ast 2010 shot

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Issue 13, Vol 21 Special Show Edition

T h e I n d u s t r y B i b l e o f t h e S h o o t i n g S p o r t s !

Dark Ops Holdings CEO Frank Miller accepts the illustriousAmerican Sporting Trade Rifle Optic of the Year. Presenting,RMTVʼs Andy Lightbody and AST Publisher Jim Bonis. Productslike the 3-25 and new 1-12 and 4-48 have made CounterSniperthe fastest growing tactical optics company in America.

Doreen Garrett, (center left), CEO of Otis Technology accepts the coveted American SportingTrade Magazine CEO of the Year Award. Also honored is Denise Williams, Otis VP of Salesand Marketing , recipient of the AST Magazine Industry Executive of the Year. Presenting isDoug Painter, past President of the NSSF and American Sporting Trade Publisher Jim Bonis.Under the leadership of Doreen and Denise Otis has become the worldʼs largest manufacturerof gun cleaning systems. Otis celebrates itʼs 25th Anniversary in 2010.

HellFighter debuts Li-Ionrechargeable LED weaponmounted lights!

THE HELLFIGHTER UNDERBOSSTM INTE-GRATED WHITE LIGHT AND LASERRETAIL $139.00BOOTH 11869

Dark OpsHoldings

Posts(Story, 0) Record Sales!

Otis Celebrates25th Anniversaryof Gun CareOTIS Technology, (LyonsFalls, NY) OTIS has aShow-long series of eventsand promotions to celebrate25 years in business andtheir ascension to theworld’s undisputed leader inGun Cleaning. (Page 5)

CounterSniperTM Intro’s new1-12x & 4-48x Extreme SniperScopes (CounterSniper Military Optical

Gunsight Corp, Rochester NY). CSO has de-livered two radically new riflescopes, a 1 to 12power CQB-Sniper scope developed as anNDI for Military applications, and an aston-ishing 4 to 48 power riflescope designed for50 BMG and 20mm and 30mm extremerange interdiction. The preva-lence of combat in built upurban centers has necessi-tated the need for wideview to distance range op-tics. (Story page 8,9)

Otis Intro’sYoungShooters Kit(Details, Page 18)

FrankMillerWins!

T h e R e t a i l e r s B i b l e o f t h e S h o o t i n g S p o r t s I n d u s t r y

(Details, Page 14)

CounterSniperMilitaryOptics Intro’s1-12x & 4-48x TacticalScopes! - Longest ZoomRange of Any Scopes Ever!

THE WORLD’S ONLY TITANIUM,UNCONDITIONALLY LIFETIMEWARRANTED TACTICALRIFLESCOPES! NOW AVAILABLE IN1-8X, 2-16X AND 3-24X!BOOTH 11869!

Doreen Garrett and DeniseMillerHonored!

(Photo by Ashley Wolff)

SpecialShow

Edition!

OtisIntro’s RevolutionaryNEWRail, Booth 10047

Booth 11869

Booth 11869

COME CELEBRATE WITH US AND MEET THESE INDUSTRY SUPERSTARS AT BOOTH 10047!!

®

THE MOST ADVANCED GUN CARE SYSTEMS IN THE WORLD!

Thank You, Dealers!

BOOTH 10047

Come See the Newest Products!

Xtreme Sport Shooter - Patrick Flanigan! DaillyUFC Fighter - Matt Hughes! TBARenown Sniper - ChuckMawhinney! ThursdayOlympic Gold Medalist Shooter - Kim Rhode! Wednesday & Friday

Champion Competition Shooter - Doug Koenig! Thursday“Mr. Whitetail”- LarryWeishuhn! TuesdayAmerican Idol Finalist-Kristy Lee Cook! Wednesday

Country Music Artist - Andy Griggs! Tuesday

See page 16

See page 13

See page 18

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Hundreds of thousands in advertising! The bestPackaging and Point of Sale solutions for a globalnetwork of the best retailers in the firearms industry!

THE BEST DEALER SUPPORT IN THE INDUSTRY!

Otis Grip Kit® Cleaning SystemCleaning Kit Fits in AR-15, M4/M16Handgrip!

Deluxe Law EnforcementCleaning System - Cleans all issuesmall armsweapon systems

The Otis EliteTM Cleaning SytemThe Ultimate Gun Care System-cleans every gun in existencetoday!

AR15/M16 Buttstock CleaningSystem - Fits the Buttstock! StandardMilitary Issue!

OTiS UltraBoreTM

& Special ForcesDry LubeTM

The One Super Sol-vent lines that do itALL! Cleans, Lubri-cates, Preserves,Penetrates, & Pre-vents Rust

TheMicro Kits! OTISBreech-to-MuzzleTM Excel-lence for under $10 retail!!

Check out the new Paintball kits, Optics cleaning Kits,ARMOR Protective cloth, and counter top brushdisplays!

7234 !

AwardWinning Service!

Otis would like to thank all our loyaldealers for all the awards you

helped us win last year!

AST ExcellenceAwardWinner!

© 2009 PYRAMONT GMC

Show Deals atOtis Booth10047

Otis Technology, Inc. 6987 Laura St. Lyons Falls, NY 13368(800) OTIS-GUN www.OTISTEC.com

3

Available 24/7 on demand, in over 500 million broadband equipped households! All your favorite sporting Shows, Videos and Industry news when you want it!

to excellence has resulted intheir Breech-to-MuzzleTM kitscapturing as much as 90% ofsome markets. It is a remark-able coming of age for a com-

pany that started as a family affair above theirgarage. Otis has bucked the trend of movingmanufacturing overseas, instead making amulti-million dollar commitments to thecommunity in which they live. The areaslargest employer, they stay competitive withefficient automation and what is widely re-garded as some of the best marketing in thefirearms industry. The facility is an automa-tion showpiece, run and managed by manu-facturing VP Larry Williams andEngineering VP Nick Williams. Sales and

Otis Technology (Lyons Falls,NY).Otis is celebrating their25th anniversary in style.Fully complete and operating,Otis’s two new additions haveadded nearly 70000ft2 of American manu-facturing space. The company is now theworld’s largest provider of gun care prod-ucts. New launches of the MongooseTM,

IDT brushes, TRS Rail Systems and Lil’ProTM subrands will only drive the growthfurther.

