athens 2011 - licensing program - style guide sample_lr
TRANSCRIPT
Design style guide
Special Olympics World Summer Games ATHENS 2011
Όρκος Αθλητού Special Olympics
«Θέλω να νικήσω! Αν όμως δεν τα καταφέρω βοηθήστε με να προσπαθήσω με θάρρος!»
Oath of the Special Olympics Athlete “Let me win! But if I cannot win let me be brave in the attempt”.
DESIGN STYLE GUIDE SPECIAL OLYMPICS ATHENS 2011
DESIGN STYLE GUIDE SPECIAL OLYMPICS ATHENS 2011
The emblem of the Special Olympics World Summer Games ATHENS 2011
Introduction Athens 2011 Emblem Usage Quality Control Graphic Images Copyright
Design Themes Emblem Wonderful Winning World! It’s all Green to me It’s all Sports to me Special Olympics Hellas It’s all Greek to me
Packaging Guidlines
Font families
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Special Olympics World Summer Games ATHENS 2011Design and Specification Style Guide
DESIGN STYLE GUIDE SPECIAL OLYMPICS ATHENS 2011
DESIGN STYLE GUIDE SPECIAL OLYMPICS ATHENS 2011
IntroductionThe following Style Guide for the production of Licensed Products bearing the Special Olympics marks has been created from The Organising
Committee Special Olympics World Summer Games ATHENS 2011, and is intended for official licensees who have been authorised to manufac-
ture, sell and promote the official Special Olympics ATHENS 2011 merchandise products.
This Style Guide has been created to provide its users with a creative springboard. It does not aim to provide licensees with the total range of prod-
ucts but rather act as a stimuli, providing a range of themes and designs suggesting applications across various product categories.
The themes in this guide have been chosen to represent the spirit of the Special Olympics World Summer Games ATHENS 2011and the cultural
history of Greece.
We have provided six distinct themes that convey this message and communicate a sense of simplicity and design that is an essential element to
the ATHENS 2011 Licensing Program.
All officially licensed Special Olympics World Summer Games ATHENS 2011 merchandise should aim to be of the highest standard and quality and
embody a set of values that will ensure a clear and consistent consumer message.
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DESIGN STYLE GUIDE SPECIAL OLYMPICS ATHENS 2011
Emblem of theSpecial Olympics World Summer Games ATHENS 2011 The emblem of the Special Olympics World Sum-mer Games ATHENS 2011 consists of three ele-ments:
The Symbol, a radiant sun. The sun is the source of life that underlines the excellence and power of the athlete that takes part in the Games. Excel-lence is depicted in the olive branch and power in the spiral form in the center of the sun. The colours reflect the Greek landscape and project emotions like passion for life in the warm red, op-timism in the orange, determination in the blue, freedom in the light blue and hope in the green.
• The International Symbol of the Special Olympics.• The Logotype: World Summer Games ATHENS 2011.
Always use the original artwork in order to en-sure top quality in reproduction. The use of the Games Emblem is limited to the Greek Territory.
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DESIGN STYLE GUIDE SPECIAL OLYMPICS ATHENS 2011
Quality ControlTo ensure that the integrity of the Special Olympics World Summer Games ATHENS 2011 is maintained at all times, licensees must submit to the Organising Committee for prior review and written approval, any proposed application of the Emblem of the Special Olympics World Summer Games ATHENS 2011 and the contents of this Style Guide.
Please note that this guide is intended to establish initial themes and graphic directions for licensees and therefore approval is not based only on compliance with designs depicted in this Style Guide, the usage of the Special Olympics ATHENS 2011 emblem must be strictly adhered to and observed.
The Organising Committee for the Special Olympics World Summer Games ATHENS 2011 quality control procedures require that licensees submit material for review on each of the following stages:
1. Rough sketches or layout concepts
2. Finished art work or final proofs
3. Pre-Production samples or strike-offs
4. Finished product (samples)
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DESIGN STYLE GUIDE SPECIAL OLYMPICS ATHENS 2011
Graphic ImagesSix design themes are presented within this Style Guide:
EmblemWonderful Winning WorldIt’s all Green to meIt’s all Sports to me Special Olympics HellasIt’s all Greek to me
1. Licensees may use any combination of all graphic images depicted without restriction to a specific theme.
2. All images and graphics used in this guide can be applied to product extensions and applications and are not limited to the specific products depicted.
