assignment 3 business plan 11pgp012

8/2/2019 Assignment 3 Business Plan 11PGP012

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Star UniversityA new Business Plan

2/14/2012

IIM Raipur

Devendra Sahu (Roll No: 12)


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Executive Summary

Star university is founded in 1996 and is operational, since then it has gradated about 15000 students who

are working in various organizations private, public, family business, and entrepreneurial across the

Globe spreading the name of Star University. Recently star university has been recognized by UGC and

Govt. of India.

The university is planning to broaden its base geographically as well as horizontally (in terms of courses

offered) and to attract foreign students. Being newbie and less faculty base, the university is also planning

ways to get the best faculty in the industry and more talented students from across the globe.

This report presents the business plan for Star University. The opportunities are discussed regarding

students base and their preferences. The plan also discusses about attracting faculty members, attracting

students and positioning itself as a R&D and innovation center by various marketing techniques. The

marketing, operational and financial funding plans are also discussed in detail. SWOT analysis of Star

University and Porters 5 Force analysis for education industry as a whole is also done.


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Table of ContentsExecuting Summary .........................................................................................................................2

The opportunity ................................................................................................................................4

The University and courses ..............................................................................................................4

The management team .....................................................................................................................6

The marketing plan ..........................................................................................................................7

The Operating plan ..........................................................................................................................9

The financial plan ..........................................................................................................................10

SWOT analysis ..............................................................................................................................11

Porters 5 force Analysis................................................................................................................12

References ......................................................................................................................................13

Exhibits

1. State wise University distribution and categorization....142. Indias population distribution according to consensus 2011.153. Comparison of University distribution and population distribution percentages ..164. Students demographics for 2011.17


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The opportunity

According to various surveys conducted by various agencies and the consensus of India about 315 million

people are aged 10-24 years representing 30 percent of the countrys population. Looking at the various

liberal policies of government it is expected that this level of young generation is going to be maintained

in future also, there are chances of increasing the population due to immigration to India from other

countries as the country is performing quite well in economic terms.

According to Exhibit 1 there are total of 20 universities in Delhi out of which 0 are private universities,

so the opportunity for a private university is huge.

From Exhibit 3 and Exhibit 4 it is deducted that the potential for students is much higher than the

availability of institutes and universities. Apart from this every year thousands of students moves to US,

UK, Australia, Canada, Singapore, Dubai etc. for study purposes, which clearly indicates the requirement

for a world class reputed University in Indian territory.

The University and its courses

Star University has been established under the state legislature of Uttar Pradesh through Act no. 14 of

2009 as a private university under the Start Trust. Apart from university the trust is running various

Engineering and management courses. Presently Star University is having its campus in Greater Noida

sprawled across 50.86 acre of land. The university has a total built up area of more than 12 lakh square

feet consisting of academic blocks, hostels, staff residence and guest houses. Students are provided with

healthy and hygienic food. There are about 6 cafeterias in different blocks of the campus. The cafeterias

and other eateries are functioning based on the 'Pay as you eat concept'. Apart from cafeterias, the

campus also holds mini refreshment joints and Vending Machines in various spots.

Star University provides a student with all the amenities and facilities to enjoy the fast paced metro

lifestyle right within the campus. Leading Restaurants and Food Chains would open their outlets in the

Central Food Court soon. Sagar Ratna, Amul Milk Parlour, Bikano, Caf Coffee Day are already runningtheir outlets in the campus.

Library is having a vast collection of books and journals. The tie up with various publishers provides allthe latest books published to the university campus at earliest time.


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Having one auditorium and 6 conference halls in all the course territories gives star university an edge

over other institute and universities that the students here can have international meetings, online

placement interviews, online presentations with allied institutes, corporate sessions and online demo of

projects and presentation simultaneously across different functional levels.

The other facilities included are

a) Dedicated computer centerb) High speed seamless internet Wi-Fi connectivityc) IP and dome cameras to monitor any unnecessary activity inside campusd) All the educational softwares with firewall and virus protectione) IT helpdesk support along with call center for providing academic information.f) Cafeterias, healthcare center, Gymnasium, Sports facilities, accommodation and transportation

The University is presently running UG , PG programmes in Engineering, Management, doctoral, dental

and medical programmes. The various course selection opportunities at Star University are

1) Engineering and technology courses2) Medical science courses3) Business and management course4) Arts and science courses5) Dental courses6)

School of foreign language

7) Basic science and research institute8) School of law9) School of Architecture planning10)Investigation and security school


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The Management Team

The management team consists of various industry and education experts, who are holding research and

industry innovation experience. The team is always motivated to have innovative ideas and encourage

each and every member of Star University family to come forward to renovate the education field,

building strong and creative leaders and experts in the industry across the world.