25 years of a relentless commitment


BROADBANDTVPyramont

The Pyramont Global BroadbandTV Network. www.pyramont.tv

Watch the Instructional ProductVideos of your Favorite Companies 24/7!

The Most Influential News Source in the Firearms Industry

The Firearms & Outdoor Trade

We at A.S.T .are proud supporters of the AmericanArmed Services. May God bless & grant those of

you who serve his Eternal Protection.


Pyramont Publishing GroupGroup President, CEO and Publisher

James G. BonisEliza Sullivan - Vice President of Design

Robert Hausman - Executive EditorKarl McMichael - Associate Publisher

Dan Johanson - Associate EditorC. John Anderson - Field Editor

American Sporting TradeInternational Trade Center

Ste. 92547 Rochester NY 14692General Email:

[email protected] Inquiries:

[email protected]

BROADBANDTVPyramont

Available 24/7 on demand, in over 500 million broadband equipped households!

OTIS plans year long celebration of two and a halfdecades of Excellence in Gun Care!

M A G A Z I N E

Cont. Page 6

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Toll Free: 1-866-883-9444 www.darkopsknives.com Dark Operations Fighting Knives, LLC Springfield, MO 65807 USA © Pyramont GMC 2009

A full size fighting folder built to the durability requirements of full-on, Spec-Ops combat!The StratoFighters feature Dark Op’s proprietary RaptorLokTM , self cleansing doubletalon locking system that uses the entire length of the knife to support the openedblade. Unlike modern unproven and complicated locking systems, the basic prin-ciples of this design have been tested for over fifty years. Dark Ops’ secondaryCrisisCrossTM cross-bolt locking system serves the dual function of preventingthe knife from being closed while open and prevents the untrained user fromdeploying the knife if separated from its owner. The pommel end of theknife offers an integrated emergency window breaker and paracordsafety tethering hole.The scales are made ofT6160 aircraft grade hard-ened aluminum, not porous materials that cannot be decontami-nated from bodily fluids or chemical munitions. Carved into thesides of the scales are lateral control grooves that provide in-dexing points in darkness as well as additional control with-out increasing the width of the handle. Deep finger groovesorient the knife in the hand and add a third more griparea. Quartz impregnated inserts provide extreme cir-

cumstances grip enhancement and are replaceableshould decontamination be required. The Pocketclip is reversible for true ambidextrous tip up

carry. Black Titanium CarboNitride(TiCN) vacuum deposited finish, de-signed to shed the micro-fine air-borne sand of Middle-easterndeserts. The Blade steel is madefrom Dark Ops proprietary CTV2steel, an exotic and expensiveHybrid of Chromium, Cobalt,Tungsten, Vanadium, Moly-bdenum, in an alloy of sur-gical grade stainlesssteel.Through hardened

to 58 HRC Rockwell!A full quarter inchthick, it is one ofthe heaviestp roduc t ionblades in ex-i s t e n c etoday.

STRATOFIGHTER COVERTTMTACTICAL FOLDER, SPEAR POINT

STRATOFIGHTER STILETTOTMTACTICAL FIGHTING FOLDER, PENETRATOR POINT

STRATOFIGHTER COVERTTMTACTICAL FOLDER, TANTO POINT

THE FINESTTACTICALFIGHTING KNIVESIN HISTORY!

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Marketing VP Denise Miller, who has createdone of the best consumer distribution systemsthe shooting sports, announced additional ex-pansions of the executive team: Rich FeehanDirector of Marketing, Tom Carpenter - Di-rector of Commercial Sales, Mike Albert - Di-rector of Law Enforcement Sales, BradMcIntyre - Director of Military/OEM Sales,Christina Dickinson - Director of CaboodlesEarly Childhood Center, Fred Dickinson - VPof Software Engineering/Development andScott Grau in charge of shows. PresidentDoreen Garrett and Pyramont President JimBonis, the company’s ad agency since 1995round out the executive team. New manage-rial team additions for the year include CaraPeebles - Marketing Coordinator, BarbaraWorden - Sales Coordinator, Heather Bennett- Marketing Associate, Robert Solano - SalesAssociate. For more info, www.otisgun.com

6

Otis Adds to Senior ExecutiveTeam Otis is proud to announce the ac-

quisiton of noted industry executive RichardFeehan. Commented Jim Bonis who’s Pyra-mont Group has handled Otis’s advertisingsince 1995 “Rich is a seasoned and extraordi-narily capable executive with over two decadesof experience and an advanced degree fromNorthwestern. We looked exhaustively to findthe best guy we could and Richard stood outhead and shoulders, even in a very talentedpool. We are delighted to have him!”

