FA102a, Research and Brand Development

Movie Reproduction of the Mind Mernielyn Deeds

Assignment One, Research

“How To Make Movies Of What The Brain Sees”http://www.kurzweilai.net/how-to-make-movies-of-the-brains-thoughts

Assignment One, Research

-Reproduction made using functional Magnetic Resonance Imaging (fMRI) and computational modelshttp://www.kurzweilai.net/how-to-make-movies-of-the-brains-thoughts

Assignment One, Research

-An fMRI is a technique that measures brain activity by detecting changes in blood flowhttp://psychcentral.com/lib/2007/what-is-functional-magnetic-resonance-imaging-fmri/

Assignment One, Research

-”It paves the way for reproducing the movies inside your heads that no one else sees, like dreams and memories.”http://www.dailymail.co.uk/sciencetech/article-2040599/Minds-eye-Experts-use-magnetic-scanner-videos-playing-inside-peoples-brains.html

Assignment One, Description of Future Product or Service

Movie Reproduction of the Mind

Assignment Two, Naming Process

1. Selected Words: mind, read, brain, movie, reproduce, dreams, memories, window

2.Generated Names:DreamMindr (created by combining dream and mind; sounds like reminder)iDRM (created by using acronym for Dream Recorded Movie) Dream Player (created combining dream and play)

3. Justification:Literally suggests what the product does ("it replays dreams"), and the words are both visually appealing and easy to play around with (good for puns). Easy to say and remember. Would encourage interest, purchase, and usage.

“Dream Player”

Assignment Two, Brand Character Diagram

Character/Persona

Playful Insightful

Inspiring Friendly

Tone

Honest Easy

Virtual Direct

Language

Fun Insider

Visual Whimsical

Purpose

Entertain Remind

Inform Read

Dream Player

Assignment Three, Logotype Research, Playful

Playful

Assignment Three, Logotype Research

www.skype.com

www.nick.com

www.youtube.com

Assignment Three, Finished Logotype

Assignment Four, Social Media Branding, Research

Spotify:

http://www.facebook.com/spotifyusa

http://www.facebook.com/Herbalife

http://www.facebook.com/KindleFire

Herbalife:

Kindle Fire:

Assignment Four, Social Media Branding, Creating Community

Method: Shared the page to a selected few of my facebook

friends by sending them the link and a message asking them to ”like” and comment on it.

Assignment Four, Social Media Branding, Facebook Pages

Assignment Four, Social Media Branding, Facebook Pages

Assignment Four, Social Media Branding, Facebook Pages

Assignment Five, Website Layout Research for Wireframes

www.cosmopolitan.com

Assignment Five, Website Layout Research for Wireframes

www.bleacherreport.com

Assignment Five, Wireframe

Logotype

Short description

Photo with tagline text

Buy Now

Sign in/join

Social media links

About NewsTech

SpecsSupport

Assignment Five, Tagline Research

(www.allstate.com)

(www.mcdonalds.com)

“You’re in good hands.”

“i’m lovin it.”

“What happens in Vegas, stays in Vegas.”

(www.lasvegas.com)

“Don’t get mad. Get GLAD.”

(www.glad.com)

“The fabric of our lives”

(www.thefabricofourlives.com)

Assignment Five, Homepage Visual Design in a Browser

https://projects.invisionapp.com/console/4615273