asta ide 2008 lyon france

International Destination ExpoApril 12-16, 2008

Lyon, France

Lyon is the crossroad to all European cities

See Europe AsYou’ve NeverSeen It Before!Master today’s prevailingniche markets to sell moreEuropean travel

All Agents are Welcome

Day1Saturday, April 12

Opening General Session and Welcome Event

Day2Sunday, April 13

Certification Seminars• France Destination Specialist

• Wine/Gastronomy - Travel Using Your Senses

• Get a Piece of Western Europe Honeymoon Profits!

• How to Market Unique River Barging & Cruising

Product Seminars

Trade Show

Day3Monday, April 14

Trade Show

General Session

Certification Seminars• France Destination Specialist

• Get a Piece of Western Europe Honeymoon Profits!

• Capturing the Soft Adventure Travel Market

• Getting the Most Out of Rail Travel



• City Tours/Trips - How to Design a Tour Package Using Multiple Cities

Day4Tuesday, April 15

Certification Seminars• Get a Piece of Western Europe Honeymoon Profits!

• Capturing the Soft Adventure Travel Market


• City Tours/Trips - How to Design a Tour Package Using Multiple Cities

• France Destination Specialist


• Getting the Most Out of Rail Travel

Half-Day Sightseeing Tours

Final Gala

Whether you have clients who are first-time or frequent travelers to Europe, the International Destination

Expo in Lyon offers the industry's foremost education on selling today’s up and coming niche markets.

You will gain vital knowledge and first-hand experience to provide your clients with avacation that is both personalized and unique. Benefit from endless opportunities to capture more

European travel sales, including comprehensive destination training, in-depth product seminars, exceptional

culinary events (plus dining at the finest local restaurants), free sightseeing tours, trade show interaction with the

region’s top suppliers and evenings filled with networking opportunities and local entertainment.

You will return home certified tosell five of Europe’s niche markets!

yourself with the charm

your clients’ expectations

in selling this region

What does it take for a vacation to go from good to extraordinary?We'll show you at the International Destination Expo 2008. Bytaking advantage of this educational event, you'll be able to see

Europe in a whole new way. We'll help you sell travel that goes beyondthe mark. Apply the skills you gain here to provide the dream vacationwhere travelers can live in the moment of the intimate sights, sounds,smells and tastes that make Europe one of the most unforgettable placesin the world.

As the host city for the Expo, Lyon offers a unique vantage point,enabling you to sell exquisite vacations that will exceed your clients'expectations. Lyon is the key to unlocking several of the most beautifulcities in France as well as Italy, Switzerland, Germany and Spain. Onceyou arrive, you'll be immersed in the culture, attractions and travel busi-ness opportunities that this enchanting destination has to offer.

By attending the Expo, you'll gain valuable industry knowledge, formadvantageous relationships with local suppliers, uncover new ways toexpand your products and services and experience many of the excitingplaces that Lyon and its surrounding area have to offer.

EXPERIENCE LYON April 12-16, 2008

CAPTIVATEEXCEED

SPECIALIZE

Day5Wednesday, April 16

Full Day Sightseeing Tours

Day6Thursday, April 17

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Register Online www.ASTAnet.com/Expo

Visit www.ASTAnet.com/Expo to view newly added seminars

City Time

Amsterdam 1 h 40

Barcelona 1 h 15

Brussels 1 h 20

Copenhagen 3 h 00

Frankfurt 1 h 35

Istanbul 3 h 15

Lisbon 2 h 20

London 1 h 40

Madrid 1 h 45

Manchester 2 h 00

Milan 1 h 00

Munich 1 h 20

Prague 1 h 35

Rome 1 h 20

Warsaw 2 h 20

As the third largest city in France, Lyon has a very rich cultural her-itage and is famous for its gourmet cuisine and some of the finestFrench vineyards. At the crossroads of European cities such as

Paris, Milan, Barcelona, Frankfurt, Brussels, Geneva, London and closeto the Mediterranean Sea and Alpine ski resorts, this city is perfectlylocated for people wanting to travel through Europe by air, train or car.

