MGT 153

Introduction to Business

Puan Nur Hazwani Binti Zulkefly

AC110 1GName’s Company : Sneakers D’WAAQEB

Prepared by:

Names Matrix Number

Nur Aisya Binti Zulkefle 2014452968

Nur Effarahin Binti Othman 2014265508

Noor Alia Binti Amir 2014224232

Dayang Natasha Binti Abdul Wahid

2014471958

Norsafwanah Binti Razali 2014235778

NurBalqis Binti Mohd Yahya 2014610132

Wan Nor Bazilah Binti Wan Abdullah

2014612448

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TABLE OF CONTENT

ACKNOWLEDGMENT 3INTRODUCTION 4SWOT ANALYSIS FORMAT 5INFORMATION OF PRODUCT 6-7MANANGER PLAN

- Top Level Manager- Second Level Manager- First Level Manager

891011

PRODUCTION PLAN 12-14MARKETING 15-17FINANCIAL 18

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ACKNOWLEDGEMENT

Alhamdulillah and gratitude to the Almighty for giving us the strength and patience to

complete this assignment.

We would like to express our gratitude to everyone that involve rather direct or

indirectly in helping us to complete this assignment. Firstly, we really appreciate all the helps

, advisors and information which given by our lecturer , Puan Nur Hazwani Binti Zulkefly.

Without her support, we may not able to solve problem during the process untill we finish the

assignment successfully.

In addition, we would like to take this opportunity to thanks those of our friend who

helped us and giving some guide to complete this assignment. Last but not least, thousands of

thanks we would like to express to our group member for the cooperation given to the group.

Without the cooperation and tolerance between the group members, we couldn’t finish this

assignment. Finally, thanks again to anyone who had helped us and guided us in order to

finish the assignment.

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INTRODUCTION

NAME OF COMPANY : D’WAAQEB CORPORATION

ADDRESS: LOT 2F – 16 , 2ND FLOOR SACC MALL, JALAN PERBADANAN

14/9 , SEKSYEN 14, 40000, SHAH ALAM, SELANGOR .

PHONE NUMBER : 03-22446789

NATURE OF BUSINESS:

Generally the nature of our business is manufacturing designed sneakers. We choose

to manufacture sneakers because according to some research , in Malaysia , the

demand for sneakers is the highest especially among the teenagers. Thus , this has

proved that sneakers has a great cope in Malaysia. Having universal appeal,

Malaysian consumers purchase and use sneakers on a regular basis.

We have chosen D’WAAQEB as the name of our business. Actually,

D’WAAQEB is taken by each capital of partners’ name (Dayang, Wana, Aisya,Alia,

Qis , Effarahin ,Bazilah). Our business also has its own objectives, which will make

more people attracted to wear our unique designed sneakers. Our business will

operate at Shah Alam, Selangor, where it accessibility is at its most convenient for

shoppers. If customer could not purchase from retail shop , we also offers online

services where customers could do their purchase in the comfort of their own house,

where the rest ours competitors deliver a lack luster service. Sneaker shoes very much

a part of everyday life in Malaysia. This clearly represented an area for future

growth.

We produce variety of D’WAAQEB’s sneakers through research about

consumers’ demand on sneakers which are high top , low top, mid-cut, sneaker boots

and even slip on like low-tops. All of these sneakers are packaged in an artfully

designed packaging which could only be described as world-class. We are able to

produce a large amount of quantity and will offer good quality of sneakers with

affordable price. Specially selected the best equipment to provide the consumers a

sentiment of total fashionable sneakers. Product innovation and quality customers are

our long term key. We guarantee that our customers will satisfy with D’WAAQEB’s

sneakers and success in shoes industry.

