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Copyright © 2018 The Nielsen Company (US), LLC. Confidential and proprietary.

Established in Vietnam since 1993, Nielsen Vietnam Ltd. has become the country’s leading market research agency that offers full service capability and local knowledge across qualitative, quantitative, media, sales & marketing effectiveness and retail measurement lead covering FMCG, Consumer Products, Automotive, Finance, Pharmaceuticals, Telecommunications, Industry & Manufacturing, Real Estate and Tourism. We study consumers in more than 100 countries including Vietnam to give our clients the most complete view of trends and habits worldwide. And we’re constantly evolving, not only in terms of where we measure, or what we measure but also in how our insights can help our clients identify pockets of organic and inorganic growth, driving sustainability and profitability. Nielsen Vietnam has conducted more than 2 million interviews a year & has a continuous monthly nationwide Retail Audit Service covering 36 categories since 2012.

Ho Chi Minh Head Office Level 04, Centre Point Building, 106 Nguyen Van Troi, Phu Nhuan Dist., Ho Chi Minh City, Vietnam TEL: +84 28 3997 8088

Hanoi Office Level 03, Song Hong Parkview, 165 Thai Ha, Dong Da Dist., Hanoi, Vietnam TEL: +84 24 7304 2288

[email protected]

www.nielsen.com/vn

www.facebook.com/vietnamnielsen


Vietnam continues to be an exciting market with full of opportunities and challenges at the same time. In last 4 years, we have witnessed significant evolution of retail landscape and consumer behaviour, which leads to great volatility in growth. As a result, companies need to be better informed. Decision-making can no longer rely on gut feel and historic trends, as change would stand before us. Indeed, businesses now have to make decisions faster based on “What’s next” in their own industry and in this market. Organic growth will certainly slowdown, especially in key cities of Ho Chi Minh and Hanoi. For this reason, companies need to look at emerging markets within the country.

In today’s world, information is everywhere and as easy as it is to jump on the Internet bandwagon, it is hard for brands to discern what really matters. That is a new challenge of “Big Data” and this is where Nielsen can help. Each year, we are able to deliver actionable insights with greater speed and precision, using new forms of technology to consistently provide greater findings of what drive the changes in this market. No matter what change looks like, we help our clients know their next move.

This version is a complication of Nielsen findings over the past year. Based on these findings, we identify emerging trends which will impact businesses in next 10 years, and our hope is that the Nielsen Vietnam Pocket Book will serve as a first-stop reference when you have any questions about the market and your area of interest. We have again included our own proprietary research as well as figures from the Vietnam Government Statistics Office.

Know What’s next and you will get there first.

NGUYEN HUONG QUYNH

Managing Director, Nielsen Vietnam


The Conference Board® Global Consumer Confidence Survey is conducted in collaboration with Nielsen measures perceptions of local job prospects, personal finances and immediate spending intentions. Consumer confidence levels above

and below a baseline of 100 indicate degrees of optimism and pessimism, respectively.

Source: GDP and Inflation reflects % change per annum to Q1 2018 Economist Intelligence Unit (EIU)/local governments where not available in EIU

Countries where economic growth is highest also show have some of the most optimistic consumers

CONSUMER CONFIDENCE INDEX

CONSUMER CONFIDENCE INDEX

7

The Conference Board® Global Consumer Confidence Survey is conducted in collaboration with Nielsen.

Q2

2018

Q2 2018

vs Q1

2018

GDP (% change pa) Inflation

THAILAND 102 -7 4.6 1.3

INDIA 124 -6 7.4 4.9

VIETNAM 120 -4 6.9 3.8

JAPAN 83 -4 1.3 0.6

KOREA 56 -3 2.9 1.5

TAIWAN 76 -3 3.3 1.7

SINGAPORE 94 -3 3.8 0.3

PHILIPPINES 127 -2 6.9 4.8

NEW ZEALAND 102 -2 2.7 1.5

CHINA 113 -2 6.7 1.6

HONGKONG 105 -2 3.5 2.1

GDP (%

change pa)Inflation

Q2

2018

Q2 2018

vs Q1

2018

4.5 1.3 MALAYSIA 117 13

2.5 1.9 AUSTRALIA 93 2

5.2 3.2 INDONESIA 127 0


WHAT ARE THE TOP TWO CONCERNS IN THE NEXT SIX MONTHS? Q2 2018

WHO’S SPENDING, SAVING AND INVESTING? Q2 2018

Type of concern

After living expenses, how is spare money spent

%

%

IN = India ID = Indonesia

8

The Conference Board® Global Consumer Confidence Survey is conducted in collaboration with Nielsen.

30

16

40

27

1018

32

25

1317

2317

1116

42

29

15

3428

32

22 2328

40

15 17

24

52

39

22

0

10

20

30

40

50

60

APAC AU CN HK ID IN JP KO MY NZ PH SG TH TW VNHealth The economy

Bars reflect Q2 2018. Table shows comparison to Q1 2018

APAC AU CN HK ID IN JP KO MY NZ PH SG TH TW VN

Health 4 -3 5 0 -3 3 5 -3 -1 0 1 -3 -5 -10 1

The economy 1 0 2 3 2 -1 1 2 -4 -2 -1 1 5 1 -1

64

48

64

72

66 6560 61

64

45

71 6964 65

70

54

31

64

29

46

55

35 36

43

35 34

4944

33

49

0

10

20

30

40

50

60

70

80


Putting into savings Holidays / vacations


Putting into savings 0 5 0 4 1 2 -2 2 -1 -3 3 4 -3 -1 -3

Hol idays / vacations 1 -2 3 -1 2 1 -2 -3 2 4 2 -2 -5 1 3

Health has become the top concern across Asia Pacific. Consumers in Vietnam, China and Japan are more concerned (in top 5 market globally) about health and is

increasing steadily over time.


2.2% 2.2%1.7% 2.1% 2.3% 2.4% 2.1% 2.3% 2.0% 1.9%

2.2%2.9%

1.9%

2.1% 1.6%

3.5%2.8% 2.6%

2.9% 3.3%

4.4%

5.1%

3.6%4.2%

3.9%

5.9%

4.8% 4.9% 4.9%5.3%

MATYA

MATTY Q3 16 Q4 16 Q1 17 Q2 17 Q3 17 Q4 17 Q1 18 Q2 18

Unit Value Growth Volume Growth Nominal Growth

FAST MOVING CONSUMER GOODS MARKET DYNAMICS Weighted average – APAC – 14 countries

Color coding indicates growth or declining trend compared to same 6 month period year ago Average volume growth of Q4’17 & Q1’18 vs Q4’16 & Q1’17. Vietnam represents latest annual growth; no 2016 % growth available for comparison

9

MAT

YA

MAT

TYQ3 16 Q4 16 Q1 17 Q2 17 Q3 17 Q4 17 Q1 18 Q2 18

WHERE ARE THE FMCG GROWTH OPPORTUNITIES?

Avg. volume growth decreasing versus last period

Avg. volume growth increasing versus last period

Average volume growth Q1 2018 & Q2 2018

INDIA (+9.5%)

INDONESIA (-0.4%)

VIETNAM (+1.2%)

HONGKONG (+2.2%)

THAILAND (-3.9%)

CHINA (+3.2%)

AUSTRALIA (+1.3%)

TAIWAN (-0.7%)

SINGAPORE (-0.9%)

KOREA (-0.8%)

PHILIPPINES (+0.8%)

NEW ZEALAND (+1.6%)

MALAYSIA (+5.4%)

JAPAN (+0.6%)

The Asia Pacific continues to be a dynamic region of

change. In recent months, there was a flood of events that

could fundamentally change the playing field in the region.

The Korean Peninsula is on the precipice of change with

April’s historic summit between the leaders of North Korea

and South Korea greatly increasing prospects of a formal

peace treaty. In May, a new political party was voted into

power in Malaysia for the first time in 60 years, heralding

major political and economic reforms. Meanwhile, China’s

Belt and Road initiative continues to be a major topic for

countries and companies alike and is set to provide many

opportunities and challenges for the region.

Behind the headlines lies the relatively normal backdrop of

continued economic expansion and growing opportunities

in many of the region’s markets. With increasing

populations, rising disposable incomes and rapidly

connecting lifestyles, the Asia Pacific is quickly expanding

its influence on the global economy.

Across the region, Vietnam, India, China and the

Philippines boasted the highest economic growth for the

quarter, supported by strong and growing consumer

confidence in these markets. While there is always a

myriad of reasons behind a country’s economic growth,

there are some commonalities between these markets

that contribute to their healthy outlook. For example,

accelerating urbanisation and increasingly youthful

populations are creating bigger workforces with more

disposable income, which in turn is boosting domestic

demand in these countries.

Laura McCullough

Marketing Effectiveness & Sales Effectiveness Practice Leader: Developing Countries

GDP & INFLATION

6 6.6 6.8

6.2 6.2 6.6

4.9

2.6 3.4

4.8 4.4 4.4 4.6 4.3

2016 2017 2018 2019 2020 2021 2022

GDP Inflation

22354 22708

23707

24808 25259

25551 25705

2016 2017 2018 2019 2020 2021 2022

Exchange Rate - Local Currency (USD$)

Exchange Rate - Local Currrency (USD$)

EXCHANGE RATE

Source: Nielsen What’s Next in Vietnam – Forecasting Tool

POPULATION

Source: Nielsen What’s Next in Vietnam – Forecasting Tool

94 95

95.7 96.4

97 97.7

98.3

2016 2017 2018 2019 2020 2021 2022

Population

47 49 52 54 55 56

131 131 132 132 132 133

2016 2017 2018 2019 2020 2021

Internet users Mobile subscribers

Million people

INTERNET USERS

Per 100 people

3.2%

1.6%

11.3%

Total FMCG TT Urban MT Urban

Source: Nielsen Retail Index – Total Urban (TT + MT) – Versus year ago

Fast moving consumer goods dynamics – total urban (traditional trade + modern trade)

1.1% 1.0% 1.1% 1.1% 0.8%1.2% 1.0% 1.0% 1.1%

2.0%

4.9%

1.2%

5.4%

4.4%

5.0%

1.1% 0.8% 1.6%

3.2%

5.8%

2.3%

6.5%

5.2%

6.2%

2.1%

1.8%

2.7%

MAT YA MAT TY YTD YA YTD TY Q1'17 Q2'17 Q3'17 Q4'17 Q1'18 Q2'18

Unit Value Growth Volume Change (Weighted Value) Nominal Value Growth

82%

18%

VALUE CONTRIBUTION AND growth – MAT Q2-2018

Source: Nielsen Retail Index

TOTAL VIETNAM (URBAN) – MANUFACTURER PERFORMANCE – FMCG

Vietnam’s FMCG performance in first quarters is usually strong due to the Tet holiday period and Tet sales in Q1 last year were at record levels. But this year growth was slower than expected, possibly due to changing consumer behaviour toward the holiday. There are indications that consumers are looking to enjoy a simpler Tet experience. Manufacturers can either take that change as an inevitable impact on their business or seek opportunities for new and innovative ”whitespace” from which they can tailor their product offerings to make sure that they stay relevant to consumers.

