Strategic Plan 2011 - 2015

Hobsons Bay Libraries: Connecting People with Ideas

Person A Manager

Person BMarketing & Communications

IntroductionHobsons Bay is evolving as a culturally diverse and

technologically advanced community.The Libraries are operating in a climate of rapid

change.The Libraries will deliver:

services and programs for changing community needs

lifelong learning and information access for all.

PresentersPerson AManager

Person BMarketing & Communications

Telephone: +61 03 9932 1330Email: library@hobsonsbay.vic.gov.au 

Why a new Strategic Plan? Libraries PerspectiveLack of programs and services targeted directly at

teens and CALDProblems with websiteWeb 2.0 (marketing, services)No regular community consultation

Why a new Strategic Plan? Libraries PerspectiveIT infrastructureLack of volunteersBudget overspendStaffing (Specialised, inflexible, ageing workforce)

Why a new Strategic Plan? Council PerspectiveImage of Libraries, and by extension Council, in

Community: Sections of community not catered for – perception

not valued Unprofessional website, outdated marketing Lack of community consultation – perception do not

value community opinions

Why a new Strategic Plan? Council PerspectiveBudget overspend and future Council fundingCurrent staffing issues will also affect Council’s:

Employment strategiesBudget allocations

Council's mission to build a vibrant and sustainable community

VisionThe Hobsons Bay Libraries anticipate and respond to the information needs of our diverse community. We provide a friendly, efficient service which ensures a high level of customer satisfaction. We embrace technological advances and integrate these into our programs and services.

MissionHobsons Bay Libraries will be the dynamic heart of our community, providing access to information resources, lifelong learning and recreational programs for all. We will provide services and resources to meet the information needs of the community. We will work together with Council to achieve a vibrant and sustainable community.

Goals 2011-2015Enhance the lifelong learning and information literacy

programs in our LibrariesDevelop the Libraries as welcoming, safe and

accessible spaces with resources and activities for all in the community

Establish and strengthen relationships with Community and Business

Develop a current and dynamic collection across the Libraries which meets the needs and interests of the community. Provide modern infrastructure to support the collection

Goals 2011-2015Further develop our communications strategies in

order to promote our programs and services throughout the community

Continue to develop skills and knowledge and support each other in enhancing service delivery

Be proactive with fiscal responsibility and control while maintaining excellence in service and resources

Goal 1: Enhance the lifelong learning and information literacy programs in our LibrariesStrategiesProvide lifelong learning and information literacy

programs in our libraries for all agesContinue to ensure programs are relevant to the

library usersExpand the library user base to capture more non-

users in relevant programsPromote the library programs to the community

Goal 1: Enhance the lifelong learning and information literacy programs in our librariesOutcomesThe organisation develops an awareness of the

history and culture of our communityIncrease in literacy, technological and lifelong learning

skillsIncrease in community groups’ involvement in the

libraryNumber of users increasedIncreased revenue

Goal 2: Develop the Libraries as welcoming, safe and accessible spaces with resources and activities for all in the community

StrategiesProvide a safe and accessible environment

Continue to develop programs and services that target under-represented groups in library user statistics

Ensure services are economically sustainable

Goal 2: Develop the Libraries as welcoming, safe and accessible spaces with resources and activities for all in the community

OutcomesStaff working safely; OH&S incidents decreased

Numbers of unattended children decreased

Cost of the Home Library Service decreased and efficiency of service increased

Goal 3: Establish and strengthen relationships with Community and Business

Strategies

Identify and meet user and non user information needs

Increase volunteering opportunities

Goal 3: Establish and strengthen relationships with Community and BusinessOutcomesServices and Resources that reflect needs of usersIncrease use of collection and number of usersIncrease types of activities offered by the LibraryOffer services outside of expertise of Library staff

Goal 4: Develop a current and dynamic collection across the libraries, which meets the needs and interests of the community. Provide modern infrastructure to support the collection

StrategiesMove towards a fiction-rich print collection, and

more non-fiction available onlineUpgrade online catalogue & catalogue

infrastructureIncrease interlibrary loansOngoing IT upgrade

Goal 4: Develop a current and dynamic collection across the libraries, which meets the needs and interests of the community. Provide modern infrastructure to support the collection

OutcomesCollection reflects community needs and wantsCustomers have access to a larger collection of

resources at reasonable costGreater customer satisfactionIncreased efficiency

Goal 5: Further develop our communications strategies in order to promote our programs and services throughout the community

StrategiesPromotion of library programs and services to the

general communityPromotion of library programs and services to

CALD community members Promotional strategy to reach potential new and/or

non library users Consultation with community on library programs,

services and planning

Goal 5: Further develop our communications strategies in order to promote our programs and services throughout the community

OutcomesIncrease of community access to news of

Library events and services Increased sense of community ownership of

the Library

Goal 6: Continue to develop our skills and knowledge and support each other in enhancing service delivery

StrategiesDevelop flexible staffing solutionsEncourage a knowledge sharing staff

environment across all library locationsRegular training on library service delivery to

keep staff currentStaff development strategies should be

negotiated with staff members

Goal 6: Continue to develop our skills and knowledge and support each other in enhancing service delivery

OutcomesLibrary ensured of staffing sustainabilityStaff work-life balance needs supportedCorporate knowledge documented and retainedStaff have input in their professional

developmentStaff have an holistic understanding of the library

service operations, values and objectives

Goal 7: Be proactive with fiscal responsibility and control while maintaining excellence in service and resources

StrategiesEnsure all resources and services are relevantIdentify opportunities to increase fundingCollaborative arrangementsOnline alternatives for resources and services

Goal 7: Be proactive with fiscal responsibility and control while maintaining excellence in service and resources

Outcomes

Eliminate little used resources and servicesAdopt a new budget methodLibrary will be more proactive and in control of

funds

The new strategic planThe new strategic plan is designed to keep the Libraries relevant in an atmosphere of rapid social and technological change.

Implementing the plan will bring the Libraries closer to the community and will ensure that the Libraries remain a focal point of community life.

Over the next five years…the strategic plan willFurther Hobsons Bay Libraries' aim of

connecting people with ideasHelp the Council to build a

vibrant and sustainable community

Any questions?

Contact us:Person AManager

Person BMarketing & Communications

Telephone: +61 03 9932 1330Email: library@hobsonsbay.vic.gov.au