asian bloggers and social media conference 2010

8/9/2019 Asian Bloggers and Social Media Conference 2010

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Endorsed by :

Keynote Address by YABhg Tun Dr. Mahathir Mohamad

Berjaya Times Square Hotel

Kuala Lumpur, Malaysia

Ocial Newspaper :Organized

by :

Ocial Travel Partner :

Co-Organized

by :

Ministry of Federal Territories

and Urban Wellbeing

Supported by :

Media Partners :

This conference is connectedwith Celcom Blackberry

Stay connected with

Celcom Blackberry

Knowledge

Partner :

Ocial TV Station :

Ocial Venue :

E-Commerce

Partner :

Digital Lifestyle

by:


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Ahmad Izham KhairuddinHead of Outreach DepartmentCyberSecurity, Malaysia

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Speakers

Rob AngelesFounder and AuthorSocial Media Philippines

Michael NetzleyAssistant Professor,Corporate Communication Practice2010 Fellow,

Society for New Communications Research

Marina MahathirRantings byMM

Ahmad NazuwanBeautifulNara, Malaysia

Paul MossGeneral Manager,Platforms, Technology, and New BusinessAlt Media Sdn Bhd,a subsidiary of Media Prima Berhad

YABhg. Tun Dr. Mahathir Mohamad4th Prime Minister of Malaysia

Keynote Address by

Oliver "Blogie" RobilloBloggerMindanao Bloggers Community

Amit VarmaIndia Uncut

Beng Soo Ong

Professor of MarketingCalifornia State University: Fresno, USA

Dato Sri Tony FernandesChief Executive OfficerAir Asia, Malaysia

Joyce WongKinkyBlueFairy, Malaysia

Niki Cheongnikicheong.com, Malaysia

Kenny Siakennysia.com, Malaysia

Thomas CramptonAsia-Pacific DirectorOgilvy Public Relations Worldwide

Hong Kong

Iim Fahima JachjaOnline Marketing CommunicationStrategistVirtual Consulting, Indonesia

Datuk Ahirudin Attan@Rocky Brurocky's bru


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With the advent of social media in the world today it is not surprising that individuals and businesses arelooking for ways to fully take advantage of them, and keeping in mind that their capabilities are notentirely tapped yet and still posses huge potentials for future development. Consider the fact, researchesare shown that there are now well over a thousand publicly traded companies and smaller firms that main-tain an active Blog, Twitter feed, Facebook fan page, and YouTube channel. Facebook alone boasts addi-tional 50 million new users worldwide last summer and Twitter is now valued at over $1 billion by investors.The social media penetration rate is keep increasing throughout the world, and with the upgrading ofinfrastructures the rate is expected to rise even further, especially in the case of less developed countries.

With millions of people adopting social networking, businesses are keen to participate and are increasingtheir social media budgets accordingly. For businesses, the social media also offers huge potential benefitsfrom reduced costs and enhanced performance. To a certain extent, businesses have started to utilise socialmedia for the purpose of marketing, building brand, engaging customers, and knowledge sharing. How-ever, these practices are relatively new, and many other businesses are still groping in the dark when itcomes to utilising the social media for their benefit.

It is the aim of the Asian Bloggers and Social Media conference to introduce and educate individuals andbusinesses on how to adopt and effectively take advantage of the social media. This event will introducethe concepts and tools of social media and how they can assists individuals and businesses to gain profit.

Finding out everything you need to know about social media

Understanding the power of social networking Educate the people on the pros and cons of blogging

Discovering proper etiquette and handling of blogs

Obtaining knowledge for growing business with the latest social media technology,

methods and tools

Improving the look and functionality of online content

Building your brand using social media

Communicating effectively with the blogging community

Interacting and networking with a mix of social media experts, business bloggers,

and brand marketers

Page 2About the Conference

Why You Should Attend?


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Business owners and marketing executives from start-up micro-enterprises to the

largest established corporations

Students

Academician

Top-level media buying executives

Brand marketers working within corporations

Corporate Communications/PR professionals

Business bloggers/social media consultants

Active and future bloggers

Advertising agencies

Content producers

Online publishers companies Internet TV or Radio Broadcasters

Social Media experts

Producer of any other form of social media content

Software and technology provider

Telecom and mobile operators

Top media agencies executives

LINKS

Who Should Attend?


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Registration

Opening address from the Chairperson

Keynote Address by Yang Amat Berbahagia Tun Dr. Mahathir Mohamad,4th Prime Minister of Malaysia

Building a community around your cause by attracting and engaging people

Building your brand online to increase bottomline of your organisation Blogging vs. other traditional marketing tools Increasing your companys profile in the world-wide-web Influencing and moving people into action Benefitting from blogs ability and flexibility in reaching both general and specific target market

Dato Sri Tony FernandesChief Executive OfficerAir Asia, Malaysia

Presentation of Token of Appreciations

Tea Break

Measuring the influence of customer reviews and their implications for businesses

Beng Soo OngProfessor of MarketingCalifornia State University: Fresno, USA

Going social: How to communicate the advantage of social media business to the upper management Utilising social media as a two-way engagement tool to develop relationship with your client Analysing the role of social media as a much more cost effective alternative to reaching your audiences Enhancing communication among employees, members, and stakeholders through social media

Rob AngelesFounder and AuthorSocial Media Philippines, Philippines

Bloggers Highlight:

How do I go from 10,000 visitor per month to 1 million visitor per month using social media and Google The importance of branding your blog from the first day you started blogging. What is wrong with bloggers nowadays? Why you MUST NOT blog for money.

