assignment 5c

Tricia Good Plant Illumina1on

FA102a, Research and Brand Development


Assignment One, Research

“Grow your own glowing plant”

hFp://www.kurzweilai.net/grow-‐your-‐own-‐glowing-‐plant



Made u1lizing synthe1c biology technology.

hFp://www.glowingplant.com/



“The plant is about as harmless as a modded living thing can be.”

hFp://www.kurzweilai.net/grow-‐your-‐own-‐glowing-‐plant



Bioluminescent trees could replace street lights.

hFp://www.dogonews.com/2014/4/19/dutch-‐designer-‐aspires-‐to-‐replace-‐street-‐lights-‐with-‐glow-‐in-‐the-‐dark-‐trees


Assignment One, Descrip1on of Future Product

Energy Efficient Illumina1on


Assignment Two, Naming Process

Selected Words: Glowing, Bioscience, Synthe1c, Remarkable Generated name possibili1es: BioGlo (created by combining glowing and bioscience) Synth (created by tweaking synthe1c) Selected name: BioGlo Jus1fica1on: The name sounds interes1ng. It is descrip1ve of the product without saying exactly what it is. It is simple and easy for people to remember.


Assignment Two, Brand Character Diagram

Character/Persona

Cool Unique

Intelligent Trendy

Purpose

Illumina1ng Energy efficient Decora1ve

Environmentally friendly

Language

Prac1cal Whimsical Stylish Glowing

Tone

Scien1fic Futuris1c Prac1cal Fun BioGlo


Assignment Three, Logotype Research, Word from Diagram

“Scien1fic”


Assignment Three, Logotype Research

hFp://www.gtresearchnews.gatech.edu/gtri-‐

present-‐future/

hFp://www.brandtech.com/

hFp://newswire.uark.edu/ar1cles/19788/sustainability-‐consor1um-‐ranked-‐by-‐scien1fic-‐american-‐as-‐a-‐

world-‐changer


Assignment Three, Finished Logotype


Assignment Four, Social Media Branding, Research

Walmart: hFps://www.facebook.com/walmart/info

LiFle Bites: hFps://www.facebook.com/LiFleBitesSnacks/info?tab=page_info

Charming Charlie: hFps://www.facebook.com/CharmingCharlie/

info


Assignment Four, Social Media Branding, Crea1ng Community

-‐Tex1ng friends and family -‐Messaging people on Skype -‐Asking them to tell there friends -‐People pos1ng about it on their own Facebook -‐Word of mouth


Assignment Four, Social Media Branding, Facebook Pages


Assignment Five, Webpage Layout Research for Wireframes

hFp://www.efficientgreenpower.com/


Assignment Five, Webpage Layout Research for Wireframes

hFp://educa1on.na1onalgeographic.com/

educa1on/encyclopedia/bioluminescence/?ar_a=1


Assignment Five, Wireframe


Assignment Five, Tagline Research

M’m! M’m! Good! hFp://www.campbellsoup.com/Home

Quality is our recipe hFps://www.wendys.com/

I’m lovin’ it hFp://www.mcdonalds.com/us/en/home.html

Made from the best stuff on Earth hFp://www.snapple.com/products

Could’ve had a V8 hFp://www.v8juice.com/


Assignment Five, Homepage Visual Design in a Browser

hFp://invis.io/9T1TX2HXK

hFp://urbangardensnyc.files.wordpress.com/2013/05/glowing-‐plants.jpeg


Assignment Five, Lower Level Visual Design in a Browser

hFps://projects.invisionapp.com/share/9T1TX2HXK#/screens/52140897?maintainScrollPosi1on=false


Assignment Five, Linked Prototype URL

hFps://projects.invisionapp.com/share/9T1TX2HXK#/screens