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Asia’s Fashion Jewellery & Accessories Fair – March 2014 Exhibitor Survey Report 1

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Page 1: Asia’s Fashion Jewellery & Accessories Fair – March 2014ubmasiafiles.com/files/jewelleryexh/3fj14_marcom/3fj14_exhibitor... · Asia’s Fashion Jewellery & Accessories Fair –

Asia’s Fashion Jewellery & Accessories Fair – March 2014

Exhibitor Survey Report

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Summary

Total number of exhibitors 433 Total number of collected onsite survey 288 Overall onsite survey response rate 66.5% Total number of online survey successfully sent out 433 Total number of collected online survey 33 Overall online survey response rate 7.6% Total number of collected survey 321 Total response rate 74.1% Schedule: The date the online survey started 10 Mar The date of the email reminder sent 17 Mar The date of the closing of the online survey 24 Mar The date of the submission of the report 25 April

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Group Pavilions

2.8%

6.1%

11.7%

52.8%

11.2%

14.0%

1.4%

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%

Taiwan Region Pavilion

Philippines Pavilion

Korea Pavilion

Mainland China Pavilion

Stainless Steel Pavilion

Fashion Accessories Zone

Sense Zone

2014: No. of People Answered: 214 No. of People skipped: 107

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Nature of Business

0.0%

1.3%

0.6%

1.9%

0.6%

2.5%

7.6%

9.5%

11.4%

48.1%

84.8%

0.0%

0.3%

1.0%

3.2%

0.3%

1.0%

5.5%

11.3%

18.7%

45.8%

86.1%

0.0% 20.0% 40.0% 60.0% 80.0%

Related Institute/Association

Department/Chain Store

Mail Order House/E-Tailer

Retailer

Publication

Buying Agent

Importer

Fashion Jewellery/Accessories Designer

Wholesaler

Exporter

Manufacturer/Supplier

2014

2013

2014: No. of People Answered: 310 No. of People skipped: 11 2013: No. of People Answered: 158 No. of People skipped: 3

• Some respondents ticked more than one option

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Are you a first-time participant in this exhibition?

Yes, 20.8%

No, 79.2%

2014 2013

Yes, 21.2%

No, 78.8%

No. of People Answered: 303 No. of People Skipped: 18

No. of People Answered: 151 No. of People Skipped: 10

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How did you learn about this exhibition?

3.3%

8.6%

9.9%

17.9%

23.2%

21.2%

13.8%

13.8%

5.2%

58.6%

13.8%

22.4%

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%

At other exhibitions

Organiser's email

Organiser's printed mail

Word of mouth / Referral fromindustry friend

Organiser's Website

Advertisement

2014

2013

2014: No. of People Answered: 58 No. of People skipped: 263 2013: No. of People Answered: 151 No. of People skipped: 10

• In 2014, this question is only for those respondents who joined 3FJ for the first time. • Some respondents ticked more than one option

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How did you learn about this exhibition?

38.7%

45.2%

71.0%

0.0%

50.0%

62.5%

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0%

Outdoor advertising

Mass media

Trade publications

2014

2013

Advertisement:

2014: No. of People Answered: 8 2013: No. of People Answered: 31

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What is your major product category?

7.7%

14.1%

40.4%

76.9%

3.9%

8.5%

34.4%

82.0%

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0%

Display & Packaging

Fashion jewellery materials

Fashion accessories

Fashion Jewellery

2014

2013

2014: No. of People Answered: 305 No. of People skipped: 16 2013: No. of People Answered: 156 No. of People skipped: 5

• Some respondents ticked more than one option.

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Which are your current (geographical) markets?

7.6%

10.8%

13.4%

31.8%

22.9%

40.1%

40.8%

56.1%

70.7%

6.2%

12.1%

17.6%

30.7%

20.9%

35.6%

45.4%

60.5%

68.3%

0% 17% 33% 50% 66% 83%

Others

Hong Kong

Mainland China

Asia (excluding mainland China & Hong Kong)

Middle East

Central & South America

Eastern Europe

North America

Western Europe

2014

2013

• Some respondents ticked more than one option.

2014: No. of People Answered: 306 No. of People skipped: 15 2013: No. of People Answered: 157 No. of People skipped: 4

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Which are your new target (geographical) markets?

6.0%

11.3%

10.0%

17.3%

28.7%

48.7%

48.0%

51.3%

52.7%

5.7%

12.4%

14.9%

28.7%

31.6%

50.4%

48.2%

56.0%

59.6%

0% 17% 33% 50% 66%

Others

Mainland China

Hong Kong

Asia (excluding mainland China & Hong Kong)

Middle East

Eastern Europe

Central & South America

North America

Western Europe

2014

2013

2014 No. of People Answered: 282 No. of People Skipped: 39 2013 No. of People Answered: 150 No. of People Skipped: 11 10

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To what extent do you think your objectives for exhibiting in this exhibition have been achieved?

