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A s s o c i a t i o n T R E N D S : 2019 Industry Partner Engagement Opportunities

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Page 1: Association TRENDS: 2019 › pdf › Trends-media-kit-2019.pdf · Advertising: Banner ad along the top of e-newsletter ... (ML, AI, NLP) and MarTech (VR/AR, automation, retargeting)

AssociationTRENDS:

2019Industry Partner

EngagementOpportunities

Page 2: Association TRENDS: 2019 › pdf › Trends-media-kit-2019.pdf · Advertising: Banner ad along the top of e-newsletter ... (ML, AI, NLP) and MarTech (VR/AR, automation, retargeting)

AT reaches the growing association audiencethrough events, campaigns and social channels

170,000+association professionals

23,000+associations

68%are responsible

for purchasing decisions

77%have budgets over $1 million

11live events

52%have over 1,000 members

Putting Your Brand Front & Center

Association TRENDS • www.AssociationTRENDS.com

Association TRENDS AT

Bringing Associations & IndustryPartners Together

Page 3: Association TRENDS: 2019 › pdf › Trends-media-kit-2019.pdf · Advertising: Banner ad along the top of e-newsletter ... (ML, AI, NLP) and MarTech (VR/AR, automation, retargeting)

Association TRENDS

AT Lead Gen Campaigns

Interested? Contact Sharon Pare at 240-235-0272 or [email protected]

AT

How Does It Work?

Step 1: Provide us with your whitepaper, free report or thought leadership piece. Don’t have something already? Not to worry, our team can work with you to create a high quality free resource

Tell us the about your ideal lead and we’ll compile a custom list designed to deliver more just like that

Step 2:

Your downloadable piece will go live on Association TRENDS for 6 monthsStep 3:We’ll deploy two rounds of lead-gen emails with calls to your custom listStep 4:We'll send you an action report (opens, clicks) and complete details on downloadersStep 5:

.

Looking for a way to generate more all-new, qualified association leads for your business development e�orts? Our AT Lead-Gen Campaigns allow you to create fully customized lead lists from 170,000+ association profiles, deliver your expert content through a third party allowing for higher readership levels, receive reporting on all campaign interactions, get complete contact information for downloaders, and suppress leads or contacts you already have.

What’s Included?

Tailored outreach list creation for you by title, role, revenue, spending details, industry and more.

Hosting of free resource online at associationtrends.com

Creation and deployment of email campaigns

Complete campaign interaction reports on all opens and clicks plus complete contact information onall downloads

Association TRENDS • www.AssociationTRENDS.com

Page 4: Association TRENDS: 2019 › pdf › Trends-media-kit-2019.pdf · Advertising: Banner ad along the top of e-newsletter ... (ML, AI, NLP) and MarTech (VR/AR, automation, retargeting)

Single-Sponsored E-NewslettersAssociation TRENDS delivers a range of specialized free newsletters to association executives and senior sta�.Each newsletter includes best practice articles, industry insights and downloadable tools.

Sponsorship Includes:

Branding: Exclusive sponsorship messaging in the headerAdvertising: Banner ad along the top of e-newsletterNative Content: Your thought leadership editorial in the body of the email.Lead Generation: Full contact information (including e-mail!) for clickers.

Choose your speciality:

FINANCE

Membership, Marketing & Meetings

EDUCATION

TECHNOLOGY

ADVOCACY

ATAssociation TRENDS

Association TRENDS • www.AssociationTRENDS.com

PLACE YOUR AD HERE

Page 5: Association TRENDS: 2019 › pdf › Trends-media-kit-2019.pdf · Advertising: Banner ad along the top of e-newsletter ... (ML, AI, NLP) and MarTech (VR/AR, automation, retargeting)

Contact Sharon Pare at 240-235-0272 or [email protected] learn more about our data services.

Database Subscriptions

AT Data Services for Industry PartnersUnlike other data companies, Association TRENDS has spent more than 40 years tracking the associationindustry. We are the largest provider of data on associations, their sta� and complete demographic,financial and government relations data. We work with some of the largest technology partners in theindustry as well as single sta� product and service providers. We track nearly 22,000+ trade andprofessional associations and 100,000+ association sta�.

AssociationExecs.com is the largest provider of data on associations, their sta� and complete demographic,financial, meetings and government relations data for 23,000+ trade and professional associations and170,000+ association sta�. Available via annual subscription access.

Custom Data LicensingPrefer to license association data directly into your CRM? Our custom data licensing with regular updatesis ideal for industry partners with robust sales and marketing e�orts that demand a more integrateddata solution.

Prospect ResearchWant to grow your prospect files? Our team can work with you to identify and then research prospectivenew members.

Mailing Lists & eBlastsLooking to reach associations? Need to get your message in the right hands quickly and easily? Fromcustom email lists to design, delivery, and tracking, we provide all of the steps to ensure a successfulemail campaign.

Association Business Intelligence ReportsAT maintains the largest available database on associations, their 990 information, lobbying activity andexecutives and sta�. The AT data team can help evaluate the current association landscape and identifynew prospects.