Flight Times to Main European Cities

LYON IS THE STEPPING STONE TO ALL EUROPEAN CITIES

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Discounted Air Travel

All attendees will be able to purchase discountedairfare from some of the leading airlines, includingAirFrance. Visit www.astanet.com/expo to view thelatest updates.

Discounted Transportation with Rail Europe

As you begin making travel arrangements for theInternational Destination Expo in Lyon, rememberthat rail is the most convenient way to travel in andaround France.Booking details andregulations will beavailable six monthsprior to the conference.

France and More by Rail

Lyon is just two hours by high-speed TGV rail service from Paris’ Charles De Gaulle airport. Withtrains running hourly, it offers an easy and conven-ient mode of transportation. Pre- or post-tour desti-nations such as Avignon, Dijon, Marseille, the LoireValley and even Italy or Switzerland are also easy toreach by rail. Agents can check fares and scheduleson http://agent.raileurope.com as well as review ticketoptions such as point-to-point, France Rail, FranceRail 'n Drive or multi-country rail passes.

City Time

Avignon 1 h 05

Brussels 3 h 50

Dijon 1 h 35

Geneva 1 h 50

Lille 3 h 00

London 5 h 30

Marseille 1 h 35

Milan 5 h 45

Montpellier 1 h 45

Nantes 4 h 10

Nice 4 h 15

Paris 1 h 55

Turin 4 h 00

TGV (High Speed Train) Times to MainEuropean Cities

City Time

Barcelona 5 h 00

Milan 4 h 30

Paris 4 h 00

Turin 3 h 00

Driving Times to Main European Cities

AND IS EASY TO GET TO!

All attendees will receive75AD on rail passes and discounts on rail tickets.

Europe offers some of the country’s most luxurious and exquisite hotels, featuring much ofthe originality and sensual charisma that is central to the region's culture. While you’re in

Lyon for the Expo, enjoy your stay at one of the lavish hotels you will want to book for your clients!

CONFERENCE HOTELS

1. Best Western Hotel Charlemagne ***23, cours Charlemagne, 69002Ph: 33 (0) 4 72 77 70 10Fx: 33 (0) 4 78 42 94 [email protected]

65 Euros single/double

2. Collège Hotel ***5, place Saint Paul, 69005Ph: 33 (0) 4 72 10 05 05Fx: 33 (0) 4 78 27 98 84


3. Cour des Loges ****2, 4, 6, 8, rue du Bœuf, 69005Ph: 33 (0) 4 72 77 44 44Fx: 33 (0) 4 72 40 93 [email protected]

189 Euros single/215.65 Euros double(Classical/Superior)278 Euros single/double for piazzetta/jr. suite/apartment

4. Globe et Cecil ***21, rue Gasparin, 69002Ph: 33 (0) 4 78 42 58 95Fx: 33 (0) 4 72 41 99 06


5. Grand Hotel des Terreaux ***16, rue lanterne, 69001Ph: 33 (0) 4 78 27 04 10Fx: 33 (0) 4 78 27 97 75


6. Grand Hotel Mercure *Chateau Perrache **** 12 cours de Verdun Rambaud

Esplanade de la gare, 69002Ph: 33 (0) 4 72 77 15 00Fx: 33 (0) 4 78 37 06 56Contact: Claire [email protected]

100 Euros single/double (chambres Supérieurs)115 Euros single/double (chambres de luxe)

7. Hilton Lyon **** 70 Quai Charles de Gaulle, 69463Ph: 33 (0) 4 78 17 50 50Fx: 33 (0) 4 78 17 52 52

127 Euros single/139 Euros double

8. Hotel de la Cité Concorde **** Concorde 22, quai Charles de Gaulle, 69006 Ph: 33 (0) 4 78 17 86 86Fx: 33 (0) 4 78 17 86 99


9. Hotel le Phenix *** 7, quai de Bondy, 69005Ph: 33 (0) 4 78 28 24 24Fx: 33 (0) 4 78 28 62 86TBD Euros single/TBD Euros double

10. Hotel Lyon Metropole & Spa ****85 quai Joseph Gillet, 69004Ph: 33 (0) 4 72 10 44 44Fx: 33 (0) 4 72 10 44 [email protected]