NRA Recruiter Program a bighit with Retailers and Manu-facturersIf you like guns, sell guns or have anything todo with making a living associated with guns,we largely in recent times have the NationalRifle Association to thank for this privilege. Inaddition to being extraordinarily capable, theyare some of the classiest people you will evermeet. Wayne LaPierre, Chris Cox at ILA andJohn Bailey who now runs the recruiter pro-gram are some of the most profoundly decentpeople you will ever work with. The RecruiterProgram costs Manufacturers or Dealers noth-ing, but allows these groups to promote NRAmemberships by offering inserts that can beput in products, web links directly to the NRAmembership site and other convenient pro-grams. An Endowment member myself, I

Otis Takes Home AccessoryProduct of the Year Honors

highly encourage all manufacturers to join thisprogram. All of my companies are members,and this is a great way to support an organi-zation to which all of us who make our livingin this industry owe so much! Jim Bonis

Heather Hlad (Center left) and Cara Peebles accept the presti-gious American Sporting Trade Accessory Product of the Year forthe Hardcore Hunter Gun cleaning kit. Available in camo finishes,the new kit includes components to clean any modern huntingarm and has been a big hit with hunters and retailers alike. Pre-senting, RMTVʼs Andy Lightbody (left) and AST Publisher JimBonis.

Retired 4 Star General and Supreme Allied Commander TommyFranks shares a laugh with his friend, CounterSniper OpticsCEO and American Sporting Trade Publisher Jim Bonis at theNRA Show

CounterSniper Does it Again!

TheWorld’s First1-12x 30mm Rifle-

Scope!!TheWorld’s First4-48x 65mm Rifle-

Scope!

CALL TODAY! 866-883-9444-DISTRIBUTED EXCLUSIVELY WORLDWIDE BY DARK OPS HOLDINGS, SPRINGFIELD, MOCOUNTERSNIPER MILITARY OPTICAL GUNSIGHT CORP. -- ROCHESTER NY, USA--WWW.COUNTERSNIPERUSA.COM

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COUNTERSNIPER MILITARY OPTICAL GUNSIGHT CORP. -- ROCHESTER NY, USA--WWW.COUNTERSNIPERUSA.COMEXPORT REGULATIONS PROHIBIT THE TRANSFER OF CERTAIN OBSERVATION AND ACQUISITION TECHNOLOGIES AND MAY REQUIRE STATE DEPARTMENT APPROVAL

THE WORLD’SFIRST 1-12XZOOM RANGE!

The Longest Zoom Range of Anyscope in theWorld! New 4-48x!

Borne of a decade of development for the sterile and un-traceable optical rifle sighting requirements of Special Op-erations and agency directed clandestinecounter-insurgency conflicts, CounterSniper Military Op-tical Gunsights Corp. manufactures a line of opticalweapon sighting systems and visible and IR laser aimingsystems from CQB to long range sniping and competition.The C.M.O.G.Titanium Line is the only tactical riflescopein the world UNCONDITIONALLY warranted for life. Bat-tle damage, bomb damage, even bullet impacts are cov-ered. If it is damaged unworkable, send it to us and wewill fix it or give you a new one.

CounterSniper Military Optical Gunsights Corp is Head-quartered in Rochester NY, the imaging capital of theworld. Long a primary Soviet nuclear impact target due tothe creation of optical sighting systems for satellites, spyplanes and now digital imaging devices, it is home tosome of the premier optical creation, coating and imag-ing companies.The integration of these capabilities yieldsome of Americas most critical observation technologies.

For more info on these remarkable tools of the preserva-tion of liberty, call us, come see our facility in RochesterNY, see the web, or see your authorized CounterSniperDealer.

CSO Crusader and Avenger Series Riflescopes:CounterSniper'sTitanium tactical rifle scopes are consid-ered by many to be the finest optical gunsights availableat any price. Military direct prices range from $4129.00-$7150.00 for the Titanium models and $1125.00 to

$2860.00 dollars for theT6061 Aircraft aluminum modelsWhat makes a riflescope cost up to 7000 dollars? It is thecombination of the best components the world offers withan attention to detail on which your life can depend.Theseinclude:• Forged & milled titanium orT6061 aircraft aluminum bod-ies.• Impact resistance to more than 5000 times the force ofgravity.• Proprietary -230 – +485°F stable pure optical glass• Lenses of optically flawless transmissivity, composited toaspheric lens elements to eliminate chromatic aberrationswith apochromatic lenses with Extra Low Dispersion Glass.• 24 step vacuum Bertrillium-ZantitiumTM multicoating,raises the visible light spectrum transmission coefficientsinto the realm of interstellar optical devices.• Massive 56mm-70mm primary objective lenses offernearly triple the light transmission area of lesser designs.• Vacuum and lifetime pressurizing with a mixture of nitro-gen and rare earth gasses eliminates fogging or hazing from

-51*F-212*F.• Vaporless, fogless, mirageless - unaffected byatmospheric ranges from below sea levelto 5 miles above it. • Mil Spec wa-terproof for marine-ops, dust-proof for desert warfare &ergonomically compatible witharctic gloves or desert heat.• Revolutionary front and rear reticlefocal plane design dramati-cally reduces parallax & pro-vides an immovable reticleplane with variable power accuracyidentical to fixed power designs.• Selective ranging at power allows for1 fourth to 1 milliradian ranging,zoomable as needed on FFP Models.• Variable power illumination to thereticle-red and green and black

Add these features to the specs belowit yields a warfighting optic bordering the incomparable. Theyare in service today with elite Military and Law enforcementunits in variable power ranges from 1-8x up to 10-40x, with apower range for nearly every known tactical application.