The team always focuses on globalization and encourages and welcomes the students from across the

globe to take admission in Star University and enjoy learning with invention and razzmatazz.

Managements plan to attract the best teaching Profs and talent in the country is visible by

1) The highest paymaster in the country ( much higher than governments sixth pay commission)2) Location is Greater Noida which is well developed and secured location, having high connectivity

with the capital, malls and shopping complexes, sports facilities, nearby schools, and low traffic

transportation facility attracts the residents.

3) Profs are given flexibility in teaching methodologies.4) Due to high faculty/student ratio, Star University gives flexible timing for Profs which are notgiven in any of the other institute or university in India. Making it the center of attraction for all

the faculties across India and International level.

5) On campus stay facility for faculty and staff members connected with essential services6) Facility for leased accommodation in vicinity to the university.7) Medical and Medi-claim facility8) Subsidized laptops and other equipments9) Transportation facility10)Facility for research and development and helping in paper presentations at national and

international level.

To attract students management is trying very hard and faculty members are also very committed to

attract more students as their existence is solely depends on the availability on students.

1) Very accommodative hostel facility provided, along with cafeterias to serve taste of India2) Library, transportation, high speed internet, subsidized laptops, film clubs, sports facilities and

play grounds.

3) Internship and final placements facilities by having industry tie-up and alumni help.4) Lawn and spacious gardens are also designed very well so give natures feeling to students and

faculty members.

5) Very high teachers/ students ratio.6) Online material and tests, quizzes and competitions.7) Scholarship and prizes are given to promising students.


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Marketing Plan

Marketing is an important aspect and a deciding factor for the success of any organization. Unless and

until we will not be able to sell our product it is worthless. The product may have superficially excellent

features but without selling that does not hold any importance. The Star University is focusing to promote

itself as Research and Development Activity University. R & D center is already established and running

well. Professors are from all the disciplines and are very much motivated to promote R & D. Star

University is having tie-up with CINVESTAV Mexico, HOSHSCHULE BREMERHAVEN Germany,

Northumbria England, Middlesex London UK, TEC Mauritius.

1) Print mediaa) Attractive brochure needs to be designed,b) Regular Placement reports publishing in news papers and other print formats,c) Almost every day the national dailies should contain an article from university regarding

innovation, pedagogy techniques, new findings, co-curricular activities, competitions or

anything that is eye catching to media.

d) Hoardings of university should be implanted on various students gathering locations.2) Television media

a) Documentaries on various social issues created by university students should be encouragedto be broadcasted on television by having tie-up with television channels. This will also

encourage students to participate more and come up with innovative ideas in order to come

into media and accrue some fame for themselves. If the documentaries will be interesting

then television channels will also provide financial support for broadcasting.

b) Law and mass communication Students should be encouraged to participate in national andinternational level issues by providing them with basic facilities and monetary benefits

backing up by news media tie-up. This will surely bring the university in headlines at nationaland international level.

c) National and international level weekly quizzes and competitions should be telecasted havingtie-up with television channels. This will bring the university immediately in focus of

everyone.

3) Social mediaa) Regular updating is required for University website regarding any news item, competitions,

results, placements. There should be study material available in the form of notes,

presentations, class room videos; which should be freely available to all the students across

the world for downloading and studying.

b) The regular updating of FACBOOK, MYSPACE, ORKUT, GOOGLE PLUS pages should bedone. Videos of most of the activities should be uploaded to YOUTUBE and other video

sharing websites.

4) Viral marketinga) Funny activities like onstage dance performances, jokes competitions, debates should be

encouraged and these should be available in Social as well as Television media.

b) The Mass Media Marketing and Arts students should be encouraged to create marketingadvertisements for various organizations and industries and submit them to the respective


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companies. This will help in building relationship with industries and help students to get

placements.

5) Telemarketinga) The customer care system should be operational 24X7. There should be minimum waiting

time and IVR (interactive voice reply) can also be installed to minimize waiting time.

b) Students information should be collected from various resources and they can be contactedby telemarketing persons to give details about the course plan and the future growth in the

university. Students should be encouraged and convinced to visit the University campus and

collect brochure.

c) Text messages should be sent to students regarding new courses and offerings at StarUniversity.

d) Marketing persons can also contact international schools and have tie up with them to spreadthe word of Star in those schools and encourage students to take admission in Star University.

e) Calling and conversation facility should also be available on Skype and G-TALK.


