EXECUTIVES U M M A R Y

www.atirasystems.com

SUSTAINABLE FIRE SOLUTIONS

ThePROBLEMIn the U.S. fire departments spend

$700 MILLION annually on flame retardants that are …

TOXIC

UNHEALTHY

FAILING

POLLUTING

THREATENING

VIOLATING

Millions of gallons of toxic flame-retardants are dumped on the environment each year as a part of efforts to halt structure and wild-land fires.

Firefighter safety is at risk as more firefighters realize the impact of toxic inhalation.

95% of existing firefighting chemicals are marginally effective and/or fall to the ground where they do no work.

Environments are being comprised as millions of gallons of toxic flame-retardant treated water finds its way into groundwater.

Existing flame retardants cause damage to the environment, killing fish, birds, insects and many other species that are vital to a healthy eco-system.

The dumping of toxic flame-retardants has prompted federal court challenges.

In 2008, more than50 Million Gallons

of water treated with toxic flame retardants were dumped on the state of

California alone! The situation is only getting WORSE, with projections

calling for wildland fires in the United States to increase tenfold

over the next 50 years!

TheSOLUTION

MORE EFFICIENT

LESS EXPENSIVE

HEALTHIER

SAFER

LESS DAMAGING

PROVEN

at extinguishing all types of fires.

than existing foams.

for firefighters, with less exposure to toxins.

for the environment and 100% non-toxic.

Field tested by Cal Fire and endorsed by the InternationalAssociation of Fire Chiefs (IAFC) Crucible program.

$

to properties because it requires drastically less water.

FIRE BLOCK GEL FROM ATIRA SYSTEMSA better tool to fight fires

ATIRA Systems has developed the world’s first 100% non-toxic and effective Fire Block Gel that meets the current and future needs of the firefighting industry. Our tested and proven technology delivers superior performance—and it’s safer for firefighters and the environment.

TESTED AND PROVEN PERFORMANCEThe ONLY flame retardant technology that suppresses and protects in one product!

Stick and stay—adheres to vertical structures

Repels flames of up to 2500 degrees

4-5X more effective than existing firefighting chemicals

Reduces water requirements by up to 10X

100% non-toxic and biodegradable

Seamless integration—no costly upgrades

ThePLANATIRA Systems Fire Block Gel is poised to become the status-quo water enhancer that replaces Class A Foam used in both structural and wildland fire, as well as Aerial Fire Retardants applied on wildland fires. This represents a $700 Million market opportunity in the U.S. alone.

ATIRA Systems will penetrate the wildland and structural agency market, utilizing head-to-head competitive product live-fire demonstrations, while cultivating strategic alliances forged with key agency officials. Industrial and home-defense sales will follow the establishment of fire agency “flagships.”

Product derivatives will be introduced to meet the needs of wildland ground, aviation, industrial entities, and individual homeowners. We will displace Class A foam and the highly toxic phosphate-based Aviation Retardants with one new price-competitive product that will enable agencies and industry to do more with less.

Our model is capital efficient, as we will subcontract the majority of production to keep ourhead count and infrastructure costs to a minimum. Our revenues will be generated through the saleof application modules and liquid concentrate formula to fire agencies and industrial operations allover the U.S. Our metrics are driven by the quantity of field representatives that sell our productand how much growth in units (pounds/gallons) we realize. ATIRA sales will generate 72% grossprofit margins producing positive operating cash flow in year three.

EXIT STRATEGY ATIRA Systems is likely to be acquired by one of several environmentally conscious manufacturers seeking to expand their clean-tech footprint. We anticipate that this acquisition will occure within the next four years.

TheNUMBERS

SALES BY YEAR

$50,000,000

$40,000,000

$30,000,000

$20,000,000

$10,000,000

$0

Sales

Gross Margin

Net Profit

-$10,000,000 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019

SALES BY SECTOR

$35,000,000

$30,000,000

$25,000,000

$20,000,000

$15,000,000

$10,000,000

$5,000,000

$0

-$5,000,000

FY 2015 FY 2016 FY 2017 FY 2018 FY 2019

Fire Block Gel (Agencies)

Home

Industrial

We have made the conservative assumption of capturing only 8% of the $700 million dollar domestic fire agency market by year five.

JEFF DENHOLMCEO and Co-founder

Sustainable, early stage, and emerging growth businessA-list green technology ties

STEPHEN HADDIXChairman, Co-founder, and CTO

New business development, engineering, manufacturing, and fire science

JOEL COMERSenior Partner at Sandler O’Neill & Partners

Strategic Business Advisor with Enterprise level M&A experience

PETER GETMANBranding Strategist

Marketing and branding, 300+ brand launches

LEARN MORE ABOUT THE ATIRA TEAM AT www.atirasystems.com/team/

TheTEAM

RICK RIDGEWAYPatagonia’s Vice President of Environmental Initiatives

Strategic vision and environmental policy

ARLENE BLUM, PH.D.Executive Director of the Green Science Policy Institute

Green technology, policy, and advocacy

NELL NEWMANPresident, Newman’s Own® Organics: The Second Generation

Environmental advocacy and direction

PROGRESS2010

2016 and beyond

Atira Systems was launched in spring 2010.

Completed a thorough market review of the domestic flame

retardant industry, referencing a 2006 Proctor & Gamble market

study and many other sources.

Raised $1.4MM in Series A funding, the majority of which was applied to

product development.

Secured a world-classadvisory team. Learn more at www.atirasystems.com/team/

Received an A+ endorsement from The Green Science Policy Institute,

the leading voice on green chemistry in the nation.

Successfully completed development of disruptive proprietary green technology. Our product is complete and ready for market.

Endorsed as a “game changer” by the International Association of Fire Chiefs Crucible program, a collective

of upper echelon fire officials dedicated to testing and vetting new

technologies. Their support will be instrumental in the rapid adoption of

our revolutionary technology to the market worldwide.

READ THE FULL REPORT

Secured $1.2MM in bridge round financing to complete key milestones in preparation for our series AA round of funding.

Secured exclusive manufacturing partnership with Scott Bader, an internationally recognized chemical manufacturer who produces the key active ingredient in our proprietary formula. We have scalable production agreements, ISO quality control and strategic logistical supply stream in place.

CAL FIRE, The largest and most influential Fire Agency in the nation, has become an early adopter of our Technology.

Texas Forest Service – first order for $172,800 delivered.

Crowdfunding campaign to launch in February, 2016

San Bernardino County Fire (SBCFD), a leading authority on Fire Block Gel application, approved a plan, to have ATIRA Systems set-up ten new Type 6 engines to run FBG-I 2016 fire season.