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    Corporate social responsibility (CSR, also called corporate

    conscience, corporate citizenship, social performance, orsustainable

    responsible business)is a form of corporate self-regulation integrated into

    a business model. CSR policy functions as a built-in, self-regulating mechanism

    whereby business monitors and ensures its active compliance with the spirit of the

    law, ethical standards, and international norms. The goal of CSR is to embrace

    responsibility for the company's actions and encourage a positive impact through its

    activities on the environment, consumers, employees,

    communities, stakeholders and all other members of the public sphere.

    Social responsibility is an organizations obligation to maximize its positive impact

    and minimize its negative impact on the society. In other words, it is the concept

    that businesses should be actively concerned with the welfare of the society at

    large. Social responsibility can be broadly divided into two parts: human

    responsibility and environmental responsibility.

    Human responsibility refers to the responsibility of the organization towards the

    various parties associated with it, which are known as stakeholders in business

    parlance. These parties include employees, shareholders, the government,customers, investors, suppliers, competitors and the society at large.

    Environmental responsibility refers to the organizations responsibility towards

    environment protection.

    The concept of social responsibility holds that an organization should work in a

    manner in which the interests of the stakeholders are protected or, at the very least,

    they are not adversely affected. It holds that the organization should work in an

    ethical manner and work in the best interests of the various parties associated with

    it.

    The realm of social responsibility extends beyond the legal responsibilities of an

    organization. It is voluntarily fulfilled by the organization.

    The fortunes of a Company and the fortunes of a City are closely linked. They share

    a mutually beneficial relationship. In fact, a Company that improves its environment

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    will find that its own prospects also improve in the process. It is this philosophy that

    gives shape to a Companys CSR policy. It is a policy that is born from an insight;

    from an interest to better the fortunes of both the city and the company.

    A successful company must play an active role in the development of the society

    from which it springs. Besides pursuing its business goals, it should also be

    responsible corporate citizen. It is because of these beliefs that a company should

    always be on the forefront of extending a helping hand for the needy, downtrodden

    and for the society at large.

    An apparel industry should produces no unnecessary environmental harm and must

    have a positive impact on the people and communities associated with its activities.

    The CSR activities should concentrate on the following :

    1.Children

    2. Community Welfare

    3. Education

    4. Environment

    5. Healthcare

    6. Poverty Eradication

    7. Rural Development

    8. Vocational Training

    The CSR project for the industry is designed to undertake the following

    actions/steps:

    a.Establishment of a Trust to carry out programmes to :

    help the urban poor such as providing the basic infrastructure in slum,

    carrying out vocational training programmes for the youth and getting them

    employment helping the poor in getting high quality secondary and tertiary health

    care etc.

    a programme for improving quality of education in Municipal Schools aiming toteach English, Computers and Mathematics to the children.

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    The Trust will directly intervene in the development process at the village level.

    Widows should be trained and motivated for their own small business or service

    oriented skills to earn more for their livelihood and should be given preference for

    employment. Providing economic assistance to widows who have little or no help

    from families

    Other major contribution should be to motivate the people in rural areas to go for bio

    gas as an alternative source of energy.

    The Trust shall also work to improve the health status of women, adolescent and

    children in the underserved nearby areas.

    b.Education

    the Companys CSR vehicle shall involve in upgrading the standard of municipal

    schools in the concerned area for building a pool of employable youth with current

    skill sets.

    Having a play each month in which workers and people of nearby village would be

    motivated to participate.The play would be based on morally educating people by

    having themes like child marriage,girls education,etc.Prizes would be distributed

    accordingly.

    Practical English and Computer Applications Training:The trust should conduct

    training programs in computer applications and practical English speaking for

    unemployed youth. The skills of the youth were upgraded to a level where they

    could find employment in BPO, ITES, and Banking & Finance firms.

    c.Urban infrastructure

    In an effort to make the area a more attractive city to work in, the csr activities should

    also focus on developing the major roads and popular so that both the urban dwellerand visitors can enjoy a clean, organized and enjoyable shopping experience.