SPECIFICATIONS:Optical Glass Construction: Primary objectives to 60mm inProprietary, Hi-Flourite, Leaded 99.997 % Pure Optical Glasswith (Aspheric Lamination on theTitanium models, apochro-matic ELD on Aluminum), Features 230-+485°F stable Bertril-lium~Zantitiummulticoated optics on both primary, secondary

THE REVOLUTIONARY 2X-16X POWER TITANIUM TAC-TICAL RIFLESCOPE. AN ASTONISHING URBAN COM-BAT TO 16X STAND-OFF RANGE OPTIC. IN SERVICETODAY WITH THE US GOVT. LIFETIME WARRANTED

$5159.00

EVEN IN DIRECT SUNLIGHT AND UNSHADED THEBERTRILIUM-ZANTITIUM OBJECTIVE MULTI-COAT-ING WILL NOT REFRACT OR FLARE

CALL TODAY TOLL FREEFOR A FREE CATALOG

866-883-9444WWW.COUNTERSNIPERUSA.COM

THE WORLDS ONLY UNCONDITION-ALLY LIFETIME WARRANTEDTACTICAL RIFLESCOPES!

Titanium Versionsare available in HardEarth finish or camopainted per request.

TheWorlds PremierBattle Scopes are nowavailable to selectretailers with fulldealer margins!SHOWONLY!BOOTH 11869

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The BestWarranty of anyTactical Scope in theWorld

CALL TODAY! 866-883-9444-DISTRIBUTED EXCLUSIVELY WORLDWIDE BY DARK OPS HOLDINGS, SPRINGFIELD, MOCMOG COMPLIES WITH ALL FEDERAL REGS. INTENDED MILITARY AND LAW ENFORCEMENT ONLY. ALWAYS NOTE POWER BEFORE RANGING.

THE WORLDS ONLY TITANIUM UNCONDI-TIONALLY LIFETIME WARRANTED TACTI-CAL CQB AND REFLEX SIGHTS!!WATERPROOF, SHOCKPROOF AND MILSPEC. $1389.00

THE WORLD’S ONLY TITANIUM,UNCONDITIONALLY LIFETIME

WARRANTED TACTICALRIFLESCOPES! NOW AVAILABLE IN

A 1-8X, 2-16X AND 3-25X$3995.00-$5995.00

AMERICA’SPREMIERTACTICALWEAPONOPTICS

and interior lens groups, NightVision Compatibility available.10-14 lenses in 7-12 groups depending on power.

Turret Construction: Patent pendingturret locking system, 7.5 or 15 MOAper revolution, scopes can be lockeddown in applications that do not re-quire ranging. Stainless Steel &brass construction, rustproof, triplesealed. 1/8th or 1/4 MOA increments.Focusing: SideFocus,Torsional Fric-tion lock, indexed for distance, lefthand side, non-focusing models fea-ture our power dependent parallaxfree design.Eye relief: Extended eye relief designfor high power rifles, minimum 3.02inches to 6.44 inches based onmodel.Waterproofing & Chemical Surviv-ability: Internally pressurized, VitonSealed, MilSpec ImmersionTested &Waterproof, Autoclavable Decon OK

Reticle & Illumination: Mildot,Tactical Cross,TDRM Front orRear Focal Plane Engraved Glass shockproof to 5000g's, life-time warranted.Tri~Color Red, Green, BlackVariable Intensity,4 Color Red, Green, Blue, BlackVariable Intensity onTitaniummodelsTube Diameter: 30mm/1.18 or 35mm, model specific, 44mmocular diameterFinish: MilSpec Covert Ano Blk Matte Hardcoat, custom fin-ish availableDiopter Range of Adjustment: Minimum -3.5 to +3.5 model

See the website

WWW.COUNTERSNIPERUSA.COM

© PYRAMONT GMC 2009

Fujinon Interferom-eters take the guesswork out of lens de-sign and evaluation& provide Counter-Sniper’s 100% opti-cal quality control.

CounterSnipers massive 35mm cen-tertubes allow our 10-40x and 4-48x

scopes extended elevation, larger erectorgroup sets and extended eye-relief for .50 cal

systems. Available in titanium or aluminum.

DEPLOYED WITHELITE MILITARYAND LE UNITSAROUND THEGLOBE COUNTER-SNIPERTM SCOPESARE AVAILABLE INPOWER RANGESFROM 1-4X TO10X40 IN TITA-NIUM AND AF-FORDABLEAIRCRAFT AL-LOYS. CALL TOLLFREE FOR A FREECATALOG!

866-883-9444

dependentWindage and Elevation Adjustment:45 MOA Minimum up to 240MOA,lockable-see web specs for specificmodelTube Construction: Forged & milledTitanium Space Alloy MilSpec HardAno 30 or 35mm Milled 1 pc Square-Saddle Tube or ForgedT6161 AircraftAluminum Alloy Covert Black An-odized Body 30 or 35mm Milled 1 pcSquareSaddleTube,Titanium SpringsAntiFog Gas Purge & Seal: Propri-etary rare earth/nitrogen/argon gaspurged, hard earth Viton sealedOptical Transmissivity Coating: 24step vacuum Bertrillium~ZantitiumTM

multicoating on both primary, secondary and interior lensgroups, proprietary dim and blue light dawn/dusk enhanc-ing coating provides dramatic increase in low visible spec-trum light settings, enhances clarity and contrast.AntiScratch Coating: TitaniStar 68 Rockwell Mil Spec Anti-Scratch coating, all exposed primary and ocular lensesMirage & Haze Filter Daylight Coating: InfraShield propri-etary Daylight InfraRed spectrum blocker for rays 685nmand higherWater Displacement/Ice Shield Coating: CSO ProprietaryHydroShear Moisture Displacement CoatingDust Prevention Coating: CSO Proprietary DustCaster Anti-Static IonCharge

Warrantee: The world's most comprehensive warrantee onoptical gunsights. The world's only lifetime warrantee ontactical scopes. Limited Lifetime on optical aluminummod-els, Lifetime UNCONDITIONAL with full battle damage re-placement onTitaniummodels. See card within package fordetails and reflex and electronic sight warranties and overruns or contract designate, certain limitations apply.

