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S A T U R D A Y , J U N E 2 2 , 2 0 1 3

At the Intersection of Fresh Prepared Food andBaby Boomers is Success.

When food retailers are looking for avenues of opportunity to grow

sales they can leverage ready-2-eat and heat-N-eat fresh prepared

grocerant niche options to find success. Jim Hertal, managing partner

with Willard Bishop said “there is much turmoil caused by consumer

shifts. Baby boomers, with incomes falling, are fading in importance

and convenience-oriented millennial consumers are on the rise,….

“fresh” format sales increases significantly led all formats. (numbers

below)

 

“The optimistic note for today is that real growth and not just

inflation is available today for food retailers and manufacturers who

know that to look for and embrace the future,” he said. “Amazon is

not the only e-commerce format that is likely to succeed going

forward,” he said. E-commerce food sales are expected to grow

`12.1% yearly.” Which are nice numbers albeit from a very low base.

 

On the other hand take a look at the numbers provided by Willard

Bishop. They found that “Traditional supermarket dollars increased

3.4% in 2012, but the market share of those stores remained steady at

46.5%. Hertel said “fresh” format sales increases significantly led all

Grocerant Consultant FoodIndustry Guru

 

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formats, he said. Fresh format sales rose 22.5% to $12.7 billion in

2012. Whole Foods enjoyed a same-store sales increase of 8.7%,

followed by The Fresh Market with a 5.7% gain in 2012.

$12.7 billion is a very good base to build from. While many grocery

stores and restaurants continue to scoff at ready-2-eat and heat-N-eat

fresh prepared food niche that $12.7 billion is in grocery alone not

that within restaurants, drug stores, dollar stores etc. Growing at22.5% a year in grocery is a very good number. If success does leave

clues a high growth rate is one of them.

Outside eyes can deliver top line sales and bottom line profits. Invite

Foodservice Solutions® to provide brand and product positioning

assistance or a grocerant program assessment. Since 1991 Foodservice

Solutions® of Tacoma, WA has been the global leader in the Grocerant

niche for more on Steven Johnson and Foodservice Solutions® visit

http://www.linkedin.com/in/grocerant or twitter.com/grocerant

Posted by Steven Johnson at 4:42 AM 

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