athensa-product presentation 01 2016

ATHENSA Technology Company Presentation

Mission Statement

“Our mission at ATHENSA is to help people and businesses throughout the world realise their full potential to maximise their success”

ATHENSA Technology – About Us, Background & Milestones

ATHENSA Technology – Client’s and Worldwide Representation

ATHENSA Technology – Technology and Sales Achievements

ATHENSA Technology – CSF’s, USP’s, KPI’s, ROI and S & O’s

ATHENSA Technology – TV Products and Typical Workflow Solutions

ATHENSA Technology – DVB Products and Typical Workflow Solutions

ATHENSA Technology – Integrated Systems and Workflow Solutions

ATHENSA Technology – Contact Us and Q&A

Presentation Contents

1994 – Launch of SubtitlePlus – Subtitle Preparation & Insertion1999 – Launch of AirBox – IT Based Playout Automation Systems2002 – Installed Base of 250 Playout Channels2002 – Start of International Distribution2003 – Launch of TitleBox – Interactive CG & Channel Branding System2004 – Installed Base of 1,000 Playout and Branding Channels2005 – Installed Base of 2,000 Playout and Branding Channels2006 – HD Support for All PlayBox Technology Products2006 – Launch of DVB (ASI/IP) Playout & DVB Multiplexing2006 – Launch of PlayBox Technology with 6 Worldwide Country Offices2007 – Installed Base of 4,000 Playout and Branding Channels2008 – Installed Base of 6,000 Playout and Branding Channels2009 – Sales of 100 to 200 New Playout and Branding Channels per Month2010 – Installed Base of 9,000 Playout and Branding Channels2011 – Installed Base of 10,500 Playout and Branding Channels2012 – Installed Base of 12,500 Playout and Branding Channels2014 – Installed Base of 15,000 Playout and Branding Channels2015 - Athensa

Corporate Background & Milestones

Worldwide Customers

World Representation

Technology AchievementsUniversal Playout and Streaming Engine with Any Source and Any Output with Format Conversion, Tiimebase Correction, Audio Mapping, Loudness Normalisation, etc.Real-Time Remultiplexing Engine for Efficient Handling of Live Streaming VideoUltra High-Quality Dynamic Graphics Engine with On-the-Fly Content Updating and Powerful ScriptingMedia Universal Source Engine (MUSE) – Shared Video from Any Live SourceTV Channel in a Box – Media Ingest, Scheduling and Playout Server with Automation, Live Input, CG and GraphicsPowerful Software Installed on Standard State-of-the-Art IT TechnologyUnique Technical Support Model with 24/7 Top Level Support from Global R&D HQComplete DVB Line Solutions; N to M Full Redundancy; Web Remote Tools for Multi Users and ChannelsMany Software Centric Solutions Means No Costly Hardware and Lower Cost Solutions

Sales AchievementsOver 15,000+ Playout and Branding Channels Worldwide Powered by PlayBox Technology15 Country Offices in 10 countries – 120 Dealers in 100 Countries31,000+ Licenses Sold of Various PlayBox Technology Workflow Modules

Sales Achievement StrategyCost Effective – High Reliability – Flexible – Scalable – Easy to Learn – Simple to UseSolutions Available for SD, HD and UHD with Analogue, Digital and DVB (ASI/IP) I/OMany Workflow Solutions to Fit Client Workflow RequirementsA Single Manufacturer for a Single Channel Playout Server to a Multi-Channel Turn-Key Broadcast Centre

Technology and Sales Achievements

CSF’s – Critical Success FactorsExperience Gained with Over 15,000 Systems Sold WorldwideDynamic, Innovative, Entrepreneurial and Highly FocusedBusiness Intelligence – Listen, Digest & ActionSelf Financing and High Investment into R&D with Controlled Growth

USP’s – Unique Selling Proposition“Number 1” International TV Channel in a Box ManufacturerFully Integrated System with Automation, Server, CG, Graphics – “TV Channel in a Box”Fully Scalable – Adding Components or Playout ChannelsSolutions in SD, HD and UHD with Analogue, Digital and DVB (ASI/IP Streaming) I/OOpen Architecture Allows Easy Integration with 3rd Party ProductsUnique Support Model – PlayBox Doctor – Global 24/7 SupportVery Good Price / Performance Ratio