CleansingIf you’re like most organizations, you’re in a constant cycle of attempting to keep your data clean andup-to-date. We’ll work with you directly to help you run ongoing cleansing of your data to make sureyour information for clients and prospects is at its best.

AppendingMissing phone numbers, addresses, emails or other demographic information from your data? The ATdata team will work with your existing information to fill in the blanks.

Customer Persona ModelingWant to better understand your association customer data to create strategic planning for prospectoutreach and lead-gen? Our team of analysts can work with you to create customer personas andmodels utilizing various data sets.

CRM/Client/Prospect Data Services

Association TRENDS • www.AssociationTRENDS.com

ATAssociation TRENDS

Page 6: Association TRENDS: 2019 › pdf › Trends-media-kit-2019.pdf · Advertising: Banner ad along the top of e-newsletter ... (ML, AI, NLP) and MarTech (VR/AR, automation, retargeting)

ATAssociation TRENDS

2018 Association TRENDS Events at a Glance

AMS Fest Chicago

AMS Fest Washington, DC

EMERGENT

Learnapalooza

Nonprofit CFO ofthe Year Awards

Nonprofit Finance &Accounting Summit

Nonprofit FinanceInnovators Network

Salute to AssociationExcellence

June 5-6, 2019

November 2019

May 15-16, 2019

April 30-May 2, 2019

October 10, 2019

September 18-19, 2019

February, May, August& November 2019

March 22, 2019

Page 7: Association TRENDS: 2019 › pdf › Trends-media-kit-2019.pdf · Advertising: Banner ad along the top of e-newsletter ... (ML, AI, NLP) and MarTech (VR/AR, automation, retargeting)

ABOUT THE EVENT:AMS Fest is designed for the association executive that will bepart of the AMS or CRM decision making process sometime inthe next two y s two loaded days of information, strategies and tools needed to select an AMS and keep your finger on the

s happening within the market.

WHY SPONSOR?AMS Fest is two loaded days where y w-to-elbow withassociation executives who are in the buying process for a new AMS.Y ork with your prime target market while having theopportunity demo your products and services.

ATTENDEES: Chief Membership O�cer

Executive Directors; CEOs

Membership and Marketing Directors and Vps

Marketing/Membership Services Manager

IT Analysts

Database administrators

TOPICS TO BE INCLUDED: AMS Demos

Top Tech Trends

AMS Selection Challenges & Solutions

Association TRENDS

DEMOGRAPHICS:

Participant titlesManager

ED/CEO

Director

C-Suite

VP

IT/Analyst

Account Executive

Other

Consultant

Organization's Budget Range

17%

17%

27%

10%

11%

4%

5%7%

3%

$10-25,000,000

$2-5,000,000

$1-2,000,000

$500-1,000,000

$50-100,000,000

$25-50,000,000

$5-10,000,000

$25-50,000

Under $10,000

18%

15%

12%

4%

12%

14%

23%

1%

Organization's Type

Trade Association/Professional Society

Hospital/HealthcareFacility

Other Non-Pr

Corporation

Professional ServiceProvider

Charitable/Service Organization/Foundation

Hobby/Leisure Associations

85%

2%

1%3%

6%3%

1%

AT

AMS Fest Chicago AMS Fest DCNovember 2019Washington, DC

June 5-6, 2019Catalyst Ranch, Chicago, IL

Association TRENDS • www.AssociationTRENDS.com

Page 8: Association TRENDS: 2019 › pdf › Trends-media-kit-2019.pdf · Advertising: Banner ad along the top of e-newsletter ... (ML, AI, NLP) and MarTech (VR/AR, automation, retargeting)

Sponsorship Opportunities

Association TRENDS

AT

Event Branding

Post-Event Branding

Logo on Sponsor Webpage

Opportunity to place liter

Company Profile in Shopping Book

ature ormarketing items at event

List of all attendees(including emails!)

One attendee per registration

Two attendees per registration

Pre-Event Branding

Company Profile Listed on Website

AMS Preview Session

CO

NSU

LTA

NT

$95

0

IND

UST

RY

PAR

TN

ER$1

950

Company Logo in Shopping Book

ACCESS

SPONSORSHIP

BENEFITS

SHO

WC

ASE

C

OM

PAN

Y +

PR

EVIE

W$3

500

*special rate for Review My AMSsponsor-$2500

BRANDING

Association TRENDS • www.AssociationTRENDS.com

Page 9: Association TRENDS: 2019 › pdf › Trends-media-kit-2019.pdf · Advertising: Banner ad along the top of e-newsletter ... (ML, AI, NLP) and MarTech (VR/AR, automation, retargeting)

Increase your Brand Exposure with Additional Sponsorship Opportunities:*All additional sponsorship opportunities are exclusive

Must be an event sponsor to take advantage of these additional opportunities.

Lunch Sponsor: $3,500Speaking opportunity and prominent signage at lunch.

Happy Hour Sponsorship: $3,000Opportunity to welcome guests to the cocktail reception taking place immediately after the final session for the first day.