1.6%

4.0%

6.7%

3.3%

6.8%

4.3%

3.2%

11.2%

41.5%

50.0%

34.1%

49.0%

46.7%

36.8%

32.0%

47.2%

29.4%

45.2%

34.5%

33.9%

32.0%

24.0%

6.0%

7.9%

13.7%

4.4%

8.6%

10.8%

31.2%

1.3%

6.0%

3.7%

5.2%

6.6%

17.2%

0% 20% 40% 60% 80% 100%

Seek franchise partners/agents

Seek new buyers

Launch new products

Explore new markets

Consolidate contacts with buyers/business partners

Collect market information

Brand Building

Fully achieved Fairly well achieved Not quite achieved Did not achieve at all Not applicable

2014: No. of People Answered: 300 No. of People Skipped: 21

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To what extent do you think your objectives for exhibiting in this exhibition have been achieved? (Comparison of 2014 & 2013: “Fully achieved” + “Fairly well achieved”)

18.3%

43.2%

38.3%

45.6%

60.9%

60.5%

56.2%

12.8%

40.0%

37.4%

45.5%

51.0%

55.8%

56.7%

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%

Seek franchise partners/agents

Brand Building

Explore new markets

Seek new buyers

Collect market information

Consolidate contacts with buyers/business partners

Launch new products

2014

2013

12

2014 No. of People Answered: 300 No. of People Skipped: 21 2013 No. of People Answered: 153 No. of People Skipped: 8

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In case you also exhibited at the Asia's Fashion Jewellery & Accessories Fair - March in 2013, was the amount of business conducted in US$ during the Fair or as a direct result of the Fair more or less than last year?

11.3%

16.0%

13.2%

17.9%

41.5%

10.0%

17.5%

15.6%

18.0%

38.9%

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0%

Over 20% more this year

Over 20% less this year

Between 0-20% more this year

Between 0-20% less this year

Around the same this year as last year

2014

2013

2014: No. of People Answered: 211 No. of People Skipped: 110 2013: No. of People Answered: 106 No. of People Skipped: 55

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To what extent are you satisfied with the Exhibition on the following?

3.6%

6.2%

13.7%

14.6%

10.2%

10.7%

9.1%

9.5%

6.0%

37.0%

64.7%

67.5%

66.4%

66.4%

70.9%

72.5%

67.4%

47.0%

49.5%

26.1%

15.5%

15.7%

18.1%

16.2%

16.2%

19.0%

42.9%

10.0%

2.9%

3.2%

3.3%

5.3%

2.1%

2.3%

4.0%

4.1%

0% 20% 40% 60% 80% 100%

Visitor traffic

Visitor quality

Pre-show service of our staff

Onsite service of our staff

Official stand contractors

Official forwarding agent(s)

Move-in and move-out arrangement

Facilities and services of the exhibition centre

Business opportunities

Extremely satisfied Quite satisfied Not quite satisfied Not satisfied at all

2014 No. of People Answered: 289 No. of People Skipped: 32

14

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47.6%

67.6%

80.9%

73.0%

83.5%

85.8%

84.9%

88.5%

88.7%

40.6%

53.0%

76.9%

70.9%

76.6%

81.6%

81.6%

81.2%

81.0%

0.0% 20.0% 40.0% 60.0% 80.0% 100.0%

Visitor traffic

Business opportunities

Facilities and services of the exhibition centre

Visitor quality

Official stand contractors

Official forwarding agent(s)

Move-in and move-out arrangement

pre-show service of organiser

Onsite service of organiser

2014

2013

To what extent are you satisfied with the Exhibitors on the following? (Comparison of 2014 & 2013: “Extremely satisfied” + “Quite satisfied”)

2014: No. of People Answered: 289 No. of People Skipped: 32 2013: No. of People Answered: 147 No. of People Skipped: 14 15

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Please give an overall rating for your participation in this exhibition (10 = Excellent; 1 = Very poor)

2.7% 1.4%

2.7% 2.7%

15.5%

25.7%

18.2% 16.9%

9.5%

4.7% 2.8% 0.3%

5.9% 4.8%

25.5%

18.6%

16.6%

15.9%

6.9%

2.8% 0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

1(Very Poor)

2 3 4 5 6 7 8 9 10(Excellent)

2013

2014

2014 Average Rating: 6.1 2013 Average Rating: 6.5

2014: No. of People Answered: 290 No. of People Skipped: 31

2013: No. of People Answered: 148 No. of People Skipped: 13

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How useful were the following free marketing materials / channels provided by the organizer in promoting your presence at the exhibition?

