assignment four, social media branding

FA102a, Research and Brand Development

Tali MahonMiniature Humanoid Friend

http://www.kurzweilai.net/japanese-mh-2-shoulder-robot-wants-to-be-your-friend-literally

“A Miniature Humanoid Robot Lives on Your Shoulder and Wants to Be Your Friend”


Assignment One, Research

Most people in contemporary society are uncomfortable about being alone because of the stigma society has put upon it.

http://www.psychologytoday.com/blog/the-legacy-distorted-love/201109/why-am-i-so-afraid-being-alone



http://freelancefolder.com/working-from-home-tips-to-avoid-loneliness/

Tali Mahon

A wearable perched miniature humanoid that can be operated by your friends from anywhere, so you are never alone.

http://spectrum.ieee.org/automaton/robotics/humanoids/japanese-mh2-shoulder-robot-wants-to-be-your-friend-literally

Miniature Humanoid Friend


http://spectrum.ieee.org/automaton/robotics/humanoids/japanese-mh2-shoulder-robot-wants-to-be-your-friend-literally

The MH-2 mimics your friends actions while he or she is standing in a motion capture environment.http://www.kurzweilai.net/japanese-mh-2-shoulder-robot-wants-to-be-your-friend-literally



http://www.tischasia.nyu.edu.sg/object/organicmotion.html

Miniature Humanoid Friend


Assignment One, Description of Future Product or Service

• Miniature

• Humanoid

• Friend

• Long distance

• Wearable

• Mini Friendoid

• PresenceWear

• BFF

• Always2gether

– “never alone”

– togetherness


Assignment Two, Naming Process

The name relays the product and service in a positive light, making the consumer feel the comfort of a friend’s presence even when they are far away.

Character/Persona• Friendly

• Comfort

• Playmate

• Companionship

Tone• Personal

• Clinical

• Socializing

• Artificial

Language• Long distance

• Togetherness

• Avatar

• Realistic

Purpose• Entertain

• Enable

• Interaction

• Company


Assignment Two, Brand Character Diagram

Always2gether

Entertain(verb)

to hold the attention of with something amusing or diverting


Assignment Three, Word from Diagram

• http://www.school-crossing.com/wp-content/uploads/2012/11/playmobillogo.png

• http://blog.domaintools.com/wp-content/uploads/2012/07/android-logo.gif

• http://sciencefiction.com/wp-content/uploads/2011/07/Syfy-Logo1.jpg


Assignment Three, Logotype Research

always2gether


Assignment Three, Finished Logotype

• Monster Products» https://www.facebook.com/CoolProducts/info

• Eos Products» https://www.facebook.com/eos

• Cool Products & Ideas» https://www.facebook.com/CoolProducts/info


Assignment Four, Social Media Branding, Research

• Wrote in various groups on Facebook

• Messaged friends to take a look

• Texted family and home friends to spread beyond Hofstra community


Assignment Four, Social Media Branding, Creating Community


Assignment Four, Social Media Branding, Facebook Pages


AssignmentFour, Social Media Branding, Facebook Pages


Assignment Four, Social Media Branding, Facebook Pages

assignment four, social media branding

Design