asper school of business wework - mbacasecomp.com€¦ · long term strategy wework vision. wework...

WEWORKAsper School of BusinessConnect Consulting

Jeremiah KoppArly AkerstreamMatt SchaubroeckDevin McManus

KEY ISSUE

In what ways should WeWorkextend product offerings as a mission driven company?

Analysis Alternatives Implementation Financials

RECOMMENDATION

Grow WeWork`s global brand offerings and market

opportunity


RECOMMENDATION


opportunity

Strategic Goals

Expand service offerings and

delivery

Proliferate and penetrate new

markets


VALUE PROPOSITION

Connecting the WeGeneration

Attractive working and

living

Community

Group Services

Affordability


WEWORK VALUES Inspired

Entrepreneurial

TenaciousGrateful

Together

Authentic


WEWORK VALUES Inspired

Entrepreneurial

TenaciousGrateful

Together

Authentic

Mission“Create a world

where people work to make a life, not

just a living”

VisionAnticipate and

embrace work, live, play paradigm

shift


BUILDING COMMUNITY

Physical infrastructure Technology Human

interaction Empowerment


BUILDING COMMUNITY

`You can`t just hear about it, you have to feel it`


PRODUCT AND SERVICE OFFERINGSPlatform for

Workplace, Community, and Service

0

2000

4000

6000

8000

10000

12000

WeWork Market Value

WeWork vs Market Value

WeWork vs Market Value

-group work-health insurance-lower pricing-source vendors faster-hiring and retention-reduced fees


MARKET OPPORTUNITY

0

50000

100000

150000

200000

250000

300000

350000

400000

2009 2014 2016 2018

Membership

Membership

$16. 5 billion

valutation

$1.2 billion in revenue

Number of Stores: 15 42 112 370


CONSUMER PROFILE Gender: male and female

Age: 18-35, millenials

Location: dense, urban centers

Targets: NGOs, small businesses, professionals, enterprise

Interests: Searching for community


ENVIRONMENTAL ANALYSISStrengths:

-brand and identity leader-month to month flexibility

-low barriers to entry-vision and disruption

-increase communal interaction through additional service offerings

-expand into markets internationally-convert consumers to embrace communal living

Concerns:-trend dependent-CEO dependent -non proprietary

-unpredictable revenue streams

Threats:-economic and political changes to trends-shift in market trends and preferences

-local competitors-executive health and wellness


LONG TERM STRATEGY

WeWorkVision

WeWork WeLive WeCommunity WeWorld


ALTERNATIVES

Acquire office retail space company

Short-term stay concept

Grow WeWork’s global brand offerings and market


ALTERNATIVE 1: ACQUIRE OFFICE RETAIL SPACE COMPANY

Become market leader through

purchasing competitive

companies, such as Regus

Strengths Weaknesses


ALTERNATIVE 2: SHORT-TERM STAY CONCEPT

Create hotel concept that

includes rooms for short-term stay with WeWork

conference and office amenities



ALTERNATIVE 3: GROW WEWORK’S GLOBAL BRAND OFFERINGS AND MARKET

Expand service delivery of WeWork and WeLive

Penetrate new regional and demographic markets



Idea advances mission and cultures• Embodiment of learning mindset

Market opportunity• Expand beyond millennials, startups, polished professionals

Competitive advantage• Community-focused, people-oriented, accessibility

Strategic value• Enhances focus on creating community while remaining financially stable

DECISION CRITERIA


ANALYSIS OF ALTERNATIVESAlternative 1: Acquire

Alternative 2: Short-term stay

Alternative 3: Global offerings

Advances mission and culture

Market opportunity

Competitive advantage

Strategic value


RECOMMENDATION


opportunity


TWO GROWTH OPPORTUNITIES

Expand and enhance current brand

offerings

WeWorkmodel WeLive

Penetrate new markets

New regions New demographics


BUILD ON WEWORK`S BRAND SUCCESS

• WeTravel: member offices in airports worldwide• Snacks, coffee, couches

Enhance global resource access

• Expand WeWork app to provide additional resources and services

Expanded virtual

resources


THE NEW WEWORK APP

• Facetime meeting capacity• Include member bios – mirror

LinkedIn• Mentorship opportunities

Virtual meeting platform

• `Members-only kijiji`• Sharing/selling/renting platform

Online community

sharing platform


NEW WEWORK RENTAL OPPORTUNITIES

Musicians

• Practice space

• Communal instruments

• Instrument storage

Events

• Rent out available event and meeting rooms by the hour

Corporate

• Fee discounts for member-enterprise companies


BUILD ON THE WELIVE MODEL

• Access for travelling WeWork members• Community alternative to business hotels

Short-term accomodation

• Community gardens• Meditation rooms• Car share and bike share services

Enhanced living space

• Demonstrate ‘apples to apples’ comparison vs. traditional apartment living

Online value calculator


Office and apartment in same building

Enhanced community model in single space

Integrates company values

AMALGAMATE WEWORK AND WELIVE


EXPANSION INTO NEW DEMOGRAPHICS

Young families

• Group environment for children

• Parental support• Daycare

opportunity

Immigrant families

• First residence in new country

• Maintains communal cultural norms

Senior communities

• Communal model a healthy lifestyle

• Lower cost than alternatives


EXPANDING INTO NEW REGIONS

WeWork

Major urban centres

worldwide

Entrepreneurial communities

Young/immigrant families

North America large urban

centres

Areas with high immigration

Senior communities

Japan

Florida

Panama


HR TALENT AND RECRUITMENT STRATEGY

Maintain young staff, cultural fit

Local talent to local network

Develop and mentor

Company culture

paramount


MARKETING

Maintain word-of-mouth marketing

Direct outreach

to universities

Possible government

contracts


EXPORT THE ‘WEOS’ BUSINESS MODEL

Proprietary business model a

key asset

Act as consultant in merchant

development

Provide template for real estate

renovation


TIMELINE


INVESTMENTS


PROFITABILITY


SCENARIO


RISK MITIGATION


KPIS


CONCLUSION


opportunity

asper school of business wework - mbacasecomp.com€¦ · long term strategy wework vision. wework...

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