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SWOT ANALYSIS FORMAT

Strength

• Comfortably wearing our shoes

• Our designer creativity skills

• Our own distribution strategy

• Increasing demand among teenagers

Weakness

• Low customer retention

• Competition from branded brand

• Lack of investment in product development

• Rejection from customers

Opportunities

• Increase supply to satisfy growing demand

• Further development of direct sales in opening booth

• Many potential outlets we are distributing

• Co-operation with strong company

Threats

• Lack of business information

• More promotion in other brand

• Failure in the communication strategy towards the consumer

• Irregularity of the supply

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INFORMATION OF PRODUCTMarket research carried out among sneakers consumers found that consumers associated a

unique design with our own design. Type of our sneakers is:

Type : Available in various cut

Design’s name : Cartoon

Size : Unisex

6/7 (Smaller)

9/10 (Largest)

Type : Available in various cut

Design’s name : Floral

Size : Unisex

6/7 (Smaller)

9/10 (Largest)

Type : Available in various cut

Design’s name: Galaxy

Size : Unisex

6/7 (Smaller)

9/10 (Largest)

Type : Available in various cut

Design’s name : Tribal

Size : Unisex

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6/7 (Smaller)

9/10 (Largest)

MANANGER PLAN

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TOP LEVEL MANAGER

MIDDLE LEVEL MANAGER

FIRST LEVEL MANAGER

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CEO

DIRECTOR

MANAGER

DEPARTMENT

HEAD

PLAN MANAGE

R

HUMAN RESOUCE

SMANAGE

R

TOP LEVEL MANAGER

CEO

Name : Nur Aisya Binti Zulkefle

IC number: 950114-03-6060

Telephone number : 019 - 9660567

Education:

- PMR & SPM (SMK Berangan)

- Foundation of Science (Uitm

Puncak Alam)

- Diploma In Accountancy (Uitm

Seri Iskandar)

Experience and skills:

- Helps her parents by managing

the family business for three

years.

- She is very responsible ,

confident and capable in

managing business.

MANAGING DIRECTOR

Name : Nur Effarahin Binti Othman

IC number: 951028-01-5890

Telephone Number: 012-4912787

Education :

-PMR & SPM (SMK Dr.

Burhanuddin)

-Diploma in Accountancy (Uitm Seri

Iskandar)

Experience and Skills :

- Works as an Account Editor in

Shinhwa company for almost three

years.

- She is a critical thinking person and

a very competitive person.

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SUPERVISOR TEAM

LEADER

MIDDLE LEVEL MANAGER

DEPARTMENT HEAD

Name : Noor Alia Binti

Amir

IC number : 960906-02-

5342

Tel. number: 017-4858593

Education :

-PMR & SPM (St.George

Girls’ School)

- Diploma in

Accountancy

( Uitm Seri

Iskandar)

Experience & Skills:

- Used to be a

president in a club.

- Has the ability to

lead people fairly.

PLAN MANAGER

Name : Nursafwanah binti

Razali.

IC Number : 960228-04-

5204

Tel.Number: 011-28281029

Education :

-PMR & SPM ( SMK Seri

Tasik)

-Diploma in Accountancy

( Uitm Seri Iskandar)

Experience & Skills :

- Used to be a

mastermind in

national

competition.

- - Has the ability to

plan the future well.

HUMAN RESOURCE

MANAGER

Name : Dayang Natasha

Binti Abdul Wahid.

IC number: 960526-07-5268

Tel. Number : 017-5039593

Education:

-PMR&SPM (SMK Datuk

Haji Abdul Kadir)

-Diploma in Accountancy

( Uitm Seri Iskandar)

Eperiance & skills:

-Worked as a HR

Coordinator for 2 and a half

years.

- She is able to balance the

strength and weakness of

different option and decide a

best course of action.

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FIRST LEVEL MANAGER

LINE SUPERVISOR

Name: Nurbalqis Binti Mohd Yahya

IC Number : 960913-03-5178

Telephone Number: 019-9291219

Education:

-PMR&SPM (SMK Dato Perdana)

- Diploma in Accountancy (Uitm Seri

Iskandar)

Experience & Skills :

-Used to work in a small company for

one years.

- Has the ability to supervise the worker.

TEAM LEADER

Name: Wan Nor Bazilah Binti Wan

Abdullah

IC Number : 960925-10-6316

Telephone Number: 017-6312880

Education:

-PMR & SPM (SMK Sultan Abdul Aziz

Shah)

- Diploma in Accountancy (Uitm Seri

Iskandar)

Experience & Skills :

- Used to work as a clerk for one

year and half.

