Asia/Pacific: Printer Market, 2Q03

Teleconference3 September 2003

Lai-Ling LamAnalyst, Gartner Dataquest

Market Highlights, 2Q03 (1)

Total Asia/Pacific Printer Shipments– 4,211,000 units

End-User Spending $882.4 Million Largest Markets

– China: 44.3%– South Korea: 9.8%– Australia: 7.6%

15.8%13.9%

23.6%-33.7 %35.9 %

Market Highlights, 2Q03 (2)

Largest Year-Over-Year Growth– Indonesia: 74.6%– Vietnam: 57.4%– India: 56.1%

Leaders – HP: 30.8%– Epson: 23.6%– Canon: 18.1%

30.6%17.0%9.6 %

Asia/Pacific: Printer Market Trends

-40%-30%-20%-10%

0%10%20%30%40%50%60%

1Q98

2Q98

3Q98

4Q98

1Q99

2Q99

3Q99

4Q99

1Q00

2Q00

3Q00

4Q00

1Q01

2Q01

3Q01

4Q01

1Q02

2Q02

3Q02

4Q02

1Q03

2Q03

Units End-User Spending

2Q03 Country Market Growth Rates

36%

24%

-1%

56%

75%

-34%

12%

-15%

20%25%

17% 15%

57%

34%30%

14%

6%2%

-22%

29%

2% -1%

7% 6%

-2%

11%

-40%

-20%

0%

20%

40%

60%

80%

Australia

China

Hong K

ong

India

Indonesia

Malaysia

New

Zealand

Philippines

Singapore

Taiwan

Thailand

Vietnam

Y/Y Growth Q/Q Growth

South

Korea

Geographical Contribution 2Q03 vs. 2Q02

2Q02 Shipments

China41%

Hong Kong2%India

5%

Indonesia4%

South Korea17%

Malaysia5%

Philippines2%

New Zealand2%

Australia6%

Vietnam1%

Thailand5%

Singapore2% Taiwan

7%ROA1%

2Q03 Shipments

ROA1%

Taiwan7%

Singapore2% Thailand

4% Vietnam1%

Australia8%

New Zealand1%

Philippines2%

Malaysia5%

South Korea10%

Indonesia6% India

7%Hong Kong

2%

China44%

Total Market: Top 10 Vendors, 2Q03

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

Mar

ket S

hare

HP

E

pson

C

anon

Le

gend

Le

xmar

k

S

amsu

ngE

lect

roni

cs

S

tar

Fo

unde

rE

lect

roni

cs

Fu

jitsu

O

ki D

ata

2Q 02

1Q 03

2Q 03

Growth Rate Highlights:Star 113.9% TVSE 104.4% Legend 48.1%

Asia/Pacific Output Technology Trends

-500

1,0001,5002,0002,5003,0003,500

1Q00

2Q00

3Q00

4Q00

1Q01

2Q01

3Q01

4Q01

1Q02

2Q02

3Q02

4Q02

1Q03

2Q03

Inkjet

Page

Dot Matrix

Line Matrix

-40%

-20%

0%

20%

40%

60%

80%

1Q00

2Q00

3Q00

4Q00

1Q01

2Q01

3Q01

4Q01

1Q02

2Q02

3Q02

4Q02

1Q03

2Q03

Inkjet Shipments Year-Over-Year Change, 2Q03

-60%

-40%

-20%

0%

20%

40%

60%

80%

100%

Asia/P

acific

Australia

China

Hong K

ong

India

Indonesia

Malaysia

New

Zealand

Philippines

Singapore

Taiwan

Thailand

Vietnam

Rest of A

sia/Pacific

South

Korea

Inkjet Price Band Analysis

0%

20%

40%

60%

80%

100%

1Q01 2Q01 3Q01 4Q01 1Q02 2Q02 3Q02 4Q02 1Q03 2Q03

< $50 $51-79 $80-99 $100-149 $150-199 $200-299 > $299

Inkjet Price Band Analysis: Top Vendors

0%

20%

40%

60%

80%

100%

1Q01 2Q01 3Q01 4Q01 1Q02 2Q02 3Q02 4Q02 1Q03 2Q03

< $50 $51-79 $80-99 $100-149 $150-199 $200-299 > $299

Canon

Inkjet Price Band Analysis: Top Vendors

0%

20%

40%

60%

80%

100%

1Q01 2Q01 3Q01 4Q01 1Q02 2Q02 3Q02 4Q02 1Q03 2Q03

Epson

< $50 $51-79 $80-99 $100-149 $150-199 $200-299 > $299

Inkjet Price Band Analysis: Top Vendors

0%

20%

40%

60%

80%

100%

1Q01 2Q01 3Q01 4Q01 1Q02 2Q02 3Q02 4Q02 1Q03 2Q03

HP

< $50 $51-79 $80-99 $100-149 $150-199 $200-299 > $299

Inkjet Price Band Analysis: Top Vendors

0%

20%

40%

60%

80%

100%

1Q01 2Q01 3Q01 4Q01 1Q02 2Q02 3Q02 4Q02 1Q03 2Q03

Lexmark

< $50 $51-79 $80-99 $100-149 $150-199 $200-299 > $299

Inkjet Market: Top 5 Vendors, 2Q03

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

Market Share

