assessing the value of contributions in tagging systems

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Elizeu Santos-Neto, Flavio Figueiredo Jussara Almeida, Miranda Mowbray Marcos Gonçalves, Matei Ripeanu Assessing the Value of Contributions in Tagging Systems The 2 nd IEEE SocialCom/SIN -- August 2010

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Assessing the Value of Contributions in Tagging Systems. Elizeu Santos- Neto , Flavio Figueiredo Jussara Almeida, Miranda Mowbray Marcos Gon çalves, Matei Ripeanu. The 2 nd IEEE SocialCom /SIN -- August 2010. Commons-based Peer Production Systems. - PowerPoint PPT Presentation

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Page 1: Assessing the Value of Contributions  in Tagging Systems

Elizeu Santos-Neto, Flavio FigueiredoJussara Almeida, Miranda MowbrayMarcos Gonçalves, Matei Ripeanu

Assessing the Value of Contributions in Tagging Systems

The 2nd IEEE SocialCom/SIN -- August 2010

Page 2: Assessing the Value of Contributions  in Tagging Systems

Decentralized, Collaborative & Non-proprietary [1]2[1] Y. Benkler. “The Wealth of Networks”. Yale University Press (2006).

Commons-based Peer Production Systems

Offline Online

Car pooling Information Sharing

Resource Sharing

Volunteer Firefighters

BitTorrent

[email protected]

Wikis

TaggingQ&A Portals

Page 3: Assessing the Value of Contributions  in Tagging Systems

Online Peer Production Systems

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Tagging Systems

BandwidthTimeExpertise CPU

Annotation = Tags + Items

Tags are free-form words

Items can be virtually anything URLs, photos, videos,

citation records, etc…Photos Annotations

Page 4: Assessing the Value of Contributions  in Tagging Systems

Why is it important to study tagging systems?

Increasingly popularMillions of users [2]GBytes of content and annotations daily [2]

User-generated metadata = new opportunities To improve existing systems (e.g., social search)To create new mechanisms (e.g., reputation systems)

Open problem: how to quantify the value of user contributions in these systems?

4[2] R. Ramakrishnan, A. Tomkins. “Toward a PeopleWeb”. IEEE Computer 40(8): 63-72 (2007)

Page 5: Assessing the Value of Contributions  in Tagging Systems

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To define a method that quantifies the value of users’ contribution in tagging systems that is

accurate, feasible and robust.

What is the tolerance to

malicious users?

What is the computational complexity?

How close is it to the true value of user contribution?

Long Term Goal

Page 6: Assessing the Value of Contributions  in Tagging Systems

Problem formalization

A solution framework

A method to quantify the value of tagsEntropy-based metricAlgorithms to compute the metric

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Where Are We? (Contributions to Date)

Page 7: Assessing the Value of Contributions  in Tagging Systems

Solution FrameworkIntroduction& Motivation

Solution Framework

Value of Tags Evaluation

Conclusions &

Future Work

Page 8: Assessing the Value of Contributions  in Tagging Systems

Value of User Contributions inTagging Systems

Contribution = Tags + Items

Value of tags Context: navigation/search Intuition: value ≈ improvement on navigation/search

Value of an itemContext: item usage Intuition: value ≈ usefulness to a user

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Content Annotations

Page 9: Assessing the Value of Contributions  in Tagging Systems

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Info Seeker

Relevant Item Set Finder

Contribution Value

Item Usage Monitor

Tag Value Calculator

Info Producer

Item Value Calculator

Tag Value Aggregator

Item Value Aggregator

Information Needs

Past activity

Tags

Items

Items

UsageValues

Values

The Value of User ContributionInformation flow

Page 10: Assessing the Value of Contributions  in Tagging Systems

Value of TagsIntroduction& Motivation

Solution Framework

Value of Tags Evaluation

Conclusions &

Future Work

Page 11: Assessing the Value of Contributions  in Tagging Systems

Intuition: tags are valuable if they narrow the scope of navigation, while retrieving relevant items.

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Value of Tags

Items in the system

Relevant items to an info seeker

Items retrieved by a set of tags

Value of tags is proportional to this

intersection

Tags published by an info producer

Page 12: Assessing the Value of Contributions  in Tagging Systems

Evaluation CriteriaIntroducti

on&

Motivation

Solution Framew

orkValue of

TagsEvaluati

on

Conclusions & Future Work

Page 13: Assessing the Value of Contributions  in Tagging Systems

Feasibility: is the method efficient?

Accuracy: is the estimation close to the real value?

Robustness: can users boost their contributions maliciously?

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Evaluation Criteria

Page 14: Assessing the Value of Contributions  in Tagging Systems

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Preliminary ResultsFeasibility – Part 1

Only 4% of users have more than 100 unique tag

assignments.

Page 15: Assessing the Value of Contributions  in Tagging Systems

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Preliminary ResultsFeasibility – Part 2

80% of users have NOT produced tags/items in 1

moth or more.

Page 16: Assessing the Value of Contributions  in Tagging Systems

Conclusions & Future WorkIntroduction& Motivation

Solution Framework

Value of Tags Evaluation

Conclusions &

Future Work

Page 17: Assessing the Value of Contributions  in Tagging Systems

ConclusionsAssessing the value of user contributions in social

tagging systems is a relevant and challenging problem

This work ……proposes a solution framework…provides preliminary results on feasibility

Current efforts…Evaluating techniques that estimate relevant itemsDesigning algorithms to calculate and aggregate value

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Page 18: Assessing the Value of Contributions  in Tagging Systems

Future WorkAlgorithms

Exploit user activity similarity Aggregation method that exploits implicit social relations

Evaluation Accuracy – does the estimated value match a ground truth? Robustness – what about spammers?

Value of items

Build mechanisms that harness the value of contributions Spam detection Social search 18

Page 19: Assessing the Value of Contributions  in Tagging Systems

[email protected]

http://www.ece.ubc.ca/~elizeus

Comments? Questions?

Assessing the Value of Contributions in Tagging Systems