Across retail channels, although Traditional Trade including “wet markets” still dominates in Vietnam, Modern Trade has gained impressive momentum. Since 2012, the number of convenience stores has nearly quadrupled and Minimarts comprised the most store openings in both 2016 and 2017. Health and beauty and modern drug stores have also expanded quickly, doubling in the past two years. Modern retailers will look to continue to expand and invest in improving their stores to attract more shoppers. The future outlook of small-format modern stores is very optimistic as the growth of the Modern Trade channel is set to further accelerate. However, it will no longer be a one-size-fits-all Modern Trade strategy. The channel playbook has to be looked into at a much deeper level to reflect the diversity in shopper missions and to build efficient in-store strategies.

NGUYEN HUONG QUYNH

Managing Director, Nielsen Vietnam

Nielsen Vietnam


“2018 should be a year of innovation and new launches as consumer behaviour continues to evolve. The winners will be the companies that persistently invest in better understanding of evolving desires and needs and in ensuring execution excellence.”

Nguyen Huong Quynh Managing Director

QUOTE

107 109

111 114 115 114 115

112

107 107

112

117 116 115

124 120

Q2 2016 Q3 2016 Q4 2016 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018

Asia Pacific Vietnam

VIETNAM RANKED 5TH GLOBALLY IN TERMS OF CONSUMER CONFIDENCE

VIETNAMESE REMAINS SHOWING POSITIVE CONFIDENCE INDICATOR

POSITIVE ABOUT JOB PROSPECTS

SECURE ABOUT THEIR FINANCES

READY TO SPEND

73 71 77 76

69 69 75 71

54 51

64 55

Overall, we continue to see a stably high confidence level among Vietnamese consumers throughout the past 3 years. The good momentum of economy growth across industries combining with the positive signals of foreign investment flows, increasing household income and growth-oriented government policies could translate into optimism of our consumers. Besides, the consistent trend could be influenced by the build-up and positive sentiment towards the personal finance status as well as immediate spending intentions.

Emerging markets like those in Southeast Asia region have been noticed as an important region for long-term growth of consumer-facing businesses for quite some time now. This statement is likely due to many advantages that this group could bring such as young and fast-growing population coupled with rapid and consistent economic growth experienced in many markets. And high levels of consumer confidence could be one of these advantages too.

DANG THUY HA

Director, Consumer Insights, Nielsen Vietnam

Source: Study What’s Next In Emerging Markets Study, 2018

0-14 years

15-19 years

(Gen-Z)

20-34 years

(Gen-Y)

35-49 years (Gen-

X)

50-64 years (Baby Boomers)

65+ years (Silver Gen)

SHARE OF POPULATION

7% 23% 27% 21% 14% 8%

22% 21% 18% 11% 21% 7%

20

15

2

02

5

+0.8M +0.2M -3.5M +3.4M +3.7M +3.6M

Vietnam has notably youthful compositions. With effective analysis, companies can gain important clues to tap into market opportunities early as the youthful cohort move from being dependents to significant contributors to the workforce, capable of powering a strong business environment and economy.

However, consumers are living longer, and in Vietnam the proposition of people aged 50 and older is increasing. Projection shows that by 2025, nearly 29% of Vietnam’s population will be more than 50 years old. With this rising proportion of aged population, white-space opportunities abound for manufacturers, media, retailers and service providers that can address the special needs of this segment. It is good to start some discussions now around strategic growth plans and investment to ensure aged people are active, engaged and contributing members in the community and workforce.

AGING

POPULA-TION

• Negative economic growth, less investment

• Smaller working population

• Shrinking industries reliant on labour e.g. nursing, construction

• Labour reform including family friendly policies & retirement age

• Technology and robotics replacing labour shortages

• Health food and supplements for aging people

• Delivery services and in-home care for aged segment

• Aged-friendly packaging – larger letters – icons and labelling systems

• Aged-friendly retail layouts

YOUNG POPULA-

TION

• Higher economic growth, more investment

• Number of workforce outweighs number of dependents

• Focus on education

• More spending power

• Infant & children focused

retail outlets and product

ranges

• Youth programming and

media

• Marketing toward young

families

SOCIETAL IMPLICATION POTENTIAL INDUSTRY

RESPONSES

Source: Study What’s Next In Emerging Markets Study, 2018

34% 40%

66% 60%

2015 2025

Urban Rural

% urban population by city size in people

49% 40%

3% 10%

6%

19% 26%

23% 23%

2015 2025<300K 300k-500k 500k-1M

1M-5M 5M-10M 10M+

% population by urbanity

Over the last ten years, Vietnam’s mid and mixed-density cities have grown, a pattern that is expected to continue through 2025. During this time, Vietnam will also experience a growth in its rural cities, as more people move to large

towns and small cities.

% change in population

0% 15%

109%

-45%

225%

6% 0% 14%

40%

-46%

109%

5% 0% 12% 27%

-100%

88%

0%

> 10 Million 10 - 5 Million 1 - 5 Million 500K - 1 Million 300K - 500K <300K

2015 2020 2025


“Rural and mid-density cities are the next frontier. As the infrastructure and job opportunities improve throughout these emerging markets, new centers for trade are sprouting up.” Gaurang Kotak Head of Consumer Insights Vietnam

QUOTE

The impacts of urbanization will not be consistent in different areas of the same country. Size, infrastructure, congestion, retail development and many other factors come into play. In Vietnam, nearly twenty five percent of the urban population are in cities of 1 million people plus. While these high-density cities face infrastructure challenges, rising congestion and an array of social issues, they’re also are home to large populations of comparatively affluent and time-poor consumers and represent a concentrated opportunity for convenience, on-the-go and health and wellness. On the other hands, when secondary cities and smaller urban regions become more developed, they could remain a strategic investment for companies looking to capture more growth. The consumers in these mid and mixed-density areas are already experiencing the benefits of urbanization, including increased exposure to mobile technologies and diversified media. This is rapidly pushing them to adopt more urban-like shopping behaviors. Many believe that this economic development will transform the consumer prospects in these places but represent different consumer needs, and companies should consider these differences in their offerings.

URBAN SEGMENTATION = DIFFERENT NEEDS

HIGH DENSITY

+ • Changing consumption

patterns • Increasing access to

infrastructure -

• Congestion, centralized consumption - Potential health, safety

and pollution issues

• Smaller pack sizes • More demand for

convenience, delivery, on-the-go solutions

• E-commerce and delivery options used to bridge gaps in consumer needs from existing retail environment

LOW DENSITY

+ • Growing consumption

demand -

• More limited infrastructure

• Large “stock up” pack sizes • Maturing category

evolution • Focus on “golden stores” • Technology leapfrogging

traditional retail evolution.

SOCIETAL IMPLICATIONS POTENTIAL INDUSTRY

RESPONSES

VIETNAM OUTBOUND TOURISM SOARS…

TOTAL VALUE

2012

3.5 USD Bn.

OUTBOUND TRIPS GROWTH IN ASIA PACIFIC 2016 TO 2021

2016

8.0 USD Bn.

Mya

nm

ar

Ch

ina

Ind

ia

Ind

on

esi

a

Vie

tna

m

AND PEAK UP EVEN HIGHER IN TET

Tourists in Tet 2018 is up +20% - 30% during Lunar New Year (vs. YA) with OUTBOUND travel contributes 50-70%.

Viettourist

80%

Fiditour

60% 50%

Viettravel

Outbound Domestic

DOMESTIC AND OUTBOUND TRAVEL TET 2018

Source: Future of Outbound Travel in Asia Pacific (2016 to 2021) report by MasterCard, vietnamtourism.gov.vn, cafebiz.vn, https://dulich.vnexpress.net

Top spending after necessities Q2’18 vs Q1’18

% Respondents say they will spend on this item after necessities

SAVINGS HOLIDAYS HOME

IMPROVEMENT

TECHNOLOGY PRODUCTS

70% (-3)

49% (+3)

38% (-4)

46% (+0)

OOH ENTERTAINMENT

NEW CLOTHES

46% (-5)

43% (+0)

41% (+3)

PAY MEDICAL INSURANCE PREMIUMS


VIETNAM AVERAGE # IN A HOUSEHOLD

2015 2000 2025

4.4 3.6 3.3

HOUSEHOLD SIZE & AVERAGE WAGES PER MONTH

4.49 4.31

4.13 3.96

3.81 3.76 3.70 3.60 3.60 3.50 3.50

0

50

100

150

200

250

300

350

400

450

500

0.00

1.00

2.00

3.00

4.00

5.00

Average HH size (person) Average wages per month (USD)


% Change

(+/-)

We

t m

ark

ets

Tra

dit

ion

al

gro

cery

Su

pe

rma

rke

ts

Pe

rso

na

l Ca

re

Co

nve

nie

nce

S

tore

s

Min

ima

rts

De

pa

rtm

en

t S

tore

Co

sme

tic

Sh

op

s

81 81 78 39 42 17 13 9 2018

2017

Where do consumers shop?

91 84 87 34 29 6 12 7

-10 -3 -5 +5 +13 +11 +1 +2

18.9 9.5 2.5 1.2 4.5 2.2 0.8 0.8 2018

2017

How often do they shop? Average per month

21.9 7.6 2.1 1.1 3.2 1.7 0.7 0.8

32 14 39 1 11 2 0 0 2018

2017

Channel spend most in?

46 10 36 - 6 1 1 -

Hyper-connectivity and busy lifestyles are influencing buying decisions of global consumers in general and Vietnamese consumers in particular. Today’s consumers want convenience at every stage of shopping and brand engagement with products and services.

However, convenience means different things to different consumers and it is increasingly important to understand the local trends centered around the need for convenience. There are six key factors driving consumers towards convenience and by understanding them, companies can adapt and enhance their solutions as consumer needs rapidly evolve. They are circumstances, culture, location, market maturity and technology. These key influences are driving the need for fast moving consumer goods (FMCG) towards convenience solutions tailored to cater to different segments of society and geographical areas.

Since consumers don’t articulate convenience directly, FMCG companies can get insights from consumer activities during their start-to-finish experience with products and solutions.

DOAN DUY KHOA

Director, Consumer Insights, Nielsen Vietnam


Question: Which product categories will you consider buying a premium offering (Spend more than average price for the

particular category?)

