ask an expert: are your paid search campaigns prepared for thanksgiving weekend?

11
ASK AN EXPERT: Are Your Paid Search Campaigns Prepared for Thanksgiving Weekend?

Upload: cpc-strategy

Post on 16-Apr-2017

155 views

Category:

Retail


0 download

TRANSCRIPT

Page 1: ASK AN EXPERT: Are Your Paid Search Campaigns Prepared for Thanksgiving Weekend?

ASK AN EXPERT:

Are Your Paid Search Campaigns Prepared for Thanksgiving Weekend?

Page 2: ASK AN EXPERT: Are Your Paid Search Campaigns Prepared for Thanksgiving Weekend?

Ask An Expert Event Logistics

Join the Conversation: Submit questions and

thoughts

Session is being recorded

Today’s Resources

Page 3: ASK AN EXPERT: Are Your Paid Search Campaigns Prepared for Thanksgiving Weekend?

OVERVIEW

•Founded in 2007

•Recognized as an Official Google Shopping Partner

•350+ Active Retail Clients

•Top 50 fastest growing company in San Diego 4 years

•Recognized as one of the Top 10 best places to work in SD

CLIENTS

SOLUTIONS

• Retail-focused Paid Search (PPC)

• Google Shopping Management

• Shopping Channel Management

• Amazon Sales Acceleration

• Facebook Advertising Management

About CPC Strategy

Page 4: ASK AN EXPERT: Are Your Paid Search Campaigns Prepared for Thanksgiving Weekend?

CPC Strategy Paid Search Experts

Roman FitchLead Retail Search Manager

Lewis BrannonSenior Paid Search Manager

Erick SmithLead Retail Search Manager

Page 5: ASK AN EXPERT: Are Your Paid Search Campaigns Prepared for Thanksgiving Weekend?

Today’s Topics

• Priming Your Bids & Budgets

• Black Friday/ Cyber Monday Text Ad Copy & Extensions

• Audiences RLSA & Customer Match

• Competitive Analysis/Monitoring

• Advanced Google Shopping Strategies

Page 6: ASK AN EXPERT: Are Your Paid Search Campaigns Prepared for Thanksgiving Weekend?

TOPIC #1:

Priming Your Bids & Budgets

Submit Your Questions in the Chat Box!

Page 7: ASK AN EXPERT: Are Your Paid Search Campaigns Prepared for Thanksgiving Weekend?

TOPIC #2:

Black Friday/ Cyber Monday Text Ad Copy & Extensions

Submit Your Questions in the Chat Box!

Page 8: ASK AN EXPERT: Are Your Paid Search Campaigns Prepared for Thanksgiving Weekend?

TOPIC #3:

Audiences RLSA & Customer Match

Submit Your Questions in the Chat Box!

Page 9: ASK AN EXPERT: Are Your Paid Search Campaigns Prepared for Thanksgiving Weekend?

TOPIC #4:

Competitive Analysis/Monitoring

Submit Your Questions in the Chat Box!

Page 10: ASK AN EXPERT: Are Your Paid Search Campaigns Prepared for Thanksgiving Weekend?

TOPIC #5:

Advanced Google Shopping Strategies

Submit Your Questions in the Chat Box!

Page 11: ASK AN EXPERT: Are Your Paid Search Campaigns Prepared for Thanksgiving Weekend?

Would you like a Thanksgiving Weekend Paid Search Evaluation?A. Yes, please call me asap.

B. No, thank you we’re all set with our campaigns.