asia’s fashion jewellery & accessories fair – march...

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  • Asias Fashion Jewellery & Accessories Fair March 2014

    Exhibitor Survey Report

    1

  • Summary

    Total number of exhibitors 433 Total number of collected onsite survey 288 Overall onsite survey response rate 66.5% Total number of online survey successfully sent out 433 Total number of collected online survey 33 Overall online survey response rate 7.6% Total number of collected survey 321 Total response rate 74.1% Schedule: The date the online survey started 10 Mar The date of the email reminder sent 17 Mar The date of the closing of the online survey 24 Mar The date of the submission of the report 25 April

    2

  • Group Pavilions

    2.8%

    6.1%

    11.7%

    52.8%

    11.2%

    14.0%

    1.4%

    0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%

    Taiwan Region Pavilion

    Philippines Pavilion

    Korea Pavilion

    Mainland China Pavilion

    Stainless Steel Pavilion

    Fashion Accessories Zone

    Sense Zone

    2014: No. of People Answered: 214 No. of People skipped: 107

    3

  • Nature of Business

    0.0%

    1.3%

    0.6%

    1.9%

    0.6%

    2.5%

    7.6%

    9.5%

    11.4%

    48.1%

    84.8%

    0.0%

    0.3%

    1.0%

    3.2%

    0.3%

    1.0%

    5.5%

    11.3%

    18.7%

    45.8%

    86.1%

    0.0% 20.0% 40.0% 60.0% 80.0%

    Related Institute/Association

    Department/Chain Store

    Mail Order House/E-Tailer

    Retailer

    Publication

    Buying Agent

    Importer

    Fashion Jewellery/Accessories Designer

    Wholesaler

    Exporter

    Manufacturer/Supplier

    2014

    2013

    2014: No. of People Answered: 310 No. of People skipped: 11 2013: No. of People Answered: 158 No. of People skipped: 3

    Some respondents ticked more than one option

    4

  • Are you a first-time participant in this exhibition?

    Yes, 20.8%

    No, 79.2%

    2014 2013

    Yes, 21.2%

    No, 78.8%

    No. of People Answered: 303 No. of People Skipped: 18

    No. of People Answered: 151 No. of People Skipped: 10

    5

  • How did you learn about this exhibition?

    3.3%

    8.6%

    9.9%

    17.9%

    23.2%

    21.2%

    13.8%

    13.8%

    5.2%

    58.6%

    13.8%

    22.4%

    0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%

    At other exhibitions

    Organiser's email

    Organiser's printed mail

    Word of mouth / Referral fromindustry friend

    Organiser's Website

    Advertisement

    2014

    2013

    2014: No. of People Answered: 58 No. of People skipped: 263 2013: No. of People Answered: 151 No. of People skipped: 10

    In 2014, this question is only for those respondents who joined 3FJ for the first time. Some respondents ticked more than one option

    6

  • How did you learn about this exhibition?

    38.7%

    45.2%

    71.0%

    0.0%

    50.0%

    62.5%

    0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0%

    Outdoor advertising

    Mass media

    Trade publications

    2014

    2013

    Advertisement:

    2014: No. of People Answered: 8 2013: No. of People Answered: 31

    7

  • What is your major product category?

    7.7%

    14.1%

    40.4%

    76.9%

    3.9%

    8.5%

    34.4%

    82.0%

    0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0%

    Display & Packaging

    Fashion jewellery materials

    Fashion accessories

    Fashion Jewellery

    2014

    2013

    2014: No. of People Answered: 305 No. of People skipped: 16 2013: No. of People Answered: 156 No. of People skipped: 5

    Some respondents ticked more than one option.

    8

  • Which are your current (geographical) markets?

    7.6%

    10.8%

    13.4%

    31.8%

    22.9%

    40.1%

    40.8%

    56.1%

    70.7%

    6.2%

    12.1%

    17.6%

    30.7%

    20.9%

    35.6%

    45.4%

    60.5%

    68.3%

    0% 17% 33% 50% 66% 83%

    Others

    Hong Kong

    Mainland China

    Asia (excluding mainland China & Hong Kong)

    Middle East

    Central & South America

    Eastern Europe

    North America

    Western Europe

    2014

    2013

    Some respondents ticked more than one option.

