assisted resource for communites theplan
TRANSCRIPT
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Assisted Resources for Communities: thePLAN
Written and Presented by Adam S. Margetts Esq.
http://thearcproject.co.cc/theplan
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Confidentiality Agreement
The undersigned reader acknowledges that the information provided by
theARCproject in this business plan is confidential; therefore, reader agrees not
to disclose it without the express written permission of theARCproject.
It is acknowledged by reader that information to be furnished in this business
plan is in all respects confidential in nature, other than information which is in
the public domain through other means and that any disclosure or use of same
by reader, may cause serious harm or damage to theARCproject.
Upon request, this document is to be immediately returned to theARCproject.
___________________
Signature
___________________
Name (typed or printed)
___________________
Date
This is a business plan. It does not imply an offering of securities.
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Table of Contents
• Executive Summary
o Aims
o Objectives
o Mission
o Keys to Success
• Organisational Summary
o Legal Entity
o Personnel
• Start Up Summary
o Locations and Facilities
• Products and Services
o Technologies
o
Future Products and Services
• Market Analysis Summary
o Market Needs
o Market Trends
o Alternative Providers
• Web Plan Summary
o Website Marketing Strategy
o Printed Collatorals
• Development Requirements
• Financial Strategy
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Executive Summary
theARCproject is a not-for-profit community resource company that serves
various geographical areas throughout South Wales. theARCproject goal is to
help reduce the quantity of waste produced in Wales by:
ü soliciting, collecting and restoring materials for redistribution
through a network of local community agencies and micro economic
initiatives;
ü services to include computer and electrical goods restoration, bicycle
repair and maintenance schemes;
ü community recycling centres and other energy descent projects that
provide opportunities for self-sufficiency activities for all individuals,
families, community groups and local businesses
theARCproject is seeking support from unitary authorities, local government,
charitable organisations and commercial sponsorship as well as individual
investment.
Our client base is wide and includes;
• those on low-incomes ;
• working families;
• small businesses;
• voluntary organisations; and
• any and all those who need support and assistance from
relevant third-sector agencies, irrespective of age, gender, race or
class.
Aims
theARCproject seeks to establish a sustainable model for micro-enterprise
growth within communities across South Wales.
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theARCproject actively solicits unwanted, surplus and redundant goods from
local households, neighbourhoods, businesses and public services. In addition,
theARCproject seeks to collect and maintain material collection facilities across
the South Wales area.
theARCproject aims to provide opportunities for;
Ø environmental improvement through recycling;
Ø social cohesion from training and re-skilling; and
Ø new economic development from community enterprise and
local employment.
Our services will improve the ability of individuals, communities and
businesses to provide for and achieve goals of self-sufficiency and sustainabledevelopment. theARCproject goods and services are a small investment in
comparison to the cost of ignoring the problems of peak oil, climate change ,
environmental pollution and the influence these issues will have on a One
Planet, Wales.
Objectives
The primary and future objective for theARCproject CIC, is to:
"To meet the needs of the present, without compromising the ability of futuregenerations to meet their own needs."
Adapted from the Rio De Janeiro 'UN Earth Summit', 1992
As a third-sector waste minimisation organisation, we seek to challenge the
'business-as-usual' approach to the current social, economic and environmental
development that has become increasingly prevalent in our continually
advancing 21st Century society.
We continue to throw away so much Stuff! but we continue to make even moreStuff!
Everyday we waste what others are more than willing and less than able to
reuse, repair and restore. We believe this simplistic approach to waste and
recycling is best applied at a local level.
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Mission
theARCproject works closely with a growing network of businesses,
organisations and local authorities that wish to enable the better re-allocation
of local resources. In our opinion this goal is best achieved at a
community/grassroots level.
“Climate change is the greatest humanitarian challenge facing mankind today
and it is a challenge that has a grave injustice at its heart. It is the major
developed economies of the world which contribute the overwhelming majority of
global greenhouse emissions but it is the poorer and least developed nations that
are hit hardest by its impact”
Kofi Anan (2009)
A change in both perception and understanding is therefore required:
theARCproject is one small way forward for direct action in Wales.
The uncomplicated fact is that our natural reserves are depleting; to such an
extent that our inherent ability to provide for our increasing demands are
already exhausted.
Keys to Success
theARCproject is a Community Interest Company. (CIC)
Simply put, all work undertaken on behalf of theARCproject is for community
benefit and is administered by the community on behalf of the community. All
goods and services remain in the ownership of and deeded within the
community - held in trust as Valuable Resource Bonds (VRB). These bonds can
be exchanged for donation, purchase, and/or support and will receive suitable
redemption as deemed so by the shareholders.