Ahmad NazuwanBeautifulNara, Malaysia

Lunch Break

Bloggers Highlight:

Blogging - a new generation of information and lifestyle KinkyBlueFairy - history, statistics and making it a full time job Online advertising - its rise in Malaysia, and pros & cons Social media platforms - the different types and using it to your advantage

Joyce WongKinkyBlueFairy, Malaysia

Galvanizing stakeholder support: Three steps to more motivated and committed online engagement

What is the connection between online and offline worlds which is essential to galvanizing support? How do you think about your brand persona and the invitation it extends to stakeholders? What is the (not so) secret sauce which moves audiences to action? Which case studies best exemplify the lessons being shared?

Michael NetzleyAssistant Professor of Corporate Communication Practice, Singapore2010 Fellow, Society for New Communications Research, USA

Day 1 - Wednesday, 28 July 2010Itinerary


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Building a sustainable online community for your social media Activating your workforce within the social media as clients touch points to

maintain an active presence of the organization

Promoting transparency and trustworthiness to build and maintain trust among your community Implementing a dynamic strategy to manage social media presence and which can be adjusted

Khailee NgExecutive DirectorYouth Asia

Engaging and connecting with multicultural audience What is social media culture? Analysing trends in multicultural online, mobile consumption and spending habits Engaging ethnic consumers using specific cultural indicators both superficially and more profoundly

Paul MossGeneral Manager - Platforms, Technology, and New BusinessAlt Media Sdn Bhd, a subsidiary of Media Prima Berhad, Malaysia

Q&A

Special Address by Yang Berbahagia Dato' Raja Nong Chik bin Dato' Raja Zainal AbidinMinister of Federal Territories And Urban Wellbeing

Memento Presentation

Closing by the Chairperson

Registration

Blogging and the law: Where should bloggers draw the boundary with their content? Analysing current provision in law in relation to blogging practices Should bloggers practice self-censorship? How far? Is there a need to formulate a more blogger-friendly law? Is there any benchmark we can follow?

Eddie LawFounder & BloggereLawyer

Activating social media across the enterprise Realigning your business to meet customers demands for real-time communications Formulating social media engagement framework and strategies Communicating the new social media strategies of the company to the employee to ensure

optimum performance

Thomas CramptonAsia-Pacific DirectorOgilvy Public Relations Worldwide, Hong Kong

Tea Break

Bloggers Highlight:

Crash Course on WordPressFind out how to profit from the worlds leading blogging platform and content management systemfor web sites

Oliver "Blogie" RobilloWP-Evangelist.com, Philippines

Itinerary Day 2 - Thursday, 29 July 2010


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Page 6

Bloggers Highlight:

Amit VarmaIndia Uncut, India

Lunch Break

Bloggers Highlight:

Am I a journalist first, or a blogger? Is a blogger a journalist? Media convergence - what it means for the journalist? Finding the angles - discovering which works best for each media Breaking the story - The story goes online first

Niki Cheongnikicheong.com, Malaysia

Managing your personal information responsibly in social networks Analysing the concept of online privacy in the world today. Knowing the risks and understanding the importance of managing your personal information Is there a need to have a separate personal and professional account? What are the pros and cons? Going back to basic: Reviewing and using privacy settings available within your social media

Ahmad Izham KhairuddinHead of Outreach DepartmentCyberSecurity, Malaysia

Bloggers Highlight:

How To Work With Social Media Influencers How to convince a social media influencer / the online community to broadcast your brand Considerations before approaching an influencer Case studies on successful online brand communication

Kenny Siakennysia.com, Malaysia

Managing online reputation of your brand Monitoring online conversation and engaging with customers to promote yourself in the best channel Responding to online review selectively and put yourself in a positive light Advertising online to increase traffic and gather customer information

Iim Fahima JachjaOnline Marketing Communication StrategistVirtual Consulting, Indonesia

PANEL DISCUSSIONFreedom of Speech and Blogging: Finding the Harmony Should there be a limit to freedom of speech?

What is safe and ethical blogging practices? Discovering proper etiquette and handling of blogs Communicating content regulations effectively to the blogging community

Chaired by: (to be confirmed)

Panelists:

Kenny Siakennysia.com

Ahmad NazuwanBeautifulNara

Presentation of Token of Appreciations

Closing Remark by Chairperson and End of the Conference

Oliver "Blogie" RobilloMindanao Bloggers Community

Amit VarmaIndia Uncut

Niki Cheongnikicheong.com

Joyce WongKinkyBlueFairy

Datuk Ahirudin Attan@Rocky Brurocky's bru

Marina MahathirRantings byMM


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asian bloggers and social media conference 2010

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