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Operations Plan

The operations plan is the way in which Star University will be operated and presently operational. The

operations is the very important aspect of any industry (especially education sector), this is the deciding

factor which marks the future goals and objectives of any organization. The operations should be at par

with the industry standards, meeting minimum requirement in all the aspects and exceeding in some fields

in order to lure more customers (students in this case). The various operations plan for Star university are

1) University encourage students to have international exposure by split site training in research labsacross the world, having tie up with Mexico, American universities.

2) Faculty is regularly encouraged to participate in international and National conferences.3) University is having wide sprawled campus facility having Fiber Optic backbone and high end

CISCO Network. University has 20MBPS of bandwidth from private data providers and 1 GBPS

from NKN.

4) University is having large number of books in libraries across various courses. The onlinejournals from INDEST, DELNET, SPRINGER, and EMRALD are very well functional. There

are many more subscription of leading journals and magazines in research and development.

5) University is also having ERP system fully functional so as to control and monitor all theactivities in all departments and to make future plans of university based on present working data

and expected changes in External environment. This also helps in recruitment, admission works,

placements, maintaining alumni information, and reduces paper works.

6) The course structure of the university is framed by industry experts, Education icons, foreigneducational amulets and renowned personalities in education, development and research field.

7) LMS is operational, which is an online internal forum, blog and chatting, notice board,dashboard, Time table platform for students and teachers. This also provides facility to provide

online assignments and tests to students.

8) University also focuses on providing sports, national and international level presentations andcompetitions; curricular and cultural events facility for overall growth of students.

9) To provide real time experience for students, bodies like Court, Executive council, Academiccouncil, hospital, engineering equipments, and experimental labs are also established.

10)Evaluation of students will be done on continuous basis with Midterm, End term, class tests,assignments, tutorials, quizzes, presentations and projects. The exams are having written papers,

practical and viva, inspection in classes and labs, project reports and final results or findings.


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Financial Plan

The funding is provided by national level agencies like DST and DSIR and state level funding from

Ministry of Agricultural Education and Research, Government of Uttar Pradesh. Unlike government run

Universities Star University in non-subsidized having incurred very high cost in erecting the huge

infrastructure and investing very high on the marketing plans and equipment purchases along with add-on

benefits to students and faculty in order to attract them from more established organizations. The funds

incoming required is much more as compared with any established educational firm.

There are various financing sources which are available and can be availed in future are written here

1) Students Fees2) Hospital Receipts3) State Govt. funding4) UGC funding5) Promoters contributions6) Bank Loan7) Donations8) Selling patents and research reports9) Industry sponsorship for industry focused research issues.10)Alumni contributions11)Placement agencies and companies for providing talented pool of students.12)Selling monthly magazine subscription13)Selling the creative advertisement campaigns designed for various companies14)Providing other courses like distance learning and course materials selling which involves very

less costs and returns are very high.


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SWOT Analysis

Strengths 1) Best faculty in the country is available2) Highest number of international students in any Indian university3) The best marketing plans4) Focus on R&D5) No government intervention, due to which the functions are smooth,

processes are fast and independence in course structure, evaluation and

curriculum.

Weaknesses 1) Being private university it is having low reliability perception in students andparents

2) Due to late inception awareness is less among the population of India ascompared to other universities.

3) Geographical presence is limited to one state onlyOpportunities 1) Move to other states of India where private universities are less and the ratio

of university and population is less (Exhibit 3)

2) Diversify the course structure in more R&D specific departments likepharmaceutical developments, aeronautical developments engineering, spaceexploration, renewable energy resources developments, defense weapon

research and developments

3) Tie up with government departments in order to get real time projects insecurity and other development projects

4) Tie up with various manufacturing and services industries to get real lifeprojects problems into campus.

Threats 1) Established government universities following the same structure2) Future government policies regarding narrowing the scope of private

universities.

3) Decrease in population growth rate of country.4) New universities establishing in near viscinity


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Porters 5 Force analyses

Bargaining power ofbuyers

1) Students are becoming more price conscious2) Students seek more secured industry where they can get good

salaried job instead of focusing on R & D.