    2014: No. of People Answered: 306 No. of People skipped: 15 2013: No. of People Answered: 157 No. of People skipped: 4

    9

  • Which are your new target (geographical) markets?

    6.0%

    11.3%

    10.0%

    17.3%

    28.7%

    48.7%

    48.0%

    51.3%

    52.7%

    5.7%

    12.4%

    14.9%

    28.7%

    31.6%

    50.4%

    48.2%

    56.0%

    59.6%

    0% 17% 33% 50% 66%

    Others

    Mainland China

    Hong Kong

    Asia (excluding mainland China & Hong Kong)

    Middle East

    Eastern Europe

    Central & South America

    North America

    Western Europe

    2014

    2013

    2014 No. of People Answered: 282 No. of People Skipped: 39 2013 No. of People Answered: 150 No. of People Skipped: 11 10

  • To what extent do you think your objectives for exhibiting in this exhibition have been achieved?

    1.6%

    4.0%

    6.7%

    3.3%

    6.8%

    4.3%

    3.2%

    11.2%

    41.5%

    50.0%

    34.1%

    49.0%

    46.7%

    36.8%

    32.0%

    47.2%

    29.4%

    45.2%

    34.5%

    33.9%

    32.0%

    24.0%

    6.0%

    7.9%

    13.7%

    4.4%

    8.6%

    10.8%

    31.2%

    1.3%

    6.0%

    3.7%

    5.2%

    6.6%

    17.2%

    0% 20% 40% 60% 80% 100%

    Seek franchise partners/agents

    Seek new buyers

    Launch new products

    Explore new markets

    Consolidate contacts with buyers/business partners

    Collect market information

    Brand Building

    Fully achieved Fairly well achieved Not quite achieved Did not achieve at all Not applicable

    2014: No. of People Answered: 300 No. of People Skipped: 21

    11

  • To what extent do you think your objectives for exhibiting in this exhibition have been achieved? (Comparison of 2014 & 2013: Fully achieved + Fairly well achieved)

    18.3%

    43.2%

    38.3%

    45.6%

    60.9%

    60.5%

    56.2%

    12.8%

    40.0%

    37.4%

    45.5%

    51.0%

    55.8%

    56.7%

    0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%

    Seek franchise partners/agents

    Brand Building

    Explore new markets

    Seek new buyers

    Collect market information

    Consolidate contacts with buyers/business partners

    Launch new products

    2014

    2013

    12

    2014 No. of People Answered: 300 No. of People Skipped: 21 2013 No. of People Answered: 153 No. of People Skipped: 8

  • In case you also exhibited at the Asia's Fashion Jewellery & Accessories Fair - March in 2013, was the amount of business conducted in US$ during the Fair or as a direct result of the Fair more or less than last year?

    11.3%

    16.0%

    13.2%

    17.9%

    41.5%

    10.0%

    17.5%

    15.6%

    18.0%

    38.9%

    0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0%

    Over 20% more this year

    Over 20% less this year

    Between 0-20% more this year

    Between 0-20% less this year

    Around the same this year as last year

    2014

    2013

    2014: No. of People Answered: 211 No. of People Skipped: 110 2013: No. of People Answered: 106 No. of People Skipped: 55

    13

  • To what extent are you satisfied with the Exhibition on the following?

