assistant buildings’ addition to retrofit, adopt, cure and ...€¦ · 5 communication channels...

Assistant Buildings’ addition to Retrofit, Adopt, Cure And Develop the Actual Buildings up to zeRo energy, Activating a market for deep renovation

The communication reflects only the author’s view and the Research Executive Agency for SMEs is not responsible for any use that may be made of the information it contains

This project has received funding from the European Union’s Horizon 2020 Research and innovation programme under grant agreement No 696126

The EU Framework Programme for Research and Innovation

DELIVERABLE 5.1

Communication and dissemination plan




Ref. Ares(2016)5062355 - 06/09/2016





Communication and dissemination plan

Deliverable No. D 5.1 Communication and dissemination plan

Work Package WP5 Outreach, communication and dissemination

Task 5.1 Communication and dissemination strategy and development of a communication toolkit

Dissemination Level Public

Lead Beneficiary WP 5 – DAPP; Task 5.1 – ICLEI

Author(s) Clara Grimes, ICLEI Europe

Co-Author(s) Giorgia Rambelli, ICLEI Europe, Margherita Scotto, DAPP

Date 02.09.2016

Status V1

Document history V0 01 August 2016 – First draft ICLEI

V1 10 August 2016 – Merge of contribution by DAPP and circulated among partners

V2 02 September 2016 – All partners’ comments and suggestions included

Final 05 September 2016 – Submitted to the EC

This document has been prepared in the framework of the European project ABRACADABRA – Assistant Buildings’ addition to Retrofit, Adopt, Cure And Develop the Actual Buildings up to zeRo energy, Activating a market for deep





renovation. This project has received funding from the European Union’s Horizon 2020 Research and Innovation Programme under Grant Agreement No. 696126.

CONTACT: Project Coordinator Email: [email protected]

Website: www.ABRACADABRA-project.eu

http://www.abracadabra-project.eu/





Contents

1 Introduction .............................................................................................................................. 6

2 Communication and dissemination: Objectives and Goals ....................................................... 7

3 Key Messages ......................................................................................................................... 7

3.1 Value Proposition .............................................................................................................. 7

3.2 Claim ................................................................................................................................ 8

3.3 Key messages .................................................................................................................. 8

3.4 Keywords .......................................................................................................................... 9

3.5 Abbreviations .................................................................................................................... 9

4 Target Audience .................................................................................................................... 10

4.1 Direct Target Groups ...................................................................................................... 10

4.2 Indirect Target Groups .................................................................................................... 10

5 Communication Channels ...................................................................................................... 12

5.1 Project Website ............................................................................................................... 12

5.2 Internal document sharing portal ..................................................................................... 14

5.3 Interactive web portal ...................................................................................................... 14

5.4 Mailing List ...................................................................................................................... 14

5.5 Project Events................................................................................................................. 15

5.5.1 National Meetings .................................................................................................... 15

5.5.2 International Workshops .......................................................................................... 16

5.5.3 Related Conferences ............................................................................................... 16

5.6 Social media ................................................................................................................... 17

5.6.1 Facebook ................................................................................................................. 17

5.6.2 Twitter ...................................................................................................................... 18

5.6.3 LinkedIn ................................................................................................................... 18

5.7 Online communities ........................................................................................................ 18

6 Visual identity ......................................................................................................................... 19

6.1 Logo ............................................................................................................................... 19

6.2 Colour scheme................................................................................................................ 20

6.3 Disclaimer and EU flag ................................................................................................... 20

6.4 Communication Products ................................................................................................ 21

6.4.1 e-Newsletter ............................................................................................................ 21

6.4.2 Project brochure ...................................................................................................... 21

6.4.3 Poster ...................................................................................................................... 21





6.4.4 Flyer ........................................................................................................................ 21

6.4.5 Roll-up banner ......................................................................................................... 21

6.4.6 Press and news releases ......................................................................................... 21

7 Evaluation of Communication Activities .................................................................................. 22

8 Roles and Responsibilities ..................................................................................................... 22

9 Timeline ................................................................................................................................. 24

10 Conclusions ........................................................................................................................... 26

11 Annex I – Dissemination events templates ............................................................................. 27

List of table and figures

Table 1 Target Groups – Primary .................................................................................................. 12

