asus user experience innovation workshop - v1.0
DESCRIPTION
This is the material used in ASUS user experience innovation workshop.TRANSCRIPT
DESIGN THINKINGUser eXperience Innovation Process Method and Tool
Steven Tseng , ASUS
DesignThinking
It’s a human-centeredapproach to innovation.
Jonney Shih
President, ASUS
Design Thinking is foreveryone.
Jonney Shih
President, ASUS
It is a discipline thatuses the designer’s sensibility and methodsto match people’s needswith what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.
Tim Brown
IDEO Co-funder
Design thinkers think about people first, then the business second. The
opposite is true for most companies.
Tim Brown
IDEO Co-funder
Design thinking is supported by a rich set of tools, processes, roles,
and environments. Designers know when to use the right tool at the right time.
Three Perspectives
Method
Human Centered DesignA
bs
tra
ct
Co
nc
rete
Ab
stra
ct
Co
nc
rete
Time
H C DHear Create Deliver
Observation
Stories
Themes
Opportunities
Solutions
Prototypes
Implementation Plan
HEAR●Observe ●Engage ●Define
Create●Ideate ●Prototype ●Develop
Deliver●Test ●Model ●Implement
Tools
interviewobservation
share-and-capture
synthesis
prototypingneed
insightgrouping
design challenge
brainstormingbeginner’s mind
co-design
storytelling
point-of-view
empathy
a day of life shadowing
Mechanical Instruments
to
ol
Observation
to
ol
Reminder
Reminder
Reminder
Reminder
Reminder
Interview
to
ol
Reminder
Reminder
•
•
•
•
Reminder
•
•
•
•
Reminder
•
•
Wallet Mapping
to
ol
…
Behavior Archeology
to
ol
Share-and-Capture
to
ol
storytelling ( )
quote surprise interest
Needs and Insights
to
ol
Need
activity
Insight
Grouping
to
ol
finding need
insight
Point-of-View (POV)
to
ol
[ ] [ ] [ ] POV
[ ] [ ] [ ]
Design Challenge
to
ol
finding need insight POV
Design Challenge
How Might We [Goal] + [How]
…
+ [ ] + [ ]
Design Challenge
hear
How Might We...
Goal: Enable people to enjoy the browsing
experience at the library
How: By shifting from physical to digital
books in a seamless way?
Design Challenge
hear
How might we improve maternal health
with mobile technologies for low-income
countries?
Brainstorming
to
ol
... ( …)
Storytelling
to
ol
who what when where why how
Prototyping
to
ol
Build to Think ( )
idea concept solution
Stay low fidelity ( )
Common Prototype Forms
Model
idea concept solution 2D 3D
low fidelity
Common Prototype Forms
Storyboards
Common Prototype Forms
Roleplay
Common Prototype Forms
Diagrams
( …)
Common Prototype Forms
Mash up
千里之行始於足下
ONE small step leads
ONE giant leap
Steven TsengInnovator and Facilitator
Design Thinker
UXIP Facilitator
Service Designer
Six Sigma Black Belt