aspiring entrepreneur.ppt

8/15/2019 Aspiring Entrepreneur.ppt

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C-BED forAspiring

Entrepreneurs


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1. IntroductionParticipantsintroduce themselfand becomefamiliar with theactivity-based styleof learning.

3. PotentialCustomersParticipants conductbasic market researchobserving theircompetitors, talking

to potentialcustomers, askingpeers and friends.

5. Price SettingParticipants supplyand demand,monthly sales,variable and xedcosts, and how tomake pro t.

2. Business Idea

Participants come upwith new businessideas. Identi cationof existing demand,available resources,and skills. S !"analysis of theirbusiness idea.

. !ar"eting plan

Participants learnthe basic # $P%s& ofmarketing 'Product,Place, Promotion,Price(.

Step 1 Step 2 Step 3 Step Step 5 Step # Step $

#. Business

SuccessParticipants identifythe basic criteriafor a succesfulbusiness.

$. ActionPlanParticipantslist concretesteps that

they can taketowardstarting orimprovingtheir ownbusiness.


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Session 1A% Introductions


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Session 1B% Interests and E&periences Self- Assessment


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!' Interests% I en(o' doing t)e follo*ing +including)o,,ies %

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!' E&periences% I )a e t)e follo*ing *or" e&perience+including training and education %

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/t)er 0eferences% I am mostl' inspired ,' t)e follo*ingpeople +famil' friends teac)ers ac uaintances etc.

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refer to page

Interests and E&periences Self- Assessment or"s)op


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Session 2% Instructions in Selecting Business Idea


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Session 2% Selecting a Business Idea

0eminders%

successful business sells to people whatt)e' need or *ant

, at theprice

that they are*illing to pa' / but this business should alsogive you su4cient income and )appiness.

0ou will therefore need to identif' andde elop business ideas that will be goodenough for 'ou and 'our customers.


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ote% 1usiness Ideas can fromvariety of di2erent industries,including the following

• retailing• wholesaling• manufacturing• service provision• agriculture and food processing


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Session 2% or"s)op

refer to page 8


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i it' 2B Instructions% Business Idea Selection Criteri

3oal4 To identify criteriauseful for selecting promisingbusiness idea


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Sample


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refer to page 12

Session 2B% or"s)op


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Session 2% Selecting a Business Idea

Note: Refer to Session 2 output: Business Idea: Page 8 worksheet


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Session 2% Selecting a Business IdeaActi it' 2C % S /6 Anal'sis

S /6 stands for%

Strengths 'which are inside the business(

eaknesses 'which are inside the business(

! pportunities 'which come from outside thebusiness( " hreats 'which come from outside the business(


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Strengt)s will give your proposed business an ad antage over similarbusinesses.Example: good quality ea"nesses are those aspects that you and your ,usiness are notgood at .5xample4 being far from suppliers makes your costs higher. /pportunities are t)ings that happen outside your business that can

)elp 'ou .Example: a new policy increases the number of tourists in your village, so you decide to open a shop that will sell handicrafts to them. 6)reats may )arm your future ,usiness and reduce 'our pro7t .Example: your business idea is very popular, so people may also start

similar businesses and you will have less of the market.

ote% hen strengths 6 opportunities are greater than weaknessesand threats, you can pursue the business idea knowing that you take acalculated risk.

1ut some of the weaknesses and threats may be so serious that you


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refer to page *7


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Session 3% De7ning 8our Business Idea

6)e 7rst step in writing your business plan is de7ning'our ,usiness idea so that a stranger can understand exactlywhat your business does, and identifying your potentialcustomers. good business plan helps you to4

Decide if you should start your business or not.

Starting a business will change your life completely. "herefore you need to make sure that you take theright decision.

C)oose what your business will be and organi9eyour ideas so that you will know how to start and runyour business in the best way.

Present your business plan to a lending institution

such as a bank for obtaining a loan for your business.


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Session 3 Instructions%Descri,ing 8our Business Idea


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8rs.9oodo lives in the village of :aanbantayan. fternishing school, she decides to open a food stall sellingbread at the local market. "here is not a bakery in the

village, so 8rs. 9oodo thinks her breads will be in highdemand. She would also like to sell her breads to othermarket vendors who could use her bread as ingredientsin dishes they sell.

8rs. 9oodo%s mother is famous for her baking and o2ersto teach 8rs. 9oodo some baking secrets and provide akitchen for her to bake in. 8rs.9oodo%s aunt has anexisting food stall in the market selling fruit. She o2ersto let 8rs.9oodo use a portion of her food stall inexchange for a fee.

8rs. 9oodo will name her business, $8rs. 9%s :elicious

1reads.& lthough 8rs. 9oodo does not have anyrevious business ex erience, she knows she can learn


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refer to page 22


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fter you have described your business idea you should thinkabout how you are going to sell your products or services.

!ar"eting is everything you do to nd out who yourcustomers are, what they need and want, and how much theyare willing to pay.


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Session 3B or"s)op

refer to page2


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Session % De eloping 8our !ar"eting Plan

Participants learn the basic of the # $P%s& ofmarketing, focusing on de ning4

Product %what products or services you are goingto sell to your customers.

Place 4 how and where you are going to reachyour customers.

Promotion %how you inform your customersabout your products or services and how you

attract your customers to buy these.Price %what price you are going to charge !"ricewill be discussed in #ession $.


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Session A Instructions%

De7ne 8our Product C)aracteristics


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refer to page 27


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Session B Instructions%

Selecting 8our Place


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Session 5% Setting 8our Price

Price means how much you wi charge your customersfor your products or services ! In order to make a profit" theprice customers wi pay must #e higher than your costs topro$ide the product%ser$ice!

So, to set your prices you have to:

• 9now how much your potential customers arewilling to pay.

• 9now your competitors% prices and identify thehighest and the lowest prices in the marketfor products and services o2ered to yourpotential customers

• 9now your costs


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Session 5 A Instructions%

Competition and Customers


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refer to page 47


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refer to page 48


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refer to page 50


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&his ne't acti$ity wi com#ine what you earned in (cti$ity )(" )B and )* and teachyou how to determine if you are making a profit gi$en your pro+ected sa es" price andcosts! ,ou make a profit when sa es - costs!,ou make a loss when costs - sa es!

If you find out that you are making a loss " you wi need to take another ook at one ofthe fo owing to see if you can change it: Price: *an you charge a higher price. Sales: *an you se more. (re there promotions that wi he p you to se more.

Costs : Is there a way to reduce your costs. If you are una# e to make changes" or you do and you are sti making a oss" it may#e a good idea to consider another #usiness idea!

Session 5D% !a"ing a Pro7t


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Session 5D Instructions% !a"ing a Pro7t


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Important characteristics Successfulbusinesses

Some examples are4

>lear business plan8anagement has good attitude8anagement has an ability to takerisksProduct is in high demand>reative marketing strategies3ood product designStrategic business location

Session #% )at !a"es a Succesful Business<


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Session # Instructions% )at !a"es a Succesful Business<

=oal Toidentifycharacteristicsthatcontribute tothe success ofa business

and re%ect onwhichcharacteristics

you would liketo have in

your business.


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refer to page 54


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Session $% Action Planning

=oal% Participants re$iewthe high/ e$e action stepsneeded to take to start theirown #usiness and ref ect ontheir progress with thesesteps!


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aspiring entrepreneur.ppt

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