astroturf brochure

as tr o tu r f usa. c om

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WE’REMAKING

HISTORY... AGAIN

REINVENTED 2

The one brand with a history of inspiring people

TO WORSHIP THE GROUND PLAYERS WALK ON.

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The Inventor Of Synthetic Turf. REINVENTED.AstroTurf. It’s the name behind

the invention of the world’s first

synthetic turf. And today, it’s

the name behind the innovative

technology that is inspiring a new

generation of AstroTurf products—

engineered to perform like natural

grass while enduring the extreme

tests of nature and athletes.

We’re making history. Again.

As the originator of synthetic turf in the early 1960’s, AstroTurf® has a long legacy of innovation.

Today, AstroTurf is still the innovating force it has always been. We are—first and foremost—a research, testing and manufacturing entity. Innovation has always been the foundation of our success. And in just the past few years alone, AstroTurf has introduced a host of innovations and patented features to improve product durability, player safety and player comfort.

Our systems provide tremendous consistency throughout a wide range of standardized tests that measure durability, safety and biomechanical function. After all, before your athletes can perform consistently, your synthetic surface has to do so as well.

8AstroTurf Excellence, One Field at a Time.

American-owned and operated, AstroTurf is the only brand of synthetic turf that supervises its product from raw material selection through manufacturing, and all the way to the final phase of installation.

This vertical integration ensures that every square inch of AstroTurf product meets the highest standards for performance, quality and durability. With over 250 million square feet of turf produced worldwide and counting, we’ve covered a lot of ground.

8Stands Up To The Tests Of Mother Nature And World Class Athletes.

GAMEDAY GRASS

F O O T B A L L S O C C E R B A S E B A L L S O F T B A L L L A C R O S S E R U G B Y R E C R E A T I O N A L

ASTROTURF® GAMEDAY GRASS™ 4

8Engineered For Every Program and Every Budget.

Its the day of the big game! One thing that is just as important as having your team well prepared and confident is having a turf field that performs at the highest level. AstroTurf® GameDay Grass™ systems feature innovative engineering, setting new standards for infilled turf.

All AstroTurf GameDay Grass products are tufted into a super-stable, multi-ply primary backing system that is covered with a heavy urethane coating for uniformity, consistency and precise performance across the entire field. This secondary backing is developed with environmentally-friendly BioCel™ technology that uses renewable resources to extend product life and reduce landfill waste, while improving outdoor air quality. Advanced 24/7 antimicrobial protection throughout the entire warranty of your field!

AstroTurf GameDay Grass–Like Natural Grass,

only Better.

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AstroTurf® GameDay Grass MT™

A polyethylene fiber turf that gets its natural appearance from individual monofilament blades, which eliminate post-fibrillation of the fiber system. GameDay Grass MT is tufted using either 6 or 8-end spinneret-extruded monofilament bundles.

• Features polyethylene fiber processed with single monofilament extrusion

• Tufted construction for durability

• Features a super-stable, multi-ply primary backing system

• Constructed with a polyurethane secondary backing system featured BioCel™ technology

• FIFA Certified which makes it Ideal for Soccer

• Features multi-ply primary backing for dimensional stability

• Coated with industry-best polyurethane system, featuring BioCel™ technology, for superior tuft lock and dimensional strength

AstroTurf® GameDay Grass XPe™

A slit film fiber based turf that is setting new standards for durability and performance in a polyethylene-based infill system. The enhanced durability is achieved through an unique fiber manufacturing process that stretches the fiber in two directions for added strength and unmatched wear resistance.

• Features dual oriented, parallel fibrillated slit film polyethylene fiber technology


• Features a multi-ply primary backing system

• Constructed with a polyurethane secondary backing system featuring BioCel™ technology

• The optimal choice for multi-sport systems and intense user groups



AstroTurf® GameDay Grass™ 3DA hybrid, natural-looking synthetic surface that’s more durable than 100% polyethylene systems. Tweed tufting more accurately mimics the true coloration and performance of natural grass. A double nylon RootZone® acts as a traction layer, providing fiber support, minimizing infill migration and reducing the compaction associated with other infill products.