Table 2 Target Groups - Secondary .............................................................................................. 12

Figure 1 –ABRACADABRA Website ............................................................................................. 13

Table 3 National meetings ............................................................................................................ 15

Table 4 National meetings due date and topics of discussion ....................................................... 16

Table 5 Time schedule, organisers and thematic International workshops ................................... 16

Table 6 Relevant international conferences for external dissemination ......................................... 17

Figure 2: ABRACADABRA on Facebook ...................................................................................... 18

Figure 3: ABRACADABRA on Twitter ........................................................................................... 18

Figure 4 Primary ABRACADABRA logo ........................................................................................ 19

Table 7 Communication products and corresponding stakeholders ............................................. 22

Table 8 Role and responsibility of ABRACADABRA partners ....................................................... 24





1 Introduction

Communication and dissemination is important for the success of the Horizon 2020 project “ABRACADABRA – Assistant Buildings’ addition to Retrofit, Adopt, Cure and Develop the Actual Buildings up to zero energy, Activating a market for deep renovation”. As is the case for every EU-funded research project, dissemination plays an integral role in relaying research outcomes as well as sharing knowledge with a wider audience. Specifically in the case of the ABRACADABRA project, the project’s objective of filling the investment gap in the deep renovation sector depends on the project’s work and results being coherently and effectively communicated to stakeholders and investors.

This document aims to structure and inform the ABRACADABRA communication and dissemination activities. To achieve this, the document provides an overall communication and dissemination strategy and an indication of its expected results. Guidelines are provided regarding project identity, logo and graphical layouts. It identifies and defines target groups of communication and dissemination activities and defines the tools and products to be employed in communicating the project.

This document provides a frame of reference for the various communication levels (European/ national/ regional) and the roles and responsibilities attributed to each partner as part of the communication work package. Guidelines are also provided for the implementation of communication and dissemination actions. It also includes a template for collection of relevant events to be organized by the consortium.

The communication strategy was prepared under task 5.1, the main responsibility of which lies with the ICLEI European Secretariat (hereafter ICLEI) in the framework of work package 5, the main responsibility of which lies with D'Appolonia S.P.A. (hereafter DAPP). The communication and dissemination tasks of the project (WP5) will run from month 2 to month 36. Exploitation of results, particularly via the web platform, will be ensured for at least 2 years after the project end. A detailed plan will be provided with the final report to increase sustainability of the action beyond the project life time. The communication and dissemination strategy will undergo a mid-term evaluation and be updated as applicable on an annual basis to respond to the demands of an evolving project.





2 Communication and dissemination: Objectives and Goals

The main communication objectives of the ABRACADABRA project can be summarised as follows:

Raise awareness

The project communication aims to raise awareness among public and private stakeholders of the value and urgency of accelerating the market towards the Nearly Zero Energy Buildings target.

Further, the project aims to effectively communicate the economic and practical benefits of pairing deep renovation with Assistant Buildings’ Additions according to the ABRACADABRA approach.

Finally, the project communication aims to foster a dialogue among stakeholders along the whole value chain of the building sector and to highlight the added value of the European dimension in the buildings renovation field.

Trigger action

The communication activities are intended to educate and ultimately encourage investment in deep renovation for the existing built environment in Europe.

Furthermore, the project aims to influence public policy on a local, regional, national and European level towards the wider uptake of Nearly Zero Energy Buildings.

Advance knowledge

The project will provide training and online information platforms to better inform its stakeholders and the wider public of the importance of retrofitting Europe’s outdated buildings to increase its energy efficiency and to equip them with the tools and information required to engage with the sector with greater confidence.

In this respect, the assumption is that the whole Consortium should commit to implementing dissemination activities and proactively seek out dissemination opportunities and make relevant dissemination channels available, as well as contributing to presenting project results publicly and in scientific publications.

Dissemination activities will be undertaken from the start of the project, and will be aimed at all relevant stakeholders. To this end, a communication strategy has been devised, which is based on:

Definition of the target audience

Identification of the media to be used

3 Key Messages

3.1 Value Proposition

The value proposition of the project communication should focus on the benefits each target group will receive through involvement in the project:





Property owners, including of condominiums: What are the benefits of retrofitting and integrating energy efficiency and renewable energy technologies into their properties?