- - Has the ability to lead people in

whatever condition.

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PRODUCTION PLAN

List of raw materials :-

- Pencil

- Eraser

- Low Cut Sneakers Plain shoes

- Medium Cut Sneakers Plain Shoes

High cut sneakers plain shoes

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- Prisma Colour Marker

- Water Proof Spray

1. So we started out by taking a pencil and roughly sketching some designs lightly on

each shoe.  Using a pencil means that we can fiddle around until we get the wanted

design, rubbing out any parts which we're not happy with.

2. Once we've finished this part, take a black Pitt Artist pen and go over all of we

pencilled-in sketches.  Make sure we use nice even lines so that the design looks neat. 

I went over each outline a few times to ensure I had nice thick black coverage

3. Be careful when use the Pitt Artist Pens as they can smudge or transfer onto hand

while they are dry. They are a unique ink formula which means they can be blended

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when they are wet and a permanent once dry.  Once we have all of your outlines in

place, let the ink thoroughly dry.  If start using colours before the black ink dries, it

will bleed into the coloured areas (like you can see in some parts of my finished

shoes).

4. Using as many colours as we like (I had the 24-pack of Faber-Castell Pitt Artist Pens

so I had fun using many different colours), start adding colour to our designs.  But

also make sure to let the colours dry especially if adding a few different colours into

one design - remember they bleed into each other (see the blue green and yellow rings

in the below photo for example of what I mean)!

5. We chose to leave the area in between the pictures white, but you could colour in

between in grey, black or your child's favourite colour.  It's up to you!

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MARKETING

TARGET MARKETING

Through the research that has been make, an effective performance of business

operation is to make sure the customers are satisfied with products or service.

Our target market is the teenagers and adult groups who love fascinating sneakers.

Age : 13 – 18 ( Teenagers ) Gender : Sneakers for boys and girl. ( unisex )

19 – 30 ( Adult )

Income : RM 3,000 – RM 30,000 or above

PRODUCT CHARACTERISTIC

Market research carried out among sneaker consumers found that consumers

associated unique intimacy sneaker especially sneaker low-cut style.

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Popularity of the product in market testing was attributed based on preference of high

school students, university’s student and adult by the colour such as colour blocking

or colour pastel, floral designs or doodle designs and etc, and the comfort of the

product.

These identified features would later be incorporated into the product’s brand image

and advertising.

PRICING

Our company provides better quality of sneakers at competitive prices. SNEAKERS

D’WAAQEB is cheaper than CUBE SHOES which is an added benefit to the

company. The prices of each SNEAKERS D’WAAQEB depends on the types of

sneakers and design. We use unique design that will satisfy our customers.

DISTRIBUTION

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Because our business is providing sneakers to customers, that means we should make

easy to our customers to get our products. Our products will be sold through retail

outlets. Our distribution strategy is as follow:

We manufacture and then sell through our sneaker shop

PROMOTION

 This is vital part of our marketing strategy. It is important to us make known to the

customer about our services. Therefore, we plan to introduce our business through

the:-

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Manufacturing Distributor Retailer Customer

Distributor Retailer Customer

FINANCIAL

FINANCIAL PLAN

Project Implenmentation Cost/Year:

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PAMPLETS

LAUNCHING

DISPLAYS

On the first day operation, we gives

30% for every purchases.Distribute to our

customer, it tells more about our product, our shop and the design of

our product.We placed our product in a prominent area in

stores.

ONLINE

ADVERTISMENT

Our company also provides online services such as Instagram and

Facebook with free postage.

Before the launching of our very first

product, we had a massive advertising

through media especially television to introduce our product.

Source of Funding:

REQUIREMENTS SOURCE OF FUNDING

LOAN OWN CONTRIBUTION

CASH EXISTING FIXED ASSET

Maybank RM50,000

Capital RM 50,000

Lorry RM 15,000

TOTAL (RM) RM 50,000 RM50,000 RM 15,000

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Requirement Cost

Shoes Wardrobes RM 800

Counter RM 1200

Raw Material (12 months)

RM 722

Shoes Boxes RM 700

TOTAL RM 3 422