• Features a heavier monofilament for a low-abrasion, grass-like play


• Features multi-ply primary backing system


• Double nylon RootZone® provides better shock absorbency while minimizing infill migration



AstroTurf® GameDay Grass™ 3DXFor those clients who prefer the look, performance and economic advantages of parallel fibrillated slit film technology in our flagship hybrid package.

• Features dual oriented, parallel fibrillated slit film polyethylene fiber technology


• Features a multi-ply primary backing system


• Double nylon RootZone® provides better shock absorbency while minimizing infill migration



Monofilament P

olyethylene

Double Nylon Root Zone®

Multi-ply Backing

Tufte

d Constructio

n

E-Layer (optio

nal)

Infill

Slit Film

Polyethylene

Multi-ply Backing

Tufte

d Constructio

n

Infill

Monofilament P

olyethylene

Nylon Root Zone® (optio

nal)

Multi-ply Backing

Tufte

d Constructio

n

Infill

Slit Film

Polyethylene

Nylon Root Zone® (optio

nal)

Multi-ply Backing

Tufte

d Constructio

n

Infill

PURE GRASS


ASTROTURF® PUREGRASS® 6

8A Premium Turf That Knows No Boundaries For Performance.

Every coach dreams of a player with an exceptional all-around game. That’s the best way to think of AstroTurf® PureGrass®. PureGrass performs like a pro, indoors and out. Those features, along with the No Fill Required (NFR) technology, reduce the amount of infill required, and in some cases eliminate it altogether. It’s a premium, multi-purpose turf with a heavy nylon pile and thick nylon RootZone.

Players appreciate the uniform traction and ball response of PureGrass–and it is engineered to provide athletes with optimum range of movement, superior shock attenuation, proper energy restitution and stability. It’s a redefining technology from the brand that redefined turf.

AstroTurf® PureGrass® A premium high performance turf that simulates real grass in every imaginable way. It’s engineered for consistent performance and durability, as well as improved traction, impact absorption and ball movement. It’s an all-nylon, tufted monofilament for maximum wear characteristics.

• All-nylon, tufted monofilament turf with RootZone®

• Nylon fiber construction, proven more durable than polyethylene

• Designed for indoor and outdoor multipurpose uses

• Features No Fill Required (NFR) technology comprised of RootZone and extra plush design that eliminates the need for infill materials

• Multiple shock pad options, available factory-attached or site-installed

• Features proprietary, innovative nylon fiber with both excellent memory properties and significantly reduced abrasiveness

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Nylon Root Zone®

Monofilament E

xtrusion

Tufte

d Constructio

n

Factory

-Insta

lled pad (optio

nal)

Multi-ply Backing

Nylon Fibers

F I E L D H O C K E Y I N D O O R F O O T B A L L I N D O O R S O C C E R R E C R E A T I O N A L

ASTROTURF 12™ 8

8The Turf That Revolutionized The Game.

It’s one thing to reinvent a product. It’s another to reinvent a sport. AstroTurf systems have played a pivotal role in improving the sport of field hockey, beginning with its first use at the 1976 Summer Olympics in Montreal. Called a “Global” system, AstroTurf 12 is certified for Hockey World Cup play, and today is the most widely accepted and desired surface for hockey in the world.

Its tightly knitted Nylon pile is ideal for “wet pitch” play, speeding up the game while keeping ball roll uniform, predictable and safe. From the Olympic and Pan Am Games, to Men’s and Women’s World Cups, AstroTurf has shaped the sport and made it more popular and exciting.

AstroTurf 12. Game-changing technology from the brand that changed the game and is the only choice of elite programs and tournaments the world over!

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AstroTurf 12™A favorite among field hockey players for its playability. AstroTurf 12 is engineered with a premium knitted nylon system designed to provide uniform traction and consistent footing. It improves playability when it is wet, and absorbs water to maintain wet conditions longer.

• Features a premium Nylon 6, texturized monofilament fiber

• Knitted construction for unsurpassed durability

• Designed to meet FIH standards

• Low glare surface

• UV resistant

• Hydrophilic, so it absorbs water and maintains wet conditions longer

• Reduces watering and maintenance costs

• Available with a variety of shock pads

AstroTurf 12™. Is Your Team Ready To Step Up Its Game?