Building professionals: How can you better promote your services and attract more customers for retrofitting and renewable technology integration?

Local authorities: How can you save public resources and meet local energy saving targets? How can you use energy efficiency retrofitting as a way to attract new businesses and residents to your area?

Financial professionals: How can you attract new clients and develop new lower-risk financial products through renovation loans and other forms of financing? How can you partner with building professionals to offer financing to property owners that have made the decision to retrofit?

3.2 Claim

It was proposed to choose a ‘tagline’ to accompany the project’s abbreviated title, as the project title was deemed too long for communication purposes in many cases. The proposed claims are listed below. The project’s claim will be used as a tagline and subheading for the project as part of its communication identity:

1. “ABRACADABRA – Add-ons can transform buildings to Nearly Zero Energy”. 2. “ABRACADABRA – Building add-ons can support deep renovation for energy

efficiency”. 3. “ABRACADABRA – Add-ons can help sustainable building pay for itself”. 4. “ABRACADABRA – Building add-ons can finance deep renovation to Nearly Zero

Energy”. 5. “ABRACADABRA – Add-ons to buildings to fund their low-carbon transition” 6. “ABRACADABRA – Balancing the cost of energy retrofitting through building add-

ons”. 7. “ABRACADABRA – Add-ons to update building stock towards Nearly Zero Energy”.

The final claim will be selected with the agreement of the whole consortium during the first official meeting.

3.3 Key messages

The project’s key message is contained in the project acronym: “ABRACADABRA - Assistant Buildings’ addition to Retrofit, Adopt, Cure And Develop the Actual Buildings up to zeRo energy, Activating a market for deep renovation”.

The project’s key messages will be updated during the course of the project. The project’s communication products will be based around the following central points:

Deep retrofitting can increase landlord revenue and asset value of buildings across Europe

Floor extensions, installation of balconies, new renewable energy sources and similar additions can make energy efficiency retrofitting more profitable





Energy efficiency retrofitting in residential buildings has huge potential for reducing carbon emissions, improving the value of buildings and the well-being of residents

The industrial sector working on the deep renovation of existing buildings for greater energy efficiency must accelerate in order to address carbon emissions from inefficient buildings

ABRACADABRA provides a method for investment in energy efficiency retrofitting with a shorter payback time and lower financial risk than current practices

ABRACADABRA aims to accelerate the market for energy efficiency retrofitting in buildings, which can create jobs and reduce Europe’s carbon emissions

Building additions can balance out the high upfront costs of deep renovation and energy efficiency retrofitting

Building additions represent an innovative solution to increase the value of a building, which makes energy efficiency retrofitting more bankable

Investment in building additions for the purpose of improved energy efficiency delivers a shorter return on investment than current practices

ABRACADABRA seeks to increase the cost-benefit ratio of energy efficiency renovation by promoting building additions

3.4 Keywords

The following keywords and tags can be used for tagging online articles, descriptions, listings and social media posts, depending on the specific publications and channels:

Fixed EC Keywords: Standards, Policy development, Energy efficient buildings

Free Keywords: Nearly zero Energy Buildings, Decision making tools, Existing housing stock, Deep Energy Retrofitting, Volumetric additions, Assistant Building, Asset value

Original hashtags: #AssistantBuildings #BuildingAddOns

Hashtags: #EnergyEfficiency #Renewables #Retrofitting #DeepRenovation #CircularEconomy #ResourceEfficiency #nZEB

3.5 Abbreviations

In project communications directed at a non-specialist audience, abbreviations should always be written in full where they first appear in each document accompanied by the abbreviation in brackets. This also applies to references to project partners.

ABRACADABRA: Assistant Buildings’ addition to Retrofit, Adopt, Cure And Develop the Actual Buildings up to zeRo energy, Activating a market for deep renovation (ABRA)

Add-ons and Renewables (AdoRe)

Energy Efficiency Directive (EED)

Renewable Energy Directive (RED)

Energy Performance of Buildings Directive (EPBD)

Nearly Zero Energy Buildings (nZEB)





4 Target Audience

The target audience and the stakeholders that the project aims to reach and engage could be categorised as follows.