KPI’s – Key Performance IndicatorsVery Good Market Position – Market Share and Client PositioningVery High Relative Quality – High Price / Performance RatioLow Cost – High Performance and High ReliabilityVery High Innovation Rate and Products to MarketHigh Sales Results in Greater Understanding of the Business as a WholeEntrepreneurial Behaviour (Spotting Opportunities)Awareness of External Challenges, Emerging Business Opportunities & StrategiesSelf Funded R&D and Company Growth

CSF, USP, KPI, ROI, SO

ROI – Return on InvestmentSolutions are Easy to Amortise In 1 to 3 YearsHardware is Based on IT COTS (Commercial off-the-Shelf) = Low Capital CostsNon Proprietary Hardware = High Reliability and Low Maintenance & Support CostsLow capital Cost Plus Low Support Costs = Low Cost of OwnershipHigh Reliability = High “On-Air” Availability = Maximisation of Revenue StreamsScalability Enables Clients to Expand On Demand without Starting Afresh with Low Incremental Expansion Costs

StrengthsYears of Experience in High Quality, Low Cost, High Volume SalesWell Known with a Good Image for High Reliability and Low CostCountry Sales and Support Offices with Strong and Trained Dealer and SI NetworkProduct Innovation Skills Including SD, HD, UHD and DVB (IP/ASI) Streaming Price Point is Favourable to Corporate Broadcasters and Educational OrganisationsSelf Funded Management that is Committed and Confident with Distinctive Competencies

OpportunitiesEntering New Markets with Streaming and Digital SignageExpanded Innovation and Product Line with Solutions Like UHD and DVB StreamingFalling Trade Barriers and More Worldwide Sales and Support OfficesComplacency of Competitors to Embrace Future TechnologyEmbracing of Emerging New TechnologiesCustomers Have Urgent Need for Cost Saving SolutionsVery High Recurring Sale Success Rate

CSF, USP, KPI, ROI, SO

PlayBox Technology Has Proven Solutions for:International BroadcastersRegional BroadcastersSatellite BroadcastersVoting & Gaming Channels – SMS2TVScalable TV ChannelsThematic TV ChannelsCorporate TV ChannelsSingle and Multi-Channel Time DelayStart-Up TV ChannelsTransition to Digital ChannelsDisaster Recovery ChannelsTapeless BroadcastersIPTV Playout Centres

National BroadcastersLocal BroadcastersUp-Link CentresTV to Mobile ChannelsInternet TV / WebcastingMulti Language ChannelsMulti Subtitle ChannelsCable TV ChannelsRemote Head-End / Up-Link PlayoutMulti-Channel Playout CentresMulti-Channel Advert ReplacementInteractive Music ChannelsDVB Workflow Solutions

TV Automation Solutions

AirBox – Single and Multi Channel Playout AutomationAirBox DVB Streamer – AirBox with Universal Content Streaming (DVB)ProductionAirBox – Instant Multi-Channel Playout for News, Live Shows etc.TitleBox – Interactive CG and Graphics with AnimationTitleBox Preparation – Offline Preparation of TitleBox Templates and Projects etc. CaptureBox PRO – Up to four independent ingest channels in a single serverSocialMediaBox – All Social Media in a Single ScreenScheduleBox – Scheduling solution for creation and management of advanced schedulesListBox – Playlist and Run List Creation and Editing with Clip TrimmerDataBox – Content Management SQL Database QCBox – Automatically Checks Media Files to Ensure Correct Playback in AirBoxSubtitlePlus – Multi User / Multi language Subtitle Preparation for PlayBox or EBU Subtitle FilesSubtitleBox – Live Open Subtitling Insertion Option for AirBox Playout ServerSubtitlePlus DVB Server – Live Multi Language and Multi Channel DVB Subtitle Insertion ServerDVB Muxer – Flexible DVB Multiplexer with PSI / SI Generator (DVB)

Main TV Automation Solutions Available in SD and HD

Workflow Features:PlayBox Doctor – Quick and Accurate Problem Reporting and SolvingClip Trimmer - Fast and Simple Trimming (Top & Tailing) of Clips and Programmes

Workflow SolutionsEdgeBox – Fully Automated Remote Redundant Playout Anywhere in the World Via InternetAdBox – Advert Replacement and Digital Programme Insertion Anywhere in the World Via InternetTimeShiftBox – Selectable Time Shifts from +1 Minute to +1 Hour to +1 Week or More