3. Additional design elements may be developed and submitted to Organis ing Committee for prior approval.
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DESIGN STYLE GUIDE SPECIAL OLYMPICS ATHENS 2011
CopyrightAll rights reserved.
All designs of applications included in this CD-ROM Style Guide constitute intellectual property of the Organising
Committee for the Special Olympics World Summer Games ATHENS 2011 and are duly protected under the provi-
sions of both domestic and international law.
The holder of this CD-ROM shall use it exclusively for the purposes intended. This CD-ROM shall not be copied,
reproduced, altered, whether in total or in part, nor shall be handed over to third par ties, for any reason whatsoever.
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1968 Chicago - USA
1970 Chicago -USA
1972 California - USA
1975 Michigan - USA
1979 New York at Brockport - USA
1983 Louisiana - USA
1987 Indiana - USA
1991 Minneapolis - USA
1995 New Haven - USA
1999 North Carolina - USA
2003 Dublin - Ireland
2007 Shanghai - China
1968 Chicago - USA
1970 Chicago -USA
1972 California - USA
1975 Michigan - USA
1979 New York at Brockport - USA
1983 Louisiana - USA
1987 Indiana - USA
1991 Minneapolis - USA
1995 New Haven - USA
1999 North Carolina - USA
2003 Dublin - Ireland
2007 Shanghai - China
2011 Athens - Greece
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XIIISpecial Olympic
W
o rld Summer Games 25 June - 4 July XIII Special Olympic World Summer Games 25 Jun e - 4Ju
lyXI
IISp
ecia
lOlym
pic
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1968 Chicago - USA
1970 Chicago -USA
1972 California - USA
1975 Michigan - USA
1979 New York at Brockport - USA
1983 Louisiana - USA
1987 Indiana - USA
1991 Minneapolis - USA
1995 New Haven - USA
1999 North Carolina - USA
2003 Dublin - Ireland
2007 Shanghai - China
2011 Athens - Greece
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It’s all green to me
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It’s all green to me
It’s all green to me
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It’s all green to me
It’s all green to me
green to meIt’s all g
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Special Olympics Hellas
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It’s all Greek to me
SO Athens 2011 logo GR.eps SO Athens 2011 logo ENG.eps Its all Greek_01.eps
Its all Greek_XIII.epsIts all Greek_03.eps
Its all Greek_02.eps
Its all Greek_text.eps
These photos are for demonstration purpose only and should not be used for any commercial reasons.
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Packaging Guidlines
Special Olympics provides year-round sports training and competition for children and adults with intellectual disabilities.By purchasing this product you are supporting the ATHENS 2011 Special Olympics World Summer Games and Special Olympics Hellas Athletes.
Barcode
Logo
so_pack_02a.eps so_pack_02b.eps
Special Olympics provides year-round sports training and competition for children and adults with intellectual disabilities.By purchasing this product you are supporting the ATHENS 2011 Special Olympics World Summer Games and Special Olympics Hellas Athletes.
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so_pack_01.eps
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so_pack_03.eps
so_pack_04.eps
so_pack_06.eps
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so_pack_05.eps
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Myriad Pro (Regular)
ΑΒΓΔΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΨΩαβγδεζηθικλμνξοπρστυφχψω1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghi jk lmnopqrstuvwxyz1234567890
Myriad Pro (Bold)
ΑΒΓΔΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΨΩαβγδεζηθικλμνξοπρστυφχψω1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijk lmnopqrstuvwxyz1234567890
Helvetica (Regular)
ΑΒΓΔΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΨΩαβγδεζηθικλμνξοπρστυφχψω1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghi jk lmnopqrstuvwxyz1234567890
Helvetica (Bold)
ΑΒΓΔΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΨΩαβγδεζηθικλμνξοπρστυφχψω1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Font families