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Page 1: Athlete Leadership Programs Athletes Assisting in Fundraising Fundraising
Page 2: Athlete Leadership Programs Athletes Assisting in Fundraising Fundraising

Athlete Leadership ProgramsAthlete Leadership Programs

Athletes Assisting in Athletes Assisting in FundraisingFundraising

Athletes Assisting in Athletes Assisting in FundraisingFundraising

Page 3: Athlete Leadership Programs Athletes Assisting in Fundraising Fundraising

Athlete Leadership ProgramsAthlete Leadership Programs

Page 4: Athlete Leadership Programs Athletes Assisting in Fundraising Fundraising

Athlete Leadership ProgramsAthlete Leadership Programs

Sponsored by Sponsored by Special Olympics Special Olympics

Sponsored by Sponsored by Special Olympics Special Olympics

Page 5: Athlete Leadership Programs Athletes Assisting in Fundraising Fundraising

Athlete Leadership ProgramsAthlete Leadership Programs

Presenters:Presenters:Presenters:Presenters:

Page 6: Athlete Leadership Programs Athletes Assisting in Fundraising Fundraising

Find your partner(s)!

Some of you have money to give, but you need something too.

Some of you have money to give, but you need something too.

Others need money and have something to offer.Others need money and have something to offer.

Make the right matches!Make the right matches!

Page 7: Athlete Leadership Programs Athletes Assisting in Fundraising Fundraising

What will we do in this What will we do in this section?section?

Learn about Special Olympics Fundraising

Review Global Messenger Basics

Learn how to participate in Fundraising Calls

Practice doing Fundraising Calls

Page 8: Athlete Leadership Programs Athletes Assisting in Fundraising Fundraising

Why do you need to know Why do you need to know this?this?

You are the expert on Special OlympicsAnd how it benefits you as an athlete.

SOI or your home Program may ask you to join them on fundraising calls or to thank donors/sponsors.

Page 9: Athlete Leadership Programs Athletes Assisting in Fundraising Fundraising

Global Messenger BasicsGlobal Messenger Basics

Special Olympics

Mission and Goals

Page 10: Athlete Leadership Programs Athletes Assisting in Fundraising Fundraising

Global Messenger BasicsGlobal Messenger Basics

What makes Special

Olympics Different

from other sports

OrganizationsOr other causes

Page 11: Athlete Leadership Programs Athletes Assisting in Fundraising Fundraising

Global Messenger BasicsGlobal Messenger Basics

How to prepare a

speech:

Know your topicKnow your audience

Decide what to includePractice

Page 12: Athlete Leadership Programs Athletes Assisting in Fundraising Fundraising

What does the money pay for?

Why does Special Olympics need to raise money?

Special Olympics FundraisingSpecial Olympics Fundraising

Page 13: Athlete Leadership Programs Athletes Assisting in Fundraising Fundraising

Where does Special Where does Special Olympics, Inc. get its funds?Olympics, Inc. get its funds?

IndividualsIndividuals

OtherOther

Businesses Businesses 29%

51%

20%

100%TotalTotal

Page 14: Athlete Leadership Programs Athletes Assisting in Fundraising Fundraising

Where does Special Where does Special Olympics, Inc. spend its Olympics, Inc. spend its funds?funds?

ProgramsPrograms

AdministratiAdministrationon

FundraisinFundraising g

15%

80%

5%

100%TotalTotal

Page 15: Athlete Leadership Programs Athletes Assisting in Fundraising Fundraising

Donor FundraisingDonor Fundraising

What is a What is a Donor?Donor?

A DONOR is someone A DONOR is someone who gives something who gives something

as a “gift”.as a “gift”.

Page 16: Athlete Leadership Programs Athletes Assisting in Fundraising Fundraising

Where do donors get the Where do donors get the money they donate?money they donate?

Businesses – Selling their products Businesses – Selling their products or servicesor services

Individuals – Salary and/or Individuals – Salary and/or investmentsinvestments

Page 17: Athlete Leadership Programs Athletes Assisting in Fundraising Fundraising

Why do people want to Why do people want to donate to Special Olympics?donate to Special Olympics?

Business ReasonsBusiness Reasons

Personal ReasonsPersonal Reasons

Page 18: Athlete Leadership Programs Athletes Assisting in Fundraising Fundraising

Why do people want to Why do people want to donate to Special Olympics?donate to Special Olympics?

People believe that Special OlympicsPeople believe that Special Olympicshelps the people it serveshelps the people it serves

People want to help other peoplePeople want to help other people

Proud to be a part of the movementProud to be a part of the movement

Belief in our missionBelief in our missionBelief in our missionBelief in our mission

Personal ReasonsPersonal Reasons

Page 19: Athlete Leadership Programs Athletes Assisting in Fundraising Fundraising

Why do people want to Why do people want to donate to Special Olympics?donate to Special Olympics?