In the sport of field hockey, no turf enjoys a greater legacy among players and coaches than AstroTurf® brand systems.

Noteworthy AstroTurf 12 Field Installations

• University of Maryland

• University of North Carolina at Chapel Hill

• Wake Forest University

• Boston College

• College of William & Mary

• Duke University

• Old Dominion University

• Penn State University

• Providence College

• Rutgers University

• Syracuse University

• Temple University

• University of Iowa

• University of Vermont

• Michigan State University

• Ursinus College, home of the U.S. Field Hockey Hall Of Fame

• USA Field Hockey Training Sites—Virginia Beach, VA, and Chula Vista, CA

• 2008 Olympic Games - Beijing Olympics Centre, Beijing, China

League Endorsements

Knitted Constru

ction

Pad (optional)

Nylon Fibers

MAGICCARPET


ASTROTURF® MAGIC CARPET 10

8Maximize Your Facility’s Potential, Minimize Your Conversion Time.

Imagine. On Friday night, your facility hosts a football game. On Saturday morning, a trade show. And later that evening, another football game. With the innovative engineering behind the AstroTurf® Magic Carpet® II system, it can all happen. Because now your field conversions can happen in almost no time.

Magic Carpet II by AstroTurf has taken the technology of the original Magic Carpet System and the performance of taller pile synthetic turf systems and combined them into one package that will not only give your facility the highest quality synthetic turf on the market, but it will also allow you to get optimum use out of your facility.

The MC II utilizes the same mechanical concept as the original Magic Carpet System, but AstroTurf has taken a different approach to the development and design of the MC II system. Rather than building a conversion machine around one particular turf product, we have built a system that has the ability to convert various types of synthetic turf.

We’re making history...

AGAIN.

MAGICCARPET

Magic Carpet® IIConvert your field in two hours or less with Magic Carpet. Developed through extensive research and years of experience with convertible fields, Magic Carpet is the most advanced synthetic turf conversion system available.

• Virtually eliminates conversion labor downtime except for routine maintenance

• Uses a series of air jets to float the entire AstroTurf® surface over the stadium floor

• Stored as a single roll on a “floating” steel core that can be lowered into a covered pit, becoming part of the floor

• Rises to surface from storage pit Guided by hydraulically powered winch hooks, it floats off the steel core on a cushion of air

• Field painting can be permanent, semi-permanent or removable and needs no changes or adjustments as is sometimes required on existing multi-roll conversion systems

• Conversion time of 2 hours or less

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Northern Michigan University

Marquette, MI

U.S. Naval Academy

Annapolis, MD

INNO

VATI

ON

INNOVATION 12

Keeping our “cool” Under Pressure Continuing its legacy as the leading innovator in the synthetic turf industry, AstroTurf introduced astroflect™ Technology featuring Bonar Coolgrass®. This state-of-the-art technology reduces surface temperature when compared to a typical synthetic turf field.

AstroTurf is the first major brand of synthetic turf to offer this cutting-edge technology that allows the fiber to reflect infrared light and dissipate heat into the atmosphere instead of being absorbed into the yarn. Traditional fibers simply absorb this heat-causing radiation, which results in elevated surface temperatures.

8Astroflect™ Heat Reducing Technology

8Field Prefabrication Process

In an effort to continue its leadership role in an expanding industry, AstroTurf® has developed an exciting new process for constructing fields. AstroTurf’s PREFAB system significantly reduces installation variables, inconsistencies and install time.

PREFAB is a patented process in which permanent inlays (hash marks, numbers, arrows, logos and other ancillary markings) are installed in the controlled environment of a factory, not on site.

Once the completed turf rolls arrive on site, the

installation crew will have less work to perform to complete your installation–reducing time and costs. The PREFAB process can replicate

“ideal” conditions for every fields, eliminating variables like bad weather, crew skill levels and equipment, and installation techniques. This ensures that your field is installed flawlessly.