32% 31% 25% 42%

DAIRY PRODUCTS

BABY FOOD / INFANT FORMULA FRUIT JUICE

MEAT/SEA FOOD

43% 37% 36% 32%

COSMETICS ORAL CARE BODY CARE HAIR CARE


• Price Index is the index Nielsen use to determine price segments, which equals average price of SKU divided by average price of total category.

Price Tier BBDValue % Share - Vietnam | Period Ending FEB18 | Share of Total Category


Price Tier BBDValue % Share - 6 key cities | Period Ending FEB18 | Share of Total Category


BABY CARE FEM CARE HEALTH CARE

Source: Nielsen Retail Audit Data


HIGH-QUALITY MATERIALS OR INGREDIENTS

63%

SUPERIOR FUNCTION OR PERFORMANCE

50%

SUPERIOR STYLE OR DESIGN

49%

IT’S EXPENSIVE 25%

Question: A premium product is one that provides special, enhanced or exclusive benefits. What makes a product

premium to you?

FROM A WELL-KNOWN / TRUSTED BRAND

61%

FROM A LOCATION KNOWN FOR

SUPERIOR QUALITY

47%

PROVIDE SUPERIOR CUSTOMER EXPERIENCE

46%


60% of Vietnamese

consumers are

seeking for

NO ARTIFICIAL

COLORS

52% of Vietnamese

consumers are seeking

for

NO ARTIFICIAL

FLAVORS

53% of Vietnamese

consumers are

seeking for

LOW FAT/ FAT FREE

48% of Vietnamese consumers

are seeking for

LOW SUGAR/ SUGAR FREE

37% of Vietnamese

consumers are seeking

for

GMO FREE

38% of Vietnamese

consumers are

seeking for

ORGANIC

45 48

41 46

43 46

42 38 37

40 41 42

26 25 27 27 23 22 20 20 22 21 23 22 20

17 17 19 16

11

Q1/17 Q2/17 Q3/17 Q4/17 Q1/18 Q2/18

Job Security

Work/Life Balance

Health and Wellness

The State of Economy

Parents’ Welfare & Happiness

Source: The Conference Board® Global Consumer Confidence™ Survey Q1/2018, in collaboration with Nielsen


2015

23 MILLION PEOPLE

ANNUAL SPENDING $50 BILLION

38% OF TOTAL CONSUMER SPENDING

2025

40 MILLION PEOPLE

ANNUAL SPENDING $99 BILLION

48% OF TOTAL CONSUMER SPENDING

57% take advantage of special offer or promotion when shopping

61% search for information before buying

Expect a relevant and

personalized advertising

experience

54% Engage with other

viewers on social media

while watching

advertising

64%


“Many of our clients are finding that their market strategies and tactics for Vietnam must change more quickly than in the past as consumers are becoming more informed, demanding and agile. To win today and tomorrow, you must be constantly evolving your strategy to reflect new market realities.” Gaurang Kotak, Head of Consumer Insights Vietnam

QUOTE

Copyright © 2018 The Nielsen Company (US), LLC. Confidential and proprietary. Visit us at : www.nielsen.com Source: Nielsen Rural Mythbusters 2017

>62M Vietnamese

consumers are and will be living

in rural

More than

820,000 retail stores

are located in rural

Rural contributes around

50% total sale of

FMCG in Vietnam


Source: Nielsen Rural Mythbusters 2017

POPULATION (TOTAL VN: 93.4 mil)

MONTHLY INCOME PER CAPITA

EXPENSE PER CAPITA GROWS AT NEARLY

EDUCATION

67% 70% rely on farming / fishing and hired labor

80$

40%

Post high school: 70.8% University: 3%

33%

160$

26%

Post high school: 88.9 % University: 14%

URBAN

URBANIZATION BRINGS RURAL CLOSER TO URBAN

FAST URBANIZATION

Rural people become urban population – reach ratio

50:50 in 2040

MORE WEALTH

Monthly income per capita growth – from $40 to $80 between 2011 and 2016;

and est. $140 in 2020

RURAL


Source: Nielsen Rural Mythbusters 2017, YouNet Media 2016 2016 (combine with estimation from WeAreSocial & Facebook Audience Insight)

90% RR people own TV at home and 57% connect with more than 10 TV channels

90% 90% RR people own mobile phone and 50% of them own smartphone

90%

Number of rural netizens vs. Urban netizens (mil)

22.8 25.48 25.09

21.85 22.02 23.97

20

25

30

2014 2015 2016

Urban Netizen Rural Netizen

4.5

11

15

18.5 21

22.7 23.5

0.5 2

5

9

14

21.2 22.5

0

5

10

15

20

25

Urban

UsersRural

Users

Number of rural vs urban Facebook users

3.04

3.86 2.83 3.02

1.52

2.01

1.64

2.25

2014 2015 2016 2017

Facebook time spend

Time spend (hrs) of Urban

Time spend (hrs) of Rural

57.3% 42.7% Average…

Urban Users Rural Users

38.7% 42.2% 46.0%

61.3% 57.8% 54.0%

Pre-event During event Post-event

Rural vs. Urban Participation Rate

per Stage of Event


Source: Vietnam Household Living Standards Survey 2014; Nielsen Rural Study 2014

196

20.2m2

192

213

Avg Income Index 2014 vs 2004*

Urban Rural

Avg Consumption Expenditure* 2014 vs 2004

158

Urban Rural

Avg Household Living Area Per Capita** Rural – 2014 vs 2004

12.8m2 +57%

*Absolute growth in 2014 vs. 2004 ** Based on living area divided by number of households

RURAL LIFESTYLE IS UPGRADING

74% Quality is

prioritized over cheap price

65% Willing to pay more for higher quality

37% of Rural consumers is

‘going for better’

RURAL CONSUMER’S PRICE PERCEPTION

Most consumers want quality. Trend-seeking consumers will lead up-trading.


Source: Nielsen Rural Study 2014

Manufacturers are skeptical to push new launches to Rural, but once accepted, positive in-store performance.

WHAT CONSUMERS WANT

Within store, new launches in RURAL perform BETTER than in 6 key cities, proven in 90% (25 out

of 27) categories

Number of new launches in Rural is 60% as compared with 6 key cities

Weighted distribution reached 6 months launch in Rural is 42% as compared with 6 key Cities

More than 3 in 4 (77%) always want to try new products

Most of them (95%) always like a wide range of

products to choose

MANUFACTURERS ARE SKEPTICAL TO PUSH


1.8% 0.8%

3.2% 4.5%

4.9% 5.4%

MAT LYMAT TY

1.0% 0.8%

3.0% 3.2%

4.1% 4.0%

MAT LYMAT TY

1.9% 0.8%

3.0% 5.4%

4.9%

6.1%

MAT LY MAT TY

Source: Nielsen Retail Audit , Dec’17 data ending

VIETNAM URBAN (50%) RURAL (50%)

2016 2017

WIN RETAILERS

WIN RIGHT STORES

HOW TO WIN IN VIETNAMESE RURAL REGIONS?

2016 2017 2016 2017

NGUYEN ANH DZUNG

Executive Director, Head of Retail Measurement Services

Nielsen Vietnam

Accounting for 68 percent of country’s 90 million people, rural consumers are evolving in leaps and bounds. As the nation’s growth continues and FMCG outlook progresses, there is increasing interest from both local and multinational businesses around Vietnam’s rural consumers.

With its huge population and increasing affluence, rural Vietnam is in fact lucrative market as these consumers are enjoying income growth and have a tendency to uplift their lifestyles. Yet, this high-potential group largely remains untapped due to many perceived challenges. Those challenges remained rural myths, such as rural consumers are less connected, they are likely to keen on low-priced products and pushing products to these far lungs is expensive and costly.

Aiming to debunk these myths about rural Vietnam, we have found out that reaching rural land and engaging rural consumers is not difficult like finding a needle in a haystack. And as the rural Vietnamese community continues to evolve, transform and takes centre stage as a key group for businesses, understanding who they really are, where, how and what they are buying and their most effective touch points will be prerequisites for future success.


Semi-retailer stores

for FMCG in Vietnam

(2016)

25,371

TRADITIONAL TRADE STILL DOMINATES WITH INCREASING IMPORTANCE OF SEMI-RETAILERS (*)

TT Retailer stores for

FMCG in Vietnam

(2016)

1,485,747

Note: Retailers (stores having retail sales >90%), Semi-retailers (stores having retail sales 10% to 90%), Wholesalers (stores having retail sales <10%)

(*) Excluding Mega Market

Store growth

2016 vs. YA

+2%

MODERN TRADE STORES CONTINUES TO INCREASE RAPIDLY

Modern Trade stores

in Vietnam (2016)

4,765

571 Supermarkets

4,194 Minimart &

CVS

Store growth

2016 vs. YA

(MT 36CT)

+61%

One of the most overwhelming challenges for consumers-facing businesses to get their products in front of the consumers is the complexity of the retail

environment in Vietnam.