    3.6%

    6.2%

    13.7%

    14.6%

    10.2%

    10.7%

    9.1%

    9.5%

    6.0%

    37.0%

    64.7%

    67.5%

    66.4%

    66.4%

    70.9%

    72.5%

    67.4%

    47.0%

    49.5%

    26.1%

    15.5%

    15.7%

    18.1%

    16.2%

    16.2%

    19.0%

    42.9%

    10.0%

    2.9%

    3.2%

    3.3%

    5.3%

    2.1%

    2.3%

    4.0%

    4.1%

    0% 20% 40% 60% 80% 100%

    Visitor traffic

    Visitor quality

    Pre-show service of our staff

    Onsite service of our staff

    Official stand contractors

    Official forwarding agent(s)

    Move-in and move-out arrangement

    Facilities and services of the exhibition centre

    Business opportunities

    Extremely satisfied Quite satisfied Not quite satisfied Not satisfied at all

    2014 No. of People Answered: 289 No. of People Skipped: 32

    14

  • 47.6%

    67.6%

    80.9%

    73.0%

    83.5%

    85.8%

    84.9%

    88.5%

    88.7%

    40.6%

    53.0%

    76.9%

    70.9%

    76.6%

    81.6%

    81.6%

    81.2%

    81.0%

    0.0% 20.0% 40.0% 60.0% 80.0% 100.0%

    Visitor traffic

    Business opportunities

    Facilities and services of the exhibition centre

    Visitor quality

    Official stand contractors

    Official forwarding agent(s)

    Move-in and move-out arrangement

    pre-show service of organiser

    Onsite service of organiser

    2014

    2013

    To what extent are you satisfied with the Exhibitors on the following? (Comparison of 2014 & 2013: Extremely satisfied + Quite satisfied)

    2014: No. of People Answered: 289 No. of People Skipped: 32 2013: No. of People Answered: 147 No. of People Skipped: 14 15

  • Please give an overall rating for your participation in this exhibition (10 = Excellent; 1 = Very poor)

    2.7% 1.4%

    2.7% 2.7%

    15.5%

    25.7%

    18.2% 16.9%

    9.5%

    4.7% 2.8% 0.3%

    5.9% 4.8%

    25.5%

    18.6%

    16.6%

    15.9%

    6.9%

    2.8% 0.0%

    5.0%

    10.0%

    15.0%

    20.0%

    25.0%

    30.0%

    1(Very Poor)

    2 3 4 5 6 7 8 9 10(Excellent)

    2013

    2014

    2014 Average Rating: 6.1 2013 Average Rating: 6.5

    2014: No. of People Answered: 290 No. of People Skipped: 31

    2013: No. of People Answered: 148 No. of People Skipped: 13

    16

  • 17

    How useful were the following free marketing materials / channels provided by the organizer in promoting your presence at the exhibition?

    9.6%

    6.60%

    12.3%

    9.9%

    51.4%

    44.4%

    56.0%

    52.0%

    33.3%

    40.5%

    27.4%

    33.7%

    5.6%

    8.5%

    4.4%

    4.4%

    0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

    Special invitation to your VIPbuyers on your behalf

    Printed invitation

    Listing of your company onthis website of this

    exhibition

    E-invitation

    Extremely useful Quite useful Not quite useful Not useful at all

    2014: No. of People Answered: 268 No. of People Skipped: 53

  • 18

    How useful were the following free marketing materials / channels provided by the organizer in promoting your presence at the exhibition? (Comparison of 2014 & 2013: Extremely useful + Quite useful)

    54.8%

    69.5%

    67.2%

    67.1%

    51.0%

    68.3%

    61.0%

    61.9%

    0.0% 20.0% 40.0% 60.0% 80.0%

    Printed invitation

    Listing of your company on this website of thisexhibition

    Special invitation to your VIP buyers on your behalf

    E-invitation

    2014

    2013

    2014: No. of People Answered: 268 No. of People Skipped: 53

    2013: No. of People Answered: 140 No. of People Skipped: 21

  • 19

    If you promoted your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they were.