Employees feel good about working Employees feel good about working for a company that cares and does for a company that cares and does good thingsgood things

Linking your business to Special Linking your business to Special Olympics shows customers that your Olympics shows customers that your company carescompany cares

Business ReasonsBusiness Reasons

Page 20: Athlete Leadership Programs Athletes Assisting in Fundraising Fundraising

Foundations Christmas Record grants

Civic/Service ClubsStart-up funds for new

projects

Other ReservesInvestment incomeFees from Sub-programs

Government GrantsMinistries/Agency/Divisions

Health/Human ServicesSport and Activity

DisabilityLottery

IndividualsDirect mailMajor donorsPlanned givingInternet/ Web promotionsGiving Clubs/Societies Adopt an athlete programs

CorporationsSponsorship

Cause Related MarketingCompany’s Foundation

Government Relations Community Relations

Public RelationsHuman Resources

Executive’s FundHow People

give money to Special

Olympics

Special EventsGolf tournament Dinner/danceWalkathonMovie promotionPolar plungePlane pull

Merchandising/ Licensing

Key chainsTee shirtsMugs

Page 21: Athlete Leadership Programs Athletes Assisting in Fundraising Fundraising

Research Target Prospects

Prepare and customize offer

(decide what to ask for and prepare a

proposal)

Send proposal,comply with

guidelines or submit application

Results/Decision made(acceptance, Yes! rejection, No. or renewal)

Follow up with phone call letter,or email to check status

Make presentation or proposal at meeting

Set a meeting date and time

TheFundraising

Cycle

START HERE

Plan and Set Goals

Follow up with phone call, letter, or email to check status

Page 22: Athlete Leadership Programs Athletes Assisting in Fundraising Fundraising

Successful Selling in 5 Successful Selling in 5 StepsSteps

1.1.Determine Your Customer’s Determine Your Customer’s Interest and NeedsInterest and Needs

3. How does it help Special Olympics?3. How does it help Special Olympics?

2. State the Project or 2. State the Project or Program you want them to Program you want them to fund.fund.

4. What are the benefits?4. What are the benefits?

5. Close the deal5. Close the deal

Page 23: Athlete Leadership Programs Athletes Assisting in Fundraising Fundraising

Determine Interest and Determine Interest and NeedsNeeds

What does the What does the person or person or business want business want or need from or need from their their relationship relationship with Special with Special Olympics? Olympics?

Page 24: Athlete Leadership Programs Athletes Assisting in Fundraising Fundraising

State the Project or State the Project or Program you want them Program you want them to fundto fund

•Be HonestBe Honest•Be SimpleBe Simple•Be ClearBe Clear•Tell what you’ll Tell what you’ll spend the moneyspend the money on…on…•And how their And how their involvement involvement with Special Olympics with Special Olympics will will meet their needs and meet their needs and serve serve their intereststheir interests

Page 25: Athlete Leadership Programs Athletes Assisting in Fundraising Fundraising

How does it help Special How does it help Special Olympics?Olympics?

5 Ws are:5 Ws are:What is the What is the

project?project?Who will it Who will it

benefit?benefit?Where will it Where will it

happen?happen?When will it When will it

happen?happen?Why do we need Why do we need

it?it?1 H is:1 H is:

How do we meet How do we meet bothboth the donor and SO the donor and SO needs?needs?

Page 26: Athlete Leadership Programs Athletes Assisting in Fundraising Fundraising

What are the What are the Benefits?Benefits?

How can SO meet the How can SO meet the person/business’s person/business’s needs?needs?

To answer this, you To answer this, you need to know what is need to know what is important to them.important to them.

Page 27: Athlete Leadership Programs Athletes Assisting in Fundraising Fundraising

Closing the DealClosing the Deal

Make it easy to say “YES”Make it easy to say “YES”

Make sure you understand Make sure you understand next steps and who is responsiblenext steps and who is responsible

Be positiveBe positive

Page 28: Athlete Leadership Programs Athletes Assisting in Fundraising Fundraising

Role PlayRole Play

Did they use the 5 steps?Did they use the 5 steps?

What should the What should the athlete do differently? athlete do differently?

What should the staff What should the staff person do differently? person do differently?

Page 29: Athlete Leadership Programs Athletes Assisting in Fundraising Fundraising

The Athlete’s RoleThe Athlete’s Role

You as an Athlete can You as an Athlete can participate on Fundraising participate on Fundraising Calls:Calls:

•Participate on SponsorshipParticipate on Sponsorship “ “pitch” callspitch” calls•Participate on thank youParticipate on thank you callscalls•Participate on Fundraising Participate on Fundraising Event Organizing Event Organizing committeescommittees

Page 30: Athlete Leadership Programs Athletes Assisting in Fundraising Fundraising

The Athlete’s RoleThe Athlete’s Role

On these Calls, use your Global On these Calls, use your Global messenger abilities to answer messenger abilities to answer the questions: (bring your tools)the questions: (bring your tools)

•What isWhat is Special Olympics?Special Olympics?•What isWhat is your role in Special your role in Special Olympics?Olympics?•How do Donors help SpecialHow do Donors help Special Olympics?Olympics?•How has Special Olympics How has Special Olympics helped you personally?helped you personally?

Page 31: Athlete Leadership Programs Athletes Assisting in Fundraising Fundraising

Don’t Forget!Don’t Forget!

Be sure to find out what you Be sure to find out what you should wear to the meetingshould wear to the meeting

Be prepared to talk about yourself Be prepared to talk about yourself and how Special Olympics has and how Special Olympics has helped you personally.helped you personally.

Talk about their products or Talk about their products or services, especially if you use services, especially if you use them or know people who do!them or know people who do!

Page 32: Athlete Leadership Programs Athletes Assisting in Fundraising Fundraising

Don’t Forget!Don’t Forget!

Be prepared! Don’t try to wing it. Be prepared! Don’t try to wing it. Talk to the person you will be Talk to the person you will be presenting with.presenting with.

Know how much time the entire Know how much time the entire presentation is take and how long presentation is take and how long your part should beyour part should be

Practice with the person you will Practice with the person you will be presenting withbe presenting with

Page 33: Athlete Leadership Programs Athletes Assisting in Fundraising Fundraising

RecapRecap

What did you learn?What did you learn?

Page 34: Athlete Leadership Programs Athletes Assisting in Fundraising Fundraising

Athlete Leadership ProgramsAthlete Leadership Programs