TM

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We Want to Make Buying Turf Fun Again

As a founding member of the Synthetic Turf

Council, AstroTurf and its suppliers and

employees live by a code of ethics that

promotes professionalism, honesty, respect

and accountability in all customer and vendor

relationships. We want our customers to enjoy

the process of buying a turf field and watching

it constructed. To this end, we value open

communications, especially on pricing and

scheduling issues.

Finally, we pledge to not denigrate or

negatively discuss our competitors–it doesn’t

work and it makes the sales process very

unpleasant for customers. An authentically

positive experience–hat’s our goal for

customers undertaking the challenging task of

purchasing such high profile product.

8We Love Keeping Turf “Green”

AstroTurf is committed to implementing green practices and making products that are better for the environment and athletes everywhere.

BioCel™ is proprietary polyurethane turf coating that combines soybean-based polyols and a highly refined form of the mineral lignite to create a recyclable, environmentally friendly backing system that reduces dependence on foreign oils and landfill waste.

Sustain PCT™ is an all-rubber infill made from post-consumer recycled tires. A typical AstroTurf field will keep up to 12,000 passenger tires out of landfills.

Sustain TPE™ is a recyclable infill made from thermoplastic elastomer. TPE is non-toxic, additive free, and can meet the most stringent requirements for heavy metal compliance.

Celceram™ is a reclaimed by-product of coal combustion power plants. AstroTurf uses this post-industrial material in its polyurethane coating.

TurfAide™ is a powerful microscopic technology, uniquely formulated to be a factory-applied antimicrobial protection for AstroTurf systems.

8Taking The LEED®

With a combination of recycled and reused materials, along with significant water conservation savings, GameDay Grass systems from AstroTurf can earn your project up to 12 points toward certification in the U.S. Green Building Council’s LEED® Certification program.

BioCel™

Sustain PCT™

Sustain TPE™

RESE

ARCH

F O O T B A L L S O C C E R B A S E B A L L S O F T - B A L L L A C R O S S E R U G B Y R E C -R E A T I O N A L

R&D 14

8University of Tennessee Center for Safer Athletic Fields

8R&D Without Compromise

After more than a year of intense planning, The University of Tennessee has partnered with AstroTurf® to create the Center for Safer Athletic Fields, which will compare natural grass playing surfaces to synthetic surfaces. With the goal of improving athletic performance and reducing injuries, this initiative will provide the most comprehensive, on-going comparison of synthetic surfaces to natural grass.

Located at the UT Institute of Agriculture’s East Tennessee Research and Education Center in Knoxville, the new turfgrass center’s geographic location will enable scientists to conduct research on a variety of surfaces from both cool and warm season climates.

The unique outdoor research facility will comprise 60 small-scale athletic research fields constructed from a variety of playing surfaces. UT turfgrass scientists

will compare the safety and performance of synthetic playing surfaces to natural grass surfaces. Field qualities will range from those employed for professional-level sports to surfaces used by schools, public parks and recreation fields.

While determining the safety and performance of AstroTurf® products compared to various natural turfgrass systems, UT turfgrass scientists will also monitor these relationships over time. Additionally, they will evaluate the environmental impacts of each system. The research should lead to the development of new, more accurate methods for testing the safety and performance of all synthetic turf systems.

AstroTurf differentiates itself in a highly competitive market by aggressively investing in R&D that brings tomorrow’s products to market today. AstroTurf products have been subjected to rigorous testing, both in the laboratory and on the field.

Shoe-Surface StudyAt the 2008 North American Congress on Biomechanics, a study conducted by a leading research university was presented which showed that the GameDay Grass 3D system from AstroTurf most closely replicated the performance characteristics of natural grass. The study examined peak torque values generated by cleated shoes interacting with a variety of synthetic turf systems, as well as with natural grass.

World Class AllianceIn a first-of-its-kind partnership, AstroTurf forged an alliance with global sports brand Reebok to study the interaction between athletic footwear and field surfaces. The goal of the collaboration is to share knowledge, create testing methods and develop product innovations that will im-

prove performance and reduce injuries for athletes of all ages, at every level of sports.