Wifi & Charging Station Sponsorship: $5,000Branded WiFi access. All participants are expected to use on-site WiFi, crucial to the attendee experience. Sponsorship includes branded WiFi access throughout the conference meeting paces. During badge pickup, each attendee receives a branded information card containing WiFi access details.

Lanyard Sponsorship: $2,500Logo on lanyards for attendees.

Snack Bar: $2,500 for 1 day or $4,500 for two daysWe're changing things up this year! We'll have a fun and special treat for AMS Fest attendees. You'll have theopportunity to have your logo on signage at the snack bar and the opportunity to custom brand snack supplies.

Fun Add-Ons:Want to sponsor a cotton candy machine? Snowcone machine? Beer at Lunch? Or maybe even a margaritamachine? If you dream it...we'll make it happen! Contact us and we can brainstorm about a fun, unique wayto get your company noticed at the next AMS Fest.

Association TRENDS

Additional SponsorshipOpportunities

AT

Association TRENDS • www.AssociationTRENDS.com

Page 10: Association TRENDS: 2019 › pdf › Trends-media-kit-2019.pdf · Advertising: Banner ad along the top of e-newsletter ... (ML, AI, NLP) and MarTech (VR/AR, automation, retargeting)

Association TRENDS

Sponsorship Agreement

AMS Fest ChicagoJune 5-6, 2019Catalyst Ranch, Chicago, IL

( ) I agree to sponsor AMS F

Choose a city:

est:

Company:

Address:

City: State: Zip Code:

Sponsor Contact: Title:

E-mail Address: Daytime Phone:

Please provide the contact information for the person whom we may coordinate with regarding additionalmarketing materials from y

Marketing Contact:

E-mail Address: Daytime Phone:

Please return completed form to Jamie Herring at [email protected]

Sponsor Signature: Date:

AT

Association TRENDS • www.AssociationTRENDS.com

Washington, DC & Chicago, ILChicago, ILWashington, DC

Consultant: $950Industry Partner: $1,950Showcase Company (annual sponsor of Review my AMS): $2,500Showcase Company (non annual sponsor of Review my AMS): $3,500Additional Sponsorship:

AMS Fest DCNovember 2019Washington, DC

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Association TRENDS AT

ABOUT THE EVENT:EMERGENT brings together association sta� at the forefront of emerging technologies including data science(ML, AI, NLP) and MarTech (VR/AR, automation, retargeting) to present case studies on highlighting their latestwork. Case studies can be jointly presented alongside an industry partner, but an association sta� membermust co-present.

WHY SPONSOR?Reach your prime target market while showcasing your expertise, products and services. You’ll be able to buildbrand awareness while networking with potential clients and at the same time visually demonstrating yourknowledge and relationships within the association community.

TOPICS TO BE COVERED INCLUDE:

ATTENDEES:  Executive Directors

Director Data AnalyticsIT AnalystsCommunications DirectorsMembership DirectorsMarketing Directors

         

  Machine Learning    Natural Language Processing

Predictive Models

  Data AnalyticsVirtual Reality 

  Ad RetargetingMarketing Automation 

  MarTech  Data Science

EMERGENT

Where emerging tech and associations meet

May 15-16, 2019District Architecture Center, Washington, DC

Page 12: Association TRENDS: 2019 › pdf › Trends-media-kit-2019.pdf · Advertising: Banner ad along the top of e-newsletter ... (ML, AI, NLP) and MarTech (VR/AR, automation, retargeting)

Association TRENDS AT

Sponsorship Opportunities

CASE STUDY SPONSROSHIP: $2,500Opportunity to present your case study (with an association executive present) to EMERGENT audience

Registration for one member of your sta� and your association sta� co-presenter

Ability to purchase and reserve up to 3 additional tickets for their sta� at a discounted rate of $399

Unlimited option to purchase and gift association sta� tickets at a rate of $249

Dedicated “Session Spotlight” email to our full marketing list featuring your case study

Branding on the site, all marketing and at the event

Social media coverage

One-time use of attendee list

Ability to add on “sponsorship extras”

Verbal acknolwdement from stage

Logo on all email marketing promoting the event

Logo on all marketing/signage at event

Your collateral on the seat of every attendee

Association TRENDS • www.AssociationTRENDS.com

Promotion Includes:

INNOVATION SUPPORTER: $1,500

Want to demo your emerging technology?

Includes registration for one member of your sta�

Ability to purchase and reserve up to 2 additional tickets for their sta� at a discounted rate of $399

Unlimited option to purchase and gift association sta� tickets at a rate of $249.

Have an awesome technology that you’d love to demo? We have only THREE spaces open for demo/boothspace. Contact Sharon Pare at [email protected] to learn more about this option.