An availability to work directly with all sectors of the community, places
theARCproject in a primary position for practical action not re-action.
We can offer desirable products that meet an increasing ethical and
environmental demand, while reducing the quantities of waste produced.
A vital key to the success of micro-enterprise is "not to put all your eggs in one
basket", each new product released will aim to establish as an independent
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trading arm of theARCproject, operating as as a stand-alone, self-sufficient
social enterprise.
Organisational Summary
theARCproject is a new startup, not-for-profit, social enterprise, operating as a
Community Interest Company (CIC) within the local waste management and
environment sectors.
theARCproject CIC has its registered office at: Excal House, Capel Hendre
Industrial Estate, Ammanford, Carmarthenshire SA18 3PL and a base of
operations at a co-operative premises: Unit 7e, Tafarnaubach Industrial Estate,
Tredgar, Blaenau Gwent. NP22 3AA.
The reasons for this are that it:
• Allows for a wider distribution of community resources;
• Allows access across several unitary authority areas, as opposed
to just one;
• Develops stronger community links by having a direct physical
presence in the locale; and that it
• Enables greater cross boundary partnerships, building more
viable community networks.
The Assisted Resources for Communities (ARC) Project seeks to support the
sustainable development goals of Wales; its people; and place.
To this end, theARCproject established itself as a community interest company,
designed to enable shared economic development, social progress and
environmental support towards energy descent. We work directly with
communities and neighbourhoods to better identify local issues and to offer
practical assistance for the problems highlighted with sustainable, workable
solutions.
theARCproject currently operates across many of the diverse cities, towns,
villages and hamlets that make up our One Planet Wales and will continue to
do so in the future.
Legal Entity
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theARCproject Community Interest Company (CIC) is formed as a limited
company with special additional features, created for the use of people who
want to conduct a business or other activity for community benefit and not
purely for private advantage.
This is achieved by meeting a "community interest test" and an "asset lock",which ensures that the CIC is established for Community purposes; the assets
and profits are dedicated to these purposes. A CIC is a type of company that
uses its assets for the public benefit and not-for-private profit. The CIC is
therefore deemed as a suitable business structure for this new start-up social
firm.
Personnel
An initial Directorship of three (3) has been established with Companies House
and the CIC Regulator:
• Adam S. Margetts Esq. - Role: Co-ordinator
Adam has been fundamental in developing this concept of local sustainable
development for over 15 years - through his continued and ongoing work with
Community groups and voluntary organisations; private business and his
extensive dealings with local authorities across the United Kingdom. In 1994 Adam was involved in the establishment of one of the first Local Agenda 21
Forums in the UK, discussing issues of social, economic and environmental
change. He currently leads the Habitable working group for Transition Town
Llandeilo which focusses on issues relating to water, waste and resources for
the Carmarthenshire area.
• Ms. Elizabeth Maliphant BA (Hons.) - Role: Administrator
Elizabeth brings both structure and organisation to the company, having
previously held positions within several Local Authorities, the Cheshire
Constabulary and Her Majesty's Armed Forces in the Special Investigations
Bureau of the Royal Military Police. Elizabeth is a time-served para-legal
secretary and an Academic. Currently studying for a Post Graduate Certificate
of Education, she conducts lectures and seminars at The University of Wales,
Abertawe in Medieval European History and Middle English and has recently
been asked to submit a paper at the Medieval Historians Symposium at
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Gregynog, Newtown, Powys, in February 2010. Elizabeth currently works for
the Countryside Council for Wales.
• Sundance Renewables (Workers Co-Operative) Ltd. - Role: Mentor
A wholly-owned Community Company, Sundance Renewables have, since their
inception in 2003, been market leaders and an exemplar of community biodiesel
production in Wales. The resilience of this social enterprise has been adopted
as a Best Practise Model for Sustainable Development and received many
accreditations and accolades. They were recently invited to present at a series
of seminars at The Smithsonian Institution in Washington DC which were well
received by all attendees.
Capital Investments, Revenues and Expenditures totalling in excess of
£5000.00 have been provided by the Members and Directors of theARCproject
CIC and Valuable Resource Bonds (VRB) have been issued. theARCproject is
privileged to be working with such learned, talented and skilled individuals.
Start-up Summary
It is believed that with the current accrued assets already received,
theARCproject will be able to keep further start-up cost requirements to a
minimum.
