Exploring topics!

About a third of women between the ages of 18 and 34 go online to check their Facebook messages and updates before brushing their teeth.

About 21% people from a group of 1605 that were questioned for the research admitted that they woke up in the middle of the night to see if something new had happened on

Facebook.

Majority of Facebook-generation is older than 35, and it seems they prefer instant messages and posts above real conversations.

More than 100 million people have Facebook on their cell phones, and they are twice as active as those that use computers to visit Facebook.

Statistics

‘Edge Rank’ is the name of the algorithm which Facebook uses to determine what appears in their users’ news feeds.

Determines which of your connections is the most important to you and thus appears most frequently, and which kinds of content should appear higher than others.

Commenting on something or liking something automatically increases the likelihood of it appearing on your news feed.

Campaign marketers use this to promote their products or ideologies.

Almost like a chain reaction, one thing will lead to another eventually creating what is referred to as a filter bubble of all similar products.

How?

With more people becoming addicted to Facebook it has become the perfect tool used to subtlety control society.

This obsession comes from the constant improvements to the site to tailor to each individual.

It is by controlling what appears on our news feed that higher powers can manipulate the way we think and install certain ideologies.

This creates a very hegemonic form of social networking.

Why?

‘googlE’When processing a search ‘Google’ looks at 57 signals to determine your results.

This means each person receives different search results according to certain criteria based on them.

With everything becoming so personalised it has become harder to break free from our typical ideologies and explore everything out there.

‘googlE’What makes a multinational company as big as Google intervene in the security and social

policies of another sovereign state? Obviously, the case is not as simple as corporate decision-making of a business, but an act

driven by other hidden factors.

Generally speaking, the major methods of Internet management include monitoring, filtering and deleting unwanted content.

For instance, Google has filtered a lot of online posts on the ground that they are of racial discrimination and anti-American rhetoric.

Algorithmic gAtE-kEEpErs

The internet shows us what it thinks we want to see.

But is this what we need to see?

A ‘Filter Bubble’ is created.

This is basically your personal universe of information online, tailored specifically to you.

These algorithmic filters show up everywhere now, from our social networks to our Netflix cue, and even the online newspapers we read.

thE Ethics of sociAl mEdiA

Social media has been almost universally adopted by organizations as part of their marketing activities.

It is vital that the ethics of controlling what people do and don't see is considered.

EthicalEthical:: Not EthicalNot Ethical::

To censor certain search results which could be inappropriate for certain ages.

Blocking certain search results because they don’t match previous searches.

Catering to certain individual results so that people don’t waste time searching for what

they want.

Determining the difference between what people want and what they need.

Making internet search results easier to navigate by tailoring them to specific

individuals.

Influencing or manipulating society through specific search results, thus stopping people

from exploring a wider range of ideas and enforcing certain ideologies.

thE influEncE of films

Movies and television are very much part of our daily life and so they have a tremendous influence on our behaviour.

The reason is that we try to associate with what we see and search for similarities between these characters and ourselves.

We come across many stories in movies which are influenced by real life situations. However, the latest phenomenon that has been observed is that of life being influenced by Movies

or television.

There have been incidents in the last few years, of kids in some U.S. schools who opened fire within their school campus, while trying to imitate some action movie stunts.

Also, research shows that violent behaviour among kids is increasing because of movies and television.

thE influEncE of films

"Excess of everything is bad." Thus, too much of television and movies is also bad for us, this is specially in reference to "couch-potatoes" and "movie-buffs."

That's because the aim of a movie is to complete a story within a short span of 2 hours. Because of this constraint, it is packed with lots of exaggerated emotion, drama, action and

comedy.

However, such sudden change in emotions has an adverse effect on human mind leading to depression and related disorders.

thE influEncE of films

Films that deal with socio-political questions, for instance, certainly have an impact upon society.

When it comes to style and music, the film industry virtually dictates what the people in real life will follow.

Certain phrases uttered by famous actors or interesting characters in film become buzz words and catch phrases in American culture.

E.g. Such phrases as "Here's Looking at You Kid" from 1942's Casablanca is yet known today.

control through films

World recession. Government want to fix economy.

How? – Make people spend their money.

Increase subconscious fear of 2012. (The end of

the world)

Make people panic.Without knowing it people will spend

more money.

World out of recession.

Conspiracy Theory In A Nutshell…

thE influEncE of films

Through films higher powers in society are able to influence the world.

This influence can be interpreted as a form of control.

People in society are manipulated into following certain ideologies.

This is a subtle form of control.

However it is control nonetheless.

Therefore films, which play a major part in the current media landscape, are a tool used to the shape of ideas within society.

Thus films contribute to a hegemonic media landscape.

thE Evolution of thE wEb

Web 1.0 Web 2.0 Web 3.0

The social web consists of a number of online tools and platforms where people share their perspectives,

opinions, thoughts and experiences.

Web 2.0 applications tend to interact much more with the end user.

We are no longer satisfied with just watching or listening to media products

but actually want to voice our own opinion.

Could be considered the "read-only web." Basically, the early web allowed us to search for information and read

it.

There was very little in the way of user interaction or content

contribution.

This is exactly what most websites wanted: Their goal was to establish an

online presence and make their information available to anyone.

A web service is a software system designed to support

computer-to-computer interaction over the Internet.

Web services are not new and usually take the form of an Application Programming

Interface (API).

Broader searches for information through simpler interfaces.

thE Evolution of thE wEb

thE Evolution of thE wEb

Fundamental discoveries in optical networking that allowed more bandwidth to be obtained from deployed fibre-optic cables.

New standards for wired and wireless link technologies (such as 100 gigabit Ethernet and LTE).

New congestion control algorithms, improved security infrastructures: these are all examples of the kind of evolution that most users don’t see.

hEgEmony through thE intErnEt

The more the internet develops the stronger the grip on society.

With Web 3.0 culture the internet is becoming omnipresent.

It will be all around us.

This means whoever controls how its works ultimately controls society.

Thus the Internet strongly contributes to a very hegemonic overall media landscape.

dEmocrAtic or hEgEmonic?

DDeemmooccrraattiicc::

HegemoHegemonic:nic:

We can post whatever we want including videos on topics of our choice.

The content of our search results is controlled by internet algorithms.

We are able to view the work of others and share our opinions as well as hearing the opinions of others.

Algorithms form a ‘Filter Bubble’ which stops us seeing all that is available.

Sites such as ‘Wikipedia’ which are extremely popular can be edited by members of the public.

If we aren't being shown everything available we cannot make clear judgments thus we are be subtly

manipulated.

Web 2.0 culture has increased audience participation and made us more active rather than passive.

Films are used as a tool to send out certain messages to the public, therefore enforcing certain

ideologies in a sly way.