assembling great digital experiences
DESCRIPTION
Acquia presentation from the FTSE350 Digital Masterclass held at the Century Club in London on 3rd March 2014TRANSCRIPT
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Dream It. Drupal It.
Digital FTSE350 Masterclass London, 3rd March 2014
Assembling Great Digital Experiences
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Application Development
Experience Delivery
The path to digital innovation: !Digital Lifecycle Management!
THE VORTEX • Ever-expanding channels and
devices • Pace of delivery trumps all • Content and digital engagement
technologies are converging • Reliable experience delivery is
critical
DLM!CMS Digital
Marketing
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Marketing automation"
User Generated
Content"
CONTENT COMMUNITY Email"
Analytics"
COMMERCE
DAM"
CRM"
Personalisation"
Assembling Great Digital Experiences!
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“Web Experience Management”
- Oracle
“Online Channel Optimisation”
- Gartner
“Customer Experience Management”
- Adobe
“Digital Experience Management”
- Forrester
Assembling Great Digital Experiences!
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Whatever :)
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Digital Experiences
GREAT Assembling
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Right place Right time
CONTEXT
Right content
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context = experience Context depends on: - Geography - Past behaviour - Intent - Device - Time of day - Temperature
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context = engagement Context depends on: - Geography - Past behaviour - Intent - Device - Time of day - Temperature
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Symantec Social CRM!
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Brit Awards!
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Timex in 2012: “These are our products.”!
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Timex in 2013: “This is your life.” !
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Shepherd Neame!
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Also Shepherd Neame!!
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Also Shepherd Neame!!
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Also Shepherd Neame!!
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300+! Warner Music Group artist "websites, 3 site templates, "total creative freedom
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300 Artists creating connections, delivering memorable experiences and giving their fans something to talk about
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Unique digital experiences built on a "common Drupal platform – empower store managers to localise each store site 340
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13M! People accessed Olympic content through their mobile devices in 2012
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What do you want to assemble?
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• Founder and CTO Dries Buytaert
• 400+ employees in US, Europe & Australia
• Acquia Software, Support & Cloud
• 19 billion+ requests/month on Acquia Cloud
• 775+ Partners
Acquia – Dream it. Drupal it.
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Dream It. Drupal It.
Assembling Great Digital Experiences