atlantic lift corporate brochure

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MOVING AMERICA’S COMMERCE ONE CUSTOMER AT A TIME INDUSTRIAL WAREHOUSE SOLUTIONS Quality Products New and Pre-Owned Sales, Rental and Leasing Full Service Capabilities Field Service and Shop Vast Parts Capabilities Fleet Success Partnerships Warehouse Equipment Training: Safety and Proficiency

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Page 1: Atlantic Lift Corporate Brochure

MOVING AMERICA’S COMMERCEONE CUSTOMER AT A TIME

INDUSTRIALWAREHOUSESOLUTIONS

• Quality Products• New and Pre-Owned• Sales, Rental and Leasing• Full Service Capabilities• Field Service and Shop• Vast Parts Capabilities• Fleet Success Partnerships• Warehouse Equipment• Training:• Safety and Proficiency

Page 2: Atlantic Lift Corporate Brochure

To Our Customers,

Our company defines quality as: “Do the Right Thing, the Right Way.” This forms the heart of our mission to move America’s commerce, one customer at a time. We are definitely committed to deliver only the best in quality products and quality service for each of our customers in the material handling market.

Our true business lies in forging profitable relationships. Therefore, “Do the Right Thing, the Right Way” becomes our business model for leading our staff to seek and apply the best practices in our industry for how, when, and where to respond to problems and opportunities.

We want our customers to value safety. Safe customers lead successful businesses. We want to be the right partner for our customers to create the MOST successful competitive edge in our marketplaces. “Do the Right Thing, the Right Way” also means that QUALITY and SAFETY initiatives must be integrated into the delivery of solutions to our customers’ needs with integrity, teamwork, stewardship and excellence.

We welcome the opportunity to meet with you and work with you. Contact us for the right solution that your company needs today.

Glenn R. BaerPresident and CEO

WE PROUDLY FEATURE THE FOLLOWING PRODUCT LINES...

Page 3: Atlantic Lift Corporate Brochure

Under the umbrella of MCFA (Mitsubishi Caterpillar Forklifts of America) based in Houston, TX, we are proud to offer the Performance, Durability, and Reliability that only Caterpillar, Mitsubishi and Jungheinrich forklifts can promise and deliver!

Solutions, and not just forklifts.

When it comes to acquiring equipment, the best outcomes are often achieved when one of our trained and experienced sales team members has the chance to discuss your goals with you as it relates to acquiring new equipment. Atlantic Lift Truck has the greatest depth and breadth of any in the industry across all warehouse and equipment needs!

We offer solutions for forklift equipment that range from small compact electric jacks and stackers to mid sized, highly efficient warehouse forklifts, to award winning narrow aisle forklift equipment. We also go all the way to large container handler units up to the largest forklift in the business that will carry in excess of 200,000lbs!

new forklift equipment

Caterpillar isBUILT FOR IT.Cat lift trucks offer the total package, including:

Reliable, fuel-efficient lift trucks with greater productivity.

Industry leading features, ergonomics and safety innovations.

Advanced electric lift trucks featuring longer run times and overall lower costs of ownership.

Warranty and maintenance coverage options .

Mitsubishi Forklift TrucksDELIVERING EXCEPTIONAL VALUE.Designed for today’s fast moving environment.

Built to be an exceptional value.

Full range of warranty and maintenance options.

JungheinrichMachines. Ideas. Solutions.A leader in warehouse products.

A trusted partner for great products for more than 60 Years.

A leader in highly efficient AC motor and controller technology.

Game changing in overall electric run times and productivity.

Ergonomics and operator safety inherent in machine design

Kalmars are ready to handle anythingSince 1949 offering reliable and overall low operating costs.

Most comprehensive lineup of big trucks.

One of every 4 containers are handled with a Kalmar.

High performance and operator friendly award winning design.

Mariotti Lift TrucksSmallest 3 wheel electric forklift on market.

Unique, compact design allows it to go where others cannot.

Long lasting performance and low operating costs.

Page 4: Atlantic Lift Corporate Brochure

AMPS Power Solutions is Atlantic’s Battery and Charger Power Division. We provide the proper equipment and support to our customers that rely on their battery powered, electric equipment. AMPS offers field service and maintenance on industrial batteries and chargers as well as consultation and sales of NEW and USED batteries and Charger units. Our factory trained field experts can evaluate your applications and make recommendations for the proper solution.