4.1 Direct Target Groups

a) Policy-makers - decision makers and regulators at European national, regional and local level

b) Practitioners - architects, urban planners, engineers, surveyors, trainers, financial experts/ practitioners

c) Construction enterprises - developers d) Housing cooperatives and public and social housing providers e) Public and private property owners including property federations and

associations f) Building and condominium managers g) Financial institutions: European and national financial institutions, associations of

financial institutions, real estate investment trusts h) Energy Service Companies (ESCOs).

4.2 Indirect Target Groups

a) Researchers - scientific community b) Journalists c) General public

Primary Target Groups Objectives Key messages

Decision-makers at national level

Members of parliament

National government representatives

National agencies

National representatives of international institutions

Ministers

Unlock public funds

Leverage private funds from national banks

Develop policy and regulations

Facilitating deep renovation practices

Policy fostering the deep renovation sector

Deep renovation of public buildings and fostering

market for deep renovation of private and public

buildings

Energy retrofitting in residential buildings has huge potential for

reducing carbon emissions, improving the value of buildings and the well-being of residents

The industrial sector working on the deep renovation of existing

buildings for greater energy efficiency must accelerate to

address carbon emissions from inefficient buildings

ABRACADABRA provides a method for investment in energy retrofitting with a shorter payback time and lower risk than current

practices

ABRACADABRA aims to accelerate the market for energy retrofitting in buildings, which can

create new jobs and reducing Europe’s carbon emissions

Decision-makers at regional level

Members of sub-national governments

Representatives of cross-national regions

Regional clusters

Decision-makers at local level

Local politicians

Mayors

City councillors

Municipal staff

Unlock public funds

Facilitate and accelerate planning permission for new

buildings and building additions





Deep renovation of public buildings and facilitation of deep renovation of private

and public buildings

Leverage private funds from local banks

Decision-makers at EU level

European Commission

European Parliament

Council of The European Union

Committee of the Regions

European Economic and Social Committee

European Commission External Agencies

Unlock EU funds

Leverage private funds from national banks

Develop EU policy and regulations

Promote renovation practices

Deep renovation of EU buildings

Foster market for deep renovation of private

buildings

Practitioners Architects, urban planners, engineers, designers, surveyors, real estate

managers, trainers

Gain stakeholders’ confidence

Accelerate deep renovation of buildings through Add-

ons

Enhance knowledge

ABRACADABRA provides innovative technical solutions

ABRACADABRA provides a method for investment in energy retrofitting with a shorter payback time and lower risk than current

practices

Construction enterprises,

Construction enterprise associations; developers,

investors

Unlock private funds


Enhance knowledge

ABRACADABRA provides a mechanism to increase revenue from properties and increases asset value whilst providing a

method for investment in energy retrofitting with a shorter payback time and lower financial risk than

current practices

Building additions can balance out the costs of deep renovation

and energy retrofitting

Investment in building additions for the purpose of improved energy efficiency delivers a

shorter return on investment than current practices

The process can be standardised to increase investor confidence in the risks and returns from deep

retrofits

Housing cooperatives and public and social housing providers

Through consortium member CECODHAS

Unlock public and private funds


Property owners Private owners and their associations, associations of tenants (consortium member

UIPI)

Encourage private investment


Building managers

Associations of building managers, condominium administrators and their

associations


Enhance knowledge


Financial institutions

European and national financial institutions, associations of

financial institutions



Foster deep-renovation market in Europe

Energy service Energy efficiency improvement Gain stakeholders’





companies (ESCOs)

consultants

Equipment manufacturers

Utilities

Non-profit and community ESCOs

Training agencies

confidence


Deep renovation of public and private buildings

Table 1: Target Groups – Primary

Indirect Target Groups Objectives Key messages

General public Property owners

Tenants

Residents of social housing

NGOs

Potential investors in the construction market

Gain support of residents to avoid roadblocks

Encourage private investment

Building additions can balance out the costs of deep renovation and energy

retrofitting

Investment in building additions in combination with renewable energy sources delivers a shorter return on investment than current practices

Scientific community

Researchers

Research institutions

Universities

Think tanks and foundations

Stimulate further research in the area

Contribute to current state of the art

Give a “balanced” point of view, between different

interests from the different involved actors

(construction companies, economic and financial

institutions, public bodies)

Building additions can balance out the costs of deep renovation and energy

retrofitting

ABRACADABRA provides a method for investment in energy retrofitting with a

shorter payback time and lower financial risk than current practices

Table 2: Target Groups - Secondary

5 Communication Channels

The project’s communication objectives will be primarily achieved via the website, social media outreach, on-site trainings and meetings, electronic newsletters, dissemination at related conferences and events and through dissemination via related EU-funded projects.