SUPERMARKET/ HYPERMARKET NUMBER OF STORES

DEC’16 DEC’17

Co.op Mart 83 89

VinMart 57 75

Big C 34 35

Fivimart 25 26

Lan Chi Mart

12 22

Aeon Citimart

20 20

Mega Market 19 19

Hapromart 16 12

Auchan 8 16

DEC’16 DEC’17

Muong Thanh Mart

14 14

Lotte Mart 13 13

Intimex 12 12

Thanh Do Mart

10

AEON 4 4

SatraMart 3 3

Co.opmart Extra Plus

2 2

Giant 1 1

Emart 1 1

COOPMART IS STILL THE BIGGEST, VINMART GO FAST, AUCHAN, LAN CHI INCREASE DOUBLE IN TERM OF NUMBER

OF STORE

91 88 120 131

156

201

76

143

157

251

292

59 55 55

52

12

68

13

16

De

c-1

5

Fe

b-1

6

Ap

r-1

6

Jun

-16

Au

g-1

6

Oct

-16

De

c-1

6

Fe

b-1

7

Ap

r-1

7

Jun

-17

Au

g-1

7

Oct

-17

De

c-1

7

Co.op Food

SatraFoods

Bach Hoa

Xanh

Vissan

Zakkamart

Coop Smile

T-Mart

CP Fresh

mart

CONVENIENCE STORES: GROW AGGRESSIVELY FROM DIFFERENT CHAINS

132 147 189

215 241 254 259

103 152

161 157

65 94 110 122

130 166 128

121 119

31 39 50 59 66 71 78 100 106 3 4 7 11

822 950 840

788 850 954

0

200

400

600

800

1000

De

c-1

5

Fe

b-1

6

Ap

r-1

6

Jun

-16

Au

g-1

6

Oct

-16

De

c-1

6

Fe

b-1

7

Ap

r-1

7

Jun

-17

Au

g-1

7

Oct

-17

De

c-1

7

Circle K

B's Mart

Family

Mart

Shop &

Go

Mini Stop

7-eleven

VinMart+

FOOD & MINIMART: LEAD BY 3 LOCAL PLAYERS

HEALTH/ BEAUTY & MODERN DRUG STORES: PHARMACITY RISES UP TO BE THE BIGGEST CHAIN

MOM & KID STORES: CONCUNG.COM CONTINUE TO SPEED UP IN STORES OPENINGS

40 43 50

56 62 64

51

62

34 41 42 42 44

49

71

50 52 53 51 47 47 47

51

22 20 20 20 20 20 20 20 20 20 20 20 20 20 20 24 23

7 7 7 7 8 8 8 8 8 8 8 8 8 8 8 8

De

c-…

Fe

b-…

Ap

r-…

Jun

-16

Au

g-…

Oct

-…

De

c-…

Fe

b-…

Ap

r-…

Jun

-17

Au

g-…

Oct

-…

De

c-…

Medicare

Guardian

Pharmacit

y

Phano

Vistar

Pharmacy

Mỹ Châu

74 90

102 120 131

143

84 91 98 117

164

243

23 26 27 27 31 31 33 33 35 35 36 36 36

Oct

-16

No

v-…

De

c-…

Jan

-17

Fe

b-1

7

Ma

r-…

Ap

r-1

7

Ma

y-…

Jun

-17

Jul-

17

Au

g-…

Se

p-1

7

Oct

-17

No

v-…

De

c-…

Bibomart

Concung.com

Kids Plaza

Shoptretho

TutiCare

TopBaby


In the context of changes brought on by convenience, more and more consumers are seeking shopping options that fall between full-fledged supermarkets and traditional grocery stores. These small-format modern stores will meet the new lifestyle needs of consumers who wish to buy a range of food and drink for tonight’s dinner rather than shopping at large supermarkets to hold them for next two or three weeks. These stores also have a smaller grocery range, but importantly more space for fresh foods such as chilled foods, fresh fruits and vegetables, bakery and fresh meat and poultry. With consumers typically shopping once every three or four days, modern convenience stores will perfectly meet the emerging lifestyle of today’s consumers. Convenience should be defined as a mindset, rather than a store format.

LE THI THUY TRANG

Director, Head of Retail Vertical

Nielsen Vietnam


Household income band (HIB) classification system overview. This classification system is based on gross monthly income .

Order Household Income Band

HIB 18 HIB Class A5 150,000,000 and above

HIB 17 HIB Class A4 75,000,000 - 149,999,999

HIB 16 HIB Class A3 45,000,000 - 74,999,999

HIB 15 HIB Class A2 30,000,000 - 44,999,999

HIB 14 HIB Class A1 15,000,000 - 29,999,999

HIB 13 HIB Class B7 13,500,000-14,999,999

HIB 12 HIB Class B6 12,500,000 - 13,499,999

HIB 11 HIB Class B5 11,500,000 - 12,499,999

HIB 10 HIB Class B4 10,500,000 - 11,499,999

HIB 9 HIB Class B3 9,500,000 - 10,499,999

HIB 8 HIB Class B2 8,500,000 - 9,499,999

HIB 7 HIB Class B1 7,500,000 - 8,499,999

HIB 6 HIB Class C3 6,500,000 - 7,499,999

HIB 5 HIB Class C2 5,500,000 - 6,499,999

HIB 4 HIB Class C1 4,500,000 - 5,499,999

HIB 3 HIB Class D 3,000,000 - 4,499,999

HIB 2 HIB Class E 1,500,000 - 2,999,999

HIB 1 HIB Class F 1 - 1,499,999

(Unit: VND)


TABL E 1: VIETNAM HIB

HIB

2017

VIETNAM

URBAN RURAL TOTAL

HIB 18 0% 0% 0%

HIB 17 0% 0% 0%

HIB 16 1% 0% 0%

HIB 15 3% 1% 2%

HIB 14 16% 7% 10%

HIB 13 6% 3% 4%

HIB 12 7% 4% 5%

HIB 11 8% 4% 6%

HIB 10 8% 6% 6%

HIB 9 10% 7% 8%

HIB 8 7% 7% 7%

HIB 7 7% 8% 7%

HIB 6 12% 17% 16%

HIB 5 7% 13% 11%

HIB 4 5% 9% 8%

HIB 3 3% 9% 7%

HIB 2 0% 4% 3%

HIB 1 0% 1% 0%

TOTAL 100% 100% 100%

Sample Size 161,960 24,824 186,784


TABL E 2: HIB OF URBAN HA NOI AND URBAN HO CHI MINH CITY

HIB

2017

HANOI HCMC HCMC & HANOI

Urban Urban Urban

HIB 18 0% 0% 0%

HIB 17 0% 0% 0%

HIB 16 0% 1% 1%

HIB 15 3% 5% 4%

HIB 14 21% 18% 19%

HIB 13 10% 6% 8%

HIB 12 9% 8% 9%

HIB 11 10% 9% 9%

HIB 10 9% 9% 9%

HIB 9 9% 11% 10%

HIB 8 5% 7% 6%

HIB 7 4% 6% 5%

HIB 6 11% 9% 10%

HIB 5 4% 6% 5%

HIB 4 2% 4% 3%

HIB 3 1% 2% 1%

HIB 2 0% 0% 0%

HIB 1 0% 0% 0%

TOTAL 100% 100% 100%

Sample Size 63,067 57,013 120,080


TABL E 3: HIB OF URBAN AREAS IN THE 5 KEY CITIES

HIB

2017

HA NOI HAI PHONG DA NANG HCMC CAN THO 5 KEY CITIES

Urban Urban Urban Urban Urban Urban

HIB 18 0% 0% 0% 0% 0% 0%

HIB 17 0% 0% 0% 0% 0% 0%

HIB 16 0% 1% 0% 1% 0% 1%

HIB 15 3% 2% 2% 5% 1% 4%

HIB 14 21% 14% 14% 18% 10% 18%

HIB 13 10% 10% 4% 6% 2% 7%

HIB 12 9% 8% 5% 8% 3% 8%

HIB 11 10% 8% 6% 9% 5% 8%

HIB 10 9% 9% 10% 9% 6% 9%

HIB 9 9% 10% 16% 11% 12% 11%

HIB 8 5% 8% 8% 7% 9% 7%

HIB 7 4% 7% 12% 6% 11% 6%

HIB 6 11% 10% 11% 9% 17% 10%

HIB 5 4% 6% 6% 6% 10% 6%

HIB 4 2% 3% 3% 4% 7% 3%

HIB 3 1% 1% 2% 2% 5% 2%

HIB 2 0% 0% 0% 0% 1% 0%

HIB 1 0% 0% 0% 0% 0% 0%

TOTAL 100% 100% 100% 100% 100% 100%

Sample Size 63,067 5,106 5,782 57,013 6,869 137,837


AGE TOTAL MALE FEMALE

Tổng số - Total 90,728.90 44,758.10 45,970.80

0 - 4 7,530.50 3,992.07 3,538.43

5-9 6,986.13 3,629.16 3,356.97

10-14 6,532.48 3,356.97 3,175.51

15-19 8,074.87 3,719.88 4,354.99

20-24 8,800.70 4,445.72 4,354.99

25-29 8,437.79 4,264.26 4,173.53

30-34 7,621.23 3,810.61 3,810.61

35-39 6,895.40 3,447.70 3,447.70

40-44 6,351.02 3,175.51 3,175.51

45-49 5,806.65 2,903.32 2,903.32

50-54 5,262.28 2,540.41 2,721.87

55-59 4,354.99 2,086.76 2,268.22

60-64 2,994.05 1,360.93 1,633.12

65-69 1,723.85 725.83 998.02

70-74 1,360.93 544.37 816.56

75-79 1,179.48 453.64 725.83

80+ 817.00 301.00 516.00


REGION/ PROVINCE

2010 2011 2012 2013 2014 2015 2016

WHOLE COUNTRY

86,932,500 87,860.40 88,809.30 89,759.50 90,728.90 91.713,3 92.695,1

Red River Delta

19,803,300 20,066.10 20,274.90 20,481.90 20,705.20 20.925,5 21.133,8

Ha Noi 6,588,500 6,761.30 6,865.20 6,977.00 7,095.90 7.216,0 7.328,4

Vinh Phuc 1,007,600 1,011.40 1,022.40 1,029.40 1,041.90 1.054,5 1.066,0

Bac Ninh 1,041,200 1,063.40 1,085.80 1,108.20 1,131.20 1.154,7 1.178,6

Quang Ninh 1,154,900 1,168.00 1,177.70 1,187.50 1,199.40 1.211,3 1.224,6

Hai Duong 1,712,800 1,729.80 1,741.70 1,751.80 1,763.20 1.774,5 1.785,8

Hai Phong 1,857,800 1,879.80 1,904.10 1,925.20 1,946.00 1.963,3 1.980,8

Hung Yen 1,138,300 1,138.40 1,144.10 1,151.60 1,158.10 1.164,4 1.170,2

Thai Binh 1,784,800 1,785.90 1,787.40 1,788.10 1,788.70 1.789,2 1.790,0

Ha Nam 786,300 786.90 792.20 796.00 799.40 802,7 803,7

Nam Dinh 1,830,000 1,833.50 1,835.10 1,839.90 1,845.60 1.850,6 1.852,6

Ninh Binh 901,100 907.70 919.10 927.20 935.80 944,4 953,1

Northern midlands & mountain areas

11,177,000 11,300.80 11,417.50 11,536.40 11,667.50 11.803,7 11.984,3

Ha Giang 733,700 746.60 761.60 775.80 788.80 802,0 816,1

Cao Bang 513,100 514.00 515.20 517.90 520.20 522,4 529,8

Bac Kan 296,600 300.40 303.00 305.20 307.30 313,1 319,0

Tuyen Quang 729,900 734.90 740.80 747.20 753.80 760,3 766,9

Lao Cai 626,700 637.00 646.50 655.90 665.20 674,5 684,3

Yen Bai 751,300 758.60 765.70 774.60 783.50 792,7 800,1

Thai Nguyen 1,131,300 1,139.40 1,149.10 1,156.00 1,173.20 1.190,6 1.227,4

Lang Son 736,300 740.80 745.30 749.70 753.70 757,9 768,7

Bac Giang 1,564,400 1,581.80 1,592.90 1,608.00 1,624.50 1.640,9 1.657,6

Phu Tho 1,320,200 1,329.30 1,340.80 1,351.20 1,360.20 1.369,7 1.381,7

Dien Bien 501,200 510.80 519.70 528.50 538.10 547,8 557,4

Lai Chau 380,500 389.40 397.30 405.70 415.30 425,1 436,0

Son La 1,099,000 1,118.60 1,134.40 1,150.50 1,166.40 1.182,4 1.208,0

Hoa Binh 792,800 799.00 805.20 810.30 817.40 824,3 831,3

Units: Thouns. pers.