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    d.Upgrading of slums: Company shall work with the Municipal Corporation

    and slum dwellers to develop a model to upgrade the slums of the nearby

    areas which houses 20% of the companys employee population. People

    should be upgraded with access to clean drinking water and sanitation

    facilities. Low cost toilets to be constructed to benefit families.

    e.Organic Cotton Growing Project:

    The company should support and develop models that bring sustainability to the

    production of its most valued and extensively used raw material. Cotton farming has

    traditionally relied extensively on the use of chemical fertilizers and pesticides that

    are harmful to the environment. So, the company shall give emphasis on growing

    organic cotton, without the use of any chemical inputs. The relationship works on

    the contract-farming model, wherein the farmers will be provided on the know-how

    on organic farming, and a guarantee to buy back the cotton produced directly from

    the farmer. A dedicated team of companys organic farming experts would provide

    constant technical support for farmers in the form of weekly consultation visits,

    practical demonstration of composting and organic pest management methods, and

    village-level training programmes on all aspects of organic farming. This will lead to a

    reduction in input cost by obviating the need for chemicals, an enhanced knowledge

    base and the elimination of the exploitative practices of middlemen. And the

    company, in return, gets an assured source of high quality organic cotton. Not only

    is the project mutually beneficial to both company and the farmers, but is also a

    scalable model that ensures the congruence of economic and environmental

    interests.

    f. Rural Development

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    The company shall go for a rural development fund, undertake special programs for

    the economically deprived. It shall also assist the nearby villages, through nutritional

    programs, food camps and the harnessing of solar energy.

    The needs of the rural poor are very similar to the needs of the urban poor.

    Except contextual differences, the needs of the urban and rural poor are very

    similar. Skill upgrading programmes are desperately needed for the rural

    poor. Poor quality of education, and unemployment, are the banes of rural

    India. Consequently, the rural areas need vocational programmes so that the

    poorly educated and unemployed youth can find better job prospects in

    nearby cities. Similarly, the poor children living in rural areas need a better

    infrastructure in their schools.

    Finally, the rural poor need help including financial help, for improving the yields in

    their farms so that they can improve their earnings. So programmes should be

    implemented to to fill these needs.

    Upgrading the infrastructure in a rural primary school

    The existing class room of a school in a village is old unsuitable for teaching the

    schools children studying in classes I, II, III, and IV.

    In the monsoon, rain water leaks into the schools building. Also, the school is short

    of space for teaching the growing number of children in the area. To meet this crying

    need for a better infrastructure, a room with RCC structure shall be constructed in

    the nearby rural area,along with the minimum teaching material and equipment that

    a school needs.

    g.Environmental Policy:

    As a large company,it is aware of its impact on the environment and the ongoing

    changes and challenges with which businesses are faced in a fast changing world. A

    company-wide, long-term initiative to adapt its business practices in relation to

    environmental restoration and sustainability. Some of the company's goals shall

    include: relying 100% on renewable energy, creating zero waste and selling products

    that sustain resources and the environment.

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    Activities should include an initiative to reduce packaging and should look for

    suppliers who are able to develop new packaging and conserve natural resources at

    the same time. Through this initiative the company aims at reducing packaging by

    5%. In addition to reducing millions of pounds of trash the initiative also decreases

    carbon dioxide emissions.

    The company shall commit itself to continually improve the environmental

    management

    Optimizing usage of cotton, energy, chemicals & water.

    Adopting preventive strategies to reduce the generation of effluents, waste & air

    emissions.

    Maximizing the recycling of inevitable wastes.

    Encouraging suppliers & buyers to become environmentally responsible.

    Maintaining a safe working environment.

    Increasing the green cover.

    Training employees on environmental issues.

    Effluent Treatment Facilities:

    All the production / processing units should be provided with adequate wastewater /

    water treatment facilities, to meet the requirements of regulating authorities as well

    as the reputed customers

    The company shall also possess chemical, biological treatment facilities to treat the

    large amount of effluents to meet the pollution control board norms along with the

    water treatment plant. The uniqueness of the water treatment plant would be - all it's

    process water requirements will be attained through recycled sewage water of the

    City.

    Air pollution Control

    The industry shall switch from liquid fuel to Natural gas for all their heating & steam

    requirements in order to avoid the air pollution.

    Solid waste Management

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    All the units believe in waste minimization measures. All the ETP plants should be

    provided with adequate sludge Dewatering facilities. De-watered sludge is dried in

    solar evaporation pans for further volume reduction. Waste oil generated in all the

    units should be recycled. Polythene liners, Discarded containers are disposed off to

    the respective buyers.