The ongoing administrative costs will be reduced by the continued use of ICT,as the ability to independently file-share and transfer data updates via a
mixture of wireless broadband networks and virtual servers, offers a more low-
impact solution to cross community working.
Storage facilities are shared on a co-operative system, whereby the associated
costs of rental and utilities may be mitigated by work undertaken by members
of theARCproject, for and on behalf of other co-operative members.
All transportation utilised by theARCproject will aim, where possible to be
powered by renewable technologies. All directors vehicles run 100% biodiesel
and have exceedingly low carbon emmisions.
Start-up Requirements: Expenses Start-up Requirements: Expenses
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Legal (Registration & Licenses) £350.00
Stationery, Advertising etc. £500.00
Insurances £200.00
Rent £2,000.00
Other £500.00
Total Start-up Expenses £3,550.00
Start-up Requirements: Assets
Cash Required £500.00
Start-up Inventory £500.00
Other Current Assets £3,500.00
Long-term Assets £2,000.00
Total Fixed Assets £6,500.00
Total Requirements £10,050.00
Locations and Facilities
The main Site Office is located in Blaenau Gwent, allowing for wide coverage of
the South Wales trunk road and rail infrastructure.
We aim to develop satellite offices in key strategic regions across Wales
particularly the counties of South Wales, theARCproject also has access tovarious 'ARCdesks' in many community locations and is actively seeking to
develop more.
The continued developments in Information Communication Technologies allow
for the mobilisation of service provision across all areas of business, enterprise
and community. All our staff and volunteers are actively encouraged to
participate in Digital Inclusion (i.e. to be included in the wider global society)
as a way to promote, raise awareness and encourage learning of ‘how’ to live in
a post consumer age!
Products and Services
theARCproject seeks to reclaim, restore and reuse many of the products and
goods which would otherwise inevitably become designated as waste.
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It is envisaged that individual micro-enterprise initiatives will be established to
manage specific sectors - related to materials and services provided -the initial
project being:
theARCproject: sustainIT - this will establish a community-led process of
repairing and reusing surplus, outdated and redundant ICT equipment. Ineffect and very simply, a computer reclamation scheme - ICT recycling at
source.
An ever increasing number of usable computers and peripherals are being
disposed of daily. With continued advancements in information,
communications and technology, surplus and outdated machinery - need to be
re-formatted and reused.
• Computers - old base units, laptops and pda units.
• Printers - dot-matrix, inkjets, laser copiers and toner machines.
• Monitors - Cathode Ray Tube, Liquid Crystal Displays, Projectors
and Whiteboards
Through the reclamation and repair of existing equipment, sustainIT will help
to reduce the quantities of ICT waste produced in Wales.
Technical support is also available for in-house and external service users.
sustainIT aims to:
• Reclaim and reuse ICT equipment within local communities
across South Wales.
• Provide low-cost, affordable and open access to computers.
• Improve social interaction and knowledge transfer through Digital
Inclusion across South Wales.
sustainIT objectives are to:
• Reduce the disposal of fit-for-purpose computers, printers,
monitors and other related technologies throughout South Wales.
• Provide open access to education, training and skill sharing that
is both gratis and libre for all.
• Reuse outdated and surplus technologies in ways that better serve
the wider community interest.
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sustainIT seeks to better utilise knowledge transfer and skill sharing within
communities across South Wales and towards this end we are working to
establish Community Access Points which will provide free access to ICT
equipment and related services.
Once established successfully theARCproject will launch similar resourcefocussed initiatives relevant and related to community need.
TheARCproject: reCyCle - a micro-enterprise initiative in bicycle maintenance
and repair. This is being developed in conjunction with similar projects
operating in the Swansea and Neath Port Talbot areas.
Currently, this is being achieved through the collection of waste bicycles from
civic amenity sites and from bicycles donated by the public for recycling and re-use. Training for members and volunteers will be provided in Bicycle Repair
and Maintenance, with possible accreditation and certification for all users.
Bicycles will be checked and graded on collection as unfit and non-roadworthy
vehicles will be stripped for component parts. Fit for purpose machines will be
either repaired and resold or re-used for further education and training needs
within the local area such as school bicycle repair workshops and to promote
the health benefits of cycling within the community.
reCyCle aims:
• To reclaim, restore and reuse waste bicycles, locally.
• To provide low cost affordable personal transport, as
an integrated alternative to the motor vehicle.
• To improve local quality of life indicators for Health,
Well-Being and Air Quality.
reCyCle objectives are:
• To reduce the quantity of bicycles thrown away
within South Wales.