Branding on the site, all marketing and at the event

Social media coverage

One-time use of attendee list

Ability to add on “sponsorship extras”

Verbal acknolwdement from stage

Logo on all email marketing promoting the event

Logo on all marketing/signage at event

Your collateral on the seat of every attendee

Promotion Includes:

Page 13: Association TRENDS: 2019 › pdf › Trends-media-kit-2019.pdf · Advertising: Banner ad along the top of e-newsletter ... (ML, AI, NLP) and MarTech (VR/AR, automation, retargeting)

Association TRENDS

Sponsorship Agreement

( ) I agree to sponsor EMERGENT:

Company:

Address:

City: State: Zip Code:

Sponsor Contact: Title:

E-mail Address: Daytime Phone:

Please provide the contact information for the person whom we may coordinate with regarding additional marketing materials from y

Marketing Contact:

E-mail Address: Daytime Phone:

Please return completed form to Jamie Herring at [email protected]

Sponsor Signature: Date:

AT

EMERGENT: Where emerging tech and associations meetMay 14-16, 2019District Architecture Center, Washington, DC

Association TRENDS • www.AssociationTRENDS.com

Case Study Sponsorship: $2,500

Innovation Supporter: $1,500

Page 14: Association TRENDS: 2019 › pdf › Trends-media-kit-2019.pdf · Advertising: Banner ad along the top of e-newsletter ... (ML, AI, NLP) and MarTech (VR/AR, automation, retargeting)

Association TRENDS

ABOUT THE EVENT:Learnapalooza is the only event dedicated exclusively to the association learning community. It's three days of the association community's best experts, best thinking and best tools all focused specifically on member-focused education and training.

WHY SPONSOR?A first of its kind, this event will get you up-close and personal withall the key players in association learning from executive directors toCLOs and training developers. These professionals will attendLearnapalooza to learn the latest trends, tips, tools, and bestpractices to improve their member-oriented educational o�erings.In addition to interactive training sessions, Learnapalooza will behosting a speed-networking event so that attendees andsponsors have even more opportunities to network.

ATTENDEES: Executive Directors & CEOs

Directors of Education

Program Managers

Chief Operating O�cers

TOPICS TO BE COVERED INCLUDE: Content Strategy

Online Learning Experience Design

Gamification

Creating Impactful Credentialing Programs

Speaker/Presenter Contracts

Copyright Basics

Digital Badging

DEMOGRAPHICS:

15%

5%

40%

25%

12%

3%

Participant titles

Organization's Budget range

28%

25%

41%

6%

ED/CEO

Other C-Suite

Director

Manager

VP

Partner

$10 Mil l ion+

$5 Mi l l ion - $10 Mil l ion

$1 Mi l l ion - $5 Mi l l ion

Under $1 Mi l l ion

Organization Type

Professional Service

Client of/On Behalf of

Provider

Educational Institution

Trade Association/Professional Society

11%3%3%

84%

AT

LearnapaloozaApril 30-May 2, 2019Catalyst Ranch, Chicago, IL

Association TRENDS • www.AssociationTRENDS.com

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Association TRENDS

Sponsorship Opportunities

AT

Swag on the Swag Table

Association TRENDS • www.AssociationTRENDS.com

Dedicated eblast invitationfor up to 1,000 prospects

Page 16: Association TRENDS: 2019 › pdf › Trends-media-kit-2019.pdf · Advertising: Banner ad along the top of e-newsletter ... (ML, AI, NLP) and MarTech (VR/AR, automation, retargeting)

Additional SponsorshipOpportunities

Increase your Brand Exposure with Additional Sponsorship Opportunities:*Additional sponsorship opportunities are exclusive

Must be a sponsor to take advantage of these additional opportunities.

Learnies Co-Host: $4,000Join us on stage as we announce the winners of the 3rd Annual Learnies.

Jam Session Speed Networking Host: $2,500Opportunity to welcome guests and MC the Jam Session Speed Networking taking place immediately after thefinal session for the day.

Margaritaville Station Sponsor: $2,000Signage and branding at the Margaritaville drink station.

Wifi and Charger Station: $3,000Sponsorship includes branded WiFi access throughout the conference meeting spaces and select hotel meeting rooms. During badge pickup, each attendee receives a branded information card containing WiFi access details.Signage and branding at the mobile device charging station.

Lunch Sponsorship : $2,500Speaking opportunity and prominent signage at lunch.

Access Pass Lanyard Sponsorship: $1,500Logo on lanyards for attendees.

Association TRENDS AT

Association TRENDS • www.AssociationTRENDS.com

Page 17: Association TRENDS: 2019 › pdf › Trends-media-kit-2019.pdf · Advertising: Banner ad along the top of e-newsletter ... (ML, AI, NLP) and MarTech (VR/AR, automation, retargeting)

LearnapaloozaApril 30-May 2, 2019Catalyst Ranch, Chicago, IL

( ) I agree to sponsor Learnapalooza:

Company:

Address:

City: State: Zip Code:

Sponsor Contact: Title:

E-mail Address: Daytime Phone:

Please provide the contact information for the person whom we may coordinate with regardingadditional marketing materials from your firm.