    3.7%

    4.8%

    10.0%

    4.1%

    12.7%

    46.3%

    40.2%

    38.8%

    36.8%

    61.1%

    26.6%

    32.1%

    28.8%

    33.2%

    18.4%

    2.3%

    1.0%

    3.2%

    5.5%

    2.0%

    21.0%

    22.0%

    19.2%

    20.5%

    5.7%

    0% 20% 40% 60% 80% 100%

    Run advertisements prior to the exhibiton

    On-site advertising

    Invite buyers by phone calls

    Invite buyers by mail

    Invite buyers by emails

    Extremely effective Quite effective Not quite effective Not effective at all No applicable

    2014: No. of People Answered: 254 No. of People Skipped: 67

  • 20

    If you promoted your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they were. (Comparison of 2014 & 2013: Extremely useful + Quite useful)

    50.0%

    42.9%

    45.7%

    52.0%

    77.1%

    45.0%

    40.9%

    50.0%

    48.8%

    73.8%

    0.0% 20.0% 40.0% 60.0% 80.0% 100.0%

    On-site advertising

    Invite buyers by mail

    Run advertisements prior tothe exhibiton

    Invite buyers by phone calls

    Invite buyers by emails

    2014

    2013

    2014: No. of People Answered: 254 No. of People Skipped: 67

    2013: No. of People Answered: 135 No. of People Skipped: 26

  • 21

    How often do you make use of the following marketing channels to promote your business?

    34.2%

    4.4%

    14.3%

    2.6%

    43.6%

    22.3%

    29.0%

    16.7%

    19.5%

    46.7%

    38.2%

    52.4%

    2.7%

    26.6%

    18.5%

    28.2%

    0% 20% 40% 60% 80% 100%

    Trade exhibitions

    Sales respresentatives/agents

    Professional website

    Professional print publications

    All the time Most of the time Seldom Not at all

    2014: No. of People Answered: 263 No. of People Skipped: 58

  • 22

    How often do you make use of the following marketing channels to promote your business? (Comparison of 2014 & 2013: All the time + Most of the time)

    27.8%

    31.1%

    56.5%

    88.1%

    19.3%

    26.7%

    43.3%

    77.8%

    0.0% 20.0% 40.0% 60.0% 80.0% 100.0%

    Professional print publications

    Sales respresentatives/agents

    Professional website

    Trade exhibitions

    2014

    2013

    2014: No. of People Answered: 263 No. of People Skipped: 58

    2013: No. of People Answered: 135 No. of People Skipped: 26

  • 23

    Please tick the fashion jewellery exhibition that you rate most important for your company

    1.4%

    2.0%

    0.7%

    3.5%

    7.8%

    8.0%

    25.4%

    51.4%

    57.0%

    1.1%

    3.8%

    1.5%

    4.2%

    4.6%

    5.0%

    18.3%

    45.0%

    61.5%

    0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%

    Manila F.A.M.E., the Philippines (April)

    India Handicrafts & Gifts Fair (October)

    EuroBijoux & Accessories, Spain (May)

    Other exhibition

    Eclat de Mode/ Bijorhca, France(January)

    Macef, Italy (January)

    6FJ

    3FJ

    9FJ

    2014

    2013

    2014: No. of People Answered: 262 No. of People Skipped: 59 2013: No. of People Answered: 142 No. of People Skipped: 19

    Respondents may tick more than one option, fairs such as IGFA FAIR DECHI, Whos Next Paris France, Indian Fashion & Jewellery Accessories Fair - July are chosen in Other exhibition.

  • 24

    What are your plans for participating in this exhibition next year?

    89.1%

    82.8%

    8.8%

    14.9%

    2.2%

    2.2%

    75% 80% 85% 90% 95% 100%

    2013

    2014

    Will participate

    May participate

    Will not participate

    2014: No. of People Answered: 268 No. of People Skipped: 53

    2013: No. of People Answered: 137 No. of People Skipped: 24

    71.7% 72.7%

    16.7% 19.0%

    11.7% 8.3%

    0.0%

    10.0%

    20.0%

    30.0%

    40.0%

    50.0%

    60.0%

    70.0%

    80.0%

    2013 2014

    Same booth size

    Larger booth size

    Smaller booth size

    For those respondents who want to participate next year, There is a 2.3% up that respondents want a larger booth size compared to 2013.