5.1 Project Website

A website has been created for ABRACADABRA with the aim of collecting project information and becoming the reference point in Europe for add-ons and renewables (ADoREs). The project website will not only be a repository of information, but will also be





a continuously updated tool. It is available at the link (www.ABRACADABRA-project.eu) and is currently structured according to the following sections:

Home: Displaying the project’s most recent news

Project: Describing the project’s aims

Partners: Presenting the key information of the consortium partners

Contacts: Coordinator’s contact details

Call for papers: Where external stakeholders could include their paper submissions for the first international workshop

News: Relevant latest news and blog posts

Figure 1: ABRACADABRA Website

D'Appolonia SPA (DAPP) has developed a project website, which will host the tools and resources produced as part of WP2, 3 4 and 5 and which features the latest updates on the project. The website is live as of April 2016 (Task 5.3). The website content is in English, which is the official language of the project.

The aim of the website is to disseminate the project news and results. The stakeholder community will be created in the coming months. The website will serve as the main point of contact with the primary stakeholders, who are interested in the work and achievements of ABRACADABRA as well as for the general public.





5.2 Internal document sharing portal

Within the project web site a “private archive” folder was created in order to collect all of the relevant documents developed. The section is available only for the users of the website belonging to the ABRACADABRA consortium through special access rights and it is structured according to the following folders:

Project implementation, where relevant documents can be uploaded according to work package (WP)

Project meetings, where the agenda the minutes for each project meeting are stored

Final Deliverables, where the final version of each deliverable is uploaded according to WP

Partner mailing list contains the list of people belonging to the ABRA consortium

5.3 Interactive web portal

An interactive web portal will be developed as part of the main project website as a platform to foster active engagement and participation. This portal is intended to become the reference point in Europe for AdoRE, promoting the advantages of deep retrofitting solutions and especially the opportunities AdoREs provide. (Web) networking with other networks focusing on energy efficiency in buildings and their web platforms will increase the platform’s visibility.

The web portal will be linked to a ‘Build Up’ Community set up in the framework of the project.

The ABRA web portal aims to engage stakeholders in a meaningful exchange of knowledge and experience related to AdoRE and assistant buildings’ addition.

The web portal will be structured into three different sections:

Stakeholder communities – national meeting and international workshop: in this section, stakeholders, once registered to the platform, will find the documentation presented during the meeting and will be able to post comments or upload relevant additional documents

Case studies results - data sheets of the results achieved with the application of ABRACADABRA strategy within the project selected case studies will be available

Connection with user-oriented modules: stakeholders may test the modules developed by the project with their own data: data inputs – cost effective solution and e-feasibility

5.4 Mailing List

As mentioned above a mailing list has been compiled so that project partners and other interested stakeholders can receive annual newsletters with project news and other information of interest.





In parallel a database of stakeholders attending project national meeting and international workshops is continuously updated. This mailing list is based on the stakeholder group that forms the basis of Task 5.2, Enlargement of the Stakeholder Community.

Currently the list is being updated with the stakeholders that attended the first round of national and international meeting belonging to the following categories:

Housing cooperatives

Policy-makers/public sector

Construction companies

ESCOs

Property federations

Property owners

Building managers

Practitioners

Research


An additional mailing list for wider outreach of key project results is available with contacts of EU level and other stakeholders.

5.5 Project Events

5.5.1 National Meetings

Seven capacity events, 56 in total, will be developed in each target country (Italy, Greece, Spain, Bulgaria, Romania, Latvia, the Netherlands, Norway) during the whole duration of the action. Stakeholders from each country will be present at each event. The organisations in charge of convening and chairing the SC meetings are listed in Table 3 below:

No. Country Chairing organisation

1 Romania WROZLAV

2 Latvia RENESCO

3 The Netherlands OTB

4 Greece UOA

5 Italy DAPP

6 Spain KIM

7 Norway TRETEKNISK

8 Bulgaria BRAEM

Table 3: National meetings

These workshops will be based on the topics listed in Table 4 below. The dates in Table 4

refer to the seven National meetings preparatory of the International Workshops.