Marketing Contact: E-mail Address: Daytime Phone:

Please return completed form to Jamie Herring at [email protected]

Sponsor Signature: Date:

Sponsorship Agreement

Association TRENDS AT

Association TRENDS • www.AssociationTRENDS.com

Opener: $1,500

Side Stage: $3,000

Main Stage: $5,000

Additional Sponsorship:

Page 18: Association TRENDS: 2019 › pdf › Trends-media-kit-2019.pdf · Advertising: Banner ad along the top of e-newsletter ... (ML, AI, NLP) and MarTech (VR/AR, automation, retargeting)

Nonprofit CFO Awards

ABOUT THE EVENT:

WHO ATTENDS:

This is your opportunity to share your products and services while networking withCEOs, CFOs and board members of the nonprofit community! Deliver your message to a targeted audience of over 350+ key decision makers in nonprofit leadership, and make direct contact with current and potential clients, while celebrating the leaders in this field!

Association TRENDS

October 10, 2019The Capital Hilton, Washington, DC

10%

18%

14%

6%22%

9%

2%5%

12%2%

ED/CEO

Director

VP

PartnerCFO

Accounting

Other C-SuiteConsultant

Manager

Controller

Attendee titles

21%

52%

23%

4%

$5 Mil l ion - $10 Mil l ion

$10 Mil l ion+

$1 Mil l ion - $5 Mi l l ion

Under $1 Mil l ion

Organization's budget range Organization's type

Trade Association/Professional SocietyHospital/Healthcare Facility

Corporation

Special Interest Group/Coalition

Professional Service Provider

Charitable/Service Organization/Foundation

Other Non-Pr

Labor Union

Think Tank

PAC

71%71%1%

8%

5%

5%4% 1%2%

Each year hundreds of top association and nonprofit finance executives attend the awards.

ATAT

Association TRENDS • www.AssociationTRENDS.com

Page 19: Association TRENDS: 2019 › pdf › Trends-media-kit-2019.pdf · Advertising: Banner ad along the top of e-newsletter ... (ML, AI, NLP) and MarTech (VR/AR, automation, retargeting)

Nonprofit CFO Awards

Association TRENDS

CFO GOLD SPONSORSHIP: $9,000

Sponsorship of the Nonprofit CFO of the Year Awards includes:

Five (5) sta� registration passes

Fifteen (15) registration passes, including facilitation and invitations, for sponsor to o�er nonprofit clientand prospect executives to attend the awards luncheon as their guests (a $79 savings to them)

Complimentary invitations for registered sta� to attend an exclusive VIP reception to network with current and previous honorees, nominees, and other VIP nonprofit executives prior to the luncheon

Sponsor logo and active link to sponsor website prominently featured on www.NonprofitCFOAward.com, active year-round

Sponsor logo recognition on all promotional collateral with more than 170,000 impressions through e-mailblasts, as well as approximately 5,000 through direct mail

Signage at event designating your company as a sponsor

Sponsor logo on event postcard invitation sent to approximately 5,000 nonprofit executives

Logo recognition in event program, including one (1) full-page full color ad (7

Literature or company collateral placement in attendee gift bag

Pre-event confidential attendee list available one week prior to the event including full contact information with mailing and e-mail addresses

Post-event confidential attendee list following the event including full contact information with mailing ande-mail addresses

Verbal acknowledgment and thanks from the podium during opening remarks of the ceremony

Industry exclusivity as a sponsor (i.e. we will not accept sponsors within the same industry that sell similar products and services)

AT

Association TRENDS • www.AssociationTRENDS.com

Increase your Brand Exposure with Additional Sponsorship Opportunities:*All opportunities are exclusive

Must be a CFO awards sponsor to take advantage of these additional opportunities.

Lanyard Sponsorship: $2,500Logo on lanyards for attendees.

Champagne Toast Sponsorship: $5,000Opportunity to verbally toast with the audience at the close of the ceremony.

Rising Stars Sponsorship: $5,000Opportunity to verbally introduce the class of rising stars during awards ceremony.

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Full-page program advertisementspecifications

FULL-PAGE PROGRAM ADVERTISEMENT SPECIFICATIONS:

HOW DO I GET INVOLVED?

Full page NONBLEED: 7

Full page BLEED: Actual siz y a quarter-inch ar

Format: Ads must be full-color, high-resolution JPEG or PDF formatPlease email files to Jamie Herring - [email protected] no later than August 1, 2019.

Leave a lasting impression on attendees and get involved today! Please contact us via phone, (240) 235-0272 oremail, [email protected] for more information.