Limited number of US Gov. Marked Contract overrunsavailable! May show minor marks of mounting but fullywarranted and available for a limited time at 70% off. Firstcome first served, dealers margins protected! Call today!

SHOT ONLYSpecials!Booth11869

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AMERICA’SFIRST 3-25XZOOM!

THE WORLD’S FIRST 30MM 2-16X AND 3-25XURBAN SNIPER SIGHTS! CALL FOR PRICING!

CSO’sTactical Distance Ranging MilDot-Double Impact (TDRM-DI) reticles offer both near &extended range zeroing points greatly speeding target acquisition while retaining mildotranging. Patents Pending.

The Massive triple story Otis booth unveiled in Las Vegas has garnered 7nominations 3 wins to date for design and excellence in Trade Show Design,Marketing, Graphics and Structural innovation. Designed and built for Otisʼs25th Anniversary by Jim Bonis and his Pyramont Group, with aluminum fab-rication in Canada and structural certifications in Las Vegas, the booth offers2800ft2 of space, half nearly 25 feet in the air, allowing plenty of space forsales activities. www.pyramont.com

Available 24/7 on demand, in over 500 million broadband equipped households! All your favorite sporting Shows, Videos and Industry news when you want it!

BROADBANDTVPyramont

The Pyramont Global BroadbandTV Network. www.pyramont.tv

Watch the Instructional ProductVideos of your Favorite Companies 24/7!

In Dark Operations around the globe,Navy SEAL Paul Basal has served his

country with distinction. As a trainer for Naval Spe-cialWarfare, his techniques are taught to the most elite

warriors in theWorld. Check out his amazing new fixed bladefighter, the Basal ShadowTM at the Dark Ops booth!

STAINLESS STEEL

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CTV2TM

NAVY SEALPAULBASAL

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Toll Free: 1-866-883-9444 www.darkopsknives.com Dark Operations Fighting Knives, LLC Springfield, MO 65807 USA© Pyramont GMC 2009

COME JOIN US FOR SHOT SHOW DEALS!

BOOTH 11869

Record Year for Dark OpsHoldings!

NewMulti-Story OtisBooth Garners MultipleDesign Awards!

Record sales yield cigars and smiles. Dark Ops Holdings CEO Frank Miller (Left) shares thejoy with his wife Diane Miller, VP of Sales Julia Miller (far right) & Pyramont Broadband TVCEO and Dark Ops Holdings Vice President Jim Bonis. Two of the brands under distribu-tion by Dark Ops Holdings, CounterSniper Optics and HellFighter Lighting are the fastestgrowing new companies in their product sectors. Dark Ops has opened a new, state of theart distribution headquarters in Springfield, MO and has grown into a global sales power-house distributing all over the world. Millerʼs Dark Ops Fighting Knives have become the de-facto standard for hard use tactical fighting knives and new models in the line are alreadyheavily backordered. The company has more than doubled in size each year since its in-ception!

A m e r i c a n S p o r t i n g Tr a d e M a g a z i n e ’ s O u t s t a n d i n g A c h i e v e m e n t Awa r d s !Th e I n d u s t r y ’ s m o s t P r e s t i g i o u s R e c o g n i t i o n . J o i n u s i n L a s Ve g a s f o r

t h e 2 0 1 1 A . S . T. Awa r d s . S e e t h e w e b f o r e n t r y f o r m s & c a t e g o r i e s !

THE 2011 AST AWARDS!

THE 2011 AST AWARDS!WWW.ASTMAG.COM


T h e R e t a i l e r s B i b l e o f t h e S h o o t i n g S p o r t s I n d u s t r y

American Sporting TradeTM

Shooting Sports ExcellenceAwards Nominations Underway!Manufacturers with innovative products should visit theAST website for entry forms. Categories cover the fullrange of shooting sports, as well as for excellence inMarketing, Retailing and Distribution. These prestigiousawards are presented annually after rigorous evaluationknowledgeable industry professionals, writers, retailersand distributors. The winners will be notified at the 2008Shot Show, and presented with Victory Cups to be dis-played proudly in your booth for your dealers, friends andenvious peers.

Nominations for the specific categories are brought tothe A.S.T. Industry Council on Industry Excellence for re-view and consideration based on the criteria of Innova-tion, Excellence, Quality and Creativity. Awards areselected by a highly respected panel of journalists, in-dustry experts, executives and manufacturers, and a rep-resentative panel of Firearms Industry dealers anddistributors. We thank you for your participation in thisrigorous selection process, and look forward to evaluat-ing your future endeavors in years to follow.

American Sporting Trade Magazine is widely regardedas the most influential news-source in the ShootingSports Industry and is hand delivered to the hotel room

of every registered attendee at the SHOTSHOW, a list in 2010 of over 9,200 rooms.On behalf of the AST Industry Council onManagerial Excellence, please accept oursincere congratulations to the Nominees onthis most notable achievement!

www.americansportingtrade.com

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C. Frank Miller, CEO of Dark Ops Holdings accepts theprestigious American Sporting Trade Magazineʼs Chief Ex-ecutive Officer of the Award. Presenting is Knives Illus-trated and Gun World Associate Publisher Viga Hall (left)and A.S.T. Publisher Jim Bonis. The Award is anothercrown jewel in the remarkable career of Mr. Miller. Havingworked in all aspects of firearms and cutlery from manu-facturing to distribution with stints in sales with Fortune 500companies, he is one of the industries emerging super-stars, having astonishing success with the Springfield con-glomerate under Dark Ops Holdings. DOH is growing at arate of more than 100% annually, not including Militarycontracts.

OTIS TECHNOLOGY, INC.

