asian home gourmet presentation

20
Online Content Case Study August 2008

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Case study presentation given by Justin Lam, Group Brand Marketing Manager at Cerebos Foods.

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Page 1: Asian Home Gourmet Presentation

Online Content Case StudyAugust 2008

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Image by: rdesai

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Image by: Monkeyc.net

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05

10

15202530

354045

Category No.2Brand

Category LeadingBrand

Brand Awareness (%)

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Image by: Janez World

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Image by: Erik Charlton Image by: tommykwok630

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Average Session Time: 5+ minutes

Mini Travel Guide Downloaded: 8000

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Click Through Rate: 8%+

Samples Ran Out 8 weeks before completion of

campaign

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Image by: Michi1308

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Image by: *Zara

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