11. Hotel Mercure Carlton *** 4 rue Jussieu, 69002 Ph: 33 (0) 4 78 42 56 51Fx: 33 (0) 4 78 42 10 71Contact: [email protected]


12. Hotel Mercure Lyon Beaux-Arts ***75, Rue du Président Edouard Herriot, 69002 Ph: 33 (0) 4 78 38 09 50Fx: 33 (0) 4 78 42 19 19Contact: Jean-Pierre [email protected]


13. Hotel Royal **** 20, place Bellecour, 69002 Ph: 33 (0) 4 78 37 57 31Fx: 33 (0) 4 78 37 01 36Contact: Barbara [email protected] Euros single/double (chambres Marine)125 Euros single/double (chambres Royal)145 Euros single/155 Euros double (chambresAmbassadeur)

14. La Reine Astrid, All Suites Warwick Residence ****24 Boulevard des Belges, 69006

Ph: 33 (0) 4 72 82 18 00Fx: 33 (0) 4 78 93 80 [email protected]


15. Le Pavillon de la Rotonde & Spa ****3, avenue du Casino, 69260 Charbonnieres Les Bains

Ph: 33 (0) 4 78 87 79 79Fx: 33 (0) 4 78 87 79 [email protected] Euros single deluxe room/203 Euros double deluxeroom (taxes included)268 Euros single junior suite/303 Euros double junior suite (taxes included)

16. Mercure Grand Hotel Saxe Lafayette **** 29 rue de Bonnel, 69003

Ph: 33 (0) 4 72 61 90 90Fx: 33 (0) 4 72 61 17 54Contact: Sophie [email protected]

100 Euros single/double (chambres Tradition)115 Euros single/double (chambres Privilège)

17. Mercure Lyon Plaza République ***5 rue Stella, 69002 Ph: 33 (0) 4 78 37 50 50Fx: 33 (0) 4 78 42 33 34Contact: Cecile [email protected]


18. Park & Suites Part-Dieu ****111 Bld Vivier Merle, 69003Ph: 33 (0) 4 72 84 10 40Fx: 33 (0) 4 72 84 10 41


19. Radisson SAS Hotel Lyon ****129 Rue Servient, 69326Ph: 33 (0) 4 78 63 55 00Fx: 33 (0) 4 78 63 55 [email protected]


20. Residence Temporim Cité Internationale ****30 Avenue Georges Pompidou Part-Dieu, 69003

Ph: 33 (0) 4 37 47 57 67Fx: 33 (0) 4 37 47 58 68


21. Sofitel Lyon **** Place Bellecour, 69002Ph: 33 (0) 4 72 41 20 20Fx: 33 (0) 4 72 40 05 50Contact: Marie Cecile de [email protected] 175 Euros single/double

22. Villa Florentine ****25 montee Saint-Barthelemy, 69005 Ph: 33 (0) 4 72 56 56 56Fx: 33 (0) 4 72 40 90 [email protected] Euros single/double

Book directly withthe hotel of yourchoice by using thecontact informationprovided below.

= Breakfast is included

= Available for booking soonRegister Online www.ASTAnet.com/ExpoCheck the Web site for updated hotel information

COMPLIMENTARY SIGHTSEEING TOURS

Experience the very best of Lyon and its nearby attractions for yourself. Go deepinto the city’s most treasured places on the most exciting sightseeing tours. You’llfind tours that will fit every traveler’s interests – a journey through Lyon’s incredi-

ble history, a culinary tour featuring flavorful and pleasurable treats or a fun-filled tripoff the beaten path!

Half-Day Tours - April 15 & 16

Lyon World Heritage Tour (General Visit of Lyon)

Lyon Le Grand Tour — A complete guided tour of Lyon in “imperial découverte”coaches, which enables you to visit 2,000 years of the city’s history from the hill ofFourvière and Old Lyon to the Presquile and the hill of la Croix-Rousse.

Lyon Renaissance District and Its “Traboules” (Alleyways)

Built during the 15th and 16th Centuries, this 240,000-meter vicinity was thefirst conservation area in France and is a UNESCO World Heritage site. Discover

the cathedrals and ancient streets with their courtyards, cornices and alleyways.