REGION/ PROVINCE

2010 2011 2012 2013 2014 2015 2016

Northern Central area and Central coastal area

18,943,500 19,104.90 19,243.30 19,387.50 19,522.50 19.658,0 19.798,8

Thanh Hoa 3,405,900 3,437.70 3,457.90 3,477.70 3,496.10 3.514,2 3.528,3

Nghe An 2,928,700 2,955.90 2,983.30 3,011.30 3,037.40 3.063,9 3.105,5

Ha Tinh 1,228,200 1,237.80 1,243.20 1,249.10 1,255.30 1.261,3 1.266,7

Quang Binh 848,600 853.40 858.30 863.40 868.20 872,9 877,7

Quang Tri 601,700 604.70 608.20 613.00 616.40 619,9 623,5

Thua Thien-Hue

1,090,900 1,103.10 1,113.90 1,122.70 1,131.80 1.140,7 1.149,8

Da Nang 926,800 946.00 966.30 986.80 1,007.70 1.028,8 1.046,2

Quang Nam 1,427,100 1,442.70 1,452.90 1,463.20 1,471.80 1.480,3 1.487,7

Quang Ngai 1,218,600 1,225.20 1,229.80 1,236.30 1,241.40 1.246,4 1.251,5

Binh Dinh 1,492,000 1,498.20 1,502.40 1,509.30 1,514.50 1.519,7 1.524,6

Phu Yen 867,200 870.00 876.10 882.00 887.40 893,4 899,4

Khanh Hoa 1,164,600 1,171.40 1,180.10 1,188.40 1,196.90 1.205,3 1.213,8

Ninh Thuan 568,200 574.10 579.40 584.90 590.40 595,9 601,4

Binh Thuan 1,175,000 1,184.50 1,191.60 1,199.50 1,207.40 1.215,2 1.222,7

Central Highlands

5,207,400 5,282.20 5,363.30 5,445.80 5,525.80 5.607,9 5.693,2

Kon Tum 442,100 451.60 462.70 473.30 484.20 495,9 507,8

Gia Lai 1,301,600 1,321.70 1,340.50 1,359.10 1,377.80 1.397,4 1.417,3

Dak Lak 1,754,400 1,770.50 1,791.40 1,812.80 1,833.30 1.853,7 1.874,5

Dak Nong 505,200 519.60 536.70 555.10 571.30 587,8 605,4

Lam Dong 1,204,100 1,218.70 1,232.00 1,245.40 1,259.30 1.273,1 1.288,2

South East 14,545,900 14,799.60 15,130.60 15,459.30 15,790.40 16.127,8 16.424,3

Binh Phuoc 888,200 897.30 908.90 920.70 932.50 944,4 956,4

Tay Ninh 1,072,700 1,082.00 1,089.70 1,096.90 1,104.20 1.111,5 1.118,8

Binh Duong 1,619,900 1,659.10 1,731.00 1,802.50 1,873.60 1.947,2 1.995,8

Dong Nai 2,575,100 2,640.20 2,707.80 2,772.70 2,838.60 2.905,8 2.963,8

Ba Ria - Vung Tau

1,012,000 1,022.50 1,033.00 1,046.50 1,059.50 1.072,6 1.092,0

Ho Chi Minh city

7,378,000 7,498.40 7,660.30 7,820.00 7,981.90 8.146,3 8.297,5



REGION/ PROVINCE

2010 2011 2012 2013 2014 2015 2016

Mekong River Delta

17,255,400 17,306.80 17,379.60 17,448.70 17,517.60 17.590,4 17.660,7

Long An 1,442,800 1,449.90 1,460.30 1,469.90 1,477.30 1.484,7 1.490,6

Tien Giang 1,678,000 1,682.60 1,692.50 1,703.40 1,716.10 1.728,7 1.740,2

Ben Tre 1,256,700 1,257.40 1,258.90 1,260.60 1,262.20 1.263,7 1.265,2

Tra Vinh 1,006,700 1,013.10 1,018.40 1,023.90 1,029.30 1.034,6 1.040,5

Vinh Long 1,026,500 1,029.10 1,034.50 1,037.80 1,041.50 1.045,0 1.048,6

Dong Thap 1,669,600 1,671.70 1,675.00 1,678.40 1,681.30 1.684,3 1.687,3

An Giang 2,148,900 2,149.00 2,151.20 2,153.30 2,155.80 2.158,3 2.159,9

Kien Giang 1,699,700 1,710.90 1,723.80 1,734.30 1,745.50 1.761,0 1.776,7

Can Tho 1,195,100 1,208.00 1,218.30 1,228.50 1,238.30 1.248,0 1.257,9

Hau Giang 760,400 761.70 763.80 766.20 768.40 770,4 772,5

Soc Trang 1,297,500 1,298.40 1,301.50 1,304.70 1,307.70 1.310,7 1.312,5

Bac Lieu 863,300 864.90 869.30 873.60 877.90 882,0 886,2

Ca Mau 1,210,200 1,210.00 1,212.10 1,214.20 1,216.40 1.218,9 1.222,6


REGION/ PROVINCE

Total Urban Rural

WHOLE COUNTRY 92.695,1 31.986,0 60.709,1

Red River Delta 21.133,8 7.645,3 13.488,5

Ha Noi 7.328,4 3.928,6 3.399,8

Vinh Phuc 1.066,0 248,5 817,5

Bac Ninh 1.178,6 343,1 835,5

Quang Ninh 1.224,6 749,7 474,9

Hai Duong 1.785,8 448,8 1.337,0

Hai Phong 1.980,8 925,9 1.054,9

Hung Yen 1.170,2 152,0 1.018,2

Thai Binh 1.790,0 187,9 1.602,1

Ha Nam 803,7 125,8 677,9

Nam Dinh 1.852,6 338,7 1.513,9

Ninh Binh 953,1 196,3 756,8

Northern midlands and mountain areas

11.984,3 2.195,2 9.789,1

Ha Giang 816,1 122,2 693,9

Cao Bang 529,8 122,8 407,0

Bac Kan 319,0 59,9 259,1

Tuyen Quang 766,9 104,5 662,4

Lao Cai 684,3 157,0 527,3

Yen Bai 800,1 163,1 637,0

Thai Nguyen 1.227,4 421,1 806,3

Lang Son 768,7 151,9 616,8

Bac Giang 1.657,6 188,8 1.468,8

Phu Tho 1.381,7 258,6 1.123,1

Dien Bien 557,4 84,0 473,4

Lai Chau 436,0 75,7 360,3

Son La 1.208,0 164,8 1.043,2

Hoa Binh 831,3 120,8 710,5



REGION/ PROVINCE

Total Urban Rural


19.798,8 5.692,1 14.106,7

Thanh Hoa 3.528,3 602,4 2.925,9

Nghe An 3.105,5 467,4 2.638,1

Ha Tinh 1.266,7 230,2 1.036,5

Quang Binh 877,7 172,4 705,3

Quang Tri 623,5 184,9 438,6

Thua Thien-Hue 1.149,8 559,7 590,1

Da Nang 1.046,2 915,0 131,2

Quang Nam 1.487,7 359,4 1.128,3

Quang Ngai 1.251,5 220,7 1.030,8

Binh Dinh 1.524,6 473,9 1.050,7

Phu Yen 899,4 261,4 638,0

Khanh Hoa 1.213,8 546,4 667,4

Ninh Thuan 601,4 217,7 383,7

Binh Thuan 1.222,7 480,6 742,1

Central Highlands 5.693,2 1.656,0 4.037,2

Kon Tum 507,8 180,7 327,1

Gia Lai 1.417,3 423,9 993,4

Dak Lak 1.874,5 457,0 1.417,5

Dak Nong 605,4 92,1 513,3

Lam Dong 1.288,2 502,3 785,9

South East 16.424,3 10.346,7 6.077,6

Binh Phuoc 956,4 229,2 727,2

Tay Ninh 1.118,8 249,7 869,1

Binh Duong 1.995,8 1.527,1 468,7

Dong Nai 2.963,8 1.037,9 1.925,9

Ba Ria - Vung Tau 1.092,0 561,6 530,4

Ho Chi Minh city 8.297,5 6.741,2 1.556,3



REGION/ PROVINCE

Total Urban Rural

Mekong River Delta 17.660,7 4.450,8 13.209,9

Long An 1.490,6 268,7 1.221,9

Tien Giang 1.740,2 269,8 1.470,4

Ben Tre 1.265,2 133,1 1.132,1

Tra Vinh 1.040,5 186,3 854,2

Vinh Long 1.048,6 177,5 871,1

Dong Thap 1.687,3 299,8 1.387,5

An Giang 2.159,9 664,1 1.495,8

Kien Giang 1.776,7 506,3 1.270,4

Can Tho 1.257,9 841,5 416,4

Hau Giang 772,5 191,4 581,1

Soc Trang 1.312,5 401,6 910,9

Bac Lieu 886,2 233,6 652,6

Ca Mau 1.222,6 277,0 945,6



REGION/ PROVINCE

AREA (Km2)

AVERAGE POPULATION (Thous. pers.)