    Afforestation & Rain water Harvesting

    The unit shall have very good afforestation & green belts. Plants like Jetropha (seeds

    used for Biodiesel generation) should be grown extensively. ETP treated water is

    used for this plantation so as to minimize raw water consumption. Beautiful lawns

    with Fountains should be made part of the landscape.

    h.Training Garment Workers

    The Trust shall undertaken programmes to train youth as Sewing Machine

    Operatives and organised their placement with the industry and other Garment

    manufacturing firms.

    i.A Sustainable Apparel Index should be set up as a tool for company to

    evaluate the impacts of the entire life cycle of apparel products, including materials,manufacturing, packaging, transportation, use, and end of life. It be not be

    "consumer facing" but rather will provide a tool for company to evaluate their

    performance For now, members will use the Index to drive change within the

    industry, by measuring and managing the impacts linked to their products using four

    categories:

    Water use and quality;

    Energy use and greenhouse gases;

    Waste; chemicals and toxicity; and

    Social and labor.

    The index goals include reducing the industrys impacts on water and consumption,

    improving waste diversion, and reducing the use of chemicals. Members will share

    best practices information and commit to a specified level of best practices within

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    Reduce the use of chemicals and potentially hazardous materials which pose health

    or environmental risks if not properly handled in cultivation or production of raw

    materials, and the manufacturing of apparel products

    Social/Labor:

    Collaborate with industry peers and supply chain partners to achieve full life cycle

    transparency (back to origin of material) about the social and ethical performance

    impacts of all companies and products

    All workplaces are fair, safe, and non-discriminatory, including zero exposure to toxic

    chemicals

    j.Vocational Programmes for rural poor

    The company is desperately looking for young persons with minimum educational

    qualifications to work in their garment factory. In this situation, the company shall

    see a unique opportunity to help the poor youth in the the near by villages which

    have no other source of employment other than labour work and agriculture, to

    provide training for working in the companys garment factory. More than earning a

    regular income, these young persons will find a direction for improving their career.

    k.Health and safety of the workers are a major priority: the floors are clean and airy

    with proper emergency exits, fire extinguishers and warnings about wearing safety

    gear such as gum boots in the washing unit and metal gloves for the cutters. A

    fulltime doctor should be on duty at the medical unit, which is again, clean and has

    two beds for workers who may fall ill while on the job.

    Enabling projects which aims to create awareness on physical activity levels of

    public from all age groups by visiting parks and other community platforms also to

    increase the physical activity levels of elementary school students and help them

    embrace physical activity as a part of their lifestyle by using creative play.

    l.A woman 'welfare officer' should be employed who visits each floor regularly tohear out any complaints or problems any worker may have and tries to come up with

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    a satisfactory solution. Sometimes women workers are shy about telling their male

    supervisors that they are pregnant or other personal problems. Here the woman

    worker can tell the welfare officer who then informs the supervisors so that extra

    consideration is given to the worker such as extra food, more bathroom breaks,

    saving her from any heavy work and so on.

    m.Sexual harassment of female garment workers by male co-workers has been a

    long-standing menace. Regulations within the factory should be made very strict

    where harassment is concerned.

    Launching a program to distribute sets of playing cards with AIDS, tuberculosis and

    malaria prevention information to migrant workers in provinces where the incidence

    of disease is high.

    Batches of children of sex workers would be trained and after the training all of them

    were placed in local apparel industries.

    n.Charitable initiatives:

    A medical clinic providing free medical treatment for the needy and the workers of

    the company because they are the ones who actually make things work n lead it to

    the targets. So it is important that they and their families are provided with good

    medical facilities so that problems of absenteeism due to own illness and that of

    family members is reduced to a large extent

    and providing free tuitions and other educational aids to their children

    o.Ethical Trading Initiatives

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    All products to be developed under strict consideration for environment

    All production facilities comply with strict ethical and environmental norms

    Minimum employment age in the Group shall be strictly followed as 18 years

    To serve the society by building an eco friendly environment

    Develop a long term relationship with the customers by offering them best

    quality and value

    Because ... A satisfied customer will contribute towards the growth of the

    group

    q.People

    The company should serve its customers in a better way and establish a positive

    work environment for its employees. The company should established a set of

    diversity goals and supports its employees and associates through diversity and

    inclusion trainings, scholarship programs and other events and programs.