Lyon, Silk Capital: Down the Croix-Rousse Hill through the Streets to a SilkPrinting Workshop

Learn all about the silk industry by visiting the district of the silk workers andfamous alleyways on the slopes of la Croix-Rousse. Spend some time at a work-

shop where you can see the old looms and demonstrations of weavings as well as theMuseum of Fabrics and Museum of Decorative Arts.

Lyon by Night, City of Light: Every Night, Lyon Is Illuminated

Lyon’s skillful public lighting means the city changes completely at nightfall. See theunique side of Lyon as the city’s fountains combine with the play of light and shade fora festive and transforming view.

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Lyon, Capital of Gastronomy: “Halles de Lyon” and St. Antoine Market

Bouchon, mâchon and nouvelle cuisine are the Heart of the Lyon Art of “GoodLiving.” Whatever your taste, you’ll find what you are looking for in Lyon. Strollthrough the stalls of the St. Antoine open-air market and “Halles de Lyon” (the city’scovered market) and discover a marvelous blend of vivid colors, savory tastes and aro-mas of the South!

Lyon, from Fourvière to Old Lyon: From the Gallo-Roman to the Renaissance Period

Discover the Basilica of Fourvière, the archaeological site and museum and alsothe grandeur of Lyon in Roman times. Travel by cable car to get down the hill of

Fourvière to Vieux Lyon and visit the Renaissance District and its “Traboules.”

Lyon from the Water

Discover Lyon from a spectacular view aboard a shallow tourist boat, which providesvisitors with an up-close and personal tour of the enchanting city and its flood-lit mon-uments.

Lyon, Birthplace of the Inventors of the Cinema: Institut Lumière, Museum of Cinema

The Museum of Cinema allows visitors to discover the extraordinary inventions of theLumière brothers through three floors of the family mansion. You’ll see rare collectionpieces, unusual inventions and Auto Chromes, the first color photographs. Not to bemissed, the tour features the most famous invention – the original Cinematograph,which projected the world's very first cinema screening in 1895.

Lyon and Roman Civilization

Uncover the ancient stories of Lugdunum, the Roman capital of Gaul that we knowtoday as Lyon. Visit the archaeological site and the Gallo-Roman Museum and discoverthe grandeur of Lyon in Roman times.

Half- and Full-Day Tours - April 16

Half-Day Trip: Discovery of Pérouges, a 20-Minute Drive from Lyon

Leaning against the plateau of the Dombes region and dominating the vast plain of Ainis Pérouges – the medieval city that you’ll discover with delight. Standing high on thehill, this village is an area no lord has ever reigned until 1601. Thanks to the interven-tion of Edouard Herriot and the Defense Committee for the Old Pérouges, the city wasrescued from demolition in the early 20th century so it could remain preserved forfuture visitors to appreciate its historical treasures.

Full-Day Trip to the Beaujolais

Travel from the Azergues valley and the southern part of the Beaujolais to the region of“Golden Stones,” passing through many charming villages along the way. Throughoutthe tour, you’ll be able to visit cellars and winegrowers and sample a variety of wines.

Full-Day Trip: Visit Annecy Lake and Its Surrounding Area

Located near Geneva and Chamonix Mont Blanc, Lake Annecy is one of the loveliestsites you’ll experience. Nestled at the foot of the castle and washed by the Thiou canal,Annecy is renowned as the Venice of the French Alps. It features a very homogenousunity in its fortified medieval gates, sinuous streets bordered with arcades and sunnyand flowery quays.

Full-Day Trip to Côte Rôtie Vineyards and Vienne

Discover the Côte Rôtie vineyards, visit a wine cellar and sample the area’s finest wines.Journey through the city of Vienne to explore its history from the Allobroges during the3rd Century before Christ to modern times.

Be sure to wear goodwalking shoes.

There are still more sightseeing tours to come! Visit www.astanet.com/expo for event updates.

Extend Your Skills Far Beyond Selling the Destination

The International Destination Expo will give you the expertise to sell all the unique opportunities Europe provides travelers - satisfaction guaranteed.

Master Valuable Niche Markets. Discover new ways to reach the wine, culinary,arts and culture, river barging, honeymoon, rail travel and soft adventure nichemarkets. Choose from a variety of distinguished food/wine tours, local dining atLyon’s finest restaurants, privately guided historical excursions, artisan workshopsand other cultural activities.

