atlanta salesforce ug meeting 2/23/2011 symplified
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Managing User Experience
Across SaaS Applications
Tony LoCascio, CISSP
Sr. Systems Engineer | Symplified February 2012
Providing Seamless Identity & Access Management Across
Web, Cloud & Mobile Apps Used by Your Employees,
Partners & Customers
• Market Dynamics of Cloud Computing
• User Experience Drives Adoption
• Account Mgt. and Centralized Control
• Mobile Devices
• About Symplified
AGENDA
Market Dynamics of Cloud Computing:
The real market size of cloud computing
and how the different markets will evolve
Cloud Computing Market Projections:
• Infrastructure as a service market
will peak at $5.9 billion in global
revenue in 2014 and then
commoditization, price pressure
and falling margins kick in.
• Software as a service will be
adopted by companies of all sizes.
In 2011, SaaS will be a $21.2 billion
market and grow to $92.8 billion in
2016. AT that point SaaS comes
closer to saturation.
• Business Process as a service will
be notable, but face modest
revenue.
SaaS Inhibitors
0% 10% 20% 30% 40% 50% 60% 70%
Don't know
Other
None. We don't have any concerns
We can't find the specific application we need
We're locked in financially with our current vendor
Pricing is unclear or complicated
Difficulty and risk of migration or installation
Not customizable
Lack of maturity
Total cost concerns (total cost of ownership)
Application performance (e.g., downtime, speed)
Integration challenges with other applications
Security concerns
What are your firm's concerns, if any, with software-as-a-service (SaaS)?
Base: 913 North American and European software decision makers .Source: Fossights
Software Survey, Q4, 2010
User Experience Drives Adoption
Increase User Satisfaction: The more time you spend at the beginning of a project making sure there is a rich
user experience, the more user satisfaction will increase.
Increase User Adoption:
People will use an application more often if they like the experience, regardless of
how much pressure their employer puts on them to use it.
Lower Training Costs: If someone finds an application valuable and easy to use, they will likely make use of
it often.
Increase in Productivity: Do not let technology get in the way of the user. And making applications unique to
the user’s job will increase productivity as well as their effectiveness.
Decrease in Support Cost: An intuitive experience that is both easy to navigate and does not require specialized
training will significantly reduce support calls.
User Experience as Key Enabler
SaaS Application Types
1. Hosted email: (Google mail, Microsoft…)
2. Remote Storage: (Box.net, Humyo, Amazon S3, Apple MobileMe…)
3. Collaboration: (Salesforce, Google Wave, WebEx, Spicebird…)
4. Virtual office (Google Apps, MS 365…)
5. Streaming Media: (Netflix, Hulu, Crackle…)
6. Social Media: (Facebook, LinkedIn, Twitter…)
7. Extra processing power (Amazon EC2, Rackspace…)
Account Management and Centralized Control
User Growth Fuels Complexity Sensitive Data Outside Firewall
SaaS Creates Management Silos Enterprise Integration
The Problem: Identity Silos
Account
Provisioning
Onboarding Identity
Broker
API
» Terminated employee is
removed from Active Directory
» Admin must repeat
Removal from all
siloed apps
But Cloud apps aren’t
integrated so a terminated
employee can access
company data and apps
Scenario: Account Management
» Terminated employee is
removed from Active Directory
» One step for admin
» Centralized policies
Terminated employee no
longer has access to apps
Scenario: Centralized Control
Identity
Broker
The role of the Identity Broker
Identity
Broker
Internal Web Apps Public Cloud Apps
Identity Management Is Key
Mobile Enabler
» Manage access control from device to SaaS apps
» Authenticate users from outside the network (3G etc) against internal systems like Active Directory
» Provide SSO for users to both SaaS and internal Web apps
» Provide consistent experience from desktop to device
(same apps, same identity and same password)
» Audit user access to SaaS apps from mobile devices
One login ~
gives users a
single launch pad
to access multiple
cloud apps from
the mobile
browser
Mobile Experience
Symplified's approach
• Product Stack
• Architecture
The Converged Identity Stack
This Is The Converged Identity Stack
1. Unified IAM
2. Cloud gateway that secures and manages
access
3. Integrate and extend infrastructure to cloud
4. Unify experience across mobile, Web and
SaaS
5. Unified SSO across SaaS and Web
6. Deployment options on-premises or in the
cloud
SAML
HTTP
Active
Directory
LDAP
Directory
Enterprise
Apps
Database
Logical Runtime Architecture
Virtual directory leverages existing systems
Access Control
Personalization
Central Audit
Virtual Directory
SS
O P
orta
l
Passwords
Windows Login
SAML
OpenID
Strong Auth
One connection integrates your entire
ecosystem
» Access Management
» Central Portal Authentication
» Federated Single Sign On
» Use of Existing Directories
» Audit & Compliance Reporting
What Symplified Provides
OR
About Symplified
Proven Team
SinglePoint
Proven Technology
Symplified Ecosystem
And more…
Top Tier Investors
Buzz
Pioneered Identity & Access Management with ClearTrust
Eric Olden | CEO & Founder Former CTO of Securant | ClearTrust Built first WAM & Provisioning product Co-author AuthXML (now SAML)
Jonti McLaren | EVP Services Delivery & Founder Former President of Securant | ClearTrust Scaled Securant to more than 300 customers in 18 months
Darren Platt | CTO & Founder Former VP Engineering of Securant | ClearTrust Built first STS & federation product Co-author AuthXML (now SAML)
Jason Merrick
VP Alliances
Josh Forman
VP Services Delivery
Jay Wallingford
VP Engineering
Acquired by
» Symplified’s Cloud
native architecture
better and simpler
than legacy platforms
» Symplified offers a
Comprehensive
no-compromise
identity solution
» 80% lower cost and
fast deployment
THE SYMPLIFIED DIFFERENCE
VS. LEGACY IAM
SOFTWARE
VS. POINT SAML
FEDERATION
SOFTWARE
VS. INSECURE,
POINT SSO
WEBSITES
» Access control,
authentication,
authorization and
auditing capabilities
beyond point SAML
federation
» Symplified has SAML
& HTTP for nearly
100% coverage vs
10% for SAML-only
» Symplified is truly
cloud - not re-branded
software
» Symplified works with
data in place – no
need to replicate
Active Directory to
the Cloud
» Symplified supports
any user – internal or
external not just
employees
» Symplified provides
deep mobile support