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    Hazard Identification, Risk Analysis and Control programmes should take in place, to

    identify, assess and control health, safety and environmental (HS&E) risks and

    impacts.

    Sound Industrial Hygiene practices boost-up work facility for higher productivity with

    the aim of zero occupational illness. It has also design a work environment that is

    compatible with individual characteristics.

    r.The company shall distribute clothes among poors:

    Being a garment industry which provides thousands of people with clothes, all

    around the world, it shall contribute some part to the needy and the poor also,once in

    every six months, even if it is made out of the waste, left over fabrics and the unused

    clothes.

    s.Safety

    Keeping safety as a top priority, the company should strive to design and sell

    clothing that does not pose any safety threat to the customers. Corporate Product

    Safety team and global Product Integrity teams shall ensure that the branded

    products are made to strict safety standards and also test the products for a variety

    of potential safety issues, including:flammability; physical/mechanical hazards

    (ensuring garment construction or trims can withstand certain levels of force and do

    not become hazards); durability; and toxicity.Customer safety should be taken very

    seriously, and these testing procedures shall remain a critical part of the business.

    t. With gender diversity as the main focus, a tools package which may include

    internal awareness-raising tools such as training materials, group-wide policies, and

    a comprehensive learning program would be developed. The package would be

    accessed and widely used by all employees.

    u. Blood donation camps would be organised.The Homeopathic health check-up

    clinics for people.Chlorine tablets were provided for purification of wells/hand pumps

    for safe drinking water.AIDS awareness programmes would be organised.

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    v. A creche to be maintained for the children of the workers,so that the worker can

    work without interruption.

    w.A special programme called Cattle Breed Improvement Programme using an

    innovative concept of Integrated Livestock Development [ILD] Centre. The main

    objective of this programme is to Upgrade/Crossbreed the local indigenous low milk-

    yielding cows and buffaloes by breeding them through Artificial Insemination with the

    use of high pedigree frozen semen of indigenous/ exotic breeds. The resulting

    upgraded/crossbred progeny with an improved genetic make up will have better milk

    yielding capacity.

    x. Giving pre-natal, post-natal and infant care to women and children of nearby

    village.

    BENEFITS

    Social responsibility means acting to benefit society at large. Therefore a good CSR

    program should set out to benefit its stakeholders. Insight about what benefits to

    society can be sought by encompassing the views of stakeholders, both internal and

    external to the company, in CSR programming and management.

    CSR programs are potentially a win-win for both organizations and customers, and

    potentially have wider reaching public and environmental benefits. Disingenuous

    claims in this area are often uncovered by pressure groups such as Greenpeace and

    can lead to public relations disasters. To avoid this trouble, a good CSR program will

    take on board the views, beliefs and needs of the stakeholders their operations affect

    and bring genuine value to those stakeholders through more sustainable business

    practices.Decision making tools are available for any manager that wants to create

    the best possible CSR program for people, planet and long-term profit.

    A well implemented CSR program can bring great reputational improvements for

    corporations, along with benefits for society and the planet as a whole. CSR program

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    development is not an easy path to tread for businesses but with careful

    management and planning, benefits for all stakeholders can be realised.

    Cost effective option

    Builds brand awarenss and recognition

    Effective local engagement with community and local initiatives

    Employee retention

    Stakeholder engagement

    Enlightened self-interest - creating a synergy of ethics, a cohesive society and

    a sustainable global economy where markets, labour and communities are

    able to function well together.

    Social investment - contributing to physical infrastructure and social capital is

    increasingly seen as a necessary part of doing business.

    Transparency and trust - business has low ratings of trust in public

    perception.There is increasing expectation that companies will be more open,

    more accountable and be prepared to report publicly on their performance in

    social and environmental arenas. Increased public expectations of business - globally companies are expected

    to do more than merely provide jobs and contribute to the economy through

    taxes and employment.

    Quantifiable social and environmental impact

    Protecting tangible and intangibles. A company's brands, intellectual property

    and goodwill may represent a significant amount of its present and future

    economic value.

    A good reputation makes it easier to recruit employees.

    Employees may stay longer, reducing the costs and disruption of recruitment

    and retraining.

    Employees are better motivated and more productive.

    CSR helps to ensure comply with regulatory requirements.

    Activities such as involvement with the local community are ideal opportunitiesto generate positive press coverage.

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