HP Canon Epson Legend Lexmark SamsungElectronics

FounderElectronics

2Q 02 1Q 03 2Q 03

Page Shipments Year-Over-Year Change, 2Q03

-60%

-40%

-20%

0%

20%

40%

60%

80%

100%

Asia/P

acific

Australia

China

Hong K

ong

India

Indonesia

South K

orea

Malaysia

New

Zealand

Philippines

Singapore

Taiwan

Thailand

Vietnam

Rest of A

sia/Pacific

Page Shipments: Mono vs. Color

-

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

1Q00

3Q00

1Q01

3Q01

1Q02

3Q02

1Q03

Mono Color

-20%

0%

20%

40%

60%

80%

100%

120%

1Q00

3Q00

1Q01

3Q01

1Q02

3Q02

1Q03

Mono Color

Asia/Pacific: Mono Page Trends

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1Q01 2Q01 3Q01 4Q01 1Q02 2Q02 3Q02 4Q02 1Q03 2Q03

91+ ppm

70-90 ppm

41-69 ppm

31-40 ppm

21-30 ppm

11-20 ppm

1-10 ppm

Asia/Pacific: Color Page Trends

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1Q01 2Q01 3Q01 4Q01 1Q02 2Q02 3Q02 4Q02 1Q03 2Q03

> 30 ppm

21-30 ppm

11-20 ppm

1- 10ppm

Page Printer Market: Top 10 Vendors, 2Q03

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

Market Share

HP

S

amsu

ngE

lect

roni

cs

Le

gend

E

pson

C

anon

X

erox

Le

xmar

k

Fo

unde

rE

lect

roni

cs

M

inol

ta- Q

MS

S

indo

ricoh

2Q 02

1Q 03

2Q 03

Top 10 Vendors: Color vs. Mono, 2Q03

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

50.0%

55.0%

Mar

ket S

hare

HP SamsungElectronics

Legend Epson Canon Lexmark FounderElectronics

Xerox Sindoricoh Brother

Color

Mono0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%35.0%

40.0%

45.0%

Mar

ket S

hare

HP Epson Xerox Minolta-QMS

Lexmark Legend Oki Data SamsungElectronics

Sindoricoh Canon

2Q 021Q 032Q 03

2Q 021Q 032Q 03

Dot Matrix Shipments Year-Over-Year Change, 2Q03

-60%

-40%

-20%

0%

20%

40%

60%

80%

100%

Asia/P

acific

Australia

China

Hong K

ong

India

Indonesia

South K

orea

Malaysia

New

Zealand

Philippines S

ingapore

Taiwan

Thailand

Vietnam

Rest of A

sia/Pacific

Dot Matrix Market: Top 10 Vendors, 2Q03

0%

10%

20%

30%

40%

50%

60%

70%

Mar

ket S

hare

E

pson

S

tar

Fu

jitsu

O

ki D

ata

TV

SE

W

ipro

P

anas

onic

S

tart

N

antia

n

Le

gend

2Q 02

1Q 03

2Q 03

Inkjet MFP/AIO Shipment Growth, 1Q03-2Q03

1Q03 2Q03

0%20%40%60%80%

100%120%140%160%180%200%

Asia/P

acific

Australia

China

Hong K

ong

India

Indonesia

South K

orea

Malaysia

New

Zealand

P

hilippines

Singapore

Taiwan

Thailand

Vietnam

Rest of A

sia/Pacific

Inkjet MFP/AIO Market: Top 6 Vendors, 2Q03

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

Mar

ket S

hare

HP Samsung Canon Epson Lexmark Legend

3Q 02

1Q 03

2Q 03

Asia/Pacific: Printer Shipment Forecast, 3Q03-2Q04

0500,000

1,000,0001,500,0002,000,0002,500,0003,000,0003,500,0004,000,0004,500,0005,000,000

1Q03 2Q03 3Q03 4Q03 1Q04 2Q04

Uni

t Shi

pmen

ts

Line PrinterDot MatrixPageInk Jet

0%5%

10%15%20%25%30%35%40%45%

1Q03 2Q03 3Q03 4Q03 1Q04 2Q04

Y/Y

Ship

men

t Gro

wth

Ink JetPageDot MatrixLine Printer

Conclusions

The overall Asia/Pacific printer market continued to grow, but at a slower pace

The dot matrix market remained significant

AIO shipments were up considerably

HP was the No. 1 printer vendor in shipments and end-user spending

Contacts

Lai-ling Lam lai-ling.lam@gartner.com

+65 6879 2723

Ravindra Datar ravi.datar@gartner.com

+91 22 5660 5140

Andrew Kim andrew.kim@gartner.com

+82 2 551 1331