3) Students are very selective in courses which weakens the idea ofdiversifying the course portfolioBargaining power of

suppliers

1) Faculty members are demanding more salaries with less work forthem

2) The building costs, transportations costs, equipment costs are raisingvery rapidly.

3) Books are becoming more costly as due to stringent environmentallaw on wood cutting.

Threat of substitutes 1) Due to financial conditions students are dropping out of educationafter completing schooling

2) Due to diploma courses students are joining industries early andgaining positions on the basis of number of years of experience as

the degree completing students studies more number of years.3) Being distance learning and online learning more accessible students

are opting out of attending University and refraining from research

process and co-ed learning, developments and R&D options.

4) Those with family business are focusing more the business ascompared to studies and research programmers.

5) With the evolving internet and social networking activities Studentsare more involved in those traits, instead of focusing on studies and

research problems.

Threat of new entrants 1) Online courses and video tutorials which are transferred from onestudent to another easily and cost effectively.

2) More foreign players are expected to come in India as the growthopportunities in terms of population are very high in India.

3) Small coaching institutes and schools who are well reputed, aremoving to get accreditation as a deemed university.

competitors 1) Old Government Universities are the more preferable destination forstudents as they have more Alumni base and strong foundation with

robust system evolved over the years.

2) Old established institutes opening new branches (like New IIM s andIITs coming up)

3) The number of Government universities in NCR is very large whichare already established and receives subsidy from government for

operations, but for new Private Universities the time is really tough

as they have to charge high students in order to recover the costs

involved.


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References:

1) http://www.sharda.ac.in/2) http://www.indiaeducationreview.com/article/analysis-private-university-laws-

recommendations-policy

3) Guidelines4) www.wikipedia.com
http://www.sharda.ac.in/http://www.sharda.ac.in/http://www.indiaeducationreview.com/article/analysis-private-university-laws-recommendations-policyhttp://www.indiaeducationreview.com/article/analysis-private-university-laws-recommendations-policyhttp://www.indiaeducationreview.com/article/analysis-private-university-laws-recommendations-policyhttp://www.indiaeducationreview.com/article/analysis-private-university-laws-recommendations-policyhttp://www.indiaeducationreview.com/article/analysis-private-university-laws-recommendations-policyhttps://docs.google.com/viewer?url=http://www.ugc.ac.in/inside/privateuniversities/shardaunivnoida.pdfhttps://docs.google.com/viewer?url=http://www.ugc.ac.in/inside/privateuniversities/shardaunivnoida.pdfhttp://www.wikipedia.com/http://www.wikipedia.com/http://www.wikipedia.com/https://docs.google.com/viewer?url=http://www.ugc.ac.in/inside/privateuniversities/shardaunivnoida.pdfhttp://www.indiaeducationreview.com/article/analysis-private-university-laws-recommendations-policyhttp://www.indiaeducationreview.com/article/analysis-private-university-laws-recommendations-policyhttp://www.sharda.ac.in/


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Exhibit 1

University distribution and categorization in India

Summary of universities in India by state and type

State Central State deemed Private Total

Andhra Prades 3 30 7 0 40

Arunachal Pradesh 1 0 1 0 2

Assam 2 4 0 1 7

Bihar 1 14 2 0 17

Chandigarh 0 1 1 0 2

Chhattisgarh 1 10 0 3 14

Delhi 4 5 11%

0 20%

Goa 0 1 0 0 1

Gujarat 1 18 2 9 30

Haryana 1 10 5 5 21Himachal Pradesh 1 4 0 11 16

Jammu and Kashmir 1 6 0 0 7

Jharkhand 1 7 2 1 11

Karnataka 1 20 15 2 38

Kerala 1 11 2 0 14

Madhya Pradesh 2 15 3 3 23

Maharashtra 1 19 21 0 41

Manipur 2 0 0 0 2

Meghalaya 1 0 0 7 8

Mizoram 1 0 0 1 2

Nagaland 1 0 0 2 3Orissa 1 12 2 1 16

Pondicherry 1 0 1 0 2

Punjab 1 7 2 3 13

Rajasthan 1 14 8 18 41

Sikkim 1 0 0 4 5

Tamil Nadu 2 24 29 0 55

Tripura 1 0 0 1 2

Uttar Pradesh 4 23 10 16 53

Uttarakhand 1 6 4 6 17

West Bengal 1 20 1 0 22

Total 41 281 129% 94 545

Does not include Central University of Jammu which has not started operating.