AMPS Power Solutions proudly represent Crown Battery. Manufactured in Fremont, Ohio, USA, Crown Battery offers only one grade of battery - the very best! Crown Battery is the only company to utilize total POSTWRAPTM PROTECTION, the most insulated industrial battery in the market which means:

• More power and longer life• Less lead exposed to acid• Holds active material the longest• Reduced internal resistance

Crown Batteries allow you the run time and confidence for your electric powered trucks!

AMPS Advantage Motive Power Systems

Atlantic Lift understands the need to have the right tool for the job. For that reason, we offer options to tackle those jobs, safely and effectively, through our scissor-lift line of sale and rental aerial lifts and our specialty low level access machine offerings.

The Absolute E-Z Up line by Bravi, promises improved productivity with safe, productive, and easy to use low level access, all on an elegantly designed machine. The E-Z Up line consists of full powered platform units and partial powered stock picker units. Avoid the dangers of ladders and rolling stairs. The lighter weight of the Absolute EX-Z Up reduces damage to various surfaces.

Large platforms aerial lifts from 15ft to 53ft working heights, Haulotte scissor-lifts find their uses in many different fields: construction and public works, cleaning, events and more... Compact for easy access to narrow spaces, silent Electric Lifts for interior use. Haulotte’s Aerial Lift’s capacity range from 230kg to 1,000kg.

power solutions

productive aerial lifts

Crown also offers a full range of fully automated charger options:• EL Model - Durable proven Ferroresonent technology with high reliability and the lowest upfront cost.• EQ Model - High frequency design with the ability to charge in conventional or opportunity profile.• SCR Model - The ultimate user-friendly charger capable of charging multiple voltage batteries with no • user adjustments.• IHF Model - Used for conventional and maintenance free batteries. State-of-the-art technology with a• 99% power factor.

Page 5: Atlantic Lift Corporate Brochure

Lift Truck Solutions is an integrated suite of online tools that connects Atlantic Lift Truck and your equipment like never before. This single solution provides you with a unique and consistent brand experience from the factory to your facility.

Lift LinkTM is a powerful diagnostic tool that takes the guesswork out of service repairs and fleet management. Designed specifically for lift trucks, Lift Link is a remote monitoring system that communicates accurate and timely information to Atlantic’s service department from your lift truck. Technicians can remotely access fault codes or operating conditions before the service visit. This will allow them to be prepared with the right parts to improve first time fix rates.

Lift Link provides these remote notifications:• Real-time data and reports• Fault codes, sent from the truck’s CAN Bus, alert Atlantic when there is a• problem and suggest probable causes• Hour meter readings, notifying Atlantic when maintenance is due and• provide asset usage to assist in billing• GPS location of the asset, sending an alert when the asset enters or leaves a• designated area

Fleet TrackTM is a web-based application that provides a comprehensive view of an entire fleet. Service invoice transactions are loaded into Fleet Track through a dealer’s internal business system.Fleet Track will offer the following benefits:• Save on fleet maintenance (replace, retire, move or eliminate)• Help customers improve efficiencies within their own operations• Prepare reports and live demonstrations to review with customers

fleet management

Page 6: Atlantic Lift Corporate Brochure

The Broadest Range of Forklifts in the BusinessWhether it’s electric, high capacity, indoor or outdoor, we have dozens of models of lift trucks to fit your material handling needs.

Racking SystemsWhether it’s drive-in, drive-thru, cantilever, double deep, pushback or selective pallet racks, we can design and build a system specifically for your work environment.

Fix Before FailureAtlantic’s forklift maintenance success plan to increase profit and productivity by keeping trucks running.

Order PickersOur order pickers provide technological solutions to increase efficiency when moving pallets in standard and narrow aisles. We offer both High and Low Selectors to handle every type of situation.

Space SolutionsMaximize your storage space with a custom built mezzanine, durable shelving or vertical conveyor to double and even triple your working space.

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Atlantic’s Warehouse Concepts also referred to as ALT Warehouse offers Solutions for All Warehouse Material Handling. We offer Frustration Free solutions from single allied ware-house products to all encompassing “Turn Key Solutions”, including,but not limited to;• Pallet Racking and Shelving• Cantilever, Flow and other specialty rack• Mezzanine Systems• Dock Equipment• Packaging Equipment and Supplies• Conveyors• High Efficiency Lighting and HVAC Solutions• Modular Offices • …other Space Saving Solutions!