No. Date SC meeting main theme

1 Month 1 Challenges and opportunities

2 Month 5 Tool Kit - Technical

3 Month 11 Tool Kit Regulatory

4 Month 17 Tool Kit Financing

5 Month 23 Private Property Owners constraints

6 Month 29 Social Housing policy

7 Month 35 Financial aspects

Table 4: National meetings due date and topics of discussion

5.5.2 International Workshops

The following seven International Workshops will be organised with the participation of all the project participants, of selected and representative stakeholders involved in stakeholder communities (SC) in the hosting country, and of relevant market actors and policy makers outside of the target countries and including people beyond the SCs:

No. Date Location Organiser Organiser

1 Month 3 Bologna UNIBO International Workshop on challenges and

opportunities of projects on add-ons

2 Month 6 Webinar DAPP IW on Tool Kit - Technical

3 Month 12 Brussels ICLEI IW on Tool Kit Regulatory

4 Month 18 Barcelona KIM IW on Tool Kit Financing

5 Month 24 Brussels UIPI IW on Private Property Owners constraints

6 Month 30 Brussels CECODHAS IW on Social Housing policy

7 Month 36 Brussels MPB/RENESCO IW on Financial aspects

Table 5: Time schedule, organisers and thematic international workshops

5.5.3 Related Conferences

As face-to-face communication is the most effective form of communication, the project consortium will attend events that are relevant to the topic and through which target groups can be reached. Partners will represent the project at information stands, by giving presentations, meeting with key stakeholders or by providing project dissemination material to participants. Events, workshops and stakeholder dialogues organised by the project also form an essential communication channel between partners. Some of these events will be open to the wider public, which will be an important opportunity to reach non-project stakeholders, including the major final conference at the end of the project.





Each partner will be asked to fill in a table as reported below with one example

No. Date Location Organiser Website Partner involved Target audience

1 18-19

October 2016

Stockholm

Sweden Green Building Council, World Green

Building Council, City of Stockholm

http://buildingsustainability16.com/ Supported by ICLEI

and C40 Cities Climate Leadership

Group

Table 6: Relevant international conferences for external dissemination

Partners will be asked to fill in the above table every year to provide an overview of all the events of potential relevance for dissemination. After attending each event, each partner will be asked also to provide short memo of the event, pictures if available and the core info included below:

• Partner • Type of event (F-Fairs / C-Conferences / W- Workshop / T-Training / V-Visit / O-

Other such as scientific publication) • Title of the event • Date /Place • Type of audience • Size of audience • Countries addressed • URL • Language • Presentation was done? Yes or No (where yes, PowerPoint should be provided) • Materials type delivered and quantities

Besides events, partners may also record, with minutes or using a different template, bilateral meetings with policymakers or other relevant stakeholders whose feedback could inform the project development.

All partners involved in other EU funded projects of relevance will try to establish connections to disseminate the results achieved during the project as widely as possible.

5.6 Social media

5.6.1 Facebook

A Facebook page (www.facebook.com/ABRACADABRAProjectH2020) has been established for the project where project updates can be shared and to serve as an additional forum for exchange and networking between project partners and stakeholders. The project’s researchers will utilise the online scientific communities of which they are part on an informal and occasional basis to raise awareness of the project’s progress and

http://www.facebook.com/AbracadabraProjectH2020)





of its milestones, for example by sharing their publications or upcoming conference presentations.

Figure 2: ABRACADABRA on Facebook

5.6.2 Twitter

A Twitter account (https://twitter.com/ABRACADABRA_eu) has been established for the project.

Figure 3: ABRACADABRA on Twitter

5.6.3 LinkedIn

Project partners will also use LinkedIn to share project updates through their professional networks. A LinkedIn group has not yet been set up but is under consideration.

5.7 Online communities

Build Up, the European Portal for Energy Efficiency in Buildings will be used as a targeted dissemination channel to effectively reach and interact with experts in the topic. A

https://twitter.com/abracadabra_eu

http://www.buildup.eu/en





community on Build Up will be set up for the project. The project also has access to an active existing community on Build Up as an additional channel, Sustainable Public, Cooperative and Social Housing community, through the involvement of project consortium partners CECODHAS.

