atlas columbia

freemium

Thiago Costa

Guilherme Almeida

Tatiana Hochgreb

ATLAS POLITICO

76 interviews in total

“Bloomberg” of news, using machine learning to curate and customize news channels, with clear algorithms that promote transparency and help you get out of the bubble

WHAT WE THOUGHT

We are a media curation app that aims to help users no only find articles and videos they like, but also support content producers and promote ideas they believe and value.

Help people out of their “bubbles” and find content they want

People want to finance media outlets and journalists

Differentiated because of machine learning engine

Clone market strategy

Unserved market (Brazil)

Consumers of news apps in general: we have channels updated in real time covering a variety of topics

Citizens looking to participate and influence the political debate: the tool

let them sponsor the creation and distribution of media content

Political activists, political consultants, members of political

parties or anyone looking to have a structured and comprehensive

understanding of media consumption patterns: we create real time channels using a variety of

methodologies. We also let users curate their own channels.

Publishers as well as Youtubers and Social media influencers

looking for an alternative way to monetize their content: we offer a

crowdfunding platform

Atlas

Develop Big Data system for collecting and processing massive data in real time.

Develop proprietary media curation algorithms.

Create a mobile app

Connect the tool with some payment technology

We are a media curation app that aims to help users no only find

articles and videos they like, but also support content producers and promote ideas they believe and

value.

We create channels of media, updated in real time, organized by

topic and curation mechanism.

The app can also be used as a research tool to help users

understand what people are reading outside their social bubble.

We offer an alternative way for publishers and independent content producers to monetize their content and to develop a relationship with

readers.

Readers can donate to journalists and publishers. They can promote

media by giving donations to a fund that will be used to distribute that content in various ads platforms.

Payment Platform

Publishers

Content producers in general, including

social media influencers

Political parties and social movements

Advertisement platforms

Fixed: computing infrastructure; human resources;

Variable: payment processing fees;

Charging a fee on the donations; Ads inside the platform; Subscription plan that gives access to a broader list

channels or more functionalities; Selling personalized channels for political analysis;

Android and iOS app

Webapp

Computing infrastructureData Scientists

Software EngineersMobile developersOther types of HR

Capital

Canvas Day 1

Advertisement

Partnership with Publishers, content producers and social

media influencers

Channel curators

Offer updated and reliable content

➤ Redefine the problem and value proposition

➤ chose to test 2 main hypothesis:

WHAT WE LEARNED - DAY 2

People want to read news from a diversity of sources, get out of the social and political bubble

Organizations and government will pay for news search platform

• Corporate clients in the need of news clipping services (NGOs, government agencies, politicians, Companies) • current services are expensive and

have low quality, obsolete • Machine-learning engine brings

better results than regular clipping or google alerts.

• Media aggregator proposition

• Freemium strategy

Niche marketing strategy

Atlas

Big Data System

Curation Algorithms

Develop Mobile App

Payment technology

Payment Platform

Publishers

Government

Communication Agencies


Fixed: computing infrastructure; human resources;

Variable: payment processing fees;

AdsFreemium

Customization Services

Android and iOS app

Webapp

Computing infrastructure

Data Scientists

Software Engineers

Other types of HR

Capital

GET App store, Advertisement Intermediary distributors,

KEEP Channel curators, Notifications, Newsletter

GROW Updates, Referrals, Add ons

Data aggregator of country wide news

Specialized curation

Consumers of news on mobile apps in underserved markets (Brazil)

Buyers of news clippings

Everyone looking to browse other social/political

bubbles

Out of your echo chamber experience

Support to journalism through donations

Canvas Day 2


People want to read news from a diversity of sources, get out of the social and political bubble.

Organizations and government will pay for news search platform

Customer segmentsValue propositionData aggregator of country wide news using machine learning

Publishers of good reputation

Reliability of content: Data analytics capacity + crowdsourcing

Curated content, broad range of interests: transparent search algorithms

Male and female, 25-50 yo

get news on mobile

college-degree

regular news reader

Needs to customize access to topics of interest

find reliable sources (or check veracity of news)

Buyers of news clippings: small NGOs, political parties, politicians

Company CEOs or managers

Other segments that might need customized, automated clippings

Value proposition

Customer segments

Cheaper, better and more scalable clipping of news and specialized content

Impact measurement tool

Atlas

Big Data System

Curation Algorithms

Develop Mobile App

Payment technology

Payment Platform

Publishers

Government




Data Scientists

Software Engineers

Other types of HR

Capital

Data aggregator of country wide news using machine learning • Publishers of good

reputation • Reliability of content: Data

analytics capacity + crowdsourcing

• Curated content, broad range of interests: transparent search algorithms

Cheaper, better and more scalable clipping of news

Buyers of news clippings

- Male and female, 25-50 yo

- get news on mobile - college-degree - regular news reader - Needs to

- customize access to topics of interest

- find reliable sources (or check veracity of news)

Android and iOS app

Webapp

GET App store, Advertisement Intermediary distributors,

KEEP Channel curators, Notifications, Newsletter

GROW Updates, Referrals, Add ons

Fixed: computing infrastructure; human resources Variable: payment processing fees

Ads Freemium Customization Services

Canvas Day 3


App

Free powered by Ads

InApp purchase Channels marketplace

Clipping service

Basic Email, WhatsApp

Premium Customized app and channels

Monthly subscription with added content (useful for people with particular interests)

Product A. News app with 2 levels Product B. News clipping

Corporate clipping subscription: - filter customization to create specific channels - machine learning search and curation

Additional tools - - PDF report generator for sponsors, - news impact measurement tools, new distribution

channel (mobile app), - instant notification of relevant news, etc.

Atlas

Big Data System

Curation Algorithms

Human Curation

Develop Mobile App

Payment technology

Payment Platform

Publishers

Other content curation/production agencies

Government




Data Scientists

Software Engineers

Subject experts

Other types of HR

Capital

Data aggregator of country wide news using machine learning • Publishers of good

reputation • Reliability of content: Data

analytics capacity + crowdsourcing

• Curated content, broad range of interests: transparent search algorithms

Cheaper, better and more scalable clipping of news and specialized contentImpact measurement tool

Buyers of news clippings: - small NGO - political parties,

politicians - Company CEOs or

managers - other segments that

might need customized, automated clippings

- Male and female, 25-50 yo

- get news on mobile - college-degree - regular news reader - Needs to

- customize access to topics of interest

- find reliable sources (or check veracity of news)

Android and iOS app, Webapp

Emails, Whatsapp

GET App store, Advertisement Intermediary distributors, word of mouth, professional network

KEEP Channel curators, Notifications, Newsletter, Crowdsourcing, Community

GROW Updates, Referrals, Add ons, Content Partners

Fixed: computing infrastructure; human resources Variable: payment processing fees, advertisement, content curators, content and distribution partners

Ads Freemium Customization Services

Canvas Day 4

WHERE WE ARE NOW - DAY 5

Machine Learning

News / info

Collect Classify Curate

News app

Clipping app

News Channels Subjects, Columnists, Perspectives, Publishers, etc.

Customized search

Human CurationOther channels

?

Analytics: Impact Tools, growths strategiesTarget Market

Cost basis

Machine Learning

Media Intelligence

NEXT STEPS

News App News clipping

understand potential size of ad-sponsored vs. monthly subscription strategies

• better understand clipping industry and product

• technical implications - overlap between news clipping and news app tools

• target market

atlas columbia

Education