POPULATION DENSITY

(Person/km2)

WHOLE COUNTRY 331.230,8 92.695,1 280,0

Red River Delta 21.260,3 21.133,8 994,0

Ha Noi 3.358,9 7.328,4 2.182,0

Vinh Phuc 1.235,3 1.066,0 863,0

Bac Ninh 822,8 1.178,6 1.432,0

Quang Ninh 6.177,7 1.224,6 198,0

Hai Duong 1.668,3 1.785,8 1.070,0

Hai Phong 1.561,7 1.980,8 1.268,0

Hung Yen 930,3 1.170,2 1.258,0

Thai Binh 1.586,5 1.790,0 1.128,0

Ha Nam 862,0 803,7 932,0

Nam Dinh 1.668,5 1.852,6 1.110,0

Ninh Binh 1.386,8 953,1 687,0


95.222,3 11.984,3 126,0

Ha Giang 7.929,2 816,1 103,0

Cao Bang 6.700,2 529,8 79,0

Bac Kan 4.860,0 319,0 66,0

Tuyen Quang 5.867,9 766,9 131,0

Lao Cai 6.364,0 684,3 108,0

Yen Bai 6.887,6 800,1 116,0

Thai Nguyen 3.526,7 1.227,4 348,0

Lang Son 8.310,2 768,7 92,0

Bac Giang 3.895,5 1.657,6 426,0

Phu Tho 3.534,4 1.381,7 391,0

Dien Bien 9.540,9 557,4 58,0

Lai Chau 9.069,5 436,0 48,0

Son La 14.123,5 1.208,0 86,0

Hoa Binh 4.590,7 831,3 181,0


REGION/ PROVINCE

AREA (Km2)


POPULATION DENSITY

(Person/km2)


95.871,3 19.798,8 207,0

Thanh Hoa 11.114,5 3.528,3 317,0

Nghe An 16.481,7 3.105,5 188,0

Ha Tinh 5.990,6 1.266,7 211,0

Quang Binh 8.000,1 877,7 110,0

Quang Tri 4.621,8 623,5 135,0

Thua Thien-Hue 4.902,4 1.149,8 235,0

Da Nang 1.284,7 1.046,2 814,0

Quang Nam 10.575,0 1.487,7 141,0

Quang Ngai 5.152,3 1.251,5 243,0

Binh Dinh 6.066,1 1.524,6 251,0

Phu Yen 5.023,5 899,4 179,0

Khanh Hoa 5.137,7 1.213,8 236,0

Ninh Thuan 3.355,2 601,4 179,0

Binh Thuan 7.944,0 1.222,7 154,0

Central Highlands 54.508,0 5.693,2 104,0

Kon Tum 9.674,2 507,8 52,0

Gia Lai 15.510,8 1.417,3 91,0

Dak Lak 13.030,5 1.874,5 144,0

Dak Nong 6.509,3 605,4 93,0

Lam Dong 9.783,2 1.288,2 132,0

South East 23.552,6 16.424,3 697,0

Binh Phuoc 6.876,6 956,4 139,0

Tay Ninh 4.041,4 1.118,8 277,0

Binh Duong 2.694,7 1.995,8 741,0

Dong Nai 5.863,6 2.963,8 505,0

Ba Ria - Vung Tau 1.980,8 1.092,0 551,0

Ho Chi Minh city 2.061,4 8.297,5 4.025,0


REGION/ PROVINCE

AREA (Km2)


POPULATION DENSITY

(Person/km2)

