CARINA ALMEIDA

ASSIGNMENT 4Brand Analysis

WHO ARE THEY?Nestlé S.A. is a Swiss multinational

AND

processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. Since 2014 it is the largest food company in the world, measured by revenues and other metrics.They are a global headquarters.

1866 1905 1914 1929 19541947The pioneer yearsThe foundation of the Anglo-Swiss Condensed Milk Company. Henri Nestlé develops a breakthrough infant food in 1867, 1905 the company he founded merges with Anglo-Swiss, to form what is now known as the Nestlé Group.

The Belle ÉpoqueNestlé & Anglo Swiss has more than 20 factories, Their network that spans to Africa, Asia, Latin America and Australia. The firm benefits from the period of prosperity known as the Belle Époque or ‘Beautiful Age’, and becomes a global dairy company.

Survival during wartimeShortage of raw materials that limits on cross-border trade hamper production for Nestlé & Anglo-Swiss. The company acquires processing facilities in the US and Australia, and by the end of the war it has 40 factories.

Crisis and opportunityReduces consumer purchasing power. Also the era carries many positives: the company’s management corps is professionalized, research is centralized and pioneering products such as Nescafé coffee are launched.

Riding out the stormThe company adds Maggi soups and seasonings to its product range, and adopts the name Nestlé Alimentana.

Greater consumer convenienceNestlé Alimentana meets this need with new products including Nesquik and Maggi ready meals.

RELEVANT FACTS

PURPOSE

FOR INDIVIDUALS& FAMILIES

50 MILLIONHelp children live healthier lives

FOR COMMUNITIES

30 MILLIONHelp to improve livelihoods in communities directly connected to our business activities.

FOR THE PLANET

ZEROStrive environmental impact in our operations.

Enhancing quality of life and contributing to a healthier future. Driven by our purpose we want to help shape a better world and inspire people to live healthier lives.

Shape a better and healthier world. We’re continuing the legacy of our founder Henri Nestlé who created a life-saving infant cereal more than 150 years ago.

GUIDE

AMBITION

Paul SchneiderChief Executive Officer

Chris JohnsonChief Executive Officer Zone Asia, Oceania and sub-Saharan Africa (AOA)

Stefan PalzerChief Technology Officer

Béatrice Guillaume-GrabischGlobal Head Human Resources & Business Services

Francois- Xavier RogerChief Financial Officer

Patrice BulaHead of Strategic Business Units, Marketing, Sales and Nespresso

Mark SchneiderChief Executive Officer

Laurent FreixeZone AMS:Americas

Marco SettembriZone EMENA: Europe, Middle East, North America

Leanne GealeGeneral Counsel, Corporate Governance and Compliance

Magdi BatatoHead of Operations

Greg BeharDeputy Executive Vice PresidentChief Executive Officer Nestlé Health Science

Sanjay BahadurHead of Group Strategy and Business Development

David P. FrickSecretary to the Board Of Directors

GENERAL ORGANISATION

Nestlé has made progress in recent years increasing the number of women in managerial positions. Today, 43% of these roles are held by women. With its Gender Balance Acceleration Plan, Nestlé will now put further emphasis on increasing the proportion of women in the group’s top 200 senior executive positions from around 20% currently to 30% by 2022. Aldo Nestle is the biggest corldwide company on net sales.

43%

57%

workers

women men

Top 10 FMCG companies worldwide in 2018, based on net sales (in million U.S. dollars)

BRANDS & PRODUCTSNESTLE HAS OVER 2000 BENCHMARK PRODUCTS AROUND THE WORLD. THE MOST COMMON ONES ARE:

GUIDE LINES

Nestle need a place where:

They can engage with the people.

Inspiring environment , where they can have personal and professional growth, fulfill work environment and enhancing lives.

Freedom of association.

Environment and global warming.

Women recognition.

Sustainable , strive for zero environmental impact.

CONCLUSION

They will need a space that have a good lighting(natural and artificial) that promotes workers health, productivity, concentration and motivation. Also I will need to create a space that is engaging where people can communicate, collaborate with each other always having in mind the lighting, colors, structure and circulation.

https://www.nestle.com/media/images-videohttps://www.nestle.com/https://www.flickr.com/photos/nestle/sets/72157642253222823/

SOURCES