• To provide knowledge, training and skills support for
all volunteers, members and users.
• To build innovative solutions to local transportation
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and haulage and movement of goods and people across
South Wales.
Technologies
Developments in digital technologies over the last decade have generated a
period of extraordinary social and cultural change. Digital technologies impact
on almost every aspect of modern society, creating huge social benefits.
They can improve how we work, how we communicate with each other and how
information and knowledge can be brought together and used for our benefit.
We now take for granted the technologies that give us these new opportunities.
Our lives have been transformed by technology but these benefits are notenjoyed by all.
While the majority of people in the UK are active participants in the digital
revolution, these benefits are not distributed equally to all groups and
communities. Inequality in the use and application of digital technologies is a
new driver of social exclusion in the 21st century, which risks accelerating
existing social divides and creating new ones. Digital exclusion is a symptom of
wider exclusion but is also a cause of this inequality.
theARCproject seeks to establish a micro-enterprise initiative in the
restoration, rebuilding and reprogramming of ICT equipment.
Future Products and Services
theARCproject is a Microsoft Authorised Refurbisher (Community MAR) for
Windows 2000, Windows XP and Office 2003.
theARCproject is also developing open-source technologies across Mac, PC and
Linux.
Currently, most available machines can be retro-fitted with alternative
operating systems - enabling outdated ICT equipment to be restored and
reused, not recycled as end-of-life waste.
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Market Analysis Summary
Acting as a waste remediation service, theARCproject seeks to removepotential, unwanted wastes from entering the waste system entirely.
By simply repairing, restoring and reselling equipment, goods and services -
theARCproject aims to provide new opportunities for re-skilling, re-training and
re-empowering local communities.
Since the industrialisation of the 19th and 20th Centuries, our worldwide use
of resources has continued to increase exponentially. No longer restricted to
‘developed' first world countries, globalisation and mass market consumerismhas encroached into every aspect of our daily lives; from the food we buy to the
products we covet, our existence is fuelled by the overwhelming need and desire
to ‘improve' our quality of life.
Market Needs
For the purposes of this document, The Market has been divided into two
sections:
1. Users - also known as buyers. 2. Providers - also referred to as suppliers
It is envisaged that there will be much overlap with and interdependence
between the two markets. Working as a community resource company,
theARCproject aims to collaboratively identify individual and group needs
based on social, economic and environmental assessments.
That is to say, a 'one size fits all' approach is not applied to this business
model. Users can be Providers and vice-versa.
Market Trends
The world has changed and continues to evolve at an astounding rate, with it
our demand for material goods and resource use increase exponentially. This is
indefensible. The uncomplicated fact is that our natural reserves are depleting,
to such an extent that our ability to endlessly provide is exhausted.
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Restoring our Social Capital to an extent where training and enterprise are
cohesive in nature with education and skills, will create a catalyst for change
within the local economy and enable greater community trading and commerce
to emerge.
Our reliance on oil is terrifying. During the petrol strikes in 2000, it becameapparent that many areas of the UK only had sufficient food stocks for up to
three (3) days. As the vast majority of our general consumables are no longer
produced locally, the potential damage sudden energy depletion could cause is
equally terrifying.
We are all very aware of our impact on the environment and as such are not
wanting to waste energy saving the planet. We realise we can't. As a CIC we
can only assist in achieving forms of Sustainable Development at a local level.
Therefore, Our Responsibility is simple: "Think Global, Act Local."
Alternative Providers
As the majority of the products are redundant when received by theARCproject
- these would normally be disposed of via the following routes:
• Civic Amenity Recycling Centres,
• Charity Shops, or by
• Independent sale or transfer.
New equipment is often manufactured for the consumer with an end-of-life in
mind. This is then marketed to the customer as being either a 'planned' or
'perceived' obsolescence - in the case of ICT - a new circuit-board or processor
chip will be needed to run newer software or operating systems in the future.
Thus, consumers are actively encouraged to update equipment on a regular
basis - this is both expensive and wasteful.
Civic Amenity Sites and similar Recycling Centres are still regarded by many
members of the general public as 'the tip' or 'the dump' - these sites are
operated or regulated by a Waste Management Authority, which is usually a
wholly-owned subsidiary of the Local or Unitary Authority. These sites provide
a location for the disposal of recyclates by designation and segregation - this
facility is paid for by the taxpayer often via council taxes.