Previous CFO Winners

Previous Sponsors Include

2018 - Joe Janela, American Pharmacists Association 2012 - Stanley M. Berman, Global Impact2010 - David L. Keen, National Association of Counties2009 - Christopher Liedel, National Geographic Society2008 - Jack Deeds, Search for Common Ground2007 - Usha Chaudhary, United Way of America

Association TRENDS AT

Association TRENDS • www.AssociationTRENDS.com

2016 - Deborah Cowan, NPR2015 - Phil Parisi, United Services Organizations2014 - Stewart Uretsky, Brookings2013 - Marvin Irby, National Restaurant Association

2017 - Guy Sheetz, Futures Industry Association

Page 21: Association TRENDS: 2019 › pdf › Trends-media-kit-2019.pdf · Advertising: Banner ad along the top of e-newsletter ... (ML, AI, NLP) and MarTech (VR/AR, automation, retargeting)

Sponsorship Agreement

Nonprofit CFO AwardsOctober 10, 2019Capital Hilton, Washington, DC

Please return completed form to Jamie Herring at [email protected]

( ) I agree to commit as a sponsor of the 2019 Nonprofit CFO of the Year Awards.

Company :

Address:

City: State: Zip Code:

Sponsor Contact: Title:

E-mail Address: Daytime Phone:

Marketing Contact:

E-mail Address: Daytime Phone:

Sponsor Signature: Date:

Please provide the contact information for the person whom we may coordinate with regarding additional Marketing materials from your firm.

Association TRENDS AT

Association TRENDS • www.AssociationTRENDS.com

Nonprofit CFO Awards Gold Sponsorship: $9,000

Rising Stars Sponsorship: $5,000

Additional Add-on Sponsorship:

Page 22: Association TRENDS: 2019 › pdf › Trends-media-kit-2019.pdf · Advertising: Banner ad along the top of e-newsletter ... (ML, AI, NLP) and MarTech (VR/AR, automation, retargeting)

Association TRENDS

NONPROFIT FINANCE &ACCOUNTING SUMMIT

AT

ABOUT THE EVENT:This summit is designed to provide attendees with the latest training and information in the association andnonprofit finance space. As an exhibitor or sponsor, you will reach CFOs and senior-level association andnonprofit sta� who attend the conference to learn about the latest information and finance issues whichimpact their organization. This year we're also adding an entire grants management track in conjunction withsister division, Thompson Grants, giving you more exposure than ever before!

WHY SPONSOR?Reach your prime target market while showcasing yourproducts and services. Y o build brand awareness while networking with potential clients and at thesame time, strengthening relationships with existingcustomers. This highly targeted audience is ideal whentrying to r ers.

TOPICS TO BE COVERED INCLUDE:

ATTENDEES:  Executive Directors & CEOs  ers  Chief Oper ers

  Acc  Board members  Grants Management Sta�

  Cancellation insurance and terrorism coverage  1099- MISC Reporting  Boar elations  Financial Dashboard for C-Suite and Board  Best Practices for Annual Audits   Database System Challenges for the CFO  Grant Writing Fundamentals  Advanced Topics in Unrelated Business Income   Form 990 Common Mistakes and Related Key Compliance Issues   Fraud and Embezzlement Risk Assessments and Case Studies  PCI Compliance  Financial Planning Processes: Budgeting, Forecasting, Long Range Planning  Association Reserves Planning  Low Cost Finance and Tech Tools for Tax Exempt Organizations

DEMOGRAPHICS:

AssociationCharitableOther: (Museum, Foundation,AMC)

58% 31%

11%

26% CFOController AccountingDirectorED/CEOVPCOO19%

18%

16%

9%

6%6%

Type of Organization

Titles

Size of Organization

$10 million+$5 million-$10 million$1 million-$5 millionUnder $1 million

29%

28%

23%

20%

Nonprofit Finance & Accounting SummitSeptember 18-19, 2019National Housing Center, Washington, DC

Association TRENDS • www.AssociationTRENDS.com

Page 23: Association TRENDS: 2019 › pdf › Trends-media-kit-2019.pdf · Advertising: Banner ad along the top of e-newsletter ... (ML, AI, NLP) and MarTech (VR/AR, automation, retargeting)

Sponsorship Opportunities

Association TRENDS

NONPROFIT FINANCE &ACCOUNTING SUMMIT

AT

Association TRENDS • www.AssociationTRENDS.com

Silv

erSp

onso

rshi

p$3

,000

Gol

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onso

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,000

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sors

hip

$2,0

00

Sponsor logo and link prominentlyfeatured on event website ande-mail marketing

Sponsor logo recognition on allpromotional collateral Sponsorlogo on event postcard invitation

Pre- and post- event confidentialattendee list including full contactinformation with mailing ande-mail addresses

Literature or company collateralplacement at live event

Opportunity to address audience

One staff ticket to attendFinance Summit

Two staff tickets to attendFinance Summit

Three staff tickets to attendFinance Summit

6' x 10' space with drapedtable and two chair

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Nonprofit Finance & Accounting SummitSeptember 18-19, 2019Washington, DC

Sponsorship AgreementNONPROFIT FINANCE &ACCOUNTING SUMMIT

( ) I agree to sponsor the Nonpr e & Accounting Summit:

Company:

Address:

City: State: Zip Code:

Sponsor Contact: Title:

E-mail Address: Daytime Phone:

Please provide the contact information for the person whom we may coordinate with regarding additional marketing materials from y

Marketing Contact:

E-mail Address: Daytime Phone:

Please return completed form to Jamie Herring at [email protected]