Warehouse Solutions

Page 7: Atlantic Lift Corporate Brochure

High Efficiency LightingCost saving lighting and

other facility solutions

Fleet ManagementFleet TrackTM and Lift LinkTM help you manage

your fleet and streamline inbound and outbound docking operations. This information will improve productivity and asset utilization.

Pick ModuleAlleviate the bottleneck in

shipping with our pick module andparcel shipping products. Our unique solutions

allow you to store products, create orders, and packageand ship products all in the convenience of one station.

Carton Flow LinesWe can construct multilevel carton flow

lines to decrease pick time and increase accuracy.

Tow TractorsOur Tow tractors are designed

to meet the demanding needs of warehouses, automotive plants and other industrial applications.

Ergonomic SolutionsIf you’re moving boxes and other large objects, we recommend our ergonomic solutions, such

as lift tables, which reduce injuries and increase worker productivity by relieving fatigue.

We Know Material

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Page 8: Atlantic Lift Corporate Brochure

Service Capabilties for ALL Levels of CoverageAtlantic Lift Truck prides itself on being your “uptime” specialists and this philosophy is the

heart of our service department. A machine that is down for repairs is not able to make you money. Our highly trained service department understands this completely and dispatches factory trained technicians to ensure that your equipment is put back into productive service fast.

Our technician comes to you in one of our Atlantic Lift vans equipped with tools and resources needed to be effective in the field to get your unit up and running.

In the event that the work required is complex, we have a state of the art shop. Our shop can be used for those jobs that require cranes or other tools as well as if there are safety concerns that would prohibit the repairs being completed in the field.

Fix Before Failure Fix Before Failure is Atlantic Lift Truck ,Inc.’s Forklift Fleet Maintenance Success Program. Simply put it allows companies to decrease downtime and realize substantial costs savings which increases your profitability. The program is centered around a concept referred to as the 3f approach to forklift maintenance success. This innovative approach allow its adopters to achieve up to 40% less downtime and substantial profitability through reductions in costly emergency repairs and wasteful downtime.

Total Maintenance and Repair (TMR) Total Maintenance and Repair is our most comprehensive maintenance program

and covers all maintenance and repair for the unit with some exceptions. Your Atlantic Lift sales associate can discuss these with you. TMR allows companies the assurance that they have complete coverage and a monthly, budgeted expense for the repair and upkeep of their forklift investment.

PM Plus+ Our PM Plus+ Program combines certain costs for planned maintenance as well

as a comprehensive extended full warranty into a monthly, budgeted payment to cover most of the costs for properly maintaining a new forklift. Often the program can be matched up to a lease to provide comprehensive coverage for normal maintenance and repairs.

Atlantic Preventive Maintenance Under the unbrella of Fix Before Failure (FBF), Atlantic’s Preventive

Maintenance combines detailed visual and operation inspections, standard factory recommended maintenance procedures at approved intervals and direct communication with the customer on recommended repairs. A full written evaluation is discussed with the customer at the point of service and then provided in written backup and electronic PDF format.

Atlantic Lift’s Product Support team will work closely with you to tailor a program that takes into consideration your business’ application specifications when it comes to the hours of usage of the units, the nature of where the units are run and the training/skill of the operators.

We appreciate the challenges that face organizations to properly maintaining a forklift fleet. We closely monitor the factory recommended service intervals on units and offer the proper service maintenance according to the manufacturers’ guidelines. This has special importance when it comes to properly maintaining factory warranty and extended warranties.

service department

Page 9: Atlantic Lift Corporate Brochure

Individual Operator Safety Training Classes are held in our Baltimore Training Center, usually on the first Tuesday of the month. This course is designed for a general understanding of the Safe Operating Procedures as outlined by OSHA. Divided into seven sections, its focus is on fundamentals and includes a classroom and practical component. The class has both Written and Practical Exams on general forklift operation.

Customer Application Specific Safety Training Classes are conducted at the customer’s location and are facility and equipment specific. Our trainer takes a survey of the location to understand the applications and recognize areas of safety concerns as well as understand the expectations of the customer on safe operation, productivity and costs considerations. We can also work to establish safe operation incentive programs as well as implememtationi of safety items for impact monioring, daily inspection reporting and fleet management.

