, Dyads, Triad100% In-house Field Force

TransparencyWorking with client not for clientInnovative project management techniques

Quick TATAll activity “End to End” at one place = No Marginal Time Gap

Cost EffectivenessNo Outsourcing = No Middle Man = Cost Effective

Authenticity

Industry Knowledge

Research Capability

Transparency

Quick TAT

Cost Effectiveness

Why Choose Asia Research Partners : Differentiating FactorsWhy Choose Asia Research Partners : Differentiating Factors

16

Total Number of Employee: >50Skilled manpowerAll of them have matching backgroundField Force – highly skilled and

experienced interviewersProficiency in international, domestic

and regional languages

Combined experience: more than 100 years

No. of well executed Project: >500Experienced team members to manage

projects International Exposure Industry Experience

Team Members: Skilled Resources

Team Members: Skilled ResourcesTeam Members: Skilled Resources

InfrastructureInfrastructure

CATI InfrastructureCATI Infrastructure

• Scalable CATI facility with modern Scalable CATI facility with modern infrastructureinfrastructure

• Hi-Speed Automated dialerHi-Speed Automated dialer

• Call recording and barge–in facility Call recording and barge–in facility

Asia Research Partners – headquarters

Conceived, designed and managed as world-class facility.

Minimum 50% redundancy for all support systems

Support systems and processes on mission critical basis

Redundant power, water supply and fire systems

Technology StrengthsTechnology Strengths

• Total AVAYA solutionsTotal AVAYA solutions

• Dell Servers and DesktopsDell Servers and Desktops

• 100% secured Network & disaster recovery systems100% secured Network & disaster recovery systems

Survey Programming, Data Processing, Survey Programming, Data Processing, AnalysisAnalysis

• Confirmit, Kenses, Asp.netConfirmit, Kenses, Asp.net

• SPSS, Quantum, WinCrossTM SPSS, Quantum, WinCrossTM

AffiliationsAffiliations

Expertise in Healthcare, Information Technology, Automotive, Consumer, -Senior level Expertise in Healthcare, Information Technology, Automotive, Consumer, -Senior level Opinion leaders and C-Level respondents. Opinion leaders and C-Level respondents.

In-house Focus Vision FacilityIn-house Focus Vision Facility

Contact UsContact Us

Asia Research Partners Accurate Solutions & Insightful Analysis

E-135, Okhla Industrial Estate Phase 3, New Delhi India – 110020.

Tel: +91-011-4555 4222Email: infodl@asiaresearchpartners.com

Website: www.asiaresearchpartners.com