6 Visual identity

A visual identity has been developed for the project, which informs the design of all of the project’s online and print outputs. A logo and colour scheme has been designed for the ABRACADABRA project to be used in all communications products and in official documents. The design of the logo, website and document templates including headers and tables are corresponding and apply the same colours, angles, lines and fonts, ensuring a recognisable and coherent visual identity for the project.

A design package is planned including a web template, e-newsletter template, publication/report template and roll-up banner template. A PowerPoint template and basic Word template has been designed and shared with project partners. The design should be applied in all cases where partners represent the project whether in publications, presentations or in deliverables. The official language of the project is English.

6.1 Logo

Figure 4: Primary ABRACADABRA logo

The logo depicts the project’s title. This shape suggests both a building and a wizard’s hat, in reference to the topic and the title of the project. The overall result is the visualisation of a shared EU process where the synergy between the old and new (the assisted and assistant buildings) is represented by three arcs of 28 stars evoking the EU Member

http://www.buildup.eu/en/topics/sustainable-public-cooperative-and-social-housing

http://www.buildup.eu/en/topics/sustainable-public-cooperative-and-social-housing





States. The logo is strictly connected with the extended title of the project: Assistant building Addition.

The Word template for the project’s official deliverables reflects this overall design, incorporating the logo in a header and headings blue and pale blue logo shades. The World template has been tailored for easy transferability and adoption by project partners with the use of freely available Arial font.

6.2 Colour scheme

The basic colours used by the project will be black, dark blue and red.

Word template and PowerPoint template

HEX: #000000

RGB: 0,0,0

HEX: #000090

RGB: 0,0,144

HEX: #c00000

RGB: 192,0,0

Logo

HEX: ##3c3a72

RGB: 60,58,114

HEX: #8f85ac

RGB: 143,133,172

HEX: #eaa22d

RGB: ,162,45

6.3 Disclaimer and EU flag Project outputs must include the following disclaimer: This project has received funding from the European Union’s Horizon 2020 Research and innovation programme under grant agreement No 696126. The sole responsibility for the content of this poster lies with the authors. It does not necessarily reflect the opinion of the European Union. The Executive Agency of Small and Medium Enterprises is not responsible for any use that may be made of the information it contains. The disclaimer must be accompanied by the EU emblem according to the rules for use of the emblem listed at http://ec.europa.eu/dgs/communication/services/visual_identity/.

http://ec.europa.eu/dgs/communication/services/visual_identity/





6.4 Communication Products

6.4.1 e-Newsletter

At least 3 electronic newsletters of 4-6 pages will be published starting from project month 12 based on the template produced along with the flyer and poster templates. The newsletters will focus on sharing project findings, results, and main activities. All partners will provide articles and input for the newsletter.

The e-Newsletter will be made available through the ABRA portal, and all partners will disseminate it through their networks and dissemination channels. ICLEI will be responsible for compiling the annual newsletter.

6.4.2 Project brochure A 4-page project brochure in A4 format will be produced in English and translated into the 5 languages represented by the consortium members. All partners will assist with the translation into their local languages and print the brochure. The brochure design will be handled by ECUBA.

6.4.3 Poster

A poster for use at project events and external conferences will be produced by ECUBA as soon as possible and printed locally by partners as needed.

6.4.4 Flyer

A one-page flyer in A4 format will be produced in English and translated into the 5 languages represented by the consortium members. All partners will assist with the translation into their local languages and print the flyer. The flyer design will be handled by ECUBA.

6.4.5 Roll-up banner An exhibition banner will be produced and printed for dissemination at events and conferences.

6.4.6 Press and news releases

Articles, press and news releases will be produced and disseminated each time the project reaches a milestone and produces a result that may be of interest for a larger audience.

Decision-makers at national, regional and local level

Construction sector


General public

Scientific community

Project website

X X X X X

Newsletters X X X X X





Project brochure

X X X X

Poster X X X X

Flyer X X X X

Roll-up banner

X X X X

Press releases

X X X X X

Table 7: Communication products and corresponding stakeholders

7 Evaluation of Communication Activities

Dissemination events and partners’ participation will be monitored with the annexed templates. Evaluation will be conducted for each event organised and for the main events a news report will be upload to the project website. In addition, an action on the web platform will continuously be carried out by D’Appolonia to make dissemination material available and check the comments posted by the stakeholder community.