9.6%

6.60%

12.3%

9.9%

51.4%

44.4%

56.0%

52.0%

33.3%

40.5%

27.4%

33.7%

5.6%

8.5%

4.4%

4.4%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Special invitation to your VIPbuyers on your behalf

Printed invitation

Listing of your company onthis website of this

exhibition

E-invitation

Extremely useful Quite useful Not quite useful Not useful at all

2014: No. of People Answered: 268 No. of People Skipped: 53

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How useful were the following free marketing materials / channels provided by the organizer in promoting your presence at the exhibition? (Comparison of 2014 & 2013: “Extremely useful” + “Quite useful”)

54.8%

69.5%

67.2%

67.1%

51.0%

68.3%

61.0%

61.9%

0.0% 20.0% 40.0% 60.0% 80.0%

Printed invitation

Listing of your company on this website of thisexhibition

Special invitation to your VIP buyers on your behalf

E-invitation

2014

2013

2014: No. of People Answered: 268 No. of People Skipped: 53

2013: No. of People Answered: 140 No. of People Skipped: 21

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If you promoted your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they were.

3.7%

4.8%

10.0%

4.1%

12.7%

46.3%

40.2%

38.8%

36.8%

61.1%

26.6%

32.1%

28.8%

33.2%

18.4%

2.3%

1.0%

3.2%

5.5%

2.0%

21.0%

22.0%

19.2%

20.5%

5.7%

0% 20% 40% 60% 80% 100%

Run advertisements prior to the exhibiton

On-site advertising

Invite buyers by phone calls

Invite buyers by mail

Invite buyers by emails

Extremely effective Quite effective Not quite effective Not effective at all No applicable

2014: No. of People Answered: 254 No. of People Skipped: 67

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If you promoted your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they were. (Comparison of 2014 & 2013: “Extremely useful” + “Quite useful”)

50.0%

42.9%

45.7%

52.0%

77.1%

45.0%

40.9%

50.0%

48.8%

73.8%

0.0% 20.0% 40.0% 60.0% 80.0% 100.0%

On-site advertising

Invite buyers by mail

Run advertisements prior tothe exhibiton

Invite buyers by phone calls

Invite buyers by emails

2014

2013

2014: No. of People Answered: 254 No. of People Skipped: 67

2013: No. of People Answered: 135 No. of People Skipped: 26

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How often do you make use of the following marketing channels to promote your business?

34.2%

4.4%

14.3%

2.6%

43.6%

22.3%

29.0%

16.7%

19.5%

46.7%

38.2%

52.4%

2.7%

26.6%

18.5%

28.2%

0% 20% 40% 60% 80% 100%

Trade exhibitions

Sales respresentatives/agents

Professional website

Professional print publications

All the time Most of the time Seldom Not at all

2014: No. of People Answered: 263 No. of People Skipped: 58

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How often do you make use of the following marketing channels to promote your business? (Comparison of 2014 & 2013: “All the time” + “Most of the time”)

27.8%

31.1%

56.5%

88.1%

19.3%

26.7%

43.3%

77.8%

0.0% 20.0% 40.0% 60.0% 80.0% 100.0%

Professional print publications

Sales respresentatives/agents

Professional website

Trade exhibitions

2014

2013

2014: No. of People Answered: 263 No. of People Skipped: 58

2013: No. of People Answered: 135 No. of People Skipped: 26

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Please tick the fashion jewellery exhibition that you rate most important for your company

1.4%

2.0%

0.7%

3.5%

7.8%

8.0%

25.4%

51.4%

57.0%

1.1%

3.8%

1.5%

4.2%

4.6%

5.0%

18.3%

45.0%

61.5%

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%

Manila F.A.M.E., the Philippines (April)

India Handicrafts & Gifts Fair (October)

EuroBijoux & Accessories, Spain (May)

Other exhibition

Eclat de Mode/ Bijorhca, France(January)

Macef, Italy (January)

6FJ

3FJ

9FJ

2014

2013

2014: No. of People Answered: 262 No. of People Skipped: 59 2013: No. of People Answered: 142 No. of People Skipped: 19

Respondents may tick more than one option, fairs such as IGFA FAIR DECHI, Who‘s Next Paris – France, Indian Fashion & Jewellery Accessories Fair - July are chosen in “Other exhibition”.

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What are your plans for participating in this exhibition next year?

89.1%

82.8%

8.8%

14.9%

2.2%

2.2%

75% 80% 85% 90% 95% 100%

2013

2014

Will participate

May participate

Will not participate

2014: No. of People Answered: 268 No. of People Skipped: 53

2013: No. of People Answered: 137 No. of People Skipped: 24

71.7% 72.7%

16.7% 19.0%

11.7% 8.3%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

2013 2014

Same booth size

Larger booth size

Smaller booth size

For those respondents who want to participate next year, There is a 2.3% up that respondents want a larger booth size compared to 2013.