Major League Major Gifts provides an in-depth examination of the motivations for making transformative gifts, outlines effective methods to connect prospective major donors with your cause, and guides you step-by-step from meeting a potential supporter for the first time to closing and stewarding their life-changing gift. Major League Major Gifts is effective for board members, organizations with development and executive staff, and is a terrific pre-cursor to a campaign effort.

“I am now one session away from completing the course and the change in not only my personal ability to raise money, but also in the entire approach of the organization to fundraising has been so positive that other members are volunteering to be involved!” ~ Kathi Krouch, Mid-America Freedom Band

Session 1 – Put the FUN Back in Fundraising! In addition to setting goals we examine who is responsible for fundraising, the life-cycle of a donor and what that life cycle looks like in your organization. In this session you will

Determine personal reasons for supporting cause Describe the two fundraising models Identify donor life-cycle fundraising activities Evaluate current prospect base Establish methods to re-engage donors

Session 2 – Move from Transaction to Transformation What’s the difference between transactional fundraising and transformational? How do you move a donor onto the path to transform your organization? In this session you will

Discern the differences between transactional and transformational fundraising Identify activities to engage prospects and donors at the highest level Find the prospects who are most likely to transform your cause

Session 3 – Find the Right Connection Fundraising is more than a presentation and a request for support. How do you connect your prospect with what motivates them to make a gift? We’ll discuss how to find the connection with your donor or prospect. In this session you will

Determine what intellectual and emotional benefits your community, constituency, and donor/prospect receive from your cause

Learn critical interviewing skills to determine potential motivations and interest level in supporting your cause

Learn how to find out what motivates your donor/prospect in an informal setting Determine your cause’s main strategic objectives Learn how to engage your donor/prospects in a formal setting with a goal of long-term

involvement and support

Session 4 – Major Gifts – The Legwork Behind the Scenes A successful major gift request is 95% cultivation and preparation and only 5% solicitation. You’ll set your preparation, practice, and approach steps and we’ll discuss how to get the best request for the largest gift on the table. In this session you will

Select your sources for ‘intelligence’ about your prospects and donors Learn how to interpret information to determine the best request for the largest gift Establish rehearsal goals for fundraising meetings

Session 5 – Major Gifts – The Ask In this session you’ll learn best practices for presenting your Major Gift request. We’ll discuss structuring your request, getting the “ask” out, closing techniques, and how to refocus your prospect on the urgency of your mission. In this session you will

Set individual steps to position your cause for the best gifts Develop the agenda to follow during the request that leads to success Determine specifically what to say during your request Discover the most effective techniques for handling responses to requests

Session 6 – Major Gifts – Closing and Stewarding 70 percent of your donors will require additional time to make their gift decision. Success is in the follow-up to the solicitation. It’s time to close that gift! Your success in fundraising doesn’t end at gift receipt, but with donor retention and gift upgrades. In this session you will

Learn the most effective closing techniques Discover when and how to increase a new gift Set your specific acknowledgement steps Develop your donor re-engagement plan for stewardship of their gift and cultivation for the next

request Ask Masters webinars supports your goals whether you are a volunteer or a staff member! Each Ask Masters Major League Major Gifts webinar session is an hour filled with information and exercises that give you the tools you need to increase resources right now. Action steps are assigned for each session and each session builds upon the practice of the previous activities. Major League Major Gifts is available for the series price of $799. Enrollment includes access to six sessions, per-session worksheets and exercises and unlimited email access between sessions with a top professional fundraiser. Presented by

For more information contact Heidi Hancock, CFRE

800.485.0742 hhancock@MosaicNPD.com

www.MosaicNPD.com