Mekong River Delta 40.816,3 17.660,7 433,0

Long An 4.494,8 1.490,6 332,0

Tien Giang 2.510,5 1.740,2 693,0

Ben Tre 2.394,6 1.265,2 528,0

Tra Vinh 2.358,2 1.040,5 441,0

Vinh Long 1.525,6 1.048,6 687,0

Dong Thap 3.384,0 1.687,3 499,0

An Giang 3.536,7 2.159,9 611,0

Kien Giang 6.348,7 1.776,7 280,0

Can Tho 1.439,2 1.257,9 874,0

Hau Giang 1.621,8 772,5 476,0

Soc Trang 3.311,9 1.312,5 396,0

Bac Lieu 2.669,1 886,2 332,0

Ca Mau 5.221,2 1.222,6 234,0

Source: Statistical Yearbook 2016



REGION/ PROVINCE

2011 2012 2013 2014 2015 2016

WHOLE COUNTRY 44.413,6 44.901,1 45.394,6 45.970,8 46.485,8 46.989,5

Red River Delta 10.159,1 10.312,6 10.392,4 10.555,6 10.641,1 10.734,6

Ha Noi 3.418,5 3.513,4 3.552,8 3.638,9 3.682,9 3.736,1

Vinh Phuc 511,9 517,5 521,0 529,5 535,9 541,8

Bac Ninh 540,5 551,7 563,7 575,0 586,7 598,4

Quang Ninh 568,7 578,9 576,6 598,3 604,2 610,9

Hai Duong 882,2 888,3 894,9 900,4 905,8 911,2

Hai Phong 946,9 958,8 969,1 979,2 987,5 995,9

Hung Yen 577,6 579,3 582,7 587,0 591,1 595,2

Thai Binh 917,8 922,2 922,9 923,6 924,3 924,8

Ha Nam 402,5 404,0 404,4 405,2 406,0 406,3

Nam Dinh 936,5 937,2 938,6 941,4 943,4 944,6

Ninh Binh 455,8 461,3 465,8 477,0 473,3 469,4


5.668,7 5.728,4 5.797,5 5.854,7 5.946,5 6.031,7

Ha Giang 373,7 380,9 386,8 393,7 398,1 405,1

Cao Bang 259,2 260,0 261,5 262,7 265,2 267,2

Bac Kan 148,3 149,7 150,3 152,9 157,4 162,0

Tuyen Quang 366,6 370,2 374,1 379,3 384,5 389,7

Lao Cai 316,5 321,2 326,4 328,6 333,6 338,5

Yen Bai 379,8 384,1 388,5 392,7 397,0 400,4

Thai Nguyen 577,8 582,7 586,2 594,9 618,2 624,7

Lang Son 371,2 372,9 375,6 376,8 379,8 383,5

Bac Giang 796,8 802,9 818,0 817,6 825,8 834,1

Phu Tho 673,8 679,7 684,8 689,4 694,6 700,2

Dien Bien 255,2 259,6 263,9 268,9 273,9 278,7

Lai Chau 190,3 193,9 199,9 206,5 213,2 220,8

Son La 556,6 564,3 571,7 579,0 590,0 608,1

Hoa Binh 402,9 406,3 409,9 411,8 415,2 418,7



REGION/ PROVINCE

2011 2012 2013 2014 2015 2016


9.655,0 9.721,6 9.803,6 9.866,2 9.930,3 9.983,6

Thanh Hoa 1.739,0 1.750,1 1.763,7 1.766,7 1.768,2 1.770,0

Nghe An 1.489,2 1.503,7 1.520,6 1.528,9 1.545,4 1.553,0

Ha Tinh 625,9 628,8 634,0 639,0 642,0 644,2

Quang Binh 426,5 428,9 431,3 433,7 436,0 438,4

Quang Tri 305,6 307,0 310,6 312,7 314,2 317,5

Thua Thien-Hue 557,2 563,1 568,2 571,3 575,4 578,1

Da Nang 483,5 489,7 500,1 512,7 522,4 530,8

Quang Nam 737,6 742,5 747,8 752,1 756,2 760,1

Quang Ngai 621,0 623,5 626,3 629,8 633,2 636,7

Binh Dinh 767,9 770,0 773,5 774,7 777,4 779,8

Phu Yen 434,5 437,6 440,5 443,5 446,5 449,6

Khanh Hoa 591,6 597,0 600,4 605,8 611,1 616,6

Ninh Thuan 285,8 287,4 289,7 292,6 295,4 298,1

Binh Thuan 589,7 592,7 597,0 603,1 606,9 610,7

Central Highlands 2.597,0 2.627,0 2.672,3 2.739,4 2.798,3 2.858,8

Kon Tum 215,3 216,7 221,4 226,4 231,7 237,2

Gia Lai 650,7 656,0 661,2 691,3 721,7 752,2

Dak Lak 877,0 887,9 900,5 910,8 920,9 931,2

Dak Nong 244,9 250,7 265,2 282,4 290,5 299,2

Lam Dong 609,2 615,6 623,8 628,7 633,5 639,0

South East 7.628,8 7.763,1 7.935,2 8.135,2 8.303,9 8.475,6

Binh Phuoc 444,4 450,2 456,0 468,2 480,7 486,8

Tay Ninh 545,9 551,2 557,1 557,8 558,5 559,1

Binh Duong 861,1 896,6 932,6 969,2 998,4 1.032,1

Dong Nai 1.341,3 1.380,0 1.417,6 1.455,3 1.489,7 1.526,8

Ba Ria - Vung Tau 511,5 517,0 524,8 530,6 539,8 545,5

Ho Chi Minh city 3.924,6 3.968,0 4.047,2 4.153,9 4.236,8 4.325,3



REGION/ PROVINCE

2011 2012 2013 2014 2015 2016

Mekong River Delta 8.705,1 8.748,1 8.793,6 8.819,7 8.865,7 8.905,2

Long An 729,9 735,1 739,9 743,6 747,0 750,3

Tien Giang 853,1 862,6 867,7 874,4 880,5 886,7

Ben Tre 640,7 641,8 643,2 643,3 643,5 643,6

Tra Vinh 514,1 517,0 520,7 524,4 528,0 531,8

Vinh Long 522,1 524,6 527,4 528,6 530,2 531,8

Dong Thap 838,7 840,9 844,4 841,5 845,5 847,1

An Giang 1.080,4 1.081,5 1.084,3 1.088,4 1.089,3 1.090,1

Kien Giang 850,9 857,5 864,2 870,9 878,7 886,5

Can Tho 607,6 612,5 618,3 624,1 626,7 631,3

Hau Giang 377,9 378,8 380,5 385,2 389,8 394,2

Soc Trang 653,1 655,0 658,0 652,9 660,6 661,5

Bac Lieu 434,6 437,0 440,1 436,2 438,2 440,3

Ca Mau 602,0 603,7 605,0 606,3 607,7 610,0




REGION/ PROVINCE

2011 2012 2013 2014 2015 2016

WHOLE COUNTRY 43.446,8 43.908,2 44.364,9 44.758,1 45.224,0 45.705,6

Red River Delta 9.907,1 9.962,3 10.089,5 10.149,6 10.271,1 10.399,2

Ha Noi 3.342,8 3.351,7 3.424,2 3.457,0 3.520,0 3.592,3

Vinh Phuc 499,5 504,9 508,4 512,4 518,6 524,2

Bac Ninh 522,9 534,1 544,5 556,2 568,0 580,2

Quang Ninh 599,3 598,8 610,9 601,1 607,1 613,7

Hai Duong 847,6 853,4 856,9 862,8 868,7 874,6

Hai Phong 932,9 945,3 956,1 966,8 975,8 984,9

Hung Yen 560,8 564,8 568,9 571,1 573,0 575,0

Thai Binh 868,1 865,2 865,2 865,1 864,9 865,2

Ha Nam 384,3 388,2 391,6 394,2 396,7 397,4

Nam Dinh 897,0 897,9 901,3 904,2 907,2 908,0

Ninh Binh 451,9 457,9 461,4 458,8 471,1 483,7


5.632,2 5.689,0 5.738,9 5.812,8 5.892,4 5.952,6

Ha Giang 372,9 380,7 389,0 395,1 403,7 411,0

Cao Bang 254,8 255,2 256,4 257,5 259,4 262,6

Bac Kan 152,2 153,3 154,9 154,4 155,7 157,0

Tuyen Quang 368,3 370,6 373,1 374,5 375,8 377,2

Lao Cai 320,5 325,3 329,5 336,6 340,9 345,8

Yen Bai 378,8 381,6 386,1 390,8 396,1 399,7

Thai Nguyen 561,7 566,4 569,8 578,3 597,1 602,7

Lang Son 369,6 372,4 374,1 376,9 380,8 385,2

Bac Giang 785,0 790,0 790,0 806,9 815,1 823,5

Phu Tho 655,6 661,1 666,4 670,8 676,0 681,5

Dien Bien 255,5 260,1 264,6 269,2 273,9 278,7

Lai Chau 199,1 203,4 205,8 208,8 211,4 215,2

Son La 562,0 570,1 578,8 587,4 597,4 599,9

Hoa Binh 396,1 398,9 400,4 405,6 409,1 412,6


REGION/ PROVINCE

2011 2012 2013 2014 2015 2016


9.450,0 9.521,4 9.583,9 9.656,3 9.740,4 9.815,2

Thanh Hoa 1.698,7 1.707,8 1.714,0 1.729,4 1.743,9 1.758,3

Nghe An 1.466,7 1.479,6 1.490,7 1.508,5 1.534,6 1.552,5

Ha Tinh 611,9 614,4 615,1 616,3 619,3 622,5

Quang Binh 426,9 429,3 432,1 434,5 436,9 439,3

Quang Tri 299,1 301,2 302,4 303,7 305,7 306,0

Thua Thien-Hue 546,0 550,9 554,5 560,5 566,3 571,7

Da Nang 462,5 476,6 486,7 495,0 504,4 515,4

Quang Nam 705,0 710,4 715,4 719,7 723,6 727,6

Quang Ngai 604,3 606,4 610,0 611,6 613,2 614,8

Binh Dinh 730,4 732,4 735,8 739,8 742,8 744,8

Phu Yen 435,5 438,5 441,5 443,9 446,9 449,8

Khanh Hoa 579,7 583,1 588,0 591,1 594,2 597,2

Ninh Thuan 288,3 291,9 295,2 297,8 300,5 303,3

Binh Thuan 594,9 599,0 602,5 604,3 608,1 612,0

Central Highlands 2.685,1 2.736,3 2.773,5 2.786,4 2.809,6 2.834,4

Kon Tum 236,3 246,0 251,9 257,8 264,2 270,6

Gia Lai 671,1 684,4 697,9 686,5 675,7 665,1

Dak Lak 893,5 903,5 912,3 922,5 932,8 943,3

Dak Nong 274,7 286,1 289,9 288,9 297,3 306,2

Lam Dong 609,5 616,4 621,6 630,6 639,6 649,2

South East 7.170,8 7.367,6 7.524,0 7.655,1 7.787,0 7.948,7

Binh Phuoc 452,9 458,7 464,7 464,3 463,7 469,6

Tay Ninh 536,1 538,5 539,8 546,4 553,0 559,7

Binh Duong 798,0 834,3 869,9 904,4 932,0 963,7

Dong Nai 1.298,9 1.327,8 1.355,1 1.383,3 1.407,9 1.437,0

Ba Ria - Vung Tau 511,0 516,0 521,7 528,9 539,3 546,5

Ho Chi Minh city 3.573,9 3.692,3 3.772,8 3.828,0 3.891,1 3.972,2



REGION/ PROVINCE

2011 2012 2013 2014 2015 2016

Mekong River Delta 8.601,6 8.631,5 8.655,1 8.697,9 8.723,5 8.755,5

Long An 720,0 725,2 730,0 733,7 737,0 740,3

Tien Giang 829,5 829,8 835,7 841,7 847,6 853,5

Ben Tre 616,7 617,1 617,4 618,9 620,2 621,6

Tra Vinh 499,0 501,4 503,2 504,9 506,6 508,7

Vinh Long 507,0 509,9 510,4 512,9 514,9 516,8

Dong Thap 833,0 834,2 834,0 839,8 838,8 840,2

An Giang 1.068,6 1.069,7 1.069,0 1.067,4 1.069,0 1.069,8

Kien Giang 860,0 866,3 870,1 874,6 882,3 890,2

Can Tho 600,4 605,8 610,2 614,2 621,3 626,6

Hau Giang 383,8 385,0 385,7 383,2 380,7 378,3

Soc Trang 645,3 646,5 646,7 654,8 650,1 651,0

Bac Lieu 430,3 432,2 433,5 441,7 443,8 445,9

Ca Mau 608,1 608,4 609,2 610,1 611,2 612,6



MONTH 2011 2012 2013 2014 2015 2016

January 101.74 101.00 101.25 100.69 99.8 100

February 102.09 101.37 101.32 100.55 99.95 100.42

March 102.17 100.16 99.81 99.56 100.15 100.57

April 103.32 100.05 100.02 100.08 100.14 100.33

May 102.21 100.18 99.94 100.20 100.16 100.54

June 101.09 99.74 100.05 100.30 100.35 100.46

July 101.17 99.71 100.27 100.23 100.13 100.13

August 100.93 100.63 100.83 100.22 99.93 100.1

September 100.82 102.20 101.06 100.40 99.79 100.54

October 100.36 100.85 100.49 100.11 100.11 100.83

November 100.39 100.47 100.34 99.73 100.07 100.48

December 100.53 100.27 100.51 99.76 100.02 100.23

Monthly average 101.40 100.55 100.49 100.15 100.05 100.39

December of report year compared with December of previous year

118.13 106.81 106.04 101.84 100.6 104.74

Previous year = 100 118.58 109.21 106.60 104.09 100.63 102.66

Year 2000 = 100 248.60 271.49 289.41 301.26 303.16 309.02

Year 2005 = 100 194.84 212.79 226.83 236.12 237.61 247.98

Year 2010 = 100 118.58 129.50 138.04 14.00 144.6 148.44


YEAR TOTAL

RETAIL SALE ACCOMMODATION,

FOOD AND BEVERAGE SERVICE

SERVICE AND TOURISM

Value (Bill. Dong)

Structure (%)

Value (Bill. Dong)

Structure (%)

Value (Bill. Dong)

Structure (%)

