assembly instructions. 85% of corporate presentations are not good enough how can we be so sure ?
TRANSCRIPT
ASSEMBLYINSTRUCTIONS
85
%
of corporate presentations arenot good enough
How can webe so sure?
The Theory
Product
Price
PromotionPlace
People
Company
Formal Interactive
Informal
TV
ONLINENEWSPAPER
RADIO
SEMINARS
PODCASTSMEETINGS
FRIENDLY CHAT
BILLB
OARD
S
YOUTUBE
MAG
AZIN
ESVODCASTS
LECTURESTW
ITTER
Early Adopters
Lag
gard
s
Majority
Delivering a presentation
without the audience in
mind is like writing a love
letter and addressing it…
Delivering a presentation
without the audience in
mind is like writing a love
letter and addressing it…
To whom it may concern
Confused people never take action
Why?
Lack of ConfidenceLack of Imagination
PresentationOptimisation
The presentationparadox
Key partof the sales process
Theimpact
Why?
The presentationparadox
Why?
What’sthe answer?
How it’s delivered
Need to know Remember
Design
Content Message
Perceivedwisdom
The presentationoptimisation process
Not limited toPowerPoint
Thinkoutside
thePowerPointBOX
Technology clientBlended presentingin practice
Often overlooked element
WOW Moments
whiteboard
TABLET
Smart phone
Web presentation
Hard copy
powerpoint
demonstration
Hard copy
video
webinar
tablet
powerpoint
chat
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