atlanta streets alive sponsorship

OPEN STREETS ALLf2015 SPONSORSHIP OPPORTUNITIES

www.AtlantaStreetsAlive.com

Atlanta Streets Alive, an initiative of the Atlanta Bicycle Coalition, is Atlanta’s

most popular free public event (according to Creative Loafing), opening

3-5 miles of streets several times a year so people of all ages and abilities

can walk, run, bike, dance, socialize and play in the streets for a Sunday

afternoon.

Atlanta Streets Alive connects neighborhoods with local businesses,

children with physical activity, neighbors with each other, and provides the

broader community with a new experience of their city streets. Inspired

by open streets events all over the world, particularly Ciclovia in Bogotá,

Colombia, Atlanta Streets Alive has become one of the largest open streets

events in the United States.*

An estimated 106,000 participated in the fall 2014 event, the largest to

date, and thousands more learned about the event through extensive

media coverage. Atlanta Streets Alive allows brands unique opportunities

to engage with thousands of Atlanta-based residents who share values

surrounding health, wellness, community, sustainability and active

transportation.

* http://usa.streetsblog.org/2014/10/16/a-new-bike-network-takes-shape-and-atlantans-turn-out-in-droves/

ACTIVITIES

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TANDEM BIK

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STREET hockEy

running gamescartwheel raceshighwheel riding

yoga class

scooter

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peDANciNg

kuNg fu

CyCling

STROLLing

RolleR skatingunicycling

free styling

boot

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HEALTH & WELLNESS

SUSTAINABILITY

COMMUNITY

COMPLETE STREETS

DIVERSITY

CREATIVITY

Atlanta Streets Alive is all about getting

people outside and active, exposing

participants to new ways to stay active

from sports to dance to yoga and more.

Atlanta Streets Alive supports Atlanta’s

focus on sustainability by giving

people the opportunity to enjoy active

transportation by bike or on foot in a

car-free environment.

Atlanta Streets Alive is a community

event, organized in partnership

with the neighborhoods and local

businesses along the routes, and

over 50 activity partners.

Atlanta Streets Alive helps people

envision how our city streets can be

transformed into complete streets

— streets designed for ALL users

including people on foot or on bike.

Atlanta Streets Alive is one of the

most diverse events in Atlanta,

with all ages, races, and ethnicities

participating.

Atlanta Streets Alive is fun! Activities

along the route allow artists, musicians

and civic innovators to engage with

the streets in creative ways.

2010 2011 2012 2013 2014

HISTORY oATlAnTA STReeTS AlIve

EDGEWOOD AVE

Pilot project

EDGEWOOD AVE

Summer experiment, see which times and days work better (mid-summer is too hot)

HIGHLAND AVE

Rebranded ASA, moved to Highland Ave, created Steering Committee

HIGHLAND AVE

Added in brand new Atlanta BeltLine EastSide Trail, and Virginia Ave for 5 mile loop

HIGHLAND +

4.5 mile loop connecting North Highland Ave, Virginia Ave, Monroe Blvd, Boulevard and Highland Ave.

HIGHLAND +

4.5 mile loop connecting North Highland Ave, Boulevard, Highland Ave and North Ave. After Party at Masquerade

WEST END

New route, Easter Sunday

PEACHTREE

New route, PEACHTREE

Drizzled all day and for the entire 4 hours of the

PEACHTREE

Perfect weather

MAY MAY MAYAPRMAYJUN AUG JUN JUL AUG OCT OCT SEPSEP

5K (attendees) 5K 5K 5K6K

15K 15K 16K

10K

62K

83K

106,000

20K

top 10 countries total visitors

USA: 63,440 UK: 162 Canada: 121 Australia: 115Spain: 72Colombia: 71Germany: 69France: 68India: 62Netherlands: 62

top 10 cities total visitors

Atlanta: 32,768Decatur: 3,138Dunwoody: 1,466Roswell: 1,268Marietta: 1,116Druid Hills: 848Smyrna: 823Sandy Springs: 765Tucker: 645Norcross: 585

VISITS FROM 96 COUNTRIES

29zip codes

49% 51% 86%Completed 4-year college or graduate degree

57%Earn $75,000or more annually

ABC SURVEY RESULTS

WEBSITE TRAFFIC SOCIAL MEDIA ENGAGEMENT

12,600 PAGE LIKES

540 NEW FOLLOWERS

320 RETWEETS / FAVORITES

980 mentions

FACEBOOK

TWITTER

5080 POST LIKES

720 SHARES

550 comments

AtlantaStreetsAlive.com

AWARDSCurbed Atlanta(Nominee)

Best New Atlanta Tradition, 2014

Creative Loafing Best free event, 2014

Creative Loafing Best Street Party, 2012

PEDS Golden Shoe for Pedestrian-Friendly Event, 2012

Rated 2nd best thing about the Atlanta BeltLine Eastside Trail, 2012

APRIL 19: WEST END On Ralph David Abernathy Blvd to

Lee St to White Street and the Atlanta

BeltLine trail

SEPTEMBER 27: HIGHLAND + North Highland Avenue starting at

Virginia Ave, through Poncey Highland

to Inman Park, to Highland Ave in Old

4th Ward to Boulevard and across

North Ave

On Peachtree St. from MLK Jr. BLVD in

Downtown Atlanta up to 17th Street in

Midtown Atlanta

Costs associated:

• Police Officers at each intersection• Barricades• Permitting• Porta Johns / trash / recycling • Event signage / tents / posters• Pre-event marketing• Event insurance • Local community outreach• Local business outreach

4 EVENTS IN 4

2015 plan

PEACHTREE

WEST END

HIGHLAND

Atlanta

OCTOBER 25: PEACHTREE

MARKETING

Post Cards (5,000 printed & distributed around Atlanta) Front & Back

Poster (11” x 17” with 500 printed)

Website (10,000 avg monthly views)

Facebook (13,692 likes)

Print Advertising & Earned Media (Creative Loafing)

Event signage

Participants enjoyed scaling the REI climbing wall.

Participants enjoyed watching and interacting with the Imperial OPA Circus.

Participants biked and ran through the bamboo art installation

If your brand is all about helping people build

social, active and healthy lifestyles, then it’s a

perfect fit to sponsor Atlanta Streets Alive.

By being a sponsor of Atlanta Streets Alive, your company, organization or foundation can be seen as a major supporter of one of Atlanta’s fastest growing community events.

Sponsorships for Atlanta Streets Alive are unlike any other. We encourage all of our sponsors

to activate the streets through hands-on activities that engage participants of all ages.

Rock walls, interactive installations, art projects,

and photo booths are all things that our past

sponsors have hosted for our participants.

Pick a route you would like to sponsor, or pick

all three, and get ready for a magical event!

This year, sponsors will also have opportunities

for visibility at a national level through the

2015 Open Streets National Summit, which

the Alliance for Biking and Walking is bringing

Atlanta September 25-27. The Open Streets National Summit features sessions and

breakouts led by local, national and international

leaders in the Open Streets movement discussing different elements of planning and

implementing these initiatives.

Sponsors will benefit from increased local,

national and international exposure to active

living, bicycle advocacy and transportation

leaders nationwide.

Atlanta Streets Alive sponsors receive a significant discount on Open Streets National Summit sponsor rates - contact us for more information.

ACT

IVAT

ION

Homepage of ASA website (10K avg monthly views) Activity featured on homepage

ASA Facebook post (10K+)

Tweet from @ATLstreetsalive

ABC Newsletter (6K+)

Mention in press releases

Creative Loafing ads (40K+ dist)

Poster (500)

Postcard (5,000)

Mention on lawn signs (if used)

Mention in ASA blog post

Fully customized packagedesigned exclusively for sponsor

represents where your brand will appear or benefit provided

PRESENTING SPONSOR

PLATINUM SPONSOR

GOLD SPONSOR

SILVER SPONSOR

BRONZE SPONSOR

$TBD

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ND$7,500 $5,000 $2,500 $1,250 $250+

ROUTESPONSOR

Logo on Volunteer T-shirts

Logo on event signage / map

Premium activity location

Live social media post

Mention at opening remarks

Photo taken of activity

Opportunity to host water station

Speak at opening remarks

Opportunity to be interviewed

Signup leads

Featured in post-event email

Activity photo featured on web

Featured in post-event blog post

Quote for ASA in post event PR

Featured ad in email from ABC


ASA Facebook post (10K+)

Tweet from @ATLstreetsalive

ABC Newsletter (6K+)

Mention in press releases

Creative Loafing ads (40K+ dist)

Poster (500)

Postcard (5,000)

Mention on lawn signs (if used)

Mention in ASA blog post






Fully customized package designed exclusively for sponsor


PR

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MA

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PRESENTING SPONSOR

PLATINUM SPONSOR

GOLD SPONSOR

SILVER SPONSOR

BRONZE SPONSOR

SPON

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Deadline to be on print materials: September 18

$TBD $1 1 , 250 $7,500 $3 ,750 $1 ,875 $375+

ROUTESPONSOR










Signup leads







Fully customized package designed exclusively for sponsor


PR

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PRESENTING SPONSOR

PLATINUM SPONSOR

GOLD SPONSOR

SILVER SPONSOR

BRONZE SPONSOR

SPON

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HIP

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Deadline to be on print materials: August 7

$TBD $15,000 $10,000 $5,000 $2,500 $500+

ROUTESPONSOR

ASA Facebook post (10K+)Tweet

from @ATLstreetsaliveABC

Newsletter (6K+)

Mention in press releasesCreative

Loafing ads (40K+ dist)Poster

(500)

Postcard (5,000)

Lawn signs (if used)

Blog post










Signup leads

I’m simply awed by the turnout and by what a great event this was. A great time had by all! I think it constitutes a “turning point” in our city’s culture...

– Jack Stenger

This is the critical mass the city’s been waiting for. This is a turning point for Atlanta.

– Angel Poventud

When we free the streets for our citizens to enjoy them on their own terms, we open the door to new forms of intown community.

– Kwanza Hall Atlanta City Councilmember, District 2 and founding member, Atlanta Streets Alive Steering Committee

contactRebecca Serna

Executive Director

Atlanta Bicycle Coalition

404.881.1112

[email protected]

www.AtlantaStreetsAlive.com

atlanta streets alive sponsorship

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