Suggested key performance indicators for the evaluation of communication activities:

Number of stakeholders contacted

Number of project material distributed

Amount of press and other coverage published

Project content posted on the website and hits received

National/local coverage and usage of material

8 Roles and Responsibilities

The consortium partners will be involved in communication and dissemination activities are briefly described in the following table.

Partner Role/responsibilities Target audience addressed

UNIBO

Development of design

Support publication of scientific/technical publications

Involve local and national stakeholders

Dissemination of project results

Delivery of 3 articles and press releases

All

DAPP WP leader overview on the selected strategy

Web portal animation

All









Monitoring of the activities

UOA Involve local and national stakeholders

Animation of social media ABRACADABRA page



Research

KIM Involve local and national stakeholders



Research

CECODHAS Dissemination of project results


Housing

cooperatives, public

and social housing

providers

ACE Dissemination of project results


Building managers

Practitioners

ICLEI Communication and dissemination strategy development



Development of 3 newsletters

All - Focus on

decision makers/

public sector

ECUBA Development of flyer and banner

Support publication of scientific/technical publications

Provide preparation and collection of updated dissemination

material




All

UIPI Dissemination of project results


Property owners

RENESCO Involve local and national stakeholders



ESCOs

Building managers

BMPB Dissemination of project results


Financial

institutions

ENERGYPRO Dissemination of project results


Building managers






BRASOV Involve local and national stakeholders



All

public sector

OTB Involve local and national stakeholders



Practitioners

Researchers

TRETEKNISK Dissemination of project results


Practitioners

EPE Support to WP Leader for communication actions

Support for Web portal animation



Policy-makers/

public sector

SARGA Dissemination of project results


Practitioners

BSRAEM Involve local and national stakeholders



Policy-makers/

public sector

Table 8: Role and responsibility of ABRACADABRA partners

9 Timeline

Communication and dissemination activities will be undertaken from the beginning of the project, while the maintenance of the results (with particular emphasis on the platform) will be ensured for at least 2 years after the project end, with a detailed plan to be provided with the final report, to increase sustainability of the action beyond the project life time.

This version of D 5.1 is done for submission in M6. Customised dissemination material will be developed and partners will be asked to provide feedback of their dissemination actions. These activities will be deeply described within D5.1 that will be resubmitted firstly in M12 and secondly in M24.

Given the wide variety of target countries, housing codes and regulations, and quality of building stock, communication priorities must have an impact on the market according to a variety of timelines:

Short term (1-2 years)

o Awareness rising among building owners and occupants

o Special emphasis of those most likely to renovate

Medium term (2-3 years)

o Promotion of technologies and shift in professional practices





o Concerted effort to convince those with some resistance to the idea of retrofitting due to financial, aesthetic, or functional arguments

Long term (3+ years)

o Standards and regulation

o Education and training

o Institutionalisation of programmes





10 Conclusions

This deliverable provides indications on how the project deals with the communication and dissemination activities. The communication and dissemination strategy has been presented and definitions of the target audience, dissemination channels and partners’ role in dissemination have also been presented.

Dissemination activities will be undertaken at EU level from the beginning of the project addressing relevant stakeholders including:

Housing cooperatives

Policy-makers/public sector

Construction companies

ESCOs

Property federations

Property owners

Building managers

Practitioners

Research

Financial institutions.

Dissemination tools and products (i.e. project website, newsletter, leaflet, poster, roll-up banner, project presentation, social network visibility, etc.) will be used during the course of the project and dissemination material will be developed to enable partners to carry out the project’s dissemination objectives from the project’s outset.





11 Annex I – Dissemination event templates

Templates that will be circulated among the consortium for collection of events from partners

Date Location Organiser Website Partner involved

Target audience Other





Partner Event Type Title Date Location Primary audience

Audience size

Countries addressed

URL Language Materials (yes/no)

Presentation given (yes/no)

Materials delivered

Other information

assistant buildings’ addition to retrofit, adopt, cure and ...€¦ · 5 communication channels...

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