Gain Better Sales Results. With an increased savvy of the region’s popular citiesand first-hand experience of its most treasured spectacles, you will capture a biggerslice of this travel market than ever before. Benefit from several specialized seminarsthat equip you with essential tools and smarter strategies to secure more businessopportunities in European niche markets.

Enrich Every Travel Experience. Profit from many interactive sessions, where you’lluncover powerful methods in creating the custom-fit vacation to meet each travel-er’s interests. You can open the doors to the cultural journey of a lifetime – whichyour clients will only find through your distinct expertise and service.

Connect with Vital Suppliers. Meet Europe’s top suppliers through one-on-onebusiness appointments and the trade show. You’ll form advantageous relationshipswith key travel sellers that will expand the services you offer your clients.

Are you ready to take your business to the next level? Take advantage of endless business opportunities in the European market by registering today!

Show Partners


Registration Fees

Travel Agents $289 $339

ASTA/NACTA Members SAVE $50 – $50 – $50

GRAND TOTAL $______________

Attendee information Please print the information exactly as it should appear on your badge.

To update your information, email [email protected] or call 800.ASK.ASTA or 703.739.2782.

Full Name __________________________________________________________________________________________________________________(Jr., CTC, Esq., etc.) ________________

Informal name (for badge) ________________________________________________________________________________Title ______________________________________________

Company __________________________________________________________________________________________________________________________________________________

Address __________________________________________________________________________________________________________________________________________________

City __________________________________________________________State________________Country __________________________________Zip____________________________

Telephone ________________________________________________________________________Fax ____________________________________________________________________

Web site __________________________________________________________________________E-mail __________________________________________________________________

❑ Please check box if you are a registrant with a disability or special need.

ExhibitThe purchase of a booth is required for any person or company who sells a product or service to

travel retailers. For more information on this please contact:

Brooke [email protected]

International Destination Expo — Conference Registration FormApril 12-16, 2008 • Lyon, France

Before/OnDec. 21, 2007

On/AfterDec. 22, 2007

How to Register

Online: www.ASTAnet.com/EXPO

Fax: 703.739.3268

Mail: ASTA MeetingsPO Box 820621Philadelphia, PA 19182-0025

Call: 1.800.ASK.ASTA (U.S. Only) 703.739.2782

Payment

For complete processing, payment in full must accompany this registration form.

❑ American Express ❑ MasterCard ❑ Visa ❑ Discover ❑ Diners Club

Card No. ______________________________________________________Exp. Date (MM/YY): __________

Name on Card: ________________________________________________________________________

Signature: ______________________________________________________________________________

❑ Check, Payable to ASTA, Ck#__________ (Check must be in U.S. dollars)

❑ Delegate information is available for purchase by exhibiting suppliers for pre and post show follow-up literature and informa-

tion. If you wish to be excluded from these conference lists, please check here.

Registration Refund PolicyFor cancellations received on/before:Dec. 21, 2007 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Full refund less $50.00 per personDec. 22, 2007 - Jan. 22, 2008 . . . . . . . . . . . . . . . . 50% of full registration fee per personOn/After Jan. 23, 2008. . . . . . . . . . . . . . . . . . . . . . No refundASTA reserves the right to consider any registration application that has been submitted without signature as incomplete.For complete processing, payment in full must accompany this registration form. Any registrations submitted withoutpayment and still unpaid by the early bird deadline of Dec. 21, 2007 will be automatically charged the regular rate.

No one under the age of 21 is permitted to attend any part of the International Destination Expo. IDE08-018 l 8/07 15K l M1

April 12-16, 2008 Lyon, France

Experience the InternationalDestination Expo in LyonFrance - sign up today!

Register Online at www.ASTAnet.com/Expo

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PERMIT NO. 6203At the International DestinationExpo, you will gain the knowledge to

provide your clientswith the most uniquevacation of their life!

asta ide 2008 lyon france

Documents

soft adventure travel

moreeuropean travel

enchanting destination

travel business opportunities

senses city tourstrips

local suppliers

unique vantage point

indepth product seminars