Sponsor Signature: Date:

Association TRENDS AT

Association TRENDS • www.AssociationTRENDS.com

Gold Summit Sponsorship: $6,000

Silver Summit Sponsorship: $3,000

Bronze Summit Sponsorship: $2,000

Additional Add-on Sponsorship:

Page 25: Association TRENDS: 2019 › pdf › Trends-media-kit-2019.pdf · Advertising: Banner ad along the top of e-newsletter ... (ML, AI, NLP) and MarTech (VR/AR, automation, retargeting)

February | May | August | NovemberWashington, DC

ABOUT THE WORKSHOP SERIES:This invitation only, four part series is designed to provide attendees with an open discussion platform wherethey'll meet with other finance executives from similar associations and nonprofits. Candidly, executives willbe able to discuss the latest trends, pain points, and strategies surrounding their position and industry.

WHY SPONSOR?While sponsors will not be permitted in the open discussion rooms, they will have the opportunity to introduce themselves before the workshop begins. Sponsors will also get the chance to mix and mingle with attendees at the happy hour taking place directly after the workshop concludes. As a sponsor, you'll build brand awareness while networking with potential clients and at the same time, strengthening relationships with existing customers. This highly targeted audience is ideal for reaching the true financial decision makers.

ATTENDEES:

Chief Financial O�cers

Chief Operating O�cers

Board members

Association TRENDS AT

Nonprofit Finance Innovators Network

Association TRENDS • www.AssociationTRENDS.com

SERIES SPONSORSHIP: $5,000 Sponsorship of all four 2019 workshops

Pre and post attendee list: (with email addresses) for targeting and follow up

Opportunity to address audience

Logo on all email marketing promoting the event

Your collateral on the seat of every attendee

SPONSORSHIP OF SINGLE WORKSHOP: $1,500 Pre and post attendee list: (with email addresses) for targeting and follow up

Opportunity to address audience

Logo on all email marketing promoting the event

Your collateral on the seat of every attendee

A savings of $1,000!

Page 26: Association TRENDS: 2019 › pdf › Trends-media-kit-2019.pdf · Advertising: Banner ad along the top of e-newsletter ... (ML, AI, NLP) and MarTech (VR/AR, automation, retargeting)

Association TRENDS

Sponsorship Agreement

( ) I agree to sponsor Nonpr e Innovators Network:

Company:

Address:

City: State: Zip Code:

Sponsor Contact: Title:

E-mail Address: Daytime Phone:

Please provide the contact information for the person whom we may coordinate with regarding additional marketing materials from y

Marketing Contact:

E-mail Address: Daytime Phone:

Please return completed form to Jamie Herring at [email protected]

Sponsor Signature: Date:

AT

Nonprofit Finance Innovators Network2019 | Washington, DC

Series Sponsorship: $5,000

Sponsorship of Single Workshop: $1,500

Nonprofit FinanceInnovators Network

Association TRENDS • www.AssociationTRENDS.com

Page 27: Association TRENDS: 2019 › pdf › Trends-media-kit-2019.pdf · Advertising: Banner ad along the top of e-newsletter ... (ML, AI, NLP) and MarTech (VR/AR, automation, retargeting)

The Salute to Association Excellence

ABOUT THE EVENT:Known as the industry event to attend, the awards luncheon draws a crowd of over 500 leading associationprofessionals each year. This annual event honors the Association Executive of the Year, Association Partnerof the Year, Young & Aspiring Professionals, Leading Lobbyists, and winners of the TRENDS All MediaCommunications Contest. Don’t miss out on your opportunity to be a part of this prestigious event.

WHO ATTENDS:Each year hundreds of top association executives attend the Salute. In addition to executive directors, CFOs and senior leadership there is also a large representation of top association communications and marketing executives who are there to receive honors in the Association TRENDS All Media Awards.

March 22, 2019The Capital Hilton, Washington, DC

S

Association TRENDS D 20814

Association TRENDS

Celebrating 40 years!

Participant titles

Manager

Consultant

Assistant

Director

C-Suite

Editor/Publisher

Coordinator

VP

Controller

ED/CEO

Other

13%1%

19%

2%

1%18%

29%

11%3%

2%

Organization's budget range

$2-5,000,000

$25-50,000,000

$250-500,000

$100-500,000,000

$500-1,000,000

$1-2,000,000

$5-10,000,000

$50-100,000,000

$10-25,000,000

$50-100,000

$100-250,000

$25-50,000

15%

20%

18%11%

21%

9%

1%3%

1%

Organization Type

Trade Association/Professional Society

Corporation

Other

Educational Institution

Professional Service Provider

Special Interest Group/Coalition

Charitable/Service Organization/Foundation

87%

6%5%

1%

AT

Association TRENDS • www.AssociationTRENDS.com

Page 28: Association TRENDS: 2019 › pdf › Trends-media-kit-2019.pdf · Advertising: Banner ad along the top of e-newsletter ... (ML, AI, NLP) and MarTech (VR/AR, automation, retargeting)

