assignment 5 zui xin gai zheng ppt
TRANSCRIPT
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Unmet needs
Young adults from China lack the knowledge of red wine.
App Research and Development Yan Shi
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There are many young Chinese came to American from China these years. They are studying and living here.
App Research and Development Yan Shi
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1. Some are interested in red wine while some
are not. 2. They have different level of knowledge in
red wine. 3. Because of the background, they don’t have a overall frame knowledge of
red wine.
App Research and Development Yan Shi
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Anecdotal observaHons
• 1. Lack of environment back in China 2. Language barriers 3. Afraid of be laughed in a new area 4. Money issue, thought red wine is expensive in the back of their mind
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DraM Idea
• The CONCEPTUALIZE app would introduce the red wine in different ways: how to disHnguish them, how to drink properly, etc. First step would be trying to impress these people and drag their aVenHon, next would be tough formally.
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People use this app before they going to buy red
wine.
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