2000 220,410.60 183,864.70 83.40 23,506.20 10.70 13,039.70 5.90

2001 245,315.00 200,011.00 81.50 30,535.00 12.50 14,769.00 6.00

2002 280,884.00 221,569.70 78.90 35,783.80 12.70 23,530.50 8.40

2003 333,809.30 262,832.60 78.70 39,382.30 11.80 31,594.40 9.50

2004 398,524.50 314,618.00 78.90 45,654.40 11.50 38,252.10 9.60

2005 480,293.50 373,879.40 77.80 58,429.30 12.20 47,984.80 10.00

2006 596,207.10 463,144.10 77.70 71,314.90 12.00 61,748.10 10.30

2007 746,159.40 574,814.40 77.00 90,101.10 12.10 81,243.90 10.90

2008 1,007,213.50 781,957.10 77.60 113,983.20 11.30 111,273.20 11.10

2009 1,405,864.60 1,116,476.60 79.40 158,847.90 11.30 130,540.10 9.30

2010 1,677,344.70 1,254,200.00 74.80 212,065.20 12.60 211,079.50 12.60

2011 2,079,523.50 1,535,600.00 73.90 260,325.90 12.50 283,597.60 13.60

2012 2,369,130.60 1,740,359.70 73.50 305,651.00 12.90 323,119.90 13.60

2013 2,615,203.60 1,964,666.50 75.10 315,873.20 12.10 334,663.90 12.80

2014 2,916,233.90 2,189,448.40 75.10 353,306.50 12.10 373,479.00 12.80

2015 3,223,202.60 2403723.2 74.6 399841.8 12.4 419637.6 13

Prel. 2016 3568149.5 2668413.3 74.8 442240.9 12.4 457495.3 12.8


REGION/ PROVINCE

2011 2012 2013 2014 2015 Prel. 2016

WHOLE COUNTRY

2,079,523.50 2,369,130.60 2,615,203.60 2,916,233.90 3,223,202.60 3,568,149.50

Red River Delta

445,164.90 513,143.10 585,147.30 645,346.00 724,009.60 790,566.20

Ha Noi 228,127.00 268,332.90 307,745.40 335,965.00 375,516.30 399,875.60

Vinh Phuc 21,420.50 24,310.90 25,104.90 28,742.50 32,110.00 35,293.80

Bac Ninh 19,790.40 23,069.80 26,247.00 29,379.10 34,324.30 37,707.20

Quang Ninh 32,003.80 36,680.60 43,425.40 46,780.80 53,398.80 60,282.80

Hai Duong 23,427.30 27,081.00 30,869.70 34,298.20 37,827.90 41,925.00

Hai Phong 53,967.80 57,673.00 62,523.50 69,431.10 77,256.60 88,321.60

Hung Yen 12,556.80 14,352.20 16,589.30 18,464.90 20,992.00 23,310.40

Thai Binh 17,733.70 19,859.30 22,629.90 25,504.10 28,226.00 31,902.80

Ha Nam 7,419.30 9,184.70 10,654.80 12,252.20 14,039.80 16,148.40

Nam Dinh 14,653.40 16,972.20 20,298.50 23,622.40 27,039.40 30,241.80

Ninh Binh 14,064.90 15,626.50 19,058.90 20,905.70 23,278.50 25,556.80


99,890.30 114,033.60 129,288.10 144,765.90 161,397.80 177,352.30

Ha Giang 3,473.20 4,063.30 4,751.60 5,582.70 6,290.40 7,352.50

Cao Bang 6,319.90 6,488.20 5,342.40 4,962.00 5,387.60 5,483.20

Bac Kan 2,758.00 3,289.50 3,458.50 3,715.50 4,040.20 4,433.10

Tuyen Quang 8,299.80 9,328.80 10,126.60 10,419.20 11,530.10 12,514.10

Lao Cai 6,812.30 8,052.20 9,558.50 11,485.60 12,668.60 13,816.00

Yen Bai 6,165.20 7,553.60 8,864.40 10,404.00 11,364.00 12,824.70

Thai Nguyen 11,579.10 13,453.40 15,725.80 17,544.30 19,869.50 22,000.20

Lang Son 10,354.40 10,597.20 12,438.00 13,976.50 14,671.00 15,519.10

Bac Giang 9,342.90 11,297.60 13,220.20 14,973.90 19,717.10 22,303.70

Phu Tho 12,601.60 14,723.20 16,919.90 18,680.90 20,282.10 22,229.70

Dien Bien 4,393.00 4,736.20 5,787.90 6,552.20 6,925.90 7,676.30

Lai Chau 2,470.30 2,896.30 2,985.50 3,225.70 3,430.50 3,675.50

Son La 8,604.70 10,328.20 12,343.40 14,394.70 15,217.60 16,898.40

Hoa Binh 6,715.90 7,225.90 7,765.40 8,848.70 10,003.20 10,625.80


REGION/ PROVINCE

2011 2012 2013 2014 2015 Prel. 2016


306,864.80 356,184.20 409,152.10 464,501.10 522,495.70 578,131.80

Thanh Hoa 29,968.50 37,059.60 45,715.90 52,413.80 61,540.30 71,481.40

Nghe An 28,426.30 32,644.00 39,702.10 42,601.90 47,674.10 51,897.00

Ha Tinh 19,000.80 21,984.50 26,751.80 32,733.20 37,364.70 34,649.10

Quang Binh 11,887.50 13,255.50 15,057.70 16,738.10 18,145.00 19,083.30

Quang Tri 12,446.80 15,135.60 17,209.50 18,744.20 20,412.10 22,064.80

Thua Thien-Hue

17,885.60 21,505.90 24,409.20 26,731.10 28,909.60 31,552.80

Da Nang 41,572.20 45,351.60 48,667.80 55,987.00 60,850.90 65,783.00

Quang Nam 18,631.10 20,780.30 23,781.20 28,027.60 31,567.60 35,809.30

Quang Ngai 21,398.20 25,236.70 28,485.40 32,406.10 35,671.10 40,317.80

Binh Dinh 28,708.50 32,822.70 36,779.40 41,033.60 45,815.20 50,845.40

Phu Yen 11,487.10 14,227.30 17,608.20 20,076.30 22,704.20 25,215.60

Khanh Hoa 35,936.40 41,442.40 46,266.50 53,130.20 61,930.20 72,118.10

Ninh Thuan 8,849.40 10,604.10 10,874.40 12,140.80 13,609.60 15,762.30

Binh Thuan 20,666.40 24,134.00 27,843.00 31,737.20 36,301.10 41,551.90

Central Highlands

86,419.00 103,187.60 120,061.10 137,032.20 148,719.20 165,677.20

Kon Tum 5,406.00 6,550.40 8,496.90 10,126.50 11,860.20 13,427.30

Gia Lai 18,420.20 21,249.90 28,663.50 36,265.10 40,718.80 46,739.30

Dak Lak 32,445.30 38,559.00 43,608.70 48,567.90 52,154.50 58,082.60

Dak Nong 6,623.90 7,910.80 8,968.10 9,877.10 10,932.10 11,873.10

Lam Dong 23,523.60 28,917.50 30,323.90 32,195.60 33,053.60 35,554.90

South East 777,509.50 863,089.50 892,483.10 979,306.20 1,070,878.40 1,180,714.70

Binh Phuoc 16,725.30 18,755.10 22,589.30 25,255.00 29,765.40 32,339.80

Tay Ninh 38,395.10 41,462.20 45,716.00 49,669.20 54,532.80 59,395.10

Binh Duong 56,589.50 73,197.70 77,487.40 90,267.10 105,472.40 126,890.40

Dong Nai 73,488.60 86,178.70 94,368.20 106,597.70 122,379.30 136,337.60

Ba Ria - Vung Tau

31,752.50 37,102.20 38,184.60 43,249.10 47,521.80 53,014.10

Ho Chi Minh city

560,558.50 606,393.60 614,137.60 664,268.10 711,206.70 772,737.70


REGION/ PROVINCE

2011 2012 2013 2014 2015 Prel. 2016

Mekong River Delta

363,675.00 419,492.60 479,071.90 545,282.50 595,701.90 675,707.30

Long An 24,022.10 28,683.70 34,009.80 40,287.20 47,830.90 56,828.10

Tien Giang 28,364.80 33,420.20 38,256.40 43,414.90 45,894.70 52,263.00

Ben Tre 19,325.10 20,607.70 23,323.70 25,551.40 28,161.40 31,692.30

Tra Vinh 10,821.20 13,242.10 14,551.30 16,015.40 18,475.00 21,345.40

Vinh Long 20,599.40 24,466.30 29,635.20 32,049.50 34,312.10 36,470.60

Dong Thap 39,566.40 46,874.60 49,034.50 54,716.80 59,789.20 66,351.60

An Giang 46,722.90 52,261.40 58,605.00 65,295.40 74,284.20 82,980.50

Kien Giang 38,476.10 41,903.90 48,400.30 53,174.40 63,343.70 71,725.70

Can Tho 39,496.80 45,637.90 53,320.50 59,855.30 64,998.10 72,813.40

Hau Giang 17,443.90 17,950.40 24,130.20 26,084.00 27,873.70 30,846.00

Soc Trang 28,518.10 34,965.10 37,563.70 42,673.50 47,265.10 56,918.80

Bac Lieu 19,970.10 24,567.50 28,385.30 42,420.30 36,915.10 44,655.40

Ca Mau 30,348.10 34,911.80 39,856.00 43,744.40 46,558.70 50,816.50


TOTAL EXPORTS IMPORTS BALANCE(*)

Value (Mill.USD)

Index (Previous

year = 100) - %

Value (Mill.USD)

Index (Previous

year = 100) - %

Value (Mill.USD)

Index (Previous

year = 100) - %

Value (Mill.USD)

2000 30,119.20 129.40 14,482.70 125.50 15,636.50 133.20 -1,153.80

2001 31,247.10 103.70 15,029.20 103.80 16,217.90 103.70 -1,188.70

2002 36,451.70 116.70 16,706.10 111.20 19,745.60 121.80 -3,039.50

2003 45,405.10 124.60 20,149.30 120.60 25,255.80 127.90 -5,106.50

2004 58,453.80 128.70 26,485.00 131.40 31,968.80 126.60 -5,483.80

2005 69,208.20 118.40 32,447.10 122.50 36,761.10 115.00 -4,314.00

2006 84,717.30 122.40 39,826.20 122.70 44,891.10 122.10 -5,064.90

2007 111,326.10 131.40 48,561.40 121.90 62,764.70 139.80 -14,203.30

2008 143,398.90 128.80 62,685.10 129.10 80,713.80 128.60 -18,028.70

2009 127,045.10 88.60 57,096.30 91.10 69,948.80 86.70 -12,852.50

2010 157,075.30 123.60 72,236.70 126.50 84,838.60 121.30 -12,601.90

2011 203,655.50 129.70 96,905.70 134.20 106,749.80 125.80 -9,844.10

2012 228,309.60 112.10 114,529.20 118.20 113,780.40 106.6 748.8

2013 264,065.50 115.70 132,032.90 115.30 132,032.60 116 0.3

2014 298,066.20 112.90 150,217.10 113.80 147,849.10 112.00 2,368.00

2015 327,792.60

110.00 162,016.70 107.90 165,775.90 112.10 -3,759.20

Prel. 2016 351384.6 107.2 176580.8 109 174803.8 105.4 1777



2011 2012 2013 2014 2015

TOTAL 96,905.70 114,529.20 132,032.90 150,217.10 162,016.70

Primary products 33,736.70 35,200.90 33,782.60 35,734.50 30,299.30

Food, foodstuff and live animals

17,442.90 18,812.60 18,561.20 21,546.60 20,339.50

Beverages and tobacco 358.00 464.30 538.10 540.40 568.4

Crude materials, inedible, except fuels

4,716.10 4,254.20 4,742.30 4,146.40 4,108.20

Mineral fuels, lubricants and related materials

11,007.80 11,353.20 9,685.20 9,238.20 4,995.80

Animal and vegetable oils, fats and wax

211.90 316.60 255.80 262.90 287.4

Manufactured products 63,106.10 79,241.60 98,172.40 114,472.00 131,710.70

Chemical and related products, n.e.s

2,875.70 3,749.50 3,831.60 4,220.40 4,098.30

Manufactured goods classified chiefly by materials

10,874.60 12,203.50 13,844.20 16,517.80 17,057.50

Machinery, transport and equipments

18,834.90 30,703.70 43,027.10 48,619.00 60,563.80

Miscellaneous manufactured articles

30,520.90 32,584.90 37,469.50 45,114.80 49,991.10

Commodities not clasified elsewhere in SITC

62.90 86.70 77.90 10.60 6.7



2011 2012 2013 2014 2015 Prel. 2016

Value (Mill.USD)

TOTAL 106,749.80 113,780.40 132,032.60 147,849.10 165,775.90 174,803.80

Domestic economic sector 58,362.80 53,839.20 57,597.60 63,638.20 68,549.40 72,367.80

Foreign invested sector 48,387.00 59,941.20 74,435.00 84,210.90 97,226.50 102,436.00

Mean of production 94,551.50 103,430.20 119,933.10 134,674.50 151,004.30 159,266.80

Machinery, instrument, accessory

31,592.90 39,911.60 50,520.20 56,306.60 71,647.40 72,439.00

Fuels, raw material 62,958.60 63,518.60 69,412.90 78,367.90 79,356.90 86,827.80

Consumer goods 10,125.30 10,249.80 11,982.40 13,046.40 14,645.10 15,537.00

Food 3.50 8.40 6.50 5.50 8.70 ..

Foodstuffs 3,711.00 3,761.60 4,564.80 5,456.30 6,295.40 ..

Pharmaceutical and medicinal products

1,589.80 1,868.60 1,956.90 2,115.70 2,378.50 2,562.80

Others 4,821.00 4,611.20 5,454.20 5,468.90 5,962.50 ..

Non-monetary gold 2,073.00 100.40 117.10 128.20 126.5 ..

Structure (%)

TOTAL 100.00 100.00 100.00 100.00 100.00 100.00

Domestic economic sector 54.7 47.3 43.6 43 41.4 41.4

Foreign invested sector 45.3 52.7 56.4 57 58.6 58.6

Mean of production 88.6 90.9 90.8 91.1 91.1 91.1

Machinery, instrument, accessory

29.6 35.1 38.2 38.1 43.2 41.4

Fuels, raw material 59 55.8 52.6 53 47.9 49.7

Consumer goods 9.5 9 9.1 8.8 8.8 8.9

Food 0 0 0 0 0 ..

Foodstuffs 3.5 3.3 3.5 3.7 3.8 ..

Pharmaceutical and medicinal products

1.5 1.6 1.5 1.4 1.4 1.5

Others 4.5 4.1 4.1 3.7 3.6 ..

Non-monetary gold 1.9 0.1 0.1 0.1 0.1 ..



2010 2012 2014 2016

Income Expen-diture

Income Expen-diture

Income Expen-diture

Income Expen-diture

WHOLE COUNTRY 1,387 1,211 2,000 1,603 2,637 1,888 3,049 2,157

By residence

Urban 2,130 1,828 2,989 2,288 3,964 2,613 4,368 3,059

Rural 1,070 950 1,579 1,315 2,038 1,557 2,437 1,735

By region

Red River Delta 1,580 1,438 2,351 1,897 3,265 2,241 3,610 2,528


905 866 1,258 1,195 1,613 1,538 2,033 1,655

North Central area and Central coastal area

1,018 1,015 1,505 1,406 1,982 1,647 2,432 1,809

Central Highlands 1,088 971 1,643 1,483 2,008 1,660 2,562 1,766

South East 2,304 1,724 3,173 2,145 4,125 2,410 4,485 3,018

Mekong River Delta 1,247 1,058 1,797 1,363 2,327 1,602 2,798 1,872


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