Five (5) sta� registration passes

Fifteen (15) registration passes, including facilitation and invitations, for sponsors to o�er nonprofit executives to attend the awards luncheon as their guests (a $109 savings to them)

Private VIP reception with honorees and VIP guests on the day of the event

Complimentary invitations for registered sta� to attend an exclusive VIP reception to network with current and previous honorees, nominees, and other VIP association executives prior to the luncheon

Sponsor logo and active link to sponsor website prominently featured online

Sponsor logo recognition on all promotional collateral with more than 170,000 impressions through e-mailblasts, as well as approximately 3,000 through direct mail

Signage at event designating your company as a sponsor

Sponsor logo on event postcard invitation sent to approximately 5,000 association executives

Logo recognition in event program, including one (1) full-page ad

Literature or company collateral placement in attendee gift bag

Pre-event confidential attendee list available one week prior to the event including full contact information with mailing and e-mail addresses

Post-event confidential attendee list following the event including full contact information with mailing and e-mail addresses

Verbal acknowledgement and thanks from the podium during opening remarks of the ceremony

Industry exclusivity as a sponsor (i.e. we will not accept competing sponsors within the same industry that sell similar products and servic

All Media Sponsorship Young & Aspiring Sponsorship Leading Lobbyists Sponsorship

es)

Salute Grand Sponsorship: $10,000

Additional Sponsorship Options:

Sponsorship of the Salute to Association Excellence includes:

The Salute to Association Excellence

Association TRENDS AT

Association TRENDS • www.AssociationTRENDS.com

Signage in the All Media GalleryVerbal acknowledgment from the stageExclusivity

$6,000

Signage at the eventVerbal acknowledgment from the stageExclusivity

$6,000

Signage at the eventVerbal acknowledgment from the stageExclusivity

$6,000

*Contact Sharon Pare at [email protected] for specific package details

SOLD

OUT

Page 29: Association TRENDS: 2019 › pdf › Trends-media-kit-2019.pdf · Advertising: Banner ad along the top of e-newsletter ... (ML, AI, NLP) and MarTech (VR/AR, automation, retargeting)

Increase your Brand Exposure with Additional Opportunities*All opportunities are exclusive

Must be a salute sponsor to take advantage of these additional opportunities.

Lanyard sponsorship: $2,500Logo on lanyards for attendees.

VIP reception sponsorship: $5,000Opportunity to welcome guests to the cocktail reception taking place prior to the awards program.

Champagne Toast Sponsorship: $6,000Opportunity to verbally toast with the audience at the close of the ceremony.

FULL-PAGE PROGRAM ADVERTISMENT SPECIFICATIONS:Full page NONBLEED: 7Full page BLEED: Actual siz y a quarter-inch arFormat: Ads must be full-color, high resolution JPEG or PDF formatPlease email files t olumbiabooks.com no later than January 12, 2018

HOW DO I GET INVOLVED?Leave a lasting impression on attendees and get involved today! Please contact Sharon Pare via phone, 240-235-0272 or e-mail, [email protected]

The Salute to Association Excellence

Previous Sponsors Include

Association TRENDS AT

RECENT EXECUTIVE OF THE YEAR HONOREES:

2017 - Dawn Sweeney, National Restaurant Association2016 - Jay Timmons, National Association of Manufacturers2015 - John Engler, Business Roundtable 2014 - Susan K. Neely, CAE, The American Beverage Association2013 - John Graham IV, ASAE, The Center for Association Leadership

2012 - Gary LaBranche, CAE Association for Corporate Growth2011 - Barry C. Melancon, CPA American Institute of CPAs2010 - Norbert R. Ryan, USN-Ret. Military O�cers Assn of America 2009 - Connie Tipton, International Dairy Foods Association2008 - Roger Dow, U.S. Travel Association

2018 - Arlene A. Pietranton, PhD, CAE, American Speech-Language-Hearing Association (ASHA)

Association TRENDS • www.AssociationTRENDS.com

Page 30: Association TRENDS: 2019 › pdf › Trends-media-kit-2019.pdf · Advertising: Banner ad along the top of e-newsletter ... (ML, AI, NLP) and MarTech (VR/AR, automation, retargeting)

The Salute to Association ExcellenceMarch 22, 2019The Capital Hilton, Washington, DC

Sponsorship Agreement

( ) I agree to sponsor the 2019 Salute to Association Excellence:

Company:

Address:

City: State: Zip Code:

Sponsor Contact: Title:

E-mail Address: Daytime Phone:

Please provide the contact information for the person whom we may coordinate with regardingadditional marketing materials from your firm.

Marketing Contact: E-mail Address: Daytime Phone:

Please return completed form to Jamie Herring at [email protected]

Sponsor Signature: Date:

Association TRENDS AT

Association TRENDS • www.AssociationTRENDS.com

Grand Sponsorship: $10,000

All Media Awards Sponsorship: $6,000

Young & Aspiring Sponsorship: $6,000

Leading Lobbyists Sponsorship: $6,000

Additional Add-on Sponsorship: