November 1, 2002 Welcome to the 2002 Holiday Season at Four Seasons Town Centre! This press kit is designed to provide Triad media outlets with information about all of the events and activities happening at Four Seasons Town Centre, as well as information about retailing, the shopping center industry, and Holiday shopping in general. You will find information about several ground-breaking exclusive new programs at Four Seasons Town Centre, as well as a complete listing of events, promotions, and services scheduled for the Holiday Season. In addition, we have included resources for information about the shopping center industry, gift suggestions, and an updated version of our Media Guidelines. Please do not hesitate to give us a call if we can assist you with any of your Holiday stories. It is our goal to provide the media with timely information for any story regarding retailing, the holiday season, or any Four Seasons Town Centre event, promotion or service. We want to be your “one stop shopping” experience for all of your Holiday retailing and special interest stories! We look forward to seeing you soon at Four Seasons Town Centre and to working with you during the 2002 Holiday Season!

Wendy Ellis, SCMD Shannon Davis Marketing Director Assistant Marketing Director

At A Glance Calendar

November 8-12 Holiday Décor Installation

November 15

Santa’s Musical Arrival

Holiday Gift Wrap Centre Opens

Music Box Gift With Purchase Starts

Santa’s Helper Program Starts

November 16 Santa Photos Start

Indoor Snowstorms Start

November 29 Sounds of The Holiday Season

Daily Performances & Holiday Light Shows Start

December 5

Special Shoppers Day

December 6 Holiday Plush Puppy Gift With Purchase

Starts All Seasons. Every Reason. www.shopfourseasons.com

The Big News... Four Seasons Town Centre will be getting a brand new Holiday Décor program for 2002! The program, entitled “Sounds of the Season” is a custom-made musical themed program that includes a new Santa area and overhead décor throughout the center! Because it has been designed and built especially for Four Seasons Town Centre, no other mall in the world will have this décor program! We are proud to offer shoppers the Triad’s first

and ONLY custom Holiday décor program! The centerpiece of our exciting new Holiday décor program is, of course, the Santa Set. Santa’s new home includes a rotating 38’ Christmas Tree Music Box! The set also includes beautiful tower units, two smaller music boxes, an internal music and of course, thousands of beautiful lights! Other elements include characters depicting children singing or playing musical instruments. Children waiting to see Santa will be able to activate the characters, who will sing or play the instrument they are holding. In addition, there will be lighted and decorated trees in the concourse areas throughout the mall and the new program will add overhead décor to the center! Large hanging bells will decorate the open

courts along with musical wreaths. Garland chambeaus will be added to all of the entrance hallways! Even the outdoor entrance trees will get a new musical look! Live poinsettias will complete the look throughout the mall. The Sounds of the Season décor program has been designed and built in the USA by Carpenter Decorating, located in Shelby and Hickory, North Carolina. The program has a price tag of nearly $270,000 and took nearly 4,000 man hours to construct. The program includes more than 25,000 lights, 3,000 feet of garland, and more than 5,000 ornaments. More than 70 people used 30 gallons of paint, 80 sheets of plywood, 100 pounds of glitter, and 100 yards of fabric to build the program elements. It takes a crew of 10-12 to complete the installation. And speaking of….

Have You Ever Wondered….. ...what it takes to decorate a 1.3 million square foot shopping center for the Holiday Season? Installation will begin on Friday, November 8, 2002 at 9:00 pm and will continue through November 12th! Nearly all installation work will be completed during the overnight hours. We anticipate having the program completely installed by November 12th, but may finish some additional installation on November 13th and 14th. We are happy to accommodate the media during the installation process - just give us a call and plan to stay up late!

Big Promotional News A new décor program brings fantastic opportunities to reach customers and create Holiday Magic! Four Seasons Town Centre aims to please, with a host of promotions, events, and added value programs designed to put the entire family in the Holiday Spirit. Nothing puts you in the Holiday Spirit like snow and Four Seasons Town Centre has it! Our new décor will be accompanied by magical Indoor Snowstorms in the Performing Arts Amphitheater. These snowstorms will begin on November 16 and run through December 24. They will take place Monday – Friday at 6pm and 8pm, Saturdays at 12pm, 3pm, and 6pm, Sundays at 2pm and 4pm, and on Christmas Eve at 9am, 12pm, and 4pm. Each snowstorm will last approximately 10 minutes. (The technology is our secret, but the “snow” is completely harmless and will not leave a residue on anything!) Entertainment and support of the arts community has always been a cornerstone at Four Seasons Town Centre - so much so that we commissioned our new Holiday décor program in a musical theme. This year, as we host the “Sounds of the Holiday Season” performance series, each performance will include a dazzling Holiday Light Show. Dancing lights that move in time to the music will adorn the trees in the Amphitheater! This year, the festivities begin with “Santa’s Musical Arrival” and a partnership with the Greensboro Symphony. The Greensboro Symphony Brass Quintet and the Greensboro Symphony Youth Strings will

provide the beautiful music for our inaugural Holiday Light Show - and of course the arrival of the man in red! From area school and college groups to church choirs to professional entertainers, daily live music and performances are just another festive touch that can only be found at Four Seasons Town Centre! Adding value to shopper purchases is another Four Seasons Town Centre tradition. This year, shoppers that present $200 in same-day Four Seasons Town Centre receipts will receive a FREE limited edition Sounds of the Season Music Box. This custom designed music box is an exact replica of the Centre Park decor and plays the timeless Holiday classic “O’ Christmas Tree.” The promotion starts Friday, November 15, 2002 and is valid while supplies last.

At Four Seasons Town Centre, we wrap gifts FREE - 365 days a year! During the Holiday Season, we take this service a step further and open a special Holiday Gift Wrap Centre! Shoppers need only bring their receipt, their gift, and a box from the store where they made their purchase and our specially trained team of more than 30 gift wrappers will take care of the rest! This year, that service will include a custom designed one-of-a-kind gift wrap that matches the “Sounds of the Season” décor theme. The Holiday Gift Wrap Centre will open on Friday, November 15th and will be located on Level Two next to the Mall Office! FREE Gift Wrap will be available as well as premium gift wrap for a small charge during all mall hours through December 24th.

Our Santa Photos Are Special Did you know that at Four Seasons Town Centre, our Santa is the “REAL” Santa! Christmas 2002 marks the 14th year this real-bearded character has been with us, not to mention that he is the ONLY Santa ever “on duty” at Four Seasons Town Centre. There are many children in the Triad who have never been to see any other Santa - EVER! But what makes our Santa extra special is that he remembers these children from year to year. The priceless look on the face of a child who Santa has remembered by name is something you won’t want to miss! Many area families plan special trips and have special traditions that center around a visit to St. Nick at Four Seasons Town Centre! Part of our tradition at Four Seasons Town Centre is the “Our Santa Photos Are Special” campaign. Twenty cents from the sale of every photo with Santa will be donated to local

organizations that provide mentors for children. To date, more than $20,000 has been raised for local charities like YMCA, YWCA, Communities In Schools, and Big Brothers/Big Sisters through our photo programs alone. This year, the program is sponsored by Smith Stokes Automotive and WHTZ Radio and we hope to raise more than $5,000!

Other Holiday Happenings…..

Santa’s Musical Arrival Santa’s Musical Arrival at Four Seasons Town Centre is November 15, 2002 at 7:00 pm in the Performing Arts Amphitheater. It’s the official start of the Holiday Season and a long-standing Four Seasons Town Centre tradition! It’s a great way to bring the Holiday spirit to your newscast or publication, as well as a wonderful Holiday photo opportunity! This year, in keeping with our “Sounds of the Season” theme, the Greensboro Symphony Brass Quintet and the Greensboro Symphony Youth Strings will entertain area families and welcome the man in red! This event will also premier our Indoor Snowstorms and Holiday Light Show to the public. Santa does not pose for photos at this event, so families can sit back and enjoy the show without having to worry about saving a place in a lengthy “first day” photo line.

Special Shoppers Day This year’s Special Shoppers Day will be held on Thursday, December 5th from 10am-1pm. It’s a fantastic story - area high school students and adult volunteers from American Express pair up with a “special” shopper to help them shop for their Holiday gifts. The event, which is hosted by the Greensboro Mayor’s Committee for Persons With Disabilities, is free for the shoppers and a heartwarming reminder of the true meaning of the Holiday Season. Highlights of the day include special entertainment, discounts and gift suggestions from participating Four Seasons Town Centre stores, refreshments, and a visit with Santa!

Sounds of the Holiday Season Four Seasons Town Centre offers entertainment in the Performing Arts Amphitheater beginning November 15th and DAILY Holiday performances starting November 29th! Part of our continuing efforts to support the Triad arts community, the “Sounds of the Holiday Season” performance series features amateur music, dance, and drama performers as well as professionals from organizations like the Greensboro Symphony, Greensboro Ballet, and Greensboro Oratorio Society. In addition, we regularly feature school, college, and church performing groups, from choirs to jazz combos to jump rope teams, and everything in between!

Four Seasons Town Centre is the only shopping facility to offer this type of venue year-round as well as the only center to offer daily performances throughout the Holiday Season. In fact, our competitors have either restricted Holiday Performances to small groups under 20 or have eliminated them entirely. To date, more than 5,000 students have had the opportunity to perform at Four Seasons Town Centre and the center has provided more than $15,000 in funding for area arts organizations. We have no plans to stop now!

There are 39 shopping

days in this year’s official

Holiday Shopping

Season, which runs from

November 15 through

December 24th!

Holiday Plush Puppy Gift With Purchase At Four Seasons Town Centre, we strive to make shopping a special experience and to reward our customers with added–value promotions! This year, we have added a second Gift With Purchase promotion in partnership with Ann Crittenden Hallmark. Shoppers that present $150 in same-day Four Seasons Town Centre receipts at the Guest Services Centre starting Friday, December 6th will receive a FREE Holiday Plush Puppy compliments of Ann Crittenden Hallmark! Its just one more way we thank our customers for choosing to shop at Four Seasons Town Centre!

Santa’s Helpers Looking for a great story about “go the extra mile” customer service? Our Santa’s Helper program is just the ticket. How many retail establishments do you know of that give out 60,000+ pieces of free candy during the Holiday Season? Found any stores that will carry shopper’s packages to their cars? How about a mall that will pick up the tab for a customer’s Holiday purchases? We can’t give away all our secrets, but we can tell you that these things happen regularly during the Holiday Season at Four Seasons Town Centre! Call us for details!

Holiday Specialty Stores Four Seasons Town Centre will welcome the following Holiday Specialty Stores this Season: Beljay Perfumes offers national brand perfumes specializing in discontinued and hard to find brands. Candle Boutique offers a variety of scented candles and accessories. The Carolina Dynamo/Greensboro Twisters Team Store offers Dynamo and Twisters team apparel and gifts. Christmas Cove offers personalized Holiday ornaments. Chuckies offers novelty caricatures. Comfort Zone offers therapeutic health items including hot/cold packs. Cricket offers mobile phones, service, and accessories. Deck the Halls offers hand-painted Holiday ornaments. Shoppers can build their own computer system at Dell Computers, one of America’s largest computer companies! Dragon Seed II offers Asian furniture, home accessories, silks, bamboo, and bonsai. Geppedo Dolls designs and retails fine porcelain dolls. Happy Feet offers a variety of soft shoes and slippers. Hickory Farms offers variety of specialty foods and gift packs. International Handbags offers a variety of handbags. Lego offers children’s favorite creative building toys including Bob The Builder. Moravian Cookies offers delicious Moravian Cookies and gifts. R&K Jewelry offers fine Silver and costume jewelry. Sprint PCS offers mobile phones, service and accessories. Tis the Season offers Christmas décor, trees, ornaments, gifts, and more. Tumbleweed Pottery offers pottery and gifts. Tupperware offers creative storage solutions. Many of these specialty stores are already open for business, and all will be open by November 15, 2002. Some offer unique products that are only available for the Holiday Season. Others are test marketing a new “retail concept” to determine if their product will make a viable year-round retail business. And still others are opening second or third locations to capitalize on the Holiday retail selling season. They all add a special festive touch to our Holiday merchandise mix!

There are only three

days during the entire year that

Four Seasons Town Centre

closes; Easter,

Thanksgiving, and

Christmas!

Mall-Wide Gift Certificates And speaking of “go the extra mile” customer service, Four Seasons Town Centre is the only shopping center in the Triad with a full-time corporate gift certificate salesperson. Its just one more way that we provide an extra level of service for our valued customers. Perks of our program include FREE delivery, personalization, customized gift programs, both in-mall and online purchasing, and beautiful packaging that really looks like a gift - at no extra charge and with no per certificate purchasing fee.

Visit Us At Our Other Address Four Seasons Town Centre offers an extensive web site packed with information at www.shopfourseasons.com! You’ll find a complete merchant directory, sales and specials, event listings, entertainment schedules, Holiday Hours listings, gift certificate information, and a complete list of all the services offered at Four Seasons Town Centre! It’s a great resource for any of your Holiday stories and can often provide you with quick information!

Holiday Resources At Four Seasons Town Centre, we can help you find information about retailing in general and about shopping center industry trends. We offer the local media access to the following resources: The International Council of Shopping Centers ICSC is the trade organization for shopping center owners, developers, and management officials. Visit them at their web site at www.icsc.org - you’ll find weekly sales results from shopping centers nationwide, quirky holiday facts, and the hottest gift ideas this Holiday Season in the Holiday Watch section. The 2002 Holiday Watch report will be available online on November 8th! Or, call us for access to their extensive library. ICSC offers information about every aspect of the shopping center, retailing, and property management industry to its members and is an invaluable resource. Trends In Local Retailing We can help put you in touch with the latest retail happenings and trends. Will it be a promotional retail season or a more price-point oriented one? Are local retailers expecting to do well? We can connect you to almost any type of retailing information. Gift Suggestions We can help you find out what’s hot and what’s not - both locally and nationally! With access to over 200 retail stores as well as retailing trade publications, the Four Seasons Town Centre team can help you find great gift suggestion information. Fun Holiday Facts Need some fun facts about retailing and Holiday shopping? We can help! For example... • The Holiday song played most frequently last year was Jingle Bells. • The average number of days it took to decorate a mall for the

holiday season was 8 days. • The average number of pictures that were taken with Santa per mall

in 2001 was 10219. • More than 20,000 children visited Santa last year at Four Seasons

Town Centre! • More than 94% of all shopping centers offered extended Holiday

Hours at some time during 2001. • The average mall wrapped 3,709 gifts - FSTC wrapped nearly 12,000! We have tons of Holiday oriented information at our fingertips and are happy to share! Chances are, if we don’t know it, we can at least help you find it!

Retail Resources…. Holiday Hours….

Mall Shopping Hours Regular mall hours are: Monday—Saturday 10am - 9pm Sunday 12:30 - 6pm Four Seasons Town Centre will keep special Holiday Hours on the following days:

November 11/27 10am-6pm 11/28 Mall Closed 11/29 8am-9pm 11/30 9am-9pm December 12/14 8am-10pm 12/15 11am-8pm 12/20 8am-10pm 12/21 8am-10pm 12/22 11am-8pm 12/23 8am-10pm 12/24 8am-6pm 12/25 Mall Closed 12/31 10am-6pm January, 2003 1/1/03 10am-6pm

Note: Department store hours may vary. Mall stores may choose to keep special promotional hours if they wish to do so.

Four Seasons Town Centre makes every effort to accommodate the news media. It is our intention to provide the news media with current and accurate information regarding any story. However, Four Seasons Town Centre is private property and it is our responsibility to insure an environment that is safe and conducive to conducting business for our merchants. We ask the members of the media to respect the following guidelines: Members of the media must obtain prior permission from Mall Management or ownership to do the following: • Speak with Four Seasons Town Centre merchants. • Speak with Four Seasons Town Centre shoppers. • Take video or photos of the interior or exterior of Four Seasons Town

Centre - including the parking lots. • Conduct “live shots” from the interior or exterior of Four Seasons Town

Centre - including the parking lots. All questions regarding Four Seasons Town Centre as a whole must be addressed by Mall Management. We are happy to arrange interviews with the appropriate parties for your story with prior notice. Members of the media may not park in fire lanes or loading docks, except with prior permission for a live shot. Merchant Bureau Some of our merchants are authorized to speak with the media on behalf of their store - some are not. The Four Seasons Town Centre marketing team can connect you directly with merchants who can and will give you interviews. It is helpful to us if you can give us an indication of what kind of information you are seeking from the merchants so that they are prepared for your visit. In the event of an emergency situation, members of the media should report to the Mall Office, located on Level Two by Brookstone. A spokesperson will meet with, update, and assist the media as much as possible. Interviews and information will not be distributed at any other location on the property. Members of the media who are found in other areas of the property will be escorted to the Mall Office. Again, the Four Seasons Town Centre staff is happy to assist the news media. If you need specific information related to Four Seasons Town Centre, retail or shopping centers, please be sure to let us know. We will make every effort to provide you with the information you need. Mall Office hours are 8:30 am to 5:00 pm, Monday through Friday. On the weekends during mall hours, call 292-0171 and ask to have one of us paged. If you need information after hours, please call the cell number listed for Wendy Ellis until November 24th. Beginning November 25th, call the pager number listed for Shannon Davis. Remember, you must call prior to your arrival so that we can let our Security know that you will be on the property. Thanks for your assistance!

If you would like to do a story or live shot at Four Seasons Town Centre, please call: Wendy Ellis, SCMD Marketing Director Office: 299-9230 x 125 Cell: 210-6384 Pager: 333-8943 Email: wkellis1@bellsouth.net Note: Wendy will be on maternity leave beginning November 25th. Please call Shannon Davis after November 25th. Shannon Davis Assistant Marketing Director Office: 299-9230 x 161 Pager: 333-8885 Email: fstcsd@bellsouth.net Jason Whitley General Manager Office: 299-9230 x 149 Email: jwhitley@kourycorp.com Chris O’Leary Assistant Property Manager Office: 299-9230 x 122 Email: coleary@kourycorp.com Mall Office Office 299-9230 Fax: 299-9969

News Media Guidelines…. Contacts....

400 Four Seasons Town Centre Greensboro, NC 27427