TV Workflow OptionsMulti Playout Manager – Monitor and Control Multiple AirBox Servers / Channels Locally or RemotelySafeBox – Automatic Content ManagementAirBox Backup – 1+1 Fully Automatic Redundancy for AirBox – Backup Mirrors Main ServerMulti Backup Manager – AirBox Main and Backup Servers Monitoring & Switching 1+1, N+1 & N+MAlarmBox – Monitors PlayBox Systems and Sends Alarms by Email, SMS, GPI etc.Universal Matrix Controller – For Controlling Matrix (Router) from Multiple AirBox ServersUDP Switcher – UDP Switch / Router for IPBypass Relay and GPI I/O Card – Hardware for AdBox GPI Switching and Power Fail Bypass

Main TV Automation Solutions Available in SD and HD

ATHENSA Technology – TV Automation Solutions

• Universal SD/HD Content Playout and Streaming

Note: All PlayBox TV & DVB Products are SD, HD and UHD Compatible

AirBox FeaturesSeamless Playout of Various Compression Formats and Containers, such as MPEG2, DV, IMX, MXF, H.264, etc.Live Video and Stream Mixing with Local Content PlayoutUnlimited On-Air Playlist EditingAutomated Schedule Conflict ResolvingLive Input Video ScalingContent Trimming and Simple Editing with Clip TrimmerOutput Video Scaling for Picture-in-Picture with Info Channel Look with Live Video, CG and GraphicsSimultaneous Video Scaling of Both Live Input and Server OutputShotBox for “on-the-fly Event and Live Stream Insertion

AirBox FeaturesDVB ASI/UDP Streaming Output MPEG2 and H.264Automatic Audio Level and Loudness AdjustmentAutomation Interfacing via VDCP, GPI, RS 232, RS 422, TCP, DTMF, LTC, API, etc.Time Delay with Playout of Unfinished Clips, Capable of Commercial Removal or CensorshipMetadata Support for Text-Rich Graphics InsertionGraphic Rules for Automatic Metadata Graphic ControlValidation Test of the Playlist when loadedAutomatic Backup Option and Subtitle Insertion OptionAutomatic Audio Routing and RemappingSurCode for Dolby E / Dolby Digital Plus (AC3)

• Instant Playout of Multiple Channels


ProductionAirBox FeaturesInstant content playout for news, live broadcasts, virtual-studio screens, and video walls. Four independent players are accommodated in a single server with built in aspect ratio and resolution conversion as well as integral support of a wide variety of compressions. A dedicated multiviewer is also incorporated. ProductionAirBox provides 2K/4K SDI output, enhanced playlist handling and end-of-clip actions. The server can be operated from multiple locations via its own remote application, also GPI/VDCP/MOS control is available.

Content Management with Media BrowserMultichannel – 16 Channel Audio SupportMedia Usable on Local or Network storagePlayback of Clips Still Being CapturedMajority of Video Compressions SupportedLoop, Continue, Hold Last Frame, Cue Next, Stop per Playlist Item.

ProductionAirBox Workflow

• Manual, Scheduled and Tape (inc. Batch) Ingest


CaptureBox PRO FeaturesFour independent ingest channels in a single serverScheduled capturing of satellite feeds with automated channel switchingScheduled Capturing of Satellite Feeds or Line Feeds with Automated Channel SwitchingComprehensive Metadata handling (TCI, MTD creation)

Loudness / TruePeak Audio Meters for Precise Audio Level Setting or Fine Tuning

Third Party Traffic System Capture List Import

Automated RS-422 VTR control with batch capturing lists

Various Video Inputs Supported Such as SDI, Analogue, ASI, IP

• Interactive 3D CG and On-Air Animated Graphics• Delivers Crisp, Eye-Catching, On-Air Look


TitleBox FeaturesUnlimited Number of Layers and Graphic Objects On-Screen with 3D SupportTotal On-Air Interactive Control of Object Properties, Position and ContentStand-Alone, Task, Scheduled and Slaved Titling under AirBox AutomationDynamic Data Source Extraction from Databases, Internet, Files, EAS, etc.New enhanced Scripting Engine that allows complete control over objects' properties, sequencing and execution.Support for All Direct Show Compatible Objects, OLE Objects, Logo’s, PowerPoint Presentations, Animations, Flash etc.Suitable for a myriad of on-air applications such as Games, SMS2TV, Chats, etc.

• All-In-One Content Management• Universal Metadata Description Tool


DataBox Features

From Archives to Run-Time Copy, from Types and Categories to Genres, from Credits to Links, DataBox Maintains Total Content Order through Sophisticated Set of Searching and Classification Parameters.

Multi-User EnvironmentAutomated Content ImportNetwork Access SQL DatabaseAdvanced Content ClassificationSearch by Multiple CriteriaFiltering by a Group of FieldsSorting by Each FieldMulti-Value Data FieldsMultiple Parts, Channels and MediaView / Edit Content with Clip Trimmer

• Client / Server Solution for Advanced Schedules• The Perfect Tool for Schedule Creation and Management


ScheduleBox FeaturesAdvanced scheduling solution with user friendly web interface for programme management of one or multiple TV channels. Support of templates for any user-defined time period (day, week, month) and programming by blocks in the context of a predefined or customised scheme.

Web Based Clip TrimmerUser Editable Status / Category ListCollaborative Schedule EditingUser Roles and User GroupsUser Rights Access ControlFile Commercial Break Insertion / DeletionTraffic System IntegrationPlaylist Check for Gaps and Overruns

• Offline Programme Schedule Creation and Play List Editor• The Perfect Tool for Schedule Creation and Editing


ListBox FeaturesCreate and Edit Programme Schedules and Play Lists for Today, Tomorrow, Next Week, Next Month, with Video Preview and Clip Viewer / Trimmer and Simple Editing. The Schedule Creation Process Utilises all the Benefits of Full Content Description, by Using DataBox Metadata.

Video Preview and Simple EditingCommercial Break Insertion / DeletionTraffic System IntegrationExcellent Price / Performance RatioPlaylist Check for Gaps and OverrunsStraightforward, User-Friendly InterfaceDrag & Drop from DataBox

• Automatic Content Manager• Designed with Automated Content Management in Mind


SafeBox FeaturesPlayback from the Local HDD’s on the Playout Server is more Reliable than Playback over the Network. SafeBox Automatically Copies the Content Stored on the Local NAS Storage Server or any number of other different Storage Options to the Playout Servers Local HDD’s for Reliable Playback. SafeBox can work in Playlist Dependent Mode or Standalone Mode.

Automated Content ReplicationAutomated Content RemovalMultiple In, Single OutMultiple In, Multiple OutSingle In, Multiple OutSpeed and Session LimitingOn-Line Media List Export

Quality Control Solution –Guarantees Successful Media File Playout in AirBox


QCBox Features

QCBox Analyses Media in a Playlist, Folder or Selected Files. Tests Include Correct Duration, Continuity (missing or overlapping frames), Frozen Frames, Black Frames, Audio Loudness etc.QCBox Automatically Checks Media Files for:

File IntegrityReal Test Against Specific DecodersBlack Video, Blocking and Frozen VideoVideo Levels and Missing Colour ComponentsStereo Audio Phase, Audio Levels & Audio Loudness (Loudness is Normalised as recommended by ITU-R BS.1770-3, CALM Act, ATSC A/85 and EBU R128)Correct DurationContinuity for Missing or Overlapping Frames

QCBox Specifications

• All Social Media in a Single Ready for Broadcast Stream• Incorporate Multiple Social Media Quickly & Efficiently


SocialMediaBox FeaturesAccessed via standard web browser, SocialMediaBox enables programme production and presentation creators to incorporate comments from multiple social network feeds quickly and efficiently into a single ready-for-broadcast stream.SocialMediaBox is client / server application using SQL database and supports multi-user access as well as multiple outputs

Facebook, Twitter and RSS IntegrationGoogle+ and LinkedIn Coming SoonModerated Publish ModeOutput to CG Engine for On Air PresentationCan be Used Across Several TV ChannelsAssignable Multiple User AccountsEach Account Can Be Customised with Assignable Access Rights

SocialMediaBox Workflow

• Monitoring and Control Multiple Channels Locally• or Via Internet


Multi Playout Manager FeaturesMPM is a fully assignable monitoring, control and viewing system with user rights management for single or multiple AirBox channels from one or more PC`s connected locally or from anywhere in the world via web browser. MPM is a networked workflow solution created for multi-channel playout centers to monitor and control all channels locally and assign full or restricted user rights for any of the TV channels to one or more people to remotely monitor, control and view the TV channels from PC or Mobile Device.

Monitoring and Control of Multiple Channels Timeline View, View and Control GroupsWeb Based Interface with Programme PreviewRights Management AssignmentOn The Fly Change of Playlists24/7 Remote Monitoring and Control of Your Playout via PC, Tablet &

Mobile

Multi Playout Manager Workflow

PlayBox Technology – TV Workflow Solutions

• Fully Automatic Remote Redundant Playout• Designed for Automated Content Playout Anywhere in

the World with Public Internet


EdgeBox FeaturesPlayBox Technology Clients’ are successfully launching locally branded channels throughout the world in a tapeless operational environment that can be fully integrated into the current or preferred Traffic, Storage, MAM, Ingest, Transcoding and File Transfer Systems or these systems can be provided by PlayBox Technology.

Deliver Locally Branded Content Anywhere in the World Cost EffectivelyComplete Remote Monitoring and Control via InternetFull Integration to Traffic, Storage, MAM, Ingest, Transcoding, File Transfer

SystemsAutomatic Fail Protection and Remote Alarms via Email, SMS, Telephone,

etc.Optional 24/7 Monitoring and SupportMulti Language and Multi Subtitle SupportLocal Content Support for Adverts, Trailers and other InterstitialsLocal and Remote Installation and Training

• Advert Insertion and Digital Programme Insertion• Designed for Automated Content Insertion Anywhere

in the World with Public Internet


AdBox FeaturesAdBox is a cost effective digital advert insertion and digital programme insertion system that can easily be scaled to meet the next generation of targeted advertising solutions that are driving the revolution in today’s television advertising industry.

AdBox is Based on AirBox and EdgeBox Proven TechnologyDeliver Locally Branded Channels Anywhere in the World Cost

EffectivelyComplete Remote Monitoring and Control via InternetSingle and Redundant System with Power Fail ProtectionRemote Alarms via Email, SMS, Telephone, etc.Optional 24/7 Monitoring and SupportMulti Language and Multi Subtitle SupportCan be Installed Locally or Remotely at Headend or Playout CentreAvailable in SD and HD in SDI and DVB (ASI/IP)

• Cost Effective, Reliable Time Shift and Logo Insertion• +1 Minute, +1 Hour, +2 Hours to +1 Week or more


Playback Delays for Broadcasts to Any Time Zone Worldwide+1, +1.5, +2, +24 etc. Delayed Local ChannelsUp to one week of delay for SDIntegrated Logo Insertion or Full Integrated TitleBox Interactive CG and Graphics

PlayBox Reliability Designed in using RAID Storage and Redundant PSU’s etc.

Easy Delay Operation, Designed for Fully Automated Hands-Off Running

TitleBox Option for Powerful Interactive CG and GraphicsAlarmBox Option for Local and Remote System Monitoring and

Reporting

TimeShiftBox Features

ATHENSA Technology – Simple Workflow

ATHENSA Technology – DVB (ASI/IP) Streaming

AirBox DVB Streamer – Universal Streaming ServerCaptureBox DVB Ingest – Multi-Channel DVB ASI/IP Ingest ServerDVB Muxer - DVB Multiplexer and SI/PSI Generator

PlayBox Technology – DVB (ASI/IP) Streaming

AirBox DVB Streamer FeaturesIdentical Interface and Operation to AirBoxAvailable in SD and HDDVB Output in ASI or IP (UDP/RTP)Service and Network Name SelectionPID Selection for Audio, Video and PMTAdditional PID Streams Pass Through with Optional Inclusion into

PMT with Descriptors (IP Pump Only)Logo Overlay(MPO only)Interactive CG and Graphics with TitleBox(MPO only)Output Support for MPEG2 and H264Input Support for MPEG2 and H264

CaptureBox DVB Ingest Features

Identical Interface and Operation to CaptureBoxAvailable in SD and HDMPTS ingest to separate SPTSPID Stream Filtering PID Stream SelectionASI / IP InputsDTMF or GPI ControlPrepare Scheduled Capture Lists with Different Parameters

athensa-product presentation 01 2016

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