a.t. kearney personalized nutrition

Personalized NutritionAn Industry Disruptor?

Across categories, consumersdemand personalizationtailored to their lifestyleand preferences.

Personalized Nutrition

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Meanwhile theyincreasingly link foodand health, and aretracking themselvesmore than ever.



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With these shifts,they expect theperfect fit. Yet,today’s nutritionremains a one-size-fits-all system.




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It’s time to personalize nutrition.


Personalization respondsto the whole person.


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Age Genetics Environ-ment Emotions

Gender BehaviorDisease


Scientific advancements enablepersonalization.

Diagnostic and monitoring tools enable the collectionof data that can be used in personalized nutrition algorithms.


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Digital capabilities improve connectivity and communicationbetween personalized nutrition providers and consumers.

Nutrigenomics enable the analysis of phenotypic, genotypic,environmental, and behavioral data to understand nutritional needs.

Modifying food achieves target nutritional profiles, madepossible by advancements in nutraceuticals and biofortificationin food manufacturing.


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Top firms are betting big. Nestlé has investednearly $250 million in personalizing nutrition.



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How can food retailers and producersrespond?

Determinewhere to playacross thepersonalizednutrition valuechain. Can you moveup or down thevalue chain?

Assesscapabilitiesto enablepersonalizednutrition.Can you do thistoday? What areyour breakingpoints?

Reviewpartnershipto determinepersonalizationcapabilities.Have you testedthe waters forstrategic collab-oration andinnovation?

Considernew threatswhere personal-ized nutritionmay impact yourbusiness. Where mightyou lose or gaincustomers?


Three takeawaysPersonalized Nutrition

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1Personalizednutritionwill take root,disrupt theindustry, andbe availableto all.

2The foodand healthindustrieswill convergeto serveconsumers.

3Companiesthat takeaction nowwill lead thefuture of foodand health.



A.T. Kearney is a leading global management consulting firm with o�ices in 40 countries. Since 1926, we have been trusted advisors to the world’s foremost organizations. A.T. Kearney is a partner-owned firm, committed to helping clients achieve immediate impact and growing advantage on their most mission-critical issues. For more information, visit www.atkearney.com.

For more information about A.T. Kearney’s insights on Personalized Nutrition:

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a.t. kearney personalized nutrition

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