THE MOST ADVANCED GUN CARE SYSTEMS IN THE WORLD!®

In this age of modern warfare with the advances in lasers, illuminators and nightvision, the need for the retention of absolute point of aim on rail systems hasnever been greater. Otis has developed the world's most accurate AR-15 railsystem. It achieves this level of accuracy by a manufacturing system so uniquea patent is pending on it. TRS stands for Turned Rail System. All of the criti-cal alignment surfaces for aiming are machined on a single rotating axisso all rail cogs perfectly match on all four quadrants. Conventionalmilling requires adjustments for re-fixturing, tool wear, and tolerancebuild-up. Otis’ TRS eliminates these and holds the TRS rail to toler-ances unheard of. Consequently, no matter where an aiming deviceis affixed, it will retain point of aim on any of the four rail surfaces.Compare it with any system you know and see for yourself!

• Machined on a single axis for 100% concentricity and alignment of aiming surfaces.• The World's most accurate AR-15 rail design.• interchange lasers and illuminators with no loss of zero onall 4 axes.• Free Floating Design-Convert conventional two point handguards to free float!• Rugged reinforced design won’t warp under intense heat.• Concentric rotational viselock attachment means it cannever vibrate loose or change zero.• 100% Machined, not extruded on all alignment surfaces.• Indestructible T6061 hardened aluminum, Warranted for Life!• The TRS™ fits all CAR-15 / M-4 carbine variants.• Large ventilation ports allow for greater heat dissipation andhigher rates of fire.• Available in type III hard coat black anodized surface.• Integrates with virtually every rail affixed attachment on themarket today!• Includes needed components to mount to your AR-15style weapon.

BOOTH #10047

MADE IN THE

USA

12

Otis Technology, Inc. 6987 Laura St. Lyons Falls, NY 13368 (800) OTIS-GUN www.OTISTEC.com© Pyramont GMC 2009

TRS-THE MOSTACCURATE RAILSYSTEM EVER MADE

SEE IT LIVE-BOOTH#10047

13

WWW.HELLFIGHTERLIGHTS.

today! All are alodined for conductivity enhancement,hard anodized for protection from the environment,and triple coated with molybdenum disulfide andmanganese phosphate finishing. The dedicated gunmodules are Class 3 anodized for IR invisibility. Themassive X-Series bodies fit standard 30mm scoperings and features our patent-pending lockout bezelassembly, which completely disables the light asneeded. The X-8 is also shock isolated and will workwith all 1 inch systems. All will operate at full powerfrom –10o to +130o Fahrenheit. With 6 Viton® high-temp double O-rings at the connection surfaces, theyare waterproof. The High-temp, high transmissibilityIridium coated borosilicate glass won’t deform likeplastic lenses, is field replaceable and is recessedto avoid powder spray from the muzzle blast. Unlikecomplicated multifunction lights with electronics that

© PYRAMONT GMC 2009

HELLFIGHTER X-8 $64.95HELLFIGHTER X-4 $34.95

UNDERBOSS $139.95

can fail and functions that can be catastrophicallymixed up under the pressure of live fire engage-ments, all HellFighter lights are designed to ex-actly what a tactical light should -- providepowerful illumination on targets that need it-withstandard Lithium and new Lithium Ion SmartRechargeable systems! Mirror chromed reflec-tors feature stipling that diffuses the off-axis lightinto a flawless, dazzling beam absent the darkrings of lesser lights,factory focused for life! Themomentary/lock-on switch allows for intermittenttactical use as well as single thumb lock-on acti-vation. Available through Premier Tactical deal-ers and at www.hellfigheramerica.com.Distributed exclusively worldwide through DarkOp’s Holdings, Springfield, MO

HELLFIGHTER TACTICAL LIGHTING CORP. | INTERNATIONAL TRADE CENTER | STE 92547 ROCHESTER NY, 14692-0547 | WWW.HELLFIGHTERLIGHTS.COM

HELLFIGHTER X-12 $99.95

Regarded by many as the most technically advancedtactical lighting systems in the world, all HellFighterLightStorm Assault Lights are made of aircraft grade6061 T6 511 aluminum, with the most comprehensivefinishing and anti-corrosion treatments on the market

14

AT LAST! A PROVEN LINE OF TACTICAL LIGHTING THATTAPS THE POWER OF THE AMERICAN DEALER! FULLMARGINS AND ALL THEMOUNTS, BATTERIES ANDACCESSORIES YOU CANDREAMOF!

THE CHOICE OF ELITE MILITARY & LAW E

THE WORLD’S PREMIER WEA

DISTRIBUTED EXCLUSIVELY WORLDWIDE BY DARK OPS HOLDINGS, SPRINGFIELD MO 866-883-9444

COM

CALL TODAY TOLL FREE FOR AFREE CATALOG: 866-883-9444

INTENDED MILITARY AND LAW ENFORCEMENT ONLY. DANGER: EXTREME BRIGHTNESS, DO NOT STARE INTO BEAM. EXTREME HEAT AT BULB. KEEP AWAY FROM FLAMMABLE MATERIALS. REMOVE BATTERIES OR LOCK-OUT WHEN TRANSPORTING IN CHECKED BAGGAGE.

15

SHOT ONLY Specials!Booth 11869

ENFORCEMENT AGENCIES AROUND THE GLOBE.

APON LIGHTING SYSTEMS


X-15

Booth 11869


WWW.HELLFIGHTERLIGHTS.COM


AST EXCELLENCEAWARD WINNER!TACTICAL LIGHTOF THE YEAR!



SEE US AT BOOTH #10047 FOR SPECIAL SHOWDEALS!

