WELCOME

WE ARE……

PROTIM MONDOL # ID: 080305

MD. IMRAN HOSSIAN SHIHAB # ID: 080322

MD. RAKIB AL HOSSAIN # ID: 080332

MD. ARIF HASAN # ID: 080348

KAZI FARSHADUR RAHMAN # ID: 080350

MORNING STAR

INTRODUCING

HISTORICAL BACKGROUND

The company was set up in 2000.

Two people started ASOS that brings latest fashion trends to

shoppers.

They are Mr. Robertson and Quentin Griffiths.

It was named “online retailer” in the year 2008.

The product lifecycle and online fashion

FOCUSING AREAS 1. What do you understand by the term “product

life cycle”? Illustrate your answer using an example of a fashion item that you have bought.

2. How is knowledge of the product life cycle useful to managers in planning the launch and ongoing support for new products?

3. Using the “asos.com” website, analyze the types of approaches that might be adopted when promoting a clothing range online.

4. What considerations should asos.com take into accounts when deciding weather to spend more on promoting particular products? Refer to the Boston Matrix when answering this question.

PRODUCT LIFECYCLE

The product lifecycle shows

the stages a product goes

through over time in relation

to its sales.

STAGES OF PRODUCT LIFECYCLE

1. Introduction

2. Growth

3. Maturity

4. Decline

ILLUSTRATION……… PRODUCT LIFECYCLE

THE KNOWLEDGE OF PRODUCT LIFECYCLE TO INTRODUCE A NEW PRODUCT

Managers are able to predict when revenue will flow in and calculate the profitability of product lines.

Managers can plan the introduction and withdrawal the products. Some product lines will be highly seasonal. Managers therefore need to plant the appropriate type and level of promotion for different products.

Managers can support products through the entire life cycle. They can plan pricing strategies to extract as much revenue as possible at every stage.

APPROACHES IN PROMOTING CLOTHING THROUGH ONLINE

Upload new product picture and moving model.

Sending out e-mail news letter to the consumers.

Communicating through social networks; like- face book, twitter, MySpace etc.

Publishing advertisement in famous magazines; like- vogue, Elle, GQ, times etc.

Through the customer relationship management (CRM) channel.

Different promotional activities for different segments.

CONSIDERATION ON PROMOTING PARTICULAR

PRODUCT

BOSTON MATRIX MODEL

ANY QUERIES ? ?

THANK YOU