®

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8Complete Vertical Integration

The only one from start to finishAstroTurf products are the only brand of synthetic turf products manufactured in a truly vertically-integrated process. AstroTurf can manufacture and produce its own component for each aspect of a synthetic turf system – from yarn to coating to tufting to backing. All of this takes place in over 815,000 square feet of manufacturing space by over 400 dedicated employees in Georgia and Alabama. As a result of this full-scale vertical integration, all components of the AstroTurf synthetic turf systems undergo extensive quality control measures, testing and inspection by members of the AstroTurf management team.

© 2009 GeneralSports Venue, LLC. All Rights Reserved.GeneralSports VenueSM is a service mark and GameDay Grass™, GameDay Grass XPe™, GameDay Grass MT™, GameDay Grass MP™, Fusion Turf® and Transition Turf® are trademarks or registered trademarks of GeneralSports Venue, LLC. AstroTurf® is an exclusively licensed brand of GeneralSports Venue, LLC. AstroTurf®, AstroTurf 12™, Root Zone ®, PureGrass®, Magic Carpet®, and E-Layer® are trademarks or registered trademarks of Textile Management Associates, Inc. AstroTurf is covered by one or more U.S. Patents including U.S. Patent No. 6,432,505, SRI PUB 030810.BioCel™ is a trademark of Universal Textile Technology. TurfAide™ is a trademark of Coatings Specialist Group.US COMMUNITIES 16

Public Endorsement At The Highest LevelAstroTurf is proud to be an official supplier for U.S. Communities, the nation’s largest purchasing cooperative, serving nearly 40,000 public agencies and non profits throughout the country. AstroTurf is the exclusive supplier of synthetic turf and a variety of other athletic surfaces through this unique contract.

8U.S. CommunitiesTM 8The U.S. Communities Advantage

8Finance/Leasing

If you’re ready to purchase an AstroTurf system, we’re ready to help makeyour purchase easier. AstroTurf offers a number of options forfinancing or leasing your synthetic turf system.

• Acquire 100% + financing (delivery, installation, consulting)• Upgrade or go upscale• Conserve capital for growth, expansion or emergency needs• Extend borrowing power• Align longer, fixed, flexible or special payment terms with special needs• Offers flexibility to do what is needed outside of budgetary cycles

8Warranty

The finest raw materials. The most advanced engineering. Extensive producttesting. Zero Tolerance precision construction methods. These are all reasonsto trust that your AstroTurf system will last for seasons to come.

But here’s one more reason to have confidence in your purchase:All AstroTurf products carry the most comprehensive third-party warrantyavailable in the industry. This should give you all the confidence in the worldthat when you purchase an AstroTurf system, you’re on solid ground.

Buying Power• Optional and non-exclusive contract• Competitively solicited contract by a lead public agency

Time & Resource Savings• Improve overall effectiveness of your purchasing processes• Competitively solicited contract fulfills bidding requirements

without going to an RFP

Cost Savings• No fees to participate• No minimum spending requirements

CredibilityU.S. Communities was established as a national structure for local and state agencies to make use of their collective purchasing power.

Executive HeadquartersDaltonRaleigh

Manufacturing OperationsBirmingham Dalton

Regional OfficesAustinBostonDetroitKansas CityMontrealPhiladelphiaPhoenixRichmondSacramentoSan Diego

Sales RepresentativesAtlantaBaltimoreCharlotteChicagoColorado SpringsColumbusHoustonLouisvilleNew York CityPittsburghSeattle Tulsa

For More Information:1-877-TURF HELP

[email protected]

“AstroTurf recently completed the first ever outdoor synthetic turf installation here at the

Russell Athletic Center. AstroTurf’s commitment to player performance and safety was a major factor in our decision.

With poor weather delays pushing back the installation of the base and drainage system–and training camp quickly approaching–

the team at AstroTurf stepped up and pulled off what may be the fastest installation of a football field ever. From installation of the first turf roll turf to final completion, the installation took less than 4 days. Feedback from our players and coaches has been overwhelming. This could not have happened without an amazing effort from AstroTurf.”

- Kevin Demoff, St. Louis Rams Executive VP of Football Operations/Chief Operating Officer.

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This paper is manufactured with electricity in the form of renewable energy.

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