Otis Technology, Inc. 6987 Laura St. Lyons Falls, NY 13368 (800) OTIS-GUN www.OTISTEC.com

Just like a mongoose with fangs up front and fur in the back, the OtisMongooseTM brush/swab features the speedy best of both worlds! Withboth copper bristles and a cotton composite cleaning swab, a single passthrough your barrel can provide a quick speed clean in less than 5 sec-onds!

If during a hunt you get some snow/water/dirt or debris in yourbarrel, a quick pass with the MongooseTM will have you shooting againin no time. The SupraTineTM bristles mechanically dislodge any hard-ened fouling and the swab sweeps it all clean. A drop of Otis 085TM UltraBoreTM Cleaner and you have the benefit of a chemical cleaning and rustprotection. Its a great end-of-day quick cleaner to handle condensationthat may have built up during the day, or before the hunt when your gungoes from your warm trunk to the chilly morning air.

The cotton swab is specially woven to hold shape and wont dis-solve under harsh chemical solvents, leaving dissolved brush residue inthe bore. Otis' SupraTineTM bristle construction has three times the num-

TheMongoose TM

Dual Technology Brush

16

© Pyramont GMC 2009

ber of bristles of typical brushes,making each pass through the boreequal to three passes with a con-ventional brush. Custom short-brush design allows access forlimited breech firearms and auto-matics. TufcorTM Proprietary Bindingwire holds the bristles and swab se-

curely and can't break off in the bore, rendering the weapon unshootable,as often happens with lesser designs.

The MongooseTM is available in .17, .25, .30, and .38 calibersand is sold in packs of 5. Integrates seamlessly with all Otis kits forBreech-to-MuzzleTM cleaning. Think of it as a high speed "Dual ActionCleanse" for your gun barrel! 100% Made in America.

MADE IN THE

USA

Speed Cleaningfor your

Firearms!

Don't Miss the New OtisTRS Rail! Booth 10047

BOOTH #10047!

SEE IT LIVE - BOOTH #10047!17



The Otis Breech-to-MuzzleTM cleaning system has revolutionizedweapons cleaning! It is the system issued to the U.S. Armed Servicesand the choice of Champion Marksmen and Hunters worldwide! See theentire line at a dealer near you, or www.otistec.com

THE CLEANING KIT OF

YOUNGER SHOOTERS &FUTURE CHAMPIONS!

MADE IN THE

USA

Otis Technology, Inc. 6987 Laura St. Lyons Falls, NY 13368 (800) OTIS-GUN www.OTISTEC.com

See Booth 10047 for Show Deals!


BOOTH #10047If they're old enough to shoot they are old enough toclean! At last, there is a cleaning system optimized forthe smaller calibers typically used by younger shoot-ers. Make no mistake, The OTIS Lil' ProTM system is acomplete Breech-to-MuzzleTM cleaning system basedon Otis' award winning gun care technology. The Lil'Pro Cleaning System contains all the gear necessaryto clean .17 - .25 caliber, and 410 & 20 gauge firearms.This includes .177 caliber BB and pellet guns, as wellas .22 caliber pellet and rim-fire guns. It includes 3 air-craft Memory-Flex® cleaning rods, and brushes andpatches to cover these calibers, including a Mon-gooseTMspeed wipe dual action brush and a fiber opticbore light and flag safety. With bore obstruction re-movers, bore solvent, patches, and all neededadapters, your younger shooters will have all they needon the hunt or at the range, as they become the futurechampion marksmen and hunters. Best of all it in-cludes detailed instructions onvideo, a cleaning lesson won’t takeyou away from your football game.For more information see your OtisDealer!

18

19INTENDED FOR MILITARY & LAW ENFORCEMENT PROFESSIONALS ONLY

WE WILL NOT FORGET

9/11/01

STAINLESS STEEL

COBA


CTV2TM

1.866.883.9444

CALL TODAY FOR A FREE CATALOG AND SPECIALDISCOUNTS FORACTIVE DUTY MILITARY AND LAWENFORCEMENT PROFESSIONALS!

MADE IN THE

U.S.A.

BOOTH#11869

Toll Free: 1-866-883-9444 www.darkopsknives.com Dark Operations Fighting Knives, LLC Springfield, MO 65807 USA © Pyramont GMC 2009

THE FINESTTACTICALFIGHTINGKNIVES

IN HISTORY!

Don't let the space age curves fool you, this is one of the most ergonomi-cally form fitting "blades of last resort" you will ever handle. Usable inthe smallest and largest hands, and possibly the only neck knife in theworld deployable in the reverse grip. Used properly it can generatethe last earthly sensation a terrorist feels on a quick trip to the here-after. A PanicPortTM through-hole in the tail of the integrated tang al-lows positive sheath removal even with 85% of the knife concealed inthe ankle and forearm modes. A deep index finger notch providessecure grip and astonishing leverage, and multiple deep fingergrooves allow for the secure positioning of the middle, ring andpinky fingers. The Knife is skeletonized for weight reduction, but hassmall enough cutouts to not trap fingers under duress. TheThrough-hole in the handle allows for a positive finger through control for se-cure grip when hands are cold and prevents the knife from beingtaken away in defensive moves. Built of Dark Ops legendary CTV2Steel, but with a fractionally higher stainless content and treatedwith aTitanium Carbonitride coating, the knife is impervious tobody sweat and humidity associated with on-the-body con-cealed knives. A DEEP! hollow grind yields a razor cuttingedge. A broader flat grind with serrations on the topedge is used for heavy duty occupational cuttingwork. Heavy grip notching covers the en-tire contact circumference for addedgrip tenacity. All user contact surfacesare polished smoothed and heavilybeveled to prevent snags in deployment.Lethal, concealable. May be illegal incertain jurisdictions. Intended for Mili-tary & Law Enforcement & EMS pro-fessionals only.