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The problem with this system is simply that once an item enters the site, it
becomes a waste product. The material must then only be handled by licensed
agencies – making it difficult to reclaim, restore or reuse these items unless
contracted by the waste management authority to recycle the material on their
behalf. Tendering for waste management contracts is often difficult and
involves bidding against large multi-national companies, who trade incommodities and recyclates, not community resources.
Charity shops are starting to better access this market sector, with a local
branch of British Red Cross establishing an Electrical Store in Swansea. It is
true however that many smaller charity shops are either too constrained by
volunteer time or available space, to further expand this vital market sector.
There is also an increasing legislative requirement which most not-for-profit
organisations are unwilling or unable to manage effectively.
As theARCproject works within a growing network of environmental-based
organisations it is therefore able to better utilise these existing licensing and
regulatory agreements to provide a more sustainable waste management
solution.
Web Plan Summary
Information Communication Technology (ICT) is developing at an astonishing
rate. theARCproject has identified the need to evolve with this advancement.
With many businesses having operated within the standardised Microsoft
framework for many years - ongoing developments with open-source
applications and systems offer great potential for further integration and
implementation across wider technologies.
Initially, theARCproject operates two website domains:
http://www.thearcproject.co.uk - a Microsoft Small Business Office Live account.
This service provides organisational email for all members, allowing forcollaborative working via shared documents, images and data. Blog and RSS
Feeds are also available for wider dissemination of information.
http://thearcproject.co.cc - an open-source portal allowing for the development
and advancement of social and environmental principles in ICT. Currently
being used as an online repository for thePLAN Files can be quickly uploaded
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via FTP. Content Management Systems, Wordpress and Wiki scripts are also
located here. More work is still needed on this website.
Maintaining a wide online presence is considered essential for the ongoing
work of theARCproject and many months have already been utilised to
extending branding and identity recognition.
Online office suites are employed across theARCproject network and accounts
are maintained over several server including, http://www.google.com/apps/ and
http://www.zoho.com/ . Web-based social networking and Voice Over Internet
Protocals (VOIP) have already been established and Cloud Computing
operations are currently being developed.
google ~ skype ~ twitter: thearcproject
theARCproject is also operating via several online stores, having a presenceacross http://www.ebay.co.uk/ , http://uk.ebid.net/ and http://www.cqout.com/ .
Website Marketing Strategy
A simple search in Google will highlight theARCproject within the first page of
search results. By further utilising open-source applications (apps) such as -
https://www.google.com/adsenseallow for greater verification and recognition.
Simply put, the more web-pages, links, emails, pictures and documents are
published and tagged - the more they will show up in Search Results.
Although many commercial and expensive packages exist, allowing such
advertising within an organisation of this type is not deemed practicable.
theARCproject has therefore chosen a Creative Commons approach to online
marketing.
Creative Commons has been described as being at the forefront of the
copyleft movement, which seeks to support the building of a richer public
domain by providing an alternative to the automatic "all rights reserved"
copyright, dubbed "some rights reserved". Modern culture is dominated by
traditional content distributers in order to maintain and strengthen their
monopolies on cultural products such as popular music and popular cinema.
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As is the case with most open-source programming it is mostly voluntary and
therefore time requirements are premium. Also a Collaborative Communities
approach enables the sharing of best-practise techniques and enables a greater
knowledge transfer to be created. It is hoped that a formal position of Cloud
Developer will become possible within the first year of operation. This role will
include deployment of new technologies through existing facilities.
Financial Strategy
When outlining the financial plan, several important principles must first be
revisited. The overarching social principles and economic values imposed on
our 21st century system are of an 18th century making. The Wealth of Nations
was penned in 1772 by Adam Smith, at the birth of the Industrial Revolution
and is still considered by many to be the 'magnum opus' of economic thinking.
The reality is that the world is changing. The countdown has started. The
global structures of our modern world are crumbling, unable to keep up with
the growing demands of the consumer society it created.
Our natural resources are nearing depletion and what remains is the waste we
leave behind. Current infrastrucutre is unable to cope and is often stretched to
capacity. Service provision is increasingly expensive and the waste miles
associated with most recyclates are wholly unsustainable.
A New Social Enterprise must share a New Economic Principle. Showing theworld, this is NOT 'Business as Usual'
theARCproject has used many of the models and values laid out by a wide range
of organisations, democratic advisory panels and non-governmental agencies,
including;
http://www.neweconomics.org/publications/a-guide-to-social-return-on-
investment
http://www.european-microfinance.org/europe-microfinance_en.php
http://www.thirdsector.co.uk/resources/GoodPractice/
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