Train the TrainerAn in-depth training program designed to reinforce the skills and education of company appointed training specialists. Special attention is given to training materials including DVDs, PowerPoint presentations and student workbooks. Our trainer coaches on all required areas of knowledge and operations, as well as discussing presentation techniques. Training materials necessary to properly train and assess forklift operators as outlined by OSHA regulations are thoroughly studied and discussed. Upon completion the new trainer is typically issued a complete training kit to include all the materials. As an Atlantic trained Trainer we continue to provide safety related information and offer safety materials as a service thereafter.

Safety Rodeo Consultation is a special service offered from Atlantic for companies that want to continue to reinforce safe operation in the workplace by showcasing best practices in an event format. Working with the customer, Atlantic can assist in all details of the safety event including recommendation and placement of Safety courses, judging

the event, emcee and all other details according to the customers’ expectations for the event.

“OSHA requires all operators to be trained on safe operations.”Whatever your training goals, we tailor a program that meets your expectations in a comprehensive and convenient way.

Technical Training on Equipment is available to those companies that employ thier own technicians and wish to keep them in the know by enrolling them in training that addresses the known existing systems of lift trucks as an increased understanding of teh technological devbelopments of newer equipment. These classes are taught by factory trainined and experienced field tehnical engineers and are tailored to your expectations. Properly trained technicians save money and downtime in your fleet.

Forklift Safety Refresher and On-site EvaluationsAtlantic can provide Safety Refresher Training to reinforce the Safe Operating Practices set forth by customers’ who have already performed the Full Safety Class at some point. Atlantic refresh-er is typically a combination of questions taken from classroom component of safety training and a hands-on practical component. Atlantic can also be a valued partner and evaluate personnel while they operate in their respective working environments. *Note-There are specific details that need to be addressed prior to determining if this is effective

training and compliant with safety guidelines.

safety training options

Page 10: Atlantic Lift Corporate Brochure

Parts Availability to Keep You ProductiveOne of our greatest and most unique capabilities is our ability to deliver parts quickly and efficiently. We have a 98% parts availability within 24 hours due to the strength of our parts network. We are able to provide options from multiple parts suppliers that allows you the flexibility in pricing and availability like no other!You can rest assured that your unit will be made operable and productive with Atlantic Lift’s ability to get you the parts you require to keep your fleet moving!

We have over 87 years of experience in our parts department which means the accuracy of determining the proper part is much higher than competitiors that have less experience.

© We offer different options for shipping to meet your delivery and budget requirements© We can ship parts through our parts drop network to reduce costs and insure prompt delivery© We offer additional warranty options

parts department

Headquarters

Parts Drop Location

Technician Location

rental department

Atlantic Lift Truck offers a large, wide ranging rental fleet to meet just about any need you may have. Our fleet includes everything from electric pallet jacks to 40,000lb pneumatic outdoor forklifts and everything in between! We have LP, diesel, and electric forklifts, as well as scissor lifts, reach trucks, and order pickers. We also rent industrial batteries.

Rentals can range from one day to five years and we’ll even supply a brand new unit for a 12 month or longer rental. Plus, our rentals include all maintenance!

Why tie up valuable capital when you can rent for seasonal needs, inventory, or when things just get too busy to handle with your current number of forklifts.

Currently renting? Call us today for a competitive rate! Start saving money today!

Page 11: Atlantic Lift Corporate Brochure

USED & RECONDITIONED

Atlantic Lift Truck Preowned Forkliftand Material Handling Equipment

Atlantic Lift Truck recognizes the need for good, reliable, preowned (used) equipment at a value price. We pride ourselves in identifying quality equipment from our rental fleet, off lease units, and other methods of acquisition. We want to bring you equipment that is reliable and cost effective. The equipment that we stock in our used fleet is carefully evaluated to meet Atlantic Lift Truck’s high standards before the units are offered for sale.

All preowned units receive a rigorous multi-point inspection. True hour meter run times, motor hours, and battery wear, to name a few, are evaluated closely to determine if we consider the unit “good enough” to sell under Atlantic’s guidelines for a traditional used truck sale.

Atlantic Lift Truck stands behind the products we sell. Our process of inspection assures you a solid piece of equipment. This is as important to us as it is to you.

Page 12: Atlantic Lift Corporate Brochure

Your Regional Source For MaterialHandling Solutions

ATLANTIC LIFT TRUCK2945 WHITTINGTON AVENUE

BALTIMORE, MD 21230P. 410.644.7777 | F. 410.644.7885

WWW.ATLANTICLIFT.COM

Headquarters

Parts Drop Location

Technician Location