BLADE STEEL: CTV2TM STAINLESS STEELOVERALL LENGTH: 6.75 INCHESTHICKNESS: .185 INCHESWEIGHT: 3.8 OZ.TOP SERRATIONSSKU: VEN-1

THE VENDETTATM

BACK-UP COVERT NECK/FOREARM/ANKLE KNIFE

COME JOIN US FORSHOT SHOW DEALS!

19

THE JOURNAL OF MILITARY AND LAW ENFORCEMENT SPECIAL OPERATIONS,TRAINING AND EQUIPMENT

THE MAGAZINE BY TACTICAL OPERATORS FOR TACTICALOPERATORS - THE LARGEST CIRCULATION OF ITS KIND...

Wo r l d L e a d e r s i n M a r k e t i n g S e r v i c e sP y r a m o n t N o r t h A m e r i c a

Otis Small ArmsArmorer’s Tool CaseaBigHitwith Gunsmiths!Brad McIntyre, Mil-itary Sales for Otiswho developed thekit stated “TheWeapons Technicianat a local base cameto Otis because therewas not a completeArmorer’s Tool Caseavailable.” McIntyreworked in conjunc-tion with weaponstechnicians to formulate a complete SmallArms Armorer’s Tool Case. The Tool Case isnow properly services the M4, M16, M240B,M249SAW, and MK19. The Case is readilyavailable to service every small arm that theMilitary and Law Enforcement uses.

Nicholas Williams wins ASTAward for Firearms Innova-tion of the Year

Phalanx wins AST HolsterInnovation of theYear, adds PistolCam Holsters toline Phalanx CEO John Rassias accepts the

prized Holster of the Year Award from JimBonis and Andy Light-body of RMTV. Pha-lanx’s holstering systemsare regarded by manythe most innovativeweapon-carry systems

on the market. The downward force deploy-ment design is in some instances 300% fasterthan conventional models, and offers dra-matically enhanced anti-takeaway protectionwithout complicated secondary locking de-vices. www.phalanx.com

Nick Williams accepts the prestigious American Sporting TradeFirearms Innovation of the Year for Otisʼs Grip KitTM. The Grip Kitfits into the pistol grip of M-16, M-4, Ar-15 variants and hold acleaning kit or other accessories of the users choosing. Pre-senting, RMTVʼs Andy Lightbody (left) and American SportingTrade Publisher Jim Bonis.

The IDT Dual Technology brush offers both a swab and thescraping action of bristles in a single pass. Otisʼs SupraTineTM

bristling system offers 3 times the number of tines as conven-tional brushes, highly desired in the Militaryʼs harsh environ-ments. www.otistec.com

Otis Debuts Military DualTechnology Brushes

20

Otis Technology, Inc.6987 Laura St.

Lyons Falls, NY 13368(800) OTIS-GUN

(315) 348-4332 FAXWWW.OTISTEC.COM

©Pyramont GMC 2009

The Otis Technology Breech-to-MuzzleTM CleaningSystem is widely regarded by experts as the most ad-vanced gun cleaning system in the world! The NewHARDCORE HUNTERTM kit includes all the gear fromthe best selling Tactical kits with extra gear forHunters! Now available in Mossy Oak®and Real Tree®

camo belt cases. Otis makes a Gun Cleaning Kit forevery small arm in existence today... as it has for morethan 2 decades! No matter what you hunt with, OTISmakes a kit to clean it. For more info, see these kits atyour local dealer or at www.otisgun.com

New! CleaningKits for Huntersin RealTree®

andMossyOak®

Extra Brushes andOptics Care forHunters!

10047!Visit Us at Booth

®

21




Call today for a free Catalogand a Dealer Near you! 1-800-OTISGUN

FIRST IN WAR, FIRST IN PEACE, AND THE ON

M16/M4 Buttstock SystemThe EliteTM System

The Tactical System The Universal Pick & Scraper Set

M16/M4Chamber Brush

HardCore HunterTM SystemThe Trophy Hunter’s Premier GunCleaning System!

DeluxeTM Law EnforcementCleaning System

GSA Contract: GS-07F-0383M

® Otis providesmore advertisingsupport for our Law EnforcementDealers than all other cleaningcaremakers combined!


OTIS TECHNOLOGY, INC. 6987 LAURA ST. LYONS FALLS, NY 13368 (800) OTIS-GUN (315) 348-4332 FAX WWW.OTISTEC.COM

The Armorer’s Tool Case

22

NLY KIT IN THE GUNS OF YOUR COUNTRYMEN!

Otis Grip Kit®

Cleaning Kit Fits in M4/M16 Handgrip!

A/P Brush

MADE IN THE

USAThe Otis Breech-to-MuzzleTM cleaning systemhas revolutionized weapons cleaning! It is thesystem issued to the U.S. Armed Services and

the choice of Champion Marksmen and Huntersworldwide! See the entire line at a dealer nearyou, or www.otistec.com



O85™Ultra Bore™Solvent

OTISmakes aCleaning

System forevery gun

evermade!

®

THE CHOICE OF THE LAW ENFORCEMENT ELITE!

SEE IT ALL-BOOTH#10047

23


A m e r i c a n S p o r t i n g T r a d e : Th e R e t a i l e r s B i b l e o f t h e S h o o t i n g S p o r t s I n d u s t r y

®

OTIS TECHNOLOGY, INC. 6987 LAURA ST. LYONS FALLS, NY 13368 (800) OTIS-GUN (315) 348-4332 FAX WWW.OTISTEC.COM

AMERICA THANKS OUR HEROES!COME CELEBRATE WITH US AND INDUSTRY SUPERSTAR GUESTS AT BOOTH 10047!!

®


Thank You, Dealers!

BOOTH 10047 BOOTH 10047

ast 2010 shot

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