%does not include theNational School of Drama which changed status on 7 October 2011, and its

current status is unclear.
http://en.wikipedia.org/wiki/Uttarakhandhttp://en.wikipedia.org/wiki/Uttarakhand


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Exhibit 2

State wise Population of India as per 2011 Census

State

/UT Code

India/State/

Union Territory #

Population Males Females Percent

INDIA 1210193422 623724248 586469174 100.00

1 Jammu & Kashmir 12548926 6665561 5883365 1.04

2 Himachal Pradesh 6856509 3473892 3382617 0.57

3 Punjab 27704236 14634819 13069417 2.29

4 Chandigarh # 1054686 580282 474404 0.09

5 Uttarakhand 10116752 5154178 4962574 0.84

6 Haryana 25353081 13505130 11847951 2.09

7 NCT of Delhi # 16753235 8976410 7776825 1.38

8 Rajasthan 68621012 35620086 33000926 5.67

9 Uttar Pradesh 199581477 104596415 94985062 16.49

10 Bihar 103804637 54185347 49619290 8.5811 Sikkim 607688 321661 286027 0.05

12 Arunachal Pradesh 1382611 720232 662379 0.11

13 Nagaland 1980602 1025707 954895 0.16

14 Manipur 2721756 1369764 1351992 0.22

15 Mizoram 1091014 552339 538675 0.09

16 Tripura 3671032 1871867 1799165 0.30

17 Meghalaya 2964007 1492668 1471339 0.24

18 Assam 31169272 15954927 15214345 2.58

19 West Bengal 91347736 46927389 44420347 7.55

20 Jharkhand 32966238 16931688 16034550 2.72

21 Orissa 41947358 21201678 20745680 3.4722 Chhattisgarh 25540196 12827915 12712281 2.11

23 Madhya Pradesh 72597565 37612920 34984645 6.00

24 Gujarat 60383628 31482282 28901346 4.99

25 Daman & Diu # 242911 150100 92811 0.02

26 Dadra & Nagar Haveli # 342853 193178 149675 0.03

27 Maharashtra 112372972 58361397 54011575 9.29

28 Andhra Pradesh 84665533 42509881 42155652 7.00

29 Karnataka 61130704 31057742 30072962 5.05

30 Goa 1457723 740711 717012 0.12

31 Lakshadweep # 64429 33106 31323 0.01

32 Kerala 33387677 16021290 17366387 2.7633 Tamil Nadu 72138958 36158871 35980087 5.96

34 Puducherry # 1244464 610485 633979 0.10

35 Andaman & Nicobar Islands # 379944 202330 177614 0.03


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Exhibit 3

Comparison of population and university distribution in India

State Population Percentage universities percentage

Andhra Pradesh 84665533 7 40 7.34%

Arunachal Pradesh 1382611 0.11 2 0.37%

Assam 31169272 2.58 7 1.28%

Bihar 103804637 8.58 17 3.12%

Chandigarh 1054686 0.09 2 0.37%

Chhattisgarh 25540196 2.11 14 2.57%

Delhi 16753235 1.38 20 3.67%

Goa 1457723 0.12 1 0.18%

Gujarat 60383628 4.99 30 5.50%

Haryana 25353081 2.09 21 3.85%

Himachal Pradesh 6856509 0.57 16 2.94%

Jammu & Kashmir 12548926 1.04 7 1.28%

Jharkhand 32966238 2.72 11 2.02%

Karnataka 61130704 5.05 38 6.97%

Kerala 33387677 2.76 14 2.57%

Madhya Pradesh 72597565 6 23 4.22%

Maharashtra 112372972 9.29 41 7.52%

Manipur 2721756 0.22 2 0.37%

Meghalaya 2964007 0.24 8 1.47%Mizoram 1091014 0.09 2 0.37%

Nagaland 1980602 0.16 3 0.55%

Orissa 41947358 3.47 16 2.94%

Puducherry 1244464 0.1 2 0.37%

Punjab 27704236 2.29 13 2.39%

Rajasthan 68621012 5.67 41 7.52%

Sikkim 607688 0.05 5 0.92%

Tamil Nadu 72138958 5.96 55 10.09%

Tripura 3671032 0.3 2 0.37%

Uttar Pradesh 199581477 16.49 53 9.72%

Uttarakhand 10116752 0.84 17 3.12%

West Bengal 91347736 7.55 22 4.04%


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