Asia Webinar WednesdayAsia Webinar WednesdayKelvin Leung – Senior Affiliate Manager (Asia Pacific)

Jan 30, 2013

Today’s Webinar presented by…Kelvin LeungSenior Affiliate Manager – Asia Pacific

-Over 7 years of internet marketing experience-Strong in SEO, PPC and SocialNet -Speaker of several Neverblue Interact Events at Hong Kong, New Delhi, Singapore, Shenzhen, Shanghai, Beijing and Bangkok-Frequent speaker of Neverblue monthly webinars

Webinar outline

Introduction

Quick start for new affiliates

SEO Keyword Research and Tool Tips

Example of SEO Content

Conclusion

Neverblue: Quick facts

CPA network Started in 2004Offices in North America, Europe, AsiaExpanded operations by opening Neverblue MobileOver 1,700 active campaignsBiggest verticals: Dating, Downloads, Finance#2 CPA Network ranked by 2013 Blue Book

Around The Globe

Neverblue HeadquartersVictoria, Canada

Neverblue EuropeLondon

Neverblue AsiaHong KongNeverblue Office

Los Angeles

“Anytime, Anywhere”

SEO Break Down

1) Keyword and Content Optimization2) Technical Optimization3) Link Building

Why SEO?

1) No cost but good quality traffic2) After changes are indexed by search engines (which could take 1 to 2 months), very little maintenance is needed3) No day parting

Keyword and Content Optimization

- Short Tail Keywords vs Long Tail Keywords For example: fast cash vs Fash Cash for SMB in New York

- Keywords to place in Content, Title, Backlinks - Do not spam keywords on the landing page

Technical Optimization

- Create sitemap.xml

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=183668

- Avoid using flash as much as you can

- Do not create duplicate content

Link Building

- Submit pages to directory such as DMOZ

- Make sure you use keywords when doing backlinking

- Suggested tool: SEO Spy Glass

http://www.link-assistant.com/seo-spyglass/

Which campaigns are the best for SEO?

- Basically all campaigns as long as you have good content

- If you would like to maximize the benefit of SEO, I would suggest you to run …

- CPS Campaigns (Due to better quality traffic, easier to convert)

- Adult Dating Campaigns (less competition, since PPC do not allow these offers)

- High Payout Campaigns (maximize ROI)

Example – 365 Days Loans

- High Payout

- Keyword Groups to target:

-Personal Loan-Fast Cash-Instant Approval

- Back link to DMOZ, pay day loan related directories and websites

Next Out of Bounds – Rocky Mountain!

Affiliate competition recognising the best affiliates in Neverblue and Neverblue Email.

Top affiliates in various categories get to interact, learn and network.

Current competition period: Jan 1 to May 31, 2013

Categories:Top revenue (10 winners)Top incremental revenue (based on highest increase) (8 winners)

Visit http://NeverblueEscape.com to get contest details and participate

Thank YouKELVIN LEUNGSenior Affiliate Manager – Asia Pacific Email: kelvin.leung@neverblue.comPhone: +852 3972-6123 ext 207Skype/Twitter: neverbluekelvin

Next Webinar – Feb 27, 2013