Atkins DAy breAk™

PrODUCt OVerVieW

Help your customers make every morning count. And count the profits

Lots of sweet morning

all day long.

flavors.Unbeatable consumer loyalty.

Slim FastClif Zone Perfect

BalancePower Bar

Special KLuna EAS (carb control)

South Beach

68%

52%50%

45%42% 42% 39% 38%

26% 24%

** source: nielsen Panel Data,Q3 2008

* source: Mintel GnPD 2008 Category insight 2008 snack/Cereal/energy bars

• easy to read benefit block eases navigation

• Clearly differentiated sub-brands(Day break, Advantage®, endulge®)

the delicious taste of Atkins Day break® bars helps your customers start the day off right. they’re made with an optimal blend of protein, fiber and calcium and are perfect for breakfast or as a mid-morning snack. What a great way to say “Good morning.”

• Great new packaging creates a unified look and feel

• Contemporary, premium appearance

• billboard effect at shelf

besides taste, flavor and flavor variety are the two most influential factors (80% and 71%) among those who purchase cereal bars.* Plus, Atkins Day break bars are high in protein, fiber, low in sugar and have zero trans fats.

Loyalty – and sales – going up.**

• 52% brand loyalty

• better than eAs, Zone or south beach

Cranberry Almond Bar – Cranberries and almonds have always been great together, and this bar keeps the streak going. Crunchy granola, tart-sweet cranberries and tasty almonds. Good morning.

Chocolate Chip Crisp – Morning’s never been sweeter or more satisfying. We bring on the chocolate chips and a rich, chocolaty bottom layer. Dream of chocolate, wide awake.

Strawberry Crunch – Leave it to Atkins to a sweet strawberry crisp bar with great nutrition. this bar is rich, chewy and amazing. As good as the real thing, but healthy.

Cappuccino Nut – this will get you up on the right side of the bed. it’s crispy, delicious and perfect, with cappuccino nut flavour and a thick, creamy yogurt - flavoured icing.

atkins.com

Consumers need simplicityand convenience.

top influencing factors in are:breakfast choices

† source: Mintel - breakfast Foods:the Consumer - Us - December 2008

• Low sugar† • Fiber†

• Wholegrain† • Protein†

Make every day a great day. Atkins is sweet, sexy science. that means sweet snacks that provide great results through a thorough scientific foundation. short answer. With Atkins, anyone can lose weight

without giving up taste. stock up on Atkins Day break bars. Put sweet sexy science to work for you and watch your profits rise and shine.

• the average number of days per week that consumers eat breakfast is 4.9.†

• Among those who eat bars as a meal replacement, 96% do so for breakfast.†

• the fastest-growing segments are ones that play to convenience by catering to ease of use, speed/time and portability issues.†

DAY BREAK BARS

BAR FLAvoRS

Chocolate Chip Crisp

Strawberry Crisp

Cranberry Almond

Cappuccino Nut

PRoTEIN

12 grams

11 grams

14 grams

11 grams

FIBER

6,0 grams

4,6 grams

5,6 grams

3,6 grams

SUGAR

0,4 grams

1,2 grams

1,0 grams

1,5 grams

NET CARBS

2,1 grams

3,0 grams

3,7 grams

3,5 grams

CALoRIES

138

149

137

159

FLAvoRS

ChocolateChip Crisp

StrawberryCrisp

CranberryAlmond

CappuccinoNut

DAY BREAK BARSSINGLES PER DISPLAY/Box/UNIT

5

5

5

5

DISPLAY/Box/UNIT EAN

5060074624149

5060074624170

5060074624262

5060074624200

SINGLE EAN

5060074624156

5060074624187

5060074624279

5060074624217

CASE EAN

5060074624132

5060074624163

5060074624255

5060074624194

UNITS PER CASE

6

6

6

6

CranberryAlmond

Strawberry Crisp

CappuccinoNut

ChocolateChip Crisp

5 060074 624187 5 060074 624170

5 060074 624279 5 060074 624262

5 060074 624156 5 060074 624149

5 060074 